Jansen Veehouderij

What Jansen Veehouderij does

Jansen Veehouderij is a Dutch family-owned livestock farming operation located on the N236 between Weesp and Hilversum, registered as a VOF (Vennootschap onder Firma) partnership between Willem-Jan and Marijke Jansen. The farm operates on approximately 85 hectares of grassland (clay and peat soil, partly under nature management) and runs three livestock lines: approximately 1,100 dairy goats (the dominant capacity, scaled through barn extensions in 1989, 1996, and 1998), approximately 100 dairy cows with associated young stock (capacity expanded in 2002), and a small flock of around 35 sheep. The operation is described as conventional but trending toward organic, with animal-welfare practices including horn retention on goats and pasture grazing for cows; the absence of goat pasture-grazing is explicitly cited as the obstacle preventing full organic certification.

The farm's revenue is generated primarily through traditional agricultural channels — sale of goat milk, dairy products, cattle, sheep, and possibly nature-management subsidies — with no consumer-facing pricing disclosed. Since 2015, the operation has layered a secondary education-services revenue stream as an SBB-recognized internship company (erkend leerbedrijf, ID 100193710), hosting MBO vocational students at levels 2-4 in animal care, veterinary assistance, and livestock farming programs. Internship placements are described as intermittent and capacity-constrained, with a specialized "schapenstage" (sheep internship) offering free on-site accommodation. The company maintains a low-key digital footprint via a Weebly website and Facebook/Instagram pages, with no app, no proprietary technology, and no AI/ML integration. Governance is two-principal partnership with no external investors or funding rounds.

Name

Jansen Veehouderij

Legal name

Jansen Veehouderij

Website

https://jansenveehouderij.weebly.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Jansen Veehouderij is a family-owned Dutch livestock farm (VOF) operating ~1,100 goats, ~100 dairy cows, and ~35 sheep on ~85 hectares near Weesp, also functioning as an SBB-recognized internship company for MBO vocational students since 2015.

Ownership category

akta.pro rank

Product category

Livestock Farming

NAICS

Sheep and Goat Farming (1124), Dairy Cattle and Milk Production (11212)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Grazing & Pasture-Based Operations (Range, Rotational Grazing) (AFAEAFAG)

akta.pro secondary industries

Sheep Farming (Wool & Meat) (AFAEAFAA), Organic/Regenerative Sheep & Goat Production (AFAEAFAI), Animal Husbandry, Dairy & Livestock Management (EDAOAOAD)

Keywords

• Livestock farming
• Dairy goat farming
• Dairy cattle farming
• Agricultural internships
• Vocational training farm

Headquarters

HQ city

Weesp area

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Livestock farming products: The farm generates revenue from agricultural production including approximately 1100 goats, 100 dairy cows (plus young stock), and 35 sheep, along with cultivation of approximately 85 hectares of grassland for nature management. The farm is described as a conventional farm that tends toward organic practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jansen Veehouderij is a traditional Dutch livestock farming partnership (VOF) operating between Weesp and Hilversum. The farm raises approximately 1,100 goats, 100 dairy cows plus associated young stock, and 35 sheep on around 85 hectares of grassland, practising conventional husbandry with animal-welfare choices such as horn retention and seasonal pasture-grazing for cows. In parallel, the farm is an SBB-recognised internship company offering vocational placements for MBO students in animal care, veterinary assistance, and livestock farming at levels 2-4.

Product overview

Jansen Veehouderij is a traditional Dutch livestock farming operation. The farm's primary products include goat farming (approximately 1100 goats), dairy cattle (approximately 100 cows plus young stock), and sheep farming (approximately 35 sheep). The farm also offers agricultural internship/training programs for students pursuing animal care and livestock farming qualifications. The business operates on approximately 85 hectares of grassland and is structured as a VOF (Vennootschap onder Firma) between Willem-Jan and Marijke Jansen. The company is a recognized internship provider (erkend leerbedrijf) registered with SBB, offering placements for various animal care and farming vocational education levels (niv. 2-4).

Differentiator

Problem solved

Functional benefit

Products and services

• Goat farming operation
• Dairy cattle farming operation
• Sheep farming operation
• Grassland and nature management

Quantifiable outcome

• Training provided for multiple educational levels (MBO level 2, 3, and 4) across animal care and livestock farming specializations

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SBB (Stichting Bedrijfsbureau Beroepsopleidingen)coreOthersSBB is the Dutch foundation for business and vocational education that officially recognizes companies as suitable internship providers. Jansen Veehouderij holds recognized learning company status (erkend leerbedrijf) with ID 100193710, allowing them to provide formal internship placements for vocational education students.
• Regional vocational schoolsminorOthersThe company has established relationships with various regional vocational schools (MBO institutions) that send students for internship placements. The company is described as 'bekend leerbedrijf' (well-known internship company) among these educational institutions.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Others

• Aeres: Dutch agricultural education group (MBO/HBO) that channels students to erkend leerbedrijven like Jansen Veehouderij. Comparable as the upstream education provider whose students populate the farm's internship program.

Broad incumbents

• Ausnutria Dairy: Dutch dairy group focused on goat-milk based infant and clinical nutrition. Comparable as a high-value Dutch buyer of goat milk and a benchmark for the premium end of the Dutch goat-dairy market.
• CONO Kaasmakers: Dutch dairy cooperative focused on Beemster and other farmhouse-style cheeses. Comparable as a member-cooperative model and off-taker for Dutch cow-milk producers.
• Vreugdenhil Dairy Foods: Dutch dairy processor producing milk powders and dairy ingredients for food and nutrition markets. Comparable as a large-scale Dutch processor influencing milk pricing that the farm's 100 dairy cows are exposed to.
• Royal A-ware: Major Dutch dairy processor and producer of farmhouse cheeses and dairy ingredients. Comparable as a buyer/processor of Dutch cow and goat milk and a benchmark for specialty dairy economics relevant to the farm's mixed dairy output.
• FrieslandCampina: Largest Dutch dairy cooperative, processing milk from member farms across the Netherlands. Comparable as the dominant off-take channel and benchmark for conventional Dutch dairy pricing that Jansen Veehouderij's cow-milk output is exposed to.

Direct peers

• Bettinehoeve: Specialist Dutch goat-dairy processor and cheese brand, sourcing goat milk from Dutch farms. Directly comparable as a counterpart in the Dutch goat-dairy value chain that competes for the same raw goat milk.
• Henri Willig: Dutch producer of goat and cow cheeses, operating its own farms and contracting supply from Dutch goat dairies. Directly comparable as a Dutch goat-dairy brand that monetizes the same goat-milk stream Jansen Veehouderij produces.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/jansenveehouderij
• LinkedInlinkedin.com/company/jansen-veehouderij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jansen Veehouderij