Jambo Tours

What Jambo Tours does

Jambo Tours International is a Moroccan travel agency and tour operator founded in 1994 and headquartered in Casablanca at 58 Bd Abdellatif Ben Kaddour. The company designs and sells bespoke travel packages to individual leisure travelers and corporate clients under Moroccan tourism license 26D/03, operating as a private S.A.R.L. with share capital of 500,000 MAD (~€47,000) and approximately 12 employees. Jambo Tours positions itself as a family-owned specialist in custom itineraries designed to avoid conventional mass tourism, with direct supplier relationships that the company says minimize intermediaries and enable transparent pricing.

The core product portfolio consists of tailor-made travel packages (voyages sur mesure) ranging from short domestic Moroccan experiences to multi-island international trips. Active offerings include Morocco-based itineraries (Agafay desert, Dakhla, Ifrane, Marrakech), Indonesia multi-island programs (Java, Bali, Flores), and private Istanbul tours, with package prices spanning approximately 4,930 MAD for short Moroccan escapes to 41,900 MAD for the 14-day multi-island Indonesia itinerary. The company also operates a B2B "Professionnels" segment providing MICE (Meetings, Incentives, Conferences, Exhibitions), corporate seminars, team-building, and bleisure travel services to Moroccan businesses.

Commercially, Jambo Tours runs a sales-led direct model: prospective travelers browse the website, organize offerings thematically (luxury, honeymoon, family, wellness, nature, ecological), and submit a custom quote request, after which dedicated agents respond within 48 hours with personalized itineraries and pricing. The technology stack is conventional — a website developed by Nano Plus SARL and hosted by OVH — with no proprietary platform, mobile app, API, or disclosed AI/ML capabilities. Marketing relies on a French-language content blog, email newsletter, and thematic inspiration categories. The firm has no external investors, no parent company, no disclosed revenue, and no M&A activity on record.

Name

Jambo Tours

Legal name

Jambo Tours International

Website

https://jambotours.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Jambo Tours International is a Moroccan family-owned travel agency and tour operator founded in 1994, headquartered in Casablanca. The company designs and sells bespoke travel packages to individual leisure travelers and corporate clients across Morocco, Indonesia, and Turkey.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Custom travel packages
• Bespoke tour operator
• Leisure travel agency
• Corporate MICE travel
• Morocco inbound tourism

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Package Tours: The primary revenue stream consists of tailor-made travel packages sold to individual travelers and groups. Packages include accommodations, activities, transfers, and experiences, with pricing varying based on destination, duration, and level of service (e.g., Bali packages starting at 32,650 MAD, Indonesia multi-island tours at 41,900 MAD, Morocco desert experiences from 4,930 to 6,750 MAD).
2. Custom Quote / Bespoke Travel Design: Revenue generated from fully customized travel programs created based on individual client specifications. Customers submit requests through the 'Faites créer votre voyage' (Create your trip) form, and agents design personalized itineraries with transparent pricing based on preferences and budget.
3. Corporate/Business Travel Services: B2B revenue from MICE (Meetings, Incentives, Conferences, Exhibitions) services, corporate seminars, team-building programs, and bleisure travel packages for businesses operating in Morocco. The company offers tailored event organization and travel programs for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jambo Tours International is a Moroccan travel agency and tour operator that designs and sells bespoke travel packages (voyages sur mesure) to Morocco, Indonesia (Java, Bali, Flores), and Turkey (Istanbul), with worldwide custom travel on request. Packages bundle handpicked accommodations, activities, transfers, and experiences priced per person in Moroccan Dirham, and customers can either browse pre-designed trips or submit a quote request for a fully customized itinerary built by a dedicated travel agent.

Product overview

Jambo Tours International is a Moroccan travel agency and tour operator offering custom travel packages (voyages sur mesure) with over 30 years of experience. The core offering consists of bespoke travel packages that combine handpicked accommodations, activities, visits, and experiences tailored to individual preferences and budgets. Key products include: À nous Bali! (Bali discovery package), L'Indonésie d'île en île (multi-island Indonesia), La Magie d'Agafay (desert romance escape), Bohème de Marrakech au Désert d'Agafay, Échappée enchantée à Dakhla, Luxe et quiétude à Ifrane, and Escapade enchantée à Istanbul. The company also provides a Quote Request service (Demande de devis) for custom itinerary proposals, a Travel Blog with destination guides, and dedicated Professional/Business travel services for corporate clients including MICE solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• À nous Bali! (Bali Discovery Package)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lonely Planet Experiences: Boutique tours marketplace under Lonely Planet offering small-group and curated local experiences. Competes for the same authentic, off-the-beaten-path traveler segment Jambo Tours targets.
• Marrakech Riad & Adventures: Boutique Morocco-focused tour and accommodation operator offering curated experiences, riad stays, and desert tours. Comparable as a smaller-scale competitor pursuing Jambo Tours' Morocco luxury/custom niche.

Direct peers

• Audley Travel: Specialist tailor-made luxury travel agency designing bespoke itineraries for individual travelers. Highly comparable to Jambo Tours on custom-itinerary, agent-led, luxury-leisure positioning, though UK-based and broader destination mix.
• Authentic Morocco Tours: Morocco-based tour operator offering bespoke and small-group tours across Moroccan destinations including Marrakech, desert, and coast. Directly comparable to Jambo Tours' Morocco product line and target customer.
• G Adventures: Small-group adventure tour operator offering curated multi-day trips worldwide with strong presence in Morocco and Indonesia. Comparable on package-tour model and adventure/cultural customer base.
• Intrepid Travel: Globally recognized small-group adventure and cultural tour operator offering multi-day package tours across Africa, Asia, and beyond. Closely comparable to Jambo Tours on multi-day curated itineraries, though larger scale and publicly listed.
• TourRadar: OTA marketplace aggregating multi-day tour operators, allowing comparison and booking of package tours globally. Comparable as a competing distribution channel for the same customer demand Jambo Tours targets.

Broad incumbents

• Viator: Tripadvisor-owned experiences and tours marketplace offering bookable tours, activities, and multi-day packages worldwide. Competes with Jambo Tours on traveler discovery and booking for Morocco, Indonesia, and Turkey experiences.
• GetYourGuide: Global marketplace for tours, attractions, and experiences with strong supply in Morocco, Bali, and Istanbul. Represents a major alternative booking channel for the same leisure travelers Jambo Tours serves.
• Travel & Leisure Group (Travel + Leisure Co.): Large membership-based travel club and package tour operator with multi-destination offerings. Overlaps with Jambo Tours on multi-day leisure packages and corporate travel services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gojambotours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jambo Tours