What Beekman does

Beekman B.V. is a privately held, family-owned Dutch wholesale distributor of spare parts, connection materials, and accessories for household appliances, founded in 1969 by Teun Beekman and headquartered in Apeldoorn, Netherlands. The company operates an AutoStore robotic warehouse (installed 2016 in a 3,600 m² facility expansion) holding 25,000+ in-stock items, with access to approximately 10 million additional non-stock parts deliverable from European manufacturer warehouses. Its B2B customer base spans repair shops, electronics stores, appliance retail chains, independent technicians, installation companies, vacation parks, distributors, and e-commerce retailers, with same-day shipping on orders placed before 18:00 and delivery throughout Europe. Visible enterprise customers include national retail chains such as Expert, EP (Elektro Partner), Elektro World, and Witgoed Specialist. Arnoud Groen serves as Algemeen directeur (General Director), with founder's son Jos Beekman in a Senior Advisor capacity, indicating a generational leadership transition within the family-owned structure.

The technology stack centers on BIS Pro (Beekman Information System Pro), an in-house subscription-based information system providing technical drawings, 360-degree product photography, and inventory/ordering tools, integrated with the Vendit VMSII point-of-sale system for barcode-driven pricing and label printing. The combined platform covers all major appliance brands (Bosch, Siemens, AEG, Electrolux, Whirlpool, Samsung, Beko, Indesit, LG, Philips, Bauknecht) and includes a dropshipment service that ships directly to end customers under discrete retailer branding. Beekman additionally operates consumer-facing sub-brands (PartsNL, Easyfiks and Easyfiks Smart Home, Onderdelen.nl, Ersatzteileshop.de, Goedgefikst.nl) and franchise formulas (PartsNL, Easyfiks) that combine store-fixture design, shelving plans, central marketing, and central purchasing for independent retailers.

Revenue is generated primarily through wholesale parts distribution at volume-tiered pricing to B2B customers, supplemented by recurring BIS Pro software subscriptions, transaction and service fees on dropshipment orders, and store-fixture/franchise-related sales. The go-to-market is sales-led and multi-channel: direct sales via account managers and field representatives, inside sales through customer service, and e-commerce ordering via beekman.nl supported by PostNL, DHL, and GLS logistics partnerships. The company does not sell to private individuals (consumers are routed to PartsNL or Onderdelen.nl), and pricing is quote-based and not publicly disclosed.

Name

Beekman

Legal name

Beekman B.V.

Website

https://beekman.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Beekman B.V. is a Dutch B2B wholesale distributor of spare parts and accessories for household appliances, serving repair shops, retail chains, technicians, vacation parks, and e-commerce retailers across Europe from its centralized AutoStore-powered facility in Apeldoorn, Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Parts and Accessories Wholesale: Beekman generates revenue primarily through wholesale distribution of spare parts and accessories for household appliances. The company sells over 25,000 in-stock products and can supply approximately 10 million non-stock items from manufacturer warehouses across Europe.
2. BIS Pro Subscription: Software-as-a-service offering providing customers with access to the Beekman Information System Pro for ordering, inventory management, and business intelligence. Includes tiered subscription with trial period available.
3. Dropshipment Service: Logistics service allowing retailers to sell products without maintaining inventory. Beekman ships directly to end customers with discrete packaging bearing the retailer's branding. Additional fees apply beyond purchase price and shipping.
4. Retail Store Solutions: Custom shelving plans, store layout design, and retail concepts including the PartsNL and Easyfiks franchise formulas. Revenue generated through product supply and potentially franchise/setup fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Beekman B.V. is a Dutch B2B wholesale distributor of spare parts, connection materials, and accessories for household appliances. From its central warehouse in Apeldoorn, the company supplies over 10 million parts and accessories across major brands (Bosch, Siemens, AEG, Electrolux, Whirlpool, Samsung, LG, Philips, etc.) to parts shops, repair technicians, retail chains, and other businesses across Europe. The company also delivers complete store concepts (PartsNL, Easyfiks), dropshipment logistics, the BIS Pro ordering/information subscription, and store interior solutions.

Product overview

Beekman B.V. operates as a wholesale distributor of parts and accessories for household appliances, offering over 10 million products from its distribution center in Apeldoorn, Netherlands. The core offering consists of the Beekman.nl B2B e-commerce platform combined with consumer-facing retail brands (PartsNL, Easyfiks, Onderdelen.nl, Ersatzteileshop.de, Goedgefikst.nl) that enable multi-channel sales. The product portfolio includes BIS Pro subscription information system for technical data access, dropshipment services for inventory-free retail, and AutoStore-powered logistics for same-day shipping. The company serves repair businesses, retail chains, and holiday parks with both physical store fixtures and digital integration solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PartsNL: Webshop and retail formula offering spare parts, accessories, and connection materials for household appliances, serving both trade professionals and consumers.
• Easyfiks

Products and services

• BIS Pro (Beekman Informatie Systeem Pro) Subscription-based information and ordering system providing B2B customers with access to technical documentation, 360-degree product photos, real-time inventory data, and ordering tools for household appliance parts. Includes a trial period for professional subscribers.
• Dropshipment Service Logistics service that allows B2B retailers and web shops to sell Beekman's appliance parts without holding inventory. Orders are shipped directly to end customers in discreet packaging bearing the retailer's branding, with same-day shipping for orders placed before 17:00 and integrated address verification.
• PartsNL Retail Formula Franchise retail concept and webshop offering spare parts, accessories, and connection materials for household appliances. Enables independent retailers to operate under the PartsNL brand with centralized marketing, purchasing, and product supply.
• Easyfiks Shop-in-Shop Concept Shop-in-shop and private-label concept providing solutions for maintenance, repair, replacement, and connection of household appliances. Targets consumer electronics, white goods, and multimedia retailers with a branded in-store presence.
• Winkelinrichting (Store Fixtures and Layout) Custom store interior solution service for parts and accessories retailers, including tailored shelving plans, store layout design, and concept installation (with maintenance of shelving plans). Aimed at parts shops, electronics stores, white goods retailers, and chains.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PostNLminorOthers · 1 April 2024Logistics partnership for package delivery services, announced as a new carrier option in April 2024.
• PartsNLcoreChannel Partner/ Reseller/ DistributorPartsNL is a Beekman-owned retail formula and webshop (partsnl.nl) serving consumers directly with appliance parts and accessories. Consumers can order for home delivery or free pickup at PartsNL stores.
• EasyfikscoreChannel Partner/ Reseller/ DistributorEasyfiks is a Beekman-owned shop-in-shop concept and private label product line for maintenance, repair, and connection of household appliances. Targets consumer electronics, white goods, and multimedia retailers.
• DHLminorOthersLogistics carrier partner for shipping orders to customers.
• GLSminorOthersLogistics carrier partner for parcel delivery services.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Distrelec: European distributor of electronic, automation, and maintenance products with strong B2B e-commerce and logistics infrastructure across multiple countries, comparable as a broad-line industrial/MRO wholesaler.
• Conrad Electronic: Germany-based broadline electronics and accessories distributor operating across Europe with deep B2B catalog and same-day shipping, analogous to Beekman at a larger and more diversified scale.
• Element14 / Farnell: Global high-service distributor of electronic components with a developer- and professional-focused e-commerce platform and comparable logistics/inventory depth to Beekman's B2B infrastructure.
• AO Parts (AO.com): Large UK appliance retailer that has expanded into spare parts and accessories, leveraging scale and brand reach that exceed Beekman's but serving overlapping repair-shop and end-customer demand.
• RS Components: Pan-European distributor of electronic and industrial components with an extensive catalog, B2B e-commerce platform, and same-day shipping capabilities — broader than Beekman but operating a comparable distribution model.

Direct peers

• Reliable Parts: North American wholesale distributor of appliance parts with strong brand coverage, technical content, and a B2B customer base of service companies, directly comparable to Beekman's go-to-market.
• eSpares: UK-based specialist distributor of spare parts and accessories for major appliance brands, offering a similar breadth of SKUs, technical identification content, and same/next-day fulfillment to repair professionals.
• SOS Parts: European specialist in spare parts for household appliances targeting repair professionals, with similar SKU breadth, brand coverage, and professional-only distribution positioning.
• Fiyo: Dutch B2B and B2C platform for household appliance spare parts and accessories, directly overlapping with Beekman's core market, customer base (repair shops and retailers), and product catalog in the Netherlands.
• BuySpares: European appliance parts distributor with a comparable catalog model across multiple brands and a multi-channel B2B/B2C offering, competing in the same parts-supply category as Beekman.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beekman_nl
• Facebookfacebook.com/beekmanbv
• LinkedInlinkedin.com/company/beekman-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beekman