the Jane Goodall Institute New Zealand

What the Jane Goodall Institute New Zealand does

The Jane Goodall Institute New Zealand (JGI NZ) is a registered New Zealand charity (CC64569) founded in 2014 and headquartered in Christchurch, operating as the local affiliate of the global Jane Goodall Institute network of 25 offices. The organization runs three programme pillars: chimpanzee conservation and habitat protection (supporting sanctuaries including Tchimpounga in the Republic of Congo and Chimp Eden in South Africa), the Roots & Shoots youth empowerment programme operating in over 100 countries with 150,000+ members, and educator-facing resources including toolkits, community mapping guides, and curriculum-aligned materials. Domestic operations are delivered through school-based Roots & Shoots clubs, educator workshops, community groups, and large public events such as the 2019 'Rewind The Future' tour.

The organization is led by CEO and Founder Dr. Melanie Vivian with a team of 8 employees and no disclosed external investors. Its go-to-market is multi-channel: direct engagement with schools and educators, public events featuring Dr. Jane Goodall, social media (Facebook, Instagram, X, YouTube, TikTok), email newsletters, media coverage, and earned-media partnerships. The revenue model is donation-based, supported by a recurring giving CTA on the website, a free Roots & Shoots membership tier, and a small grants programme ($200 mini-grants) to eligible school and community groups. Partnerships span strategic coalitions (Aotearoa Deal for Nature with Forest & Bird, WWF NZ, Greenpeace NZ, Environmental Defence Society, and ECO), institutional relationships (Zealandia, HUHA, Edmund Hillary Fellowship, Government House, Philanthropy New Zealand), and direct engagement with senior New Zealand government officials including the Prime Minister.

No proprietary technology platform, AI offerings, or commercial products are disclosed. The organization's intellectual assets are primarily brand-related (Dr. Jane Goodall's global reputation) and content-related (curriculum toolkits, programme frameworks). Following Dr. Jane Goodall's death on December 4, 2025, the organization has activated a public memorial and legacy continuation programme.

Name

the Jane Goodall Institute New Zealand

Legal name

Jane Goodall Institute New Zealand

Website

https://janegoodall.org.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jane Goodall Institute New Zealand is a Christchurch-based registered charity (CC64569) and local affiliate of the global Jane Goodall Institute, running chimpanzee conservation programmes, the Roots & Shoots youth empowerment programme in 100+ countries, and educator-facing sustainability toolkits, funded primarily through donations.

Ownership category

akta.pro rank

Product category

Environmental Conservation and Youth Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Education Access & Quality (International Development) (BPAGABAE)

Keywords

• Conservation education
• Youth empowerment programs
• Environmental community projects
• Wildlife habitat protection
• School sustainability curriculum

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies on donations from individuals to support its conservation work, Roots & Shoots youth programs, and chimpanzee protection initiatives. The website features a prominent donate button and call-to-action for supporting the work.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

The Jane Goodall Institute New Zealand is a registered charity that delivers the Roots & Shoots youth empowerment programme, supports chimpanzee conservation and sanctuary care, and provides free sustainability education toolkits and curriculum-aligned resources to schools, educators, and community groups across New Zealand. It raises donations to fund its conservation, education, and advocacy programmes, and operates as the New Zealand chapter of the global Jane Goodall Institute network.

Product overview

The Jane Goodall Institute New Zealand is a nonprofit conservation organization that operates a portfolio of interconnected programmes centred on chimpanzee protection, environmental conservation, and youth empowerment. Its primary offerings include the Roots & Shoots programme (a global youth-led conservation initiative with educational toolkits, mini-grants, and a National Youth Leadership Council), chimpanzee conservation and protection efforts, public education events like the Rewind The Future Tour, youth journalism opportunities, and recognition awards. The organization functions as a programme-based nonprofit rather than a technology platform, with no commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Roots & Shoots Programme Flagship global community conservation programme that empowers young people of all ages to design and implement sustainability action projects with positive impacts for animals, people, and the environment. Features a four-step experiential journey formula (Engage, Understand, Take Action, Celebrate) and operates in schools, universities, and community organizations across New Zealand and globally.
• Chimpanzee Conservation & Protection Conservation programmes focused on protecting wild chimpanzees and their habitats, including supporting the Tchimpounga sanctuary in the Republic of Congo, law enforcement efforts to reduce illegal trafficking, public awareness campaigns, and forest conservation initiatives.
• Roots & Shoots Mini-Grants Financial support of $200 gift cards awarded to eligible Roots & Shoots members in New Zealand to purchase equipment, plants, or materials required to make conservation projects happen.
• National Youth Leadership Council (NYLC) A group of young people from around New Zealand dedicated to making positive change for people, animals, and the environment, representing Roots & Shoots and developing campaigns and resources.
• Youth Reporters Programme A programme providing high school students the opportunity to attend Dr. Jane Goodall's events and interview her, providing youth perspectives on conservation and environmental action.

Quantifiable outcome

• 5,800+ projects completed by Roots & Shoots members globally
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Forest & BirdcoreStrategic or Co-development Partner · 1 January 2019Partnership in the Aotearoa Deal for Nature coalition, an unprecedented agreement on minimum priorities for protecting and restoring New Zealand's environment. Developed alongside other leading environmental organizations.
• WWF NZcoreStrategic or Co-development Partner · 1 January 2019Co-developer of the Aotearoa Deal for Nature coalition, working together on minimum priorities and actions for protecting New Zealand's biodiversity and environment.
• Greenpeace NZcoreStrategic or Co-development Partner · 1 January 2019Partner in the Aotearoa Deal for Nature coalition contributing to unified action plan for environmental protection and restoration.
• Environmental Defence SocietycoreStrategic or Co-development Partner · 1 January 2019Partner in the Aotearoa Deal for Nature coalition providing policy expertise and environmental advocacy.
• ECO (Environment and Conservation Organisations of Aotearoa)coreStrategic or Co-development Partner · 1 January 2019Partner in the Aotearoa Deal for Nature coalition representing environmental and conservation organizations in New Zealand.
• ZealandiaminorStrategic or Co-development PartnerHost venue for roundtable discussion with Dr. Jane Goodall and Edmund Hillary Fellowship members. Wellington's eco-sanctuary has helped bring native bird species back from brink of extinction.
• HUHA (Helping You Help Animals)minorStrategic or Co-development PartnerAnimal sanctuary partnership for filming content on animal sentience. HUHA provides sanctuary care for animals and JGI NZ produces educational content about animal welfare.
• Edmund Hillary FellowshipminorStrategic or Co-development PartnerRoundtable discussion initiated by CEO Melanie Vivian bringing together Fellows and community members to meet with Dr. Jane Goodall on approaches to environmental challenges.
• Government House (New Zealand)minorStrategic or Co-development PartnerHosted reception honoring Dr. Jane Goodall and presenting inaugural JGINZ Trailblazer Awards to Chloe Swarbrick and Maha Fier.
• Philanthropy New ZealandminorGTM or Marketing PartnerJGI NZ CEO delivered keynote address at conference about importance of philanthropy in conservation work and JGI's global and local impact.
• Loop, Newstalk ZB, Yealands Family WinesminorGTM or Marketing PartnerSponsors for the 'Rewind The Future' 2019 tour events in Auckland, Wellington, and Christchurch featuring Dr. Jane Goodall.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jgi_nz
• YouTubeyoutube.com/channel/UCEIHzn6QdbetpwMoxB1MU1w
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/jginewzealand
• LinkedInlinkedin.com/company/the-jane-goodall-institute-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the Jane Goodall Institute New Zealand