Jäger & Jäger GmbH

What Jäger & Jäger GmbH does

Jäger & Jäger GmbH is a founder-owned German coaching and consulting firm headquartered in Neckarsulm, Baden-Württemberg, operating in the 'Futureskills for Business' niche. The firm delivers professional coaching, training, workshops, and organizational development services to three distinct customer segments: German small and medium enterprises (KMU), educational institutions (schools, universities, employment agencies), and private individuals seeking career and personal development support. Its core product is INQA-Coaching, a government-funded program in which the firm serves as an authorized INQA-Coach, enabling clients to receive coaching services that are up to 80% subsidized through the European Social Fund Plus (ESF Plus) and the Federal Ministry of Labor and Social Affairs (BMAS) during the 2023-2027 funding window.

The firm is led by Managing Director Ingrid Jäger and a team of approximately 7 specialists with senior corporate backgrounds (former board members, CEOs, global HR leaders, and business psychologists). Service delivery is human-led rather than technology-led: offerings include leadership coaching, team development, change management, and process optimization for corporate clients; Futureskills training for institutional clients; and career coaching, training, and counseling for private individuals. Go-to-market is sales-led and event-driven, leveraging direct engagement via regional INQA counseling centers (IBS) for subsidized programs and direct inbound contact via the website and phone for unsubsidized services. Marketing runs through organic social (LinkedIn, Instagram, Facebook), website content, and earned media including a 2026 nomination for the 'Großer Preis des Mittelstandes.'

The business model is professional services revenue with three streams: subsidized INQA-Coaching (gross revenue with government co-payment), unsubsidized corporate training and workshops, and private individual coaching. Pricing is quote-based and not publicly disclosed. The firm has no external funding, no parent company, and no disclosed revenue, operating as a closely held GmbH with founder control.

Name

Jäger & Jäger GmbH

Legal name

Jäger & Jäger GmbH

Website

https://jaeger-consulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jäger & Jäger GmbH is a founder-owned German coaching and consulting firm (Neckarsulm, Baden-Württemberg) delivering leadership coaching, training, and organizational development to SMEs, educational institutions, and private individuals, with its flagship INQA-Coaching program subsidized up to 80% by BMAS and ESF Plus.

Ownership category

akta.pro rank

Product category

Business Coaching and Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Business coaching services
• Leadership development
• Organizational consulting
• Change management training
• Career coaching

Headquarters

HQ city

Neckarsulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. INQA-Coaching Services: Funded coaching services for small and medium enterprises (KMU) in Germany. Up to 80% of coaching costs are subsidized through the European Social Fund Plus (ESF Plus) and the Federal Ministry of Labor and Social Affairs (BMAS). The company serves as an authorized INQA coach.
2. Coaching for Private Customers: Individual coaching services for private customers including career guidance, professional development, and personal transformation support.
3. Corporate Training & Workshops: Leadership training, Futureskills development, and organizational transformation workshops for businesses and institutions. Tailored programs for team development and executive placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Jäger & Jäger GmbH is a German coaching, training, and consulting firm that delivers executive and team coaching, Futureskills workshops, change management, and organizational development services to small and medium-sized enterprises (KMU), educational and public institutions, and private individuals. The flagship offering is INQA-Coaching, a government-subsidized (up to 80%) coaching program for German SMEs addressing digital transformation, leadership, healthy work organization, and skills development. Services are delivered by a team of certified systemic and business coaches over a 7-month in-company development process.

Product overview

Jäger & Jäger GmbH is a coaching and consulting firm offering a portfolio of services organized around three customer segments: companies, institutions, and private individuals. The core offerings include Coaching & Beratung, Trainings & Workshops, and Prozesse & Organisation, all centered on 'Futureskills for Business' – developing skills such as communication, self-management, visibility, empathy, error culture, change, and transformation. For companies, services include leadership coaching, team development, and change management. For institutions (schools, universities, employment agencies), the company delivers Futureskills training programs. For private individuals, the company provides career coaching, training, and counseling. The flagship product is INQA-Coaching, a government-funded program (up to 80% subsidized) supporting SMEs in addressing workplace transformation challenges. All offerings are delivered by a team of certified coaches and consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• INQA-Coaching A government-funded coaching program for small and medium enterprises (KMU) in Germany addressing workplace transformation topics including digitization, leadership, healthy work organization, and skills development. Up to 80% of coaching costs are subsidized through the European Social Fund Plus (ESF Plus) and the Federal Ministry of Labor and Social Affairs (BMAS). Delivered as a 7-month in-company development process by an authorized INQA coach.
• Coaching & Beratung (Coaching & Consulting) for Companies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• INQA (Initiative Neue Qualität der Arbeit)coreStrategic or Co-development Partner · 1 January 2023Jäger & Jäger GmbH serves as an authorized INQA-Coach participating in the INQA-Coaching program funded by the Federal Ministry of Labor and Social Affairs (BMAS) and the European Social Fund Plus (ESF Plus). The partnership enables the company to offer subsidized coaching services (up to 80%) to eligible small and medium enterprises in Germany. The program supports companies in addressing digitalization, skilled labor shortages, modern leadership, and healthy work organization challenges during 2023-2027.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• CoachHub: Berlin-based digital coaching platform serving European enterprises with on-demand 1:1 coaching. Comparable as an EMEA-focused coaching provider pursuing the same corporate L&D buyer, but operating via a tech-enabled marketplace model rather than a boutique practice.
• BetterUp: US-headquartered global digital coaching and leadership-development platform. Comparable as it competes for the same enterprise leadership-development budget with on-demand coaching, and increasingly priced into EMEA deals that Jäger & Jäger might otherwise have won.

Broad incumbents

• PageGroup: Global recruitment and HR services group (Michael Page, Page Personnel, Page Outsourcing) operating widely across Germany. Comparable as a multinational staffing-and-consulting competitor whose HR-services arm competes for the same enterprise HR budget that drives INQA-coaching decisions.
• Korn Ferry: Global organizational consulting firm with a substantial Leadership Development practice providing executive coaching, change, and organizational transformation advisory. Comparable as it serves the same enterprise and senior-executive coaching market, although at a different (and much larger) scale.
• Lee Hecht Harrison (LHH): Global career coaching, leadership development, and outplacement firm operating as a division of The Adecco Group. Comparable as a large-scale coach-network competitor offering change management, executive coaching, and career transition services to corporate buyers across Europe.
• Robert Half: US-headquartered global staffing and consulting firm with a German subsidiary (Robert Half Deutschland) serving Mittelstand clients. Comparable for the overlap in HR consulting and HR-support work targeting similar DACH clients, although its primary business is permanent and contract staffing.
• Hays: UK-headquartered global recruitment and workforce solutions firm with an established DACH presence and broader HR services portfolio. Comparable as a competitor to German Mittelstand HR buyers for adjacent coaching and people-development mandates, though its core offering is recruiting rather than coaching.

Direct peers

• Haufe Akademie: German corporate training and leadership development arm of Haufe Group, headquartered in Freiburg. Directly comparable as a Germany-based B2B provider of leadership, change management, and futureskills training for SMEs — same buyer profile, same delivery model of coached workshops, competing for the same Mittelstand budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jaegerundjaegergmbhheilbronn
• LinkedInlinkedin.com/company/j%C3%A4ger-j%C3%A4ger-gmbh
• Instagraminstagram.com/jaegerundjaeger

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jäger & Jäger GmbH