Jansen-Noy
Jansen-Noy is a family-owned Dutch multi-brand fashion retailer founded in 1933, operating a 4,500m² flagship store in Sevenum alongside a nationwide e-commerce site, serving fashion-conscious consumers with 300+ brands and in-house services such as personal styling, alterations, and an in-store café.
- Company typePrivate
- Founded1933
- HeadquartersSevenum, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Jansen-Noy does
Jansen-Noy is a family-owned, multi-brand fashion retailer headquartered in Sevenum, North Limburg, Netherlands, tracing its origins to 1933 and operating under the legal entity Jansen Noy B.V. The business combines a 4,500m² physical flagship store carrying more than 300 international fashion brands with a Shopware-based e-commerce website delivering across the Netherlands within 1-3 business days. Core categories cover women's and men's apparel and accessories, complemented by the in-house NOY private label, a Trouwpakken wedding-suit department, Van Arendonk Schoenen footwear, and seasonal collections such as party and festival wear.
The operating model is a hybrid retail format: walk-in regional destination retail anchored by free parking for 400+ vehicles, with on-site lifestyle adjacencies including Boutique Café Voisine, personal shopping through trained Fashion Guides, an alteration service (Vermaakservice), an outlet section, and a loyalty program branded "Kers op de Taart." E-commerce integrates Mollie payments, DHL fulfillment, MailChimp email automation, and Facebook retargeting pixels, with online pricing broadly aligned to physical-store SKUs ranging from approximately €17.99 (basic T-shirts) to €849.95 (premium jackets), free standard shipping above €150, and a 14-day return policy.
Revenue is generated transactionally through one-time sales of branded apparel and accessories across both channels; no subscription, licensing, or wholesale revenue streams are disclosed. The customer base is exclusively B2C and fragmented, with primary personas in fashion-conscious women and men in the Netherlands. There are no disclosed funding events, M&A activity, or external investors, and the company employs approximately 51 staff, indicating a stable, regionally anchored mid-sized independent retailer rather than a venture-backed growth company.
Jansen-Noy firmographics
Firmographics- Name
- Jansen-Noy
- Legal name
- Jansen Noy B.V.
- Website
- https://jansen-noy.nl
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jansen-Noy is a family-owned Dutch multi-brand fashion retailer founded in 1933, operating a 4,500m² flagship store in Sevenum alongside a nationwide e-commerce site, serving fashion-conscious consumers with 300+ brands and in-house services such as personal styling, alterations, and an in-store café.
- Ownership category
- akta.pro rank
Jansen-Noy industry classification
Industry- Product category
- Fashion Retail
- NAICS
- Department Stores (455110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)
Keywords
Where Jansen-Noy is headquartered
LocationHeadquarters
- HQ city
- Sevenum
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Jansen-Noy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail clothing sales: One-time transaction sales of branded clothing and accessories through both physical retail store and online e-commerce platform. No subscription model; revenue generated per individual purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Jansen-Noy product offering
Product offeringCore offering
Jansen-Noy is a multi-brand fashion retailer selling branded and private-label women's and men's clothing, footwear, and accessories through a 4,500m² flagship store in Sevenum and a Shopware-powered e-commerce site. The assortment spans 300+ fashion brands such as Essentiel, Marc Cain, Summum, NN.07, PME Legend, CP Company, and G-Star, complemented by the proprietary NOY sub-brand and value-added services including personal shopping, alterations, a wedding-suit department, footwear, an on-site café, and a loyalty program.
Product overview
Jansen-Noy operates a unified fashion retail platform combining an e-commerce website (Shopware-based) with a 4,500m² physical flagship store in Sevenum, North Limburg. The product portfolio centers on multi-brand men's and women's clothing (Dameskleding and Herenkleding) featuring over 300 international fashion brands including Essentiel, Marc Cain, Summum, NUKUS, G-Star, NN.07, PME Legend, and CP Company. The offering extends beyond core clothing with the proprietary NOY sub-brand, the Voisine café for in-store dining, personal shopping via Fashion Guides, alteration services (Vermaakservice), a dedicated wedding suit department (Trouwpakken), shoes via Van Arendonk Schoenen, accessories, and an Outlet section. The platform also incorporates loyalty (Kers op de Taart), personal styling appointments, and a Shop The Look feature combining multiple products into styled outfits.
Differentiator
Problem solved
Functional benefit
Brands
- NOY: A house brand/collection offered at Jansen-Noy, featuring curated fashion items.
- Voisine
Products and services
- Women's Clothing (Dameskleding)
Companies that use Jansen-Noy
Customer profileSegments2 records
Ideal customer profiles2 records
Jansen-Noy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Jansen-Noy partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Jansen-Noy competitors and assessment
Company assessmentBroad incumbents
- HEMA: Dutch value retailer with broad assortment including apparel, accessories, and home goods; competes with Jansen-Noy for mainstream Dutch fashion and household customers.
- C&A (Netherlands): European mid-market fashion retailer with physical stores and online presence in the Netherlands; comparable multi-brand apparel assortment targeting similar mainstream Dutch consumers.
- H&M (Netherlands): Global fast-fashion retailer with extensive Dutch store network and online offering; competes with Jansen-Noy on women's and men's casual apparel, accessories, and price-conscious branded fashion.
- De Bijenkorf: Dutch premium department store chain offering apparel, beauty, and home across multiple physical locations and e-commerce; directly comparable to Jansen-Noy as a domestic multi-brand department store, but at a national, luxury-leaning scale.
- Zalando (Netherlands): European online fashion platform with a Dutch storefront, partnering with many of the same brands (e.g., G-Star, Marc Cain) Jansen-Noy carries; a key competitor for digital fashion share in the Netherlands.
Direct peers
- Wehkamp: Large Dutch online fashion and lifestyle retailer selling multi-brand apparel and household goods; overlaps directly with Jansen-Noy's e-commerce assortment and competes for the same Dutch consumer wallet on apparel.
- Van Arendonk Schoenen: Multi-brand Dutch footwear retailer with physical stores and online presence; directly comparable to the Van Arendonk Schoenen footwear department operated within Jansen-Noy.
Emerging players
- Otto (Dutch market): German online fashion and lifestyle retailer with a Dutch storefront competing for multi-brand apparel share; overlaps with Jansen-Noy's e-commerce assortment in the Dutch market.
Regional players
- Beekman Mode: Regional Dutch multi-brand fashion retailer carrying contemporary and premium brands with both physical and online operations; comparable as a regional multi-brand fashion store targeting similar Dutch consumers.
- Vroomes: Regional Dutch fashion retailer operating physical stores and e-commerce with a multi-brand assortment; comparable business model to Jansen-Noy as a regional multi-brand fashion destination, though operating in a different Dutch region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jansen-Noy social profiles
Digital presenceJansen-Noy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jansen-Noy leadership team
Management profileNumber of profiles
Jansen-Noy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jansen-Noy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jansen-Noy
What does Jansen-Noy do?
Jansen-Noy is a multi-brand fashion retailer selling branded and private-label women's and men's clothing, footwear, and accessories through a 4,500m² flagship store in Sevenum and a Shopware-powered e-commerce site. The assortment spans 300+ fashion brands such as Essentiel, Marc Cain, Summum, NN.07, PME Legend, CP Company, and G-Star, complemented by the proprietary NOY sub-brand and value-added services including personal shopping, alterations, a wedding-suit department, footwear, an on-site café, and a loyalty program.
Is Jansen-Noy a public or private company?
Jansen-Noy is a private company. It is classified as family owned and is currently operating.
When was Jansen-Noy founded?
Jansen-Noy was founded in 1933. It employs 51 to 100 people.
Where is Jansen-Noy based?
Jansen-Noy is headquartered in Sevenum, Netherlands, in the Europe region.
How does Jansen-Noy make money?
One revenue line is on record: retail clothing sales.
Who are Jansen-Noy's main competitors?
Broad incumbents on record are HEMA, C&A (Netherlands), H&M (Netherlands), De Bijenkorf and Zalando (Netherlands). Direct peers are Wehkamp and Van Arendonk Schoenen. Otto (Dutch market) is listed as an emerging player. Regional players are Beekman Mode and Vroomes.
Does Jansen-Noy have an API?
No public API is recorded for Jansen-Noy.
What industry is Jansen-Noy in?
Jansen-Noy's product category is Fashion Retail. Its primary akta.pro industry code is CRAGACAB, Mid-Tier Department Stores (Apparel-Led). Its NAICS code is 455110 and its SIC code is 5651.