JACKSON HOLE WHITEWATER INC

What JACKSON HOLE WHITEWATER INC does

Jackson Hole Whitewater Inc is a family-owned adventure tourism operator founded in 1963 and headquartered at 945 W Broadway in Jackson, Wyoming. The company provides guided outdoor experiences on the Snake River, with its core offerings being whitewater rafting trips (from $120 per person), scenic float trips (from $125), and private customized tours (from $140). The business is differentiated by private river access via the Snake River Ranch, which provides the longest commercial routes and most exclusive Teton views in the valley, and operates under permit with the Bridger-Teton National Forest on waterways designated under the National Wild and Scenic Rivers System.

The company employs 8 people and runs a direct-to-consumer model, taking bookings through its website (jhww.com) and phone reservations. Beyond the three core river products, Jackson Hole Whitewater sells wildlife van tours, e-bike rentals, bundled "Beaver Bundle" packages, and gift cards. Customer segments are individual/family tourists and private groups (corporate events, reunions, celebrations), with pricing structured entirely as one-time per-person fees.

The business has guided more than one million guests cumulatively over 60+ years of operation, reports a 95% client satisfaction rate, and maintains a 5.0 TripAdvisor rating. It received a USA Today 10Best Readers' Choice award in 2019 and operates with no disclosed external investors, debt, or funding rounds. The operation is seasonal, dependent on Wyoming's river-running window, and is supported by a guide team whose combined experience is claimed at over 200 years.

Name

JACKSON HOLE WHITEWATER INC

Legal name

Jackson Hole Whitewater Inc

Website

https://jacksonholewhitewater.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Jackson Hole Whitewater Inc is a family-owned adventure tourism company founded in 1963, offering guided whitewater rafting, scenic floats, private tours, wildlife van tours, and e-bike rentals on the Snake River in Jackson, Wyoming, serving individual tourists and private groups.

Ownership category

akta.pro rank

Product category

Adventure Tourism and Outdoor Recreation Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• Whitewater rafting tours
• Scenic float trips
• Guided adventure experiences
• Outdoor recreation services
• Snake river tours

Headquarters

HQ city

Jackson, Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Rafting and Adventure Tours: The company generates revenue primarily through one-time tour fees for whitewater rafting, scenic floats, private tours, wildlife tours, and e-bike rentals. Customers pay per person for guided adventure experiences on the Snake River.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jackson Hole Whitewater operates guided outdoor adventure experiences on the Snake River in Jackson Hole, Wyoming, including whitewater rafting trips, scenic float tours with wildlife viewing, private customizable tours, and wildlife van tours. The company supplements its core rafting offerings with e-bike rentals, bundled adventure packages (Beaver Bundles), and gift cards. All experiences are professionally guided and sold directly to consumers on a per-person basis.

Product overview

Jackson Hole Whitewater operates as a single-service adventure tourism company offering a unified portfolio of outdoor rafting and related recreational experiences on the Snake River. The core offering centers on guided whitewater rafting trips and scenic float tours, supplemented by private customizable tours, wildlife van tours, and e-bike rentals. The company also offers bundled package deals (Beaver Bundles) that combine multiple activities, and gift cards for flexible gifting. All products share the common thread of guided outdoor adventures based out of Jackson Hole, Wyoming, with the Snake River as the primary venue. The company positions itself as the original rafting operator since 1963, with exclusive river access via the Snake River Ranch providing the longest routes in the valley.

Differentiator

Problem solved

Functional benefit

Brands

• Justin Beaver: Official mascot of Jackson Hole Whitewater, represented as a cartoon beaver holding a red paddle.

Products and services

• Whitewater Rafting Guided whitewater rafting adventures on the Snake River in Jackson Hole, featuring Class III-IV rapids for thrill-seekers aged 12 and older. Professional guides provide instruction and safety gear, with trips starting from $120 per person.
• Scenic Floats

Quantifiable outcome

• 95% client satisfaction rate
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, moderate and minor.

• Bridger-Teton National ForestcoreOthersPermittee of the Bridger-Teton National Forest, providing official sanctioned access to operate whitewater rafting trips on National Forest lands and waterways.
• National Wild and Scenic Rivers SystemcoreOthersOperates on rivers designated under the National Wild and Scenic Rivers System, ensuring protection and sustainable use of river resources.
• Jackson Hole Chamber of CommercemoderateGTM or Marketing PartnerActive member of the Jackson Hole Chamber of Commerce supporting local tourism and business community initiatives.
• Big City MountaineersminorStrategic or Co-development PartnerCharitable partnership connecting urban youth with wilderness experiences, providing outdoor adventure opportunities.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Barker-Ewing Whitewater: Jackson Hole-based whitewater rafting outfitter running guided trips on the Snake River. Direct competitor with similar product mix (whitewater, scenic floats, private trips) and overlapping customer base in the same single-river market.
• Snake River Park Adventures: Operates guided rafting trips on the Snake River in Jackson Hole. Direct competitor from the same location with comparable whitewater and scenic float offerings.
• Lewis & Clark River Expeditions: Wyoming-based outfitter offering Snake River rafting experiences in the Jackson Hole region. Comparable business model focused on guided day-trip and float experiences for visiting tourists.
• Mad River Boat Trips: Long-established Jackson Hole whitewater rafting outfitter offering whitewater and scenic Snake River floats. Directly comparable family-owned operator competing for the same tourists on the same stretch of river.
• Grand Teton Whitewater: Jackson Hole competitor providing guided whitewater and scenic float trips on the Snake River. Same customer base, same regulatory environment, and substantially overlapping itineraries.

Regional players

• Montana Whitewater: Glacier National Park area rafting outfitter offering guided whitewater and scenic float trips on the Flathead and Middle Fork of the Flathead River. Comparable service model and customer base, but operates in a different regional tourism market.

Broad incumbents

• O.A.R.S. Nationally recognized multi-destination rafting outfitter running trips across the Western US. Broader portfolio but overlapping customer demand for guided whitewater and scenic river experiences, including potential Snake River trips.
• Western River Expeditions: Multi-state rafting outfitter offering guided whitewater and scenic river trips across the Western US. Comparable operating model but larger scale and broader geographic footprint.
• Holiday River Expeditions: Long-established Utah-based rafting outfitter running multi-day and single-day guided river trips. Similar service delivery, safety standards, and target customer profile, though focused on Colorado River basin.
• National Geographic Adventures (Jackson Hole): Broader adventure travel brand offering premium curated experiences including branded Jackson Hole rafting itineraries. Competes for the same affluent experiential travelers but at a portfolio/branding level rather than direct outfitter operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnYulGNDn1owiXqL9xC6_sA
• Facebookfacebook.com/JacksonHoleWhitewaterWY
• LinkedInlinkedin.com/company/jackson-hole-whitewater-inc
• Instagraminstagram.com/jackson_hole_whitewater/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JACKSON HOLE WHITEWATER INC