Jaguar Land Rover | LAVAL

What Jaguar Land Rover | LAVAL does

Land Rover Laval is a family-owned franchised luxury automotive dealership located at 3475 Boul. le Carrefour in Laval, Quebec, serving the Laval and North Shore region near Montreal. Founded around 2004 by owners Nino and Renato De Cubellis, the business operates as the regional Land Rover/Range Rover brand specialist with over 20 years of established presence. The dealership sells new Land Rover and Range Rover vehicles (2026 and 2027 model years across seven nameplates — Defender, Discovery, Discovery Sport, Range Rover, Range Rover Evoque, Range Rover Sport, Range Rover Velar), pre-owned and certified pre-owned vehicles, and operates a service and parts department with an esthetics add-on, tire ordering, and second-delivery service. It also offers on-site Land Rover Financial Services for financing and leasing.

The business is a traditional brick-and-mortar retail dealership rather than a technology platform. Its technology stack consists of a standard dealer website (provided by D2C Media) with online inventory browsing, build-and-price tools, appointment scheduling, credit applications, and SMS/phone lead capture. There is no proprietary technology, no API or app, and no AI/ML capability described. The dealership employs 29 people and distributes vehicles and services through its physical showroom, direct sales personnel, a toll-free phone sales line, and the website.

The revenue model combines one-time vehicle sales (new and pre-owned), recurring service and parts revenue, and transaction-fee income from financing arrangements. Pricing is unit-based with new vehicles ranging from $60,590 to $139,790 CAD MSRP. The customer base is individual affluent luxury SUV buyers in the greater Laval region, with no named enterprise or fleet accounts. The dealership is a sister operation to Jaguar Laval under the same De Cubellis family ownership, together forming a complementary Jaguar-Land Rover retail group. There is no evidence of institutional investors, parent company, or external funding.

Name

Jaguar Land Rover | LAVAL

Legal name

Land Rover Laval

Website

https://jaguarlandroverlaval.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned franchised Land Rover and Range Rover dealership in Laval, Quebec, founded circa 2004, selling new and certified pre-owned luxury SUVs, providing service and parts, and offering on-site financing to affluent consumers in the Laval and North Shore region.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Land Rover and Range Rover vehicles directly to consumers. The dealership offers a range of 2026 and 2027 model year vehicles with starting prices from $60,590 to $139,790.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used Land Rover/Range Rover vehicles. Inventory includes approximately 55 pre-owned vehicles across multiple model lines.
3. Vehicle Service & Maintenance: Workshop and service department providing maintenance, repairs, and parts replacement for Land Rover vehicles. Service hours available Monday through Friday.
4. Parts & Accessories: Sale of genuine Land Rover parts and accessories, including tire orders and aesthetic enhancements.
5. Financing Services: Automotive financing and credit services offered through Land Rover Financial Services for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Land Rover Laval is a family-owned franchised luxury automotive dealership located in Laval, Quebec that sells new Land Rover and Range Rover vehicles, certified pre-owned vehicles, and offers vehicle financing, maintenance, repairs, and genuine parts and accessories. The dealership carries seven vehicle lines (Defender, Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Land Rover Discovery, Land Rover Discovery Sport) with new inventory of 86 vehicles and pre-owned inventory of 55 vehicles.

Product overview

Land Rover Laval is a family-owned Land Rover and Range Rover dealership offering a portfolio of luxury SUV vehicles and associated services. The core product offering consists of seven distinct vehicle lines: Defender (off-road capability), Range Rover (flagship luxury), Range Rover Sport (performance luxury), Range Rover Velar (compact luxury), Range Rover Evoque (premium compact), Land Rover Discovery (seven-seat versatility), and Land Rover Discovery Sport (compact flexibility). These are complemented by certified pre-owned vehicle programs, Land Rover Financial Services for financing/leasing, and full service & parts departments. The dealership operates as a traditional retail automotive dealership rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Defender Iconic Land Rover off-road SUV sold in 2026 model year, starting at $77,490 CAD, featuring robust construction and advanced all-terrain capabilities. Targeted at buyers seeking serious off-road performance with luxury SUV appointments.
• Range Rover Flagship luxury SUV sold in 2026 and 2027 model years, starting at $136,390 CAD (2026) and $139,790 CAD (2027), representing the pinnacle of Range Rover refinement and capability.
• Range Rover Sport Performance-oriented luxury SUV sold in 2026 and 2027 model years, starting at $98,340 CAD, combining sporting character with Range Rover luxury for buyers seeking dynamic on-road presence.
• Range Rover Velar Compact luxury SUV sold in 2026 model year, starting at $72,490 CAD, featuring progressive design and refined driving dynamics.
• Range Rover Evoque Premium compact SUV sold in 2026 model year, starting at $60,590 CAD, combining distinctive design with efficient urban performance.
• Land Rover Discovery Versatile seven-seat family SUV sold in 2026 model year, starting at $82,890 CAD, designed for families seeking adventure capability with practical versatility.
• Land Rover Discovery Sport Compact premium SUV sold in 2026 model year, starting at $62,790 CAD, offering flexibility and capability in a smaller package.
• Certified Pre-Owned Vehicles Approved Land Rover certified pre-owned vehicle program providing quality-assured used Land Rover and Range Rover vehicles backed by manufacturer certification benefits, for buyers seeking pre-owned luxury SUVs. Current pre-owned inventory of approximately 55 vehicles.
• Land Rover Financial Services Automotive financing and credit services offered through Land Rover Financial Services for purchasing or leasing Land Rover and Range Rover vehicles, including credit applications and financial planning tools.
• Service & Parts Comprehensive vehicle servicing, maintenance, parts ordering, tire ordering, and aesthetics services for Land Rover vehicles, delivered by the on-site service and parts departments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jaguar LavalminorOthersSister dealership under the same ownership group, sharing the De Cubellis family ownership with Land Rover Laval. Jaguar Laval serves as the complementary Jaguar brand dealership location.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jaguar Laval: Sister dealership under the same De Cubellis family ownership as Land Rover Laval, located in the same Laval market. Operates the complementary Jaguar brand franchise with a similar full-service sales/service/parts model, making it the closest operational and strategic comparable.

Broad incumbents

• Pfaff Automotive Partners: Canadian luxury-focused automotive group operating Porsche, Audi, BMW, Mercedes-Benz, Land Rover, and other premium franchises. Relevant peer given overlap on Land Rover retailing and similar luxury fixed-ops / F&I revenue model.
• HGrégoire: Major Quebec-headquartered multi-brand dealer group with locations across the Greater Montreal area, including Laval. Operates both new-franchise and pre-owned vehicles at scale with similar service and finance operations—highly comparable on geography and business mix.
• AutoCanada Inc. TSX-listed Canadian dealership group operating 80+ franchised stores including luxury brands; broadly comparable as a multi-franchise retail auto operator with similar exposure to OEM relationships, F&I capture, and service-department economics.
• Open Road Auto Group: Large Canadian dealership group with strong exposure to luxury and import brands including Land Rover franchises. Relevant peer as a multi-franchise operator with similar reliance on captive finance, OEM allocations, and fixed-ops revenue.
• Dilawri Automotive Group: One of Canada's largest privately-held automotive groups, with a concentrated luxury/sport franchise portfolio (BMW, Mercedes-Benz, Audi, Porsche, Volvo) across major Canadian markets including Quebec. Directly comparable as a luxury retailer operating at greater scale with similar unit-economics drivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jaguar-land-rover-laval

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaguar Land Rover | LAVAL