Jackson Magazine
Jackson Magazine is a monthly B2B publication serving Jackson County, Michigan, delivering positive local business news to 20,000+ readers via print, digital editions, and an eNewsletter, while operating five annual award programs and publishing membership directories for regional business associations.
- Company typePrivate
- Founded-
- HeadquartersJackson, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Jackson Magazine does
Jackson Magazine is a privately held monthly B2B publication founded in 1992 and operated by Jackson Publishing Co., serving Jackson County, Michigan from its headquarters at 2641 Shirley Drive, Jackson, MI. The publication focuses exclusively on positive local business and community news, differentiating itself from general-interest local media. It reaches an audience of more than 20,000 readers per month through a combined distribution model of 6,000-8,000 print copies, 10,000+ pass-along readers in offices and waiting rooms, and approximately 1,500 monthly digital edition visitors.
The core product is a monthly themed print and digital magazine supplemented by five annual recognition programs (Best of Jackson, Top Teachers, Health Care Angels, 40 and Under, and Impact Awards), a monthly eNewsletter, advertising services, and special-edition membership directories published for partner associations including the Jackson County Chamber of Commerce, Home Builders Association of Jackson/Hillsdale/Lenawee, Jackson Area Manufacturers Association, and Jackson Commercial Contractors Association. The technology stack consists of a standard content management system for the website, with digital editions hosted on third-party Flipsnack and BlueToad platforms, and distribution augmented through Facebook, X, LinkedIn, Instagram, and YouTube.
The business model is dual-stream. Primary revenue comes from local B2B advertising sold to businesses targeting Jackson County executives and decision-makers. A secondary recurring revenue stream comes from print subscriptions priced at $36 for one year or $64 for two years, available via phone, online form, or in-person. The company is operated by a lean team of seven employees led by Donovan Cronkhite (Publisher), with editorial, sales, design, and operations functions handled in-house. No external investors, parent company, or institutional ownership is indicated, and the publication operates as a self-sustaining local media business with a 30+ year operating history.
Jackson Magazine firmographics
Firmographics- Name
- Jackson Magazine
- Legal name
- Jackson Magazine
- Website
- https://jacksonmagazine.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jackson Magazine is a monthly B2B publication serving Jackson County, Michigan, delivering positive local business news to 20,000+ readers via print, digital editions, and an eNewsletter, while operating five annual award programs and publishing membership directories for regional business associations.
- Ownership category
- akta.pro rank
Jackson Magazine industry classification
Industry- Product category
- Local Business Magazine Publishing
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Digital Publishing Platforms (News/Magazines) (BPAMAJAE), Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Jackson Magazine is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jackson Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Advertising Sales: Jackson Magazine generates primary revenue through advertising sales. Local businesses purchase ad space in the monthly magazine to reach an audience of 20,000+ readers including executives, managers, and professionals with purchasing authority. The magazine offers various advertising options and rates for businesses targeting Jackson County market.
- Magazine Subscriptions: The magazine generates revenue through print subscriptions at $36 per year or $64 for two years. Subscriptions are available by phone, online form, or in-person at their offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Year Subscription |
| Subscription | Multi-year contract | 2 Year Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Jackson Magazine product offering
Product offeringCore offering
Jackson Magazine publishes a monthly print and digital B2B magazine delivering positive local business news, company profiles, and community recognition content for Jackson County, Michigan. The publication distributes 6,000-8,000 printed copies each month, supplemented by digital editions, an eNewsletter, and over 10,000 additional pass-along readers, advertising solutions to local businesses and operating four recurring annual community award programs (Best of Jackson, Top Teachers, Health Care Angels, 40 and Under) plus the Impact Awards.
Product overview
Jackson Magazine is a monthly B2B publication serving Jackson County, Michigan, offering a unified print and digital magazine product. The core offering consists of the monthly Jackson Magazine print and digital editions highlighting positive local business news. The publication is supplemented by multiple award programs including Best of Jackson Awards, Top Teachers Awards, Health Care Angels Awards, 40 and Under Awards, and Impact Awards. Additional products include an eNewsletter subscription, special edition membership directories, and advertising services. The company distributes over 20,000 print copies monthly with additional digital readership through Flipsnack and BlueToad platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Jackson Magazine Print Edition Monthly print magazine highlighting positive aspects of the local business community in Jackson County, Michigan, distributed to 6,000-8,000 subscribers monthly with each issue featuring themes covering local companies, organizations, and community members.
- Jackson Magazine Digital Editions Online digital versions of Jackson Magazine accessible through Flipsnack and BlueToad platforms, with archives dating from 2014 to present.
- Jackson Magazine eNewsletter Monthly email newsletter delivering curated good news stories, photos and recaps of Jackson events, and news stories from around Jackson County.
- Print and Digital Advertising Services B2B advertising services reaching over 20,000 readers monthly, including print ads in the magazine and digital advertising options, sold to local Jackson County businesses targeting executives, managers, and professionals with purchasing authority.
- Print Subscriptions Annual and biennial print subscription plans providing monthly delivery of Jackson Magazine at $36 per year or $64 for two years, available by phone, online form, or in-person at the Jackson office.
- Best of Jackson Awards Annual reader-voted awards program recognizing the best businesses in Jackson County across multiple categories, culminating in a March issue feature and awards ceremony held at Commonwealth Commerce Center.
- Top Teachers Awards Annual program honoring outstanding K-12 educators in Jackson County, with one recipient designated Teacher of the Year and featured in the May issue, including classroom mini-grants for honorees.
- Health Care Angels Awards Annual recognition program for healthcare professionals in Jackson County who exemplify excellence in healthcare settings and positively impact patients' lives, announced in the September issue.
- 40 and Under Awards Annual recognition of distinguished individuals aged 40 and under in Jackson County who excel in their careers and make meaningful community contributions beyond the workplace.
- Impact Awards Awards program celebrating people, businesses, and projects making a lasting difference in Jackson County through leadership, innovation, service, and community investment, with categories including Young Professional of the Year, Volunteer of the Year, Community Champion Award, Corporate Giving Award, Hometown Hero Award, New Business Award, and Legacy Award.
- Special Editions and Membership Directories Annual special publication editions for the Jackson County Chamber of Commerce Membership Directory, Home Builders Association of Jackson/Hillsdale/Lenawee Membership Directory, Jackson Area Manufacturers Membership Directory, and Jackson Commercial Contractors Association Directory.
Companies that use Jackson Magazine
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Jackson Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jackson Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Jackson County Chamber of CommercecoreJackson Magazine publishes an annual Membership Directory for the Jackson County Chamber of Commerce, featuring chamber member businesses and organizations. This partnership supports the chamber's membership visibility and provides exclusive publishing content for the magazine.
- Jackson Commercial Contractors Association (JCCA)coreJackson Magazine publishes the annual Jackson Commercial Contractors Association Membership Directory, featuring commercial construction and contracting businesses in the region.
- Home Builders Association of Jackson, Hillsdale, and LenaweecoreJackson Magazine publishes annual membership directories and special editions for the Home Builders Association, showcasing residential construction professionals and companies in Jackson, Hillsdale, and Lenawee Counties.
- Jackson Area Manufacturers Association (JAMA)coreJackson Magazine publishes the annual Jackson Area Manufacturers Membership Directory, highlighting manufacturing companies and industrial businesses in Jackson County.
- Jackson Publishing Co.coreJackson Magazine is operated by Jackson Publishing Co., which owns and manages the publication, advertising sales, and editorial operations. Staff including Jennie Cronkhite, Donovan Cronkhite, Brooke French, Erica Klass, and Rebecca Livermore work for Jackson Publishing Co.
Scale indicators6 records
Expansion highlights4 records
Jackson Magazine competitors and assessment
Company assessmentRegional players
- Hour Detroit: Monthly regional city magazine serving the Detroit metropolitan area with a mix of local business, lifestyle, and feature content plus a 'Best of' awards program. Comparable to Jackson Magazine in its monthly editorial cadence, positive community storytelling, and 'Best of' award format.
- Crain's Detroit Business: Regional B2B business publication serving the Detroit/Southeast Michigan market with news, events, and award programs. It is comparable to Jackson Magazine in audience profile (business decision-makers) and B2B advertising model, but operates at a larger regional scale.
- Lansing City Pulse: Independent local magazine covering Lansing, Michigan with strong digital presence. Comparable as a Michigan-based local publication serving a comparable Midwestern metro with similar business and community editorial mix to Jackson Magazine.
Broad incumbents
- Cincinnati Magazine: Established regional city magazine serving the Cincinnati metro with monthly print, digital editions, and 'Best of Cincinnati' awards. Comparable to Jackson Magazine in its monthly local business/community editorial model and Best-of awards flywheel, but at a larger metro scale.
- Indianapolis Monthly: Long-running regional city magazine for Indianapolis featuring local business, dining, and community recognition through awards. Comparable to Jackson Magazine in its monthly print + digital + events model and long-standing local brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jackson Magazine social profiles
Digital presenceJackson Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jackson Magazine leadership team
Management profileNumber of profiles
Profiles5 records
Jackson Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jackson Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jackson Magazine
What does Jackson Magazine do?
Jackson Magazine publishes a monthly print and digital B2B magazine delivering positive local business news, company profiles, and community recognition content for Jackson County, Michigan. The publication distributes 6,000-8,000 printed copies each month, supplemented by digital editions, an eNewsletter, and over 10,000 additional pass-along readers, advertising solutions to local businesses and operating four recurring annual community award programs (Best of Jackson, Top Teachers, Health Care Angels, 40 and Under) plus the Impact Awards.
Is Jackson Magazine a public or private company?
Jackson Magazine is a private company. It is classified as family owned and is currently operating.
When was Jackson Magazine founded?
Jackson Magazine was founded in -1. It employs 1 to 10 people.
Where is Jackson Magazine based?
Jackson Magazine is headquartered in Jackson, United States, in the North America region.
How does Jackson Magazine make money?
Two revenue lines are on record. Advertising Sales are the primary driver. The others are magazine Subscriptions.
Who are Jackson Magazine's main competitors?
Regional players on record are Hour Detroit, Crain's Detroit Business and Lansing City Pulse. Broad incumbents are Cincinnati Magazine and Indianapolis Monthly.
Does Jackson Magazine have an API?
No public API is recorded for Jackson Magazine.
What industry is Jackson Magazine in?
Jackson Magazine's product category is Local Business Magazine Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of BPAMAJAE, Digital Publishing Platforms (News/Magazines). Its NAICS code is 51312 and its SIC code is 2721.