What J&C Pet Supply does

J&C Pet Supply is a third-generation, family-owned multi-brand pet product company that manufactures and distributes premium dog treats, chews, and bones. The company operates a vertically integrated supply chain anchored by a state-of-the-art pet treat processing facility in Promissao, Brazil (established 1990) — built on the founding family's decades-long heritage in premium meat production — and a U.S. distribution facility in Lakewood, New Jersey (established 2000) that is GFSI and USDA-compliant to human food processing standards. Its portfolio comprises five brands: the flagship Jack & Pup (distributed nationally to 8,000+ pet specialty stores), Jolly Barks, Baxter Boy, the licensed Clifford The Big Red Dog line, and the co-developed Dole for Pets x J&C Pet Supply collaboration featuring freeze-dried boosters and produce-inspired toys.

The business operates a wholesale-led, B2B2C go-to-market model, placing products on the shelves of major U.S. mass and grocery retailers — including HEB, Sams Club, Target, Dollar Tree, Kroger, Pet Supplies Plus, Kohls, and Menards — while also reaching consumers directly through a Shopify-powered e-commerce storefront. Revenue is generated through one-time sales of physical product across these channels; pricing is negotiated directly with retail buyers (contact for wholesale inquiries is [email protected]). The company markets itself on four retailer-facing promises: reliability of supply, real-ingredient formulations, innovation in flavor and format, and competitive cost from in-house operations. Reported scale signals include 8,000+ pet specialty doors, a 5-out-of-5 retailer delivery satisfaction rating, and a claimed global presence, though the company is privately held with no disclosed revenue and only 17 employees listed.

Name

J&C Pet Supply

Legal name

J&C Pet Supply

Website

https://jandcpetsupply.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

J&C Pet Supply is a third-generation, family-owned multi-brand pet product company that manufactures premium dog treats, chews, and bones at its Brazilian facility and distributes them through 8,000+ pet specialty stores and major U.S. mass retailers (HEB, Target, Sams Club, Kroger).

Ownership category

akta.pro rank

Product category

Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Pet Food & Treats Distribution (CRAOAKAA), General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet treat manufacturing
• Freeze-dried dog treats
• Dog chews and bones
• Private label pet products
• Wholesale pet distribution

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Treat and Chew Product Sales: J&C Pet Supply generates revenue through the sale of premium pet treats, chews, and bones across their portfolio of brands (Jack & Pup, Jolly Barks, Baxter Boy, Clifford). Products are sold through wholesale channels to retailers and directly to consumers through their e-commerce storefront.
2. Wholesale Distribution: Revenue generated from bulk sales to retail partners including HEB, Sams Club, Target, Dollar Tree, Kroger, Pet Supplies Plus, and other major retailers across the United States.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

J&C Pet Supply manufactures and distributes pet treats — including single-ingredient chews, bones, training treats, and cat treats — produced in freeze-dried, dehydrated, and baked formats. The company markets these products under five proprietary, co-branded, and licensed brands (Jack & Pup, Jolly Barks, Baxter Boy, Clifford The Big Red Dog, and Dole for Pets x J&C Pet Supply) to major U.S. retailers and consumers.

Product overview

J&C Pet Supply is a multi-brand pet product company operating a portfolio of five distinct brands. The flagship Jack & Pup brand offers premium meat-based treats, chews, and bones sold through 8,000+ pet specialty stores nationwide, complemented by sub-brands Jolly Barks, Baxter Boy, and Clifford The Big Red Dog. A 2024 collaboration with Dole introduced freeze-dried toppers and pet toys. The company operates GFSI and USDA-compliant manufacturing facilities in Brazil and distributes from New Jersey, serving major retailers including HEB, Target, Kroger, and Sams Club.

Differentiator

Problem solved

Functional benefit

Brands

• Jack & Pup: Flagship pet specialty line sold nationally to over 8,000 pet specialty stores. Recognized as a premium quality product line.
• Baxter Boy
• Jolly Barks
• Clifford The Big Red Dog
• Dole for Pets x J&C Pet Supply

Products and services

• Jack & Pup Proprietary J&C Pet Supply brand of pet treats (freeze-dried, dehydrated, and baked chews, bones, and training treats) sold wholesale to retailers and direct to consumers through its own e-commerce site.
• Jolly Barks Proprietary J&C Pet Supply brand of pet treats (single-ingredient chews, bones, and other dog/cat treats) sold wholesale and direct to consumers.
• Baxter Boy Proprietary J&C Pet Supply brand of pet treats (freeze-dried, dehydrated, and baked formats for dogs and cats) sold wholesale and direct to consumers.
• Clifford The Big Red Dog Licensed pet treat brand offered by J&C Pet Supply, leveraging the Clifford IP to produce branded pet treats sold through wholesale and e-commerce channels.
• Dole for Pets x J&C Pet Supply Co-branded pet treat line produced under the Dole for Pets x J&C Pet Supply partnership, distributed through U.S. retail and e-commerce channels.

Quantifiable outcome

• 5 out of 5 stars retailer satisfaction rating for product availability and delivery from over 8,000 pet specialty stores
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DolecoreStrategic or Co-development PartnerJ&C Pet Supply partnered with Dole (a major produce company) to create the 'Dole for Pets x J&C Pet Supply' product line featuring freeze-dried boosters (made with real yogurt and freeze-dried fruits/vegetables) and produce-inspired toys. This collaboration leverages Dole's produce expertise to create clean-label, functional mealtime enhancements and distinctive toy products for the pet market. The partnership reflects shared focus on ingredient transparency and multi-use nutrition.

Scale indicators4 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Cardinal Pet Care: Manufacturer and brand owner of pet treats and chews serving mass and specialty retail. Closely comparable to J&C on the meat-based treat and chew portfolio and multi-channel distribution model.
• Wellness Pet Company: Premium pet food and treat manufacturer with a clean-label, natural positioning across multiple sub-brands. Directly comparable to J&C Pet Supply's premium treat portfolio and ingredient-quality narrative.
• Merrick Pet Care: Premium natural pet food and treat brand focused on meat-first, grain-free formulations. Comparable to J&C on meat-based treats, clean-label positioning, and distribution across specialty and mass channels.
• Pet Brands Inc. Manufacturer of pet treats and chews with broad retail distribution across the US. Directly comparable on meat-based treats, chews, and bones, as well as multi-brand portfolio strategy.

Broad incumbents

• Pure Treats (Mars Petcare): Mars Petcare's broader portfolio of treats and chews (Pedigree, Dentastix, etc.) competes directly across mass and discount retail. Comparable to J&C on mass-market distribution and shared shelf space with HEB, Target, Walmart, and grocery channels.
• Blue Buffalo (Nestle Purina PetCare): Leading premium pet food brand now owned by Nestle Purina, with national distribution across pet specialty and mass retail. Comparable to J&C's flagship Jack & Pup positioning but at vastly greater scale and marketing spend.

Emerging players

• Open Farm: Premium pet food and treat brand with traceable, sustainably-sourced ingredients and pet specialty + DTC distribution. Comparable to J&C on clean-label, ingredient transparency narrative and DTC e-commerce presence.
• K9 Natural: Premium freeze-dried and raw pet food brand with strong clean-label positioning. Comparable to the Dole for Pets x J&C Pet Supply freeze-dried line and J&C's clean-label formulation strategy.
• Stella & Chewy's: Premium raw and freeze-dried pet food brand. Comparable to J&C's clean-label, human-grade-adjacent positioning and growing pet specialty channel presence.
• Vital Essentials: Freeze-dried and raw pet food and treat manufacturer with national pet specialty distribution. Comparable to J&C on freeze-dried processing technology and pet specialty retail penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/j-c-pet-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&C Pet Supply