Jane Goodall Institute Austria

What Jane Goodall Institute Austria does

Jane Goodall Institute Austria is the Austrian national office of the global Jane Goodall Institute, a registered non-profit (Verein) headquartered at Zinckgasse 20-22, 1150 Vienna. The organization coordinates Austrian fundraising, public outreach, and project oversight for chimpanzee conservation, tropical reforestation, and social-justice programs delivered through partner country offices in Uganda, Senegal, Tanzania, the Republic of Congo, and South Africa. Its service portfolio centers on three chimpanzee sanctuaries (Tchimpounga with 160+ chimpanzees, Ngamba Island with 50+, and Chimp Eden in South Africa), a snare-removal program in Kibale National Park monitoring 1,450 wild chimpanzees, the 65-year continuous Gombe field research station, and a reforestation portfolio (Mutuba, GREENER, IMPACT, Gombe Reforestation, Green Hope) that has planted over 5 million trees since 2011 across 120 communities and 60 tree nurseries. Complementary social-justice programs include the Clever Girls initiative (reaching 2,400 girls in Uganda) and the Batwa Children sponsorship program, alongside the Roots & Shoots youth network active in 70+ countries with more than 10,000 groups. The organization operates a 10-person Austrian HQ co-managed by Doris Dienst-Schreyvogel and Diana Leizinger, with 206 staff across the three sanctuaries and 230 staff at Gombe.

The organization's revenue model is donation-driven and recurring-revenue heavy. Streams include one-time and recurring donations via Unzer/PayPal/hobex PCI DSS-certified payment infrastructure, recurring sponsorships for trees (€18 per three seedlings), chimpanzees, and children billed via SEPA direct debit, the BeJane membership community at €8/month or €95/year (currently ~300 members), corporate partnerships starting at €500/year scaled by employee headcount, 1% for the Planet membership revenue, and sanctuary tourism at Chimp Eden. Customer acquisition is direct-to-consumer through janegoodall.at, email newsletters, an organic social footprint (Facebook, Instagram, YouTube, LinkedIn), the BEinspired magazine, the 'Whiskey oder Wasser?' podcast launched October 2025, and live events (Jane Goodall Day, Evening of Hope, BeJane events). The technology stack is conventional (WordPress, Google Analytics, Meta Pixel, Complianz cookie consent), with no proprietary AI/ML systems; field operations use 500 camera traps, three micro weather stations, and ranger patrols with satellite-mapped snare detection. Certifications include the Austrian Donation Quality Seal (Spendengütesiegel), Global Biodiversity Standard Advanced tier, PCI DSS, and GDPR/DSGVO compliance, with donations tax-deductible in Austria since 2015.

Following Dr. Jane Goodall's passing in 2025, the Austrian chapter has publicly committed to continuing her mission and has accelerated institutional co-funding partnerships with the Austrian Development Agency, the Austrian Federal Ministry BMLRT, and Ecosia to underwrite multi-year reforestation programs through 2029, while expanding the Roots & Shoots and BeJane communities domestically to sustain long-term donor pipelines.

Name

Jane Goodall Institute Austria

Legal name

Jane Goodall Institute Austria für Naturschutz, Umweltbildung und Erforschung wildlebender Tiere

Website

https://janegoodall.at

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Jane Goodall Institute Austria is a Vienna-based non-profit conservation organization that raises funds in Austria to support chimpanzee protection, tropical reforestation, and social-justice programs across four African countries, while operating the BeJane membership community and the global Roots & Shoots youth program.

Ownership category

akta.pro rank

Product category

Wildlife Conservation & Habitat Restoration Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Zoos and Botanical Gardens (712130)

SIC

Services-Social Services (8300), Forestry (800), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Citizen Science & Conservation Volunteer Tourism Programs (On-Site) (THAAAFAH)

Keywords

• Wildlife conservation services
• Habitat reforestation programs
• Nonprofit fundraising programs
• Chimpanzee sanctuary care
• Environmental education programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations (one-time and recurring): Individual donors contribute one-time or recurring donations via the organization's secure donation website (processed through Unzer/hobex/PayPal). SSL-encrypted online donation form with PCI DSS certified payment provider.
2. Sponsorships / Patenschaften: Recurring sponsorship payments for children, chimpanzees, or trees. Monthly or annual billing via SEPA direct debit. Supports long-term project planning in Africa.
3. BeJane Membership: Annual or monthly membership program at €8/month or €95/year (minimum), with ~300 current members. Includes welcome bracelet, Inspirationals newsletter, and event invitations.
4. Corporate Partnerships: Corporate cooperation agreements starting at €500/year based on employee count, and 1% for the Planet membership for companies committing 1% of annual sales to environmental causes.
5. Sanctuary Tourism: Chimp Eden in South Africa generates partial operating revenue through guided tours where visitors can observe chimpanzees in their enclosures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Jane Goodall Institute Austria operates conservation programs for chimpanzees and their habitats in four African countries (Uganda, Senegal, Tanzania, Republic of Congo, South Africa), combined with social justice initiatives for disadvantaged girls and the Batwa community in Uganda. The organization delivers its mission through three African sanctuaries (Tchimpounga, Ngamba Island, Chimp Eden), ranger-led snare removal in Kibale National Park, field research stations in Gombe and Senegal, and large-scale reforestation projects (Mutuba, GREENER, IMPACT, Gombe Reforestation, Green Hope). Revenue is generated through individual donations, recurring sponsorships of chimpanzees/children/trees, the BeJane membership program, corporate partnerships (including 1% for the Planet), and limited sanctuary tourism.

Product overview

Jane Goodall Institute Austria operates as a conservation organization offering a portfolio of interconnected programs rather than a unified technology product. The core offerings include chimpanzee protection through three sanctuaries (Tchimpounga, Ngamba Island, Chimp Eden) and anti-poaching initiatives; habitat reforestation via multiple projects (Mutuba, GREENER, IMPACT, Gombe Reforestation, Green Hope); social justice programs (Clever Girls, Batwa Children); the Roots & Shoots youth education program; and the BeJane membership community. The organization also produces the 'Whiskey oder Wasser' podcast and facilitates sponsorships for chimpanzees, children, and trees. Fundraising and donation processing are handled through integrated payment providers (Unzer, PayPal, hobex AG) and direct marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• BeJane: A membership program supporting the work of Jane Goodall Institute Austria, with membership starting at €8/month or €95/year.
• Whiskey oder Wasser
• Roots & Shoots

Products and services

• BeJane Membership Program
• Patenschaften (Sponsorships for Chimpanzees, Children, and Trees)

Quantifiable outcome

• Over 5 million trees planted since 2011
• +9 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jane Goodall Institute TansaniacoreStrategic or Co-development Partner · 1 January 2025Local implementation partner for the Gombe Reforestation project in Tanzania. JGI Tanzania operates the Gombe Stream Research Centre and manages field operations for chimpanzee conservation and reforestation in the region.
• Xupiter VisionminorStrategic or Co-development Partner · 1 January 2025Podcast production partner for the 'Whiskey oder Wasser?' podcast of JGI Austria. Xupiter Vision, founded by host Sebastian Krebitz, produces and develops the podcast format featuring guests from arts, culture, sports, and science.
• Anantara Palais Hansen ViennaminorGTM or Marketing Partner · 1 January 2025Podcast partner providing venue support for the 'Whiskey oder Wasser?' podcast recordings and associated events.
• 1% for the PlanetminorGTM or Marketing Partner · 1 January 2024International organization connecting businesses with environmental nonprofits. JGI Austria participates as a member organization, receiving 1% of participating companies' annual sales.
• Jane Goodall Institute UgandacoreStrategic or Co-development Partner · 1 January 2020Local implementation partner for Mutuba, GREENER, IMPACT, and education reforestation projects in Uganda. JGI Uganda operates chimpanzee sanctuaries, field research stations, and community reforestation programs across the country.
• Jane Goodall Institute SenegalcoreStrategic or Co-development Partner · 1 January 2017Local implementation partner for the Grüne Hoffnung (Green Hope) reforestation project in Dindéfelo, Senegal. JGI Senegal conducts field research on the endangered West African chimpanzee and manages community nature reserve activities.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Fund for Animal Welfare (IFAW): Global animal welfare and wildlife conservation nonprofit with comparable sanctuary support, anti-poaching programs, and European donor base. Comparable on cross-border programmatic model and corporate partnership offering, though broader in species scope.
• Greenpeace Austria (Greenpeace Zentral- und Osteuropa): Larger Vienna-based environmental advocacy nonprofit with similar donor acquisition (recurring donations, corporate partnerships) and Roots & Shoots-adjacent youth mobilization. Broader scope than JGI Austria but comparable on fundraising mechanics.

Direct peers

• Jane Goodall Institute Germany: A sister national chapter of the Jane Goodall Institute in the German-speaking market, running an almost identical mission, program portfolio, and donor-acquisition approach. Most directly comparable peer for benchmarking DACH fundraising performance.
• Dian Fossey Gorilla Fund International: US-based great ape conservation nonprofit founded by a similarly iconic primatologist, running long-running field research (Karisoke), anti-poaching patrols, and sanctuary care. Closely comparable on mission, brand-driven fundraising, and sanctuary cost structure.
• Four Paws (Vier Pfoten) Austria: Austrian animal welfare nonprofit operating sanctuaries (including for great apes), running membership and sponsorship programs, and headquartered in Vienna. Comparable on sanctuary cost structure, Austrian donor base, and sponsorship model.
• Fauna & Flora International (FFI): UK-headquartered species protection and habitat conservation nonprofit operating global field programs, sanctuary support, and corporate partnerships. Comparable on multi-country African field operations, donor base in Europe, and corporate ESG offering.
• Jane Goodall Institute Switzerland: Another sister national chapter operating in the DACH region with the same chimpanzee conservation, reforestation, and Roots & Shoots programs. Directly comparable on membership tiers, corporate partnership pricing, and donor demographics.
• Jane Goodall Institute (USA / Global HQ): The global parent organization and sister entity of JGI Austria, operating the same chimpanzee protection, reforestation, and Roots & Shoots mission across the US and internationally. It is the most directly comparable peer in mission, program portfolio, and brand.
• WWF Austria (WWF Österreich): The Austrian national chapter of the World Wildlife Fund, a large conservation nonprofit operating in Vienna with comparable donor-base, sanctuary/field programs, and corporate partnership model. Directly comparable on fundraising mechanics and Austrian nonprofit landscape.
• Naturschutzbund Österreich (BirdLife Austria): Austrian nature conservation organization with similar membership/sponsorship fundraising, habitat protection focus, and Vienna-based operations. Comparable on Austrian donor market dynamics and Spendengütesiegel status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jgiaustria
• Facebookfacebook.com/338846323078
• LinkedInlinkedin.com/company/jane-goodall-institut---austria
• Instagraminstagram.com/janegoodall_austria

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane Goodall Institute Austria