Toyota Japan Car S.A.

What Toyota Japan Car S.A. does

Toyota Japan Car S.A. (legal name JAPAN CAR, S.A.) is an authorized Toyota dealership and workshop established in 1987, operating from Bilbao, Bizkaia, Spain, within the Toyota España S.L.U. dealer network. With 119 employees, the company distributes Toyota's full vehicle portfolio — spanning hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell powertrains across passenger (Aygo X, Yaris, Corolla, C-HR, RAV4, bZ4X, Mirai, Land Cruiser) and commercial (Hilux, Proace, Proace City, Proace Max) lines — to individual consumers and business clients, including the certified pre-owned Toyota Ocasión program.

Revenue is generated across six streams: new vehicle sales, commercial vehicle sales under the Toyota Professional brand, maintenance and repair services using Toyota genuine parts, certified pre-owned sales, KINTO One all-inclusive renting subscriptions (€370-€1,201/month, 48-month terms), and Toyota Credit/Leasing financing products distributed through Toyota Kreditbank GmbH Spain branch. The aftersales business is reinforced by the Toyota Relax warranty program, which extends coverage up to 15 years or 250,000 km when maintenance is performed at official Toyota workshops, and by Toyota Eurocare 24/7 roadside assistance. Distribution is anchored by a single physical dealership and workshop site, with digital channels (online service booking, customer portal, subsidy calculator) integrated into the Toyota España platform.

The company's go-to-market is sales-led and hybrid retail/B2B, serving individual retail buyers (Particulares), companies and fleet operators (Empresas), and self-employed professionals (Autónomos) — the latter two qualifying for Spanish government subsidies of up to €5,000 (individuals) and €7,500 (SMEs) under the Programa Auto+ scheme effective January 1, 2026. The business model is a standard franchise concessionaire: no proprietary technology is developed, no AI/ML capabilities are deployed, and competitive advantage derives from the Toyota brand, official dealer status, warranty/service ecosystem, and access to Toyota Financial Services distribution rather than from any technology differentiation.

Name

Toyota Japan Car S.A.

Legal name

JAPAN CAR, S.A.

Website

https://japancar.toyota.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Toyota Japan Car S.A. is an authorized Toyota dealership and workshop in Bilbao, Spain, selling new and certified pre-owned vehicles, providing maintenance services, and distributing KINTO One renting and Toyota Financial Services products to consumers, businesses, and self-employed professionals.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Passenger Car Rental (532111), Used Car Dealers (44112), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industries

Corporate & Government Contract Car Rental (THADAAAJ), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)

Keywords

• Authorized vehicle dealership
• Automotive aftersales services
• Vehicle renting solutions
• Vehicle financing products
• Commercial fleet services

Headquarters

HQ city

Spain

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including hybrid, plug-in hybrid, battery electric, and internal combustion engine models. Part of the official Toyota España dealer network.
2. Commercial Vehicle Sales: Sale of Toyota commercial vehicles and vans under Toyota Professional brand for businesses and professionals, including Proace, Proace City, Proace Max, Hilux, and Land Cruiser.
3. Maintenance and Workshop Services: Authorized Toyota workshop providing vehicle maintenance, repairs, and services using Toyota genuine parts. Includes Toyota Relax warranty program extending coverage up to 15 years or 250,000 km with maintenance at official workshops.
4. Used Vehicle Sales (Toyota Ocasión): Sale of certified pre-owned Toyota vehicles with minimum 24-month warranty and roadside assistance, including full technical inspection.
5. Renting Services (KINTO One): Vehicle renting through KINTO One (Kinto España S.L.U.) offering all-inclusive rentals with fixed monthly payments covering maintenance, insurance, road assistance, and road tax for 48 months with 10,000-15,000 km annually.
6. Financial Products: Toyota Credit (financing), Toyota Leasing, and Toyota Leasing Plus offered through Toyota Kreditbank GmbH Spain branch for vehicle acquisition with various payment structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Toyota Japan Car S.A. operates as an authorized Toyota dealership and workshop in Spain, selling new Toyota vehicles (hybrid, plug-in hybrid, battery electric, hydrogen fuel cell, and diesel), certified pre-owned vehicles (Toyota Ocasión), and providing authorized maintenance and repair services using genuine Toyota parts. The dealership also serves as a distribution channel for Toyota Financial Services products including KINTO One renting, Toyota Credit financing, and Toyota Leasing, alongside offering government-subsidized electric vehicle programs.

Product overview

Japan Car, S.A. is a Toyota dealership in Spain offering Toyota's complete vehicle portfolio. The product portfolio includes multiple powertrain technologies: hybrid (HEV), plug-in hybrid (PHEV), battery electric (BEV), hydrogen fuel cell (FCEV), and diesel vehicles. The core vehicle lineup spans compact cars (Aygo X, Yaris), sedans (Corolla), crossovers and SUVs (C-HR, C-HR+, RAV4, bZ4X, Corolla Cross), performance cars (GR Yaris), off-road vehicles (Land Cruiser), pickup trucks (Hilux), and commercial vans (Proace City, Proace Verso, Proace Max, Proace). Supporting services include KINTO One renting, Toyota Credit financing, Toyota Leasing, Toyota Relax extended warranty, Toyota Eurocare roadside assistance, and the Programa Auto+ government subsidy program. Toyota Professional provides dedicated business solutions while Toyota Gazoo Racing handles motorsport and performance vehicle development.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Ocasión: Certified pre-owned Toyota vehicles program offering vehicles with minimum 24-month warranty and roadside assistance.

Products and services

• New Toyota Vehicle Sales Sale of new Toyota vehicles including hybrid, plug-in hybrid, battery electric, hydrogen fuel cell, and diesel models. Part of the official Toyota España dealer network serving individual consumers and businesses in Spain. Pricing varies by model from entry-level (Aygo X Cross from €20,900) to flagship models (Mirai from €74,200.08).
• Toyota Ocasión (Certified Pre-Owned) Sale of certified pre-owned Toyota vehicles with minimum 24-month warranty and roadside assistance, including full technical inspection. Available at the dealership for individual consumers and businesses seeking used vehicles with manufacturer-backed warranty coverage.
• Authorized Toyota Workshop Services Authorized Toyota workshop providing vehicle maintenance, repairs, and services using Toyota genuine parts with factory-trained technicians. Includes Toyota Relax warranty program extending coverage up to 15 years or 250,000 km with maintenance at official workshops.
• KINTO One Renting Service All-inclusive vehicle renting through KINTO One (Kinto España S.L.U.) with fixed monthly payments covering maintenance, all-risk insurance, 24h roadside assistance, road tax, registration, vehicle replacement during immobilization, and traffic fine management. Available for 48 months with 10,000-15,000 km annually, for businesses and self-employed professionals.
• Toyota Credit Financing Vehicle financing solution offered through Toyota Kreditbank GmbH Spain branch, providing flexible payment options for new and used vehicle purchases for individuals and self-employed professionals. Includes zero-interest financing options for select electric commercial models.
• Toyota Leasing Leasing financial product for businesses and professionals with optional maintenance packages included. Offered through Toyota Kreditbank GmbH Spain branch alongside Toyota Leasing Plus with various payment structures for commercial and passenger vehicle acquisition.
• Toyota Relax Extended Warranty Extended warranty program offering up to 15 years of warranty coverage (or up to 250,000 km) when vehicle maintenance is performed at official Toyota workshops. Provides coverage for engine, fuel system, cooling, and transmission components, with annual renewal upon completion of scheduled maintenance.
• Toyota Eurocare Roadside Assistance 24-hour roadside assistance service included during factory warranty period, providing 365-day support for Toyota owners across Europe for peace of mind during ownership.
• Toyota Professional Commercial Vehicle Solutions Toyota's commercial vehicle brand offering tailored solutions for businesses and self-employed professionals with quality, assistance, and peace of mind as core pillars. Includes commercial vehicle range (Proace, Proace City, Proace Max, Hilux, Land Cruiser) with specialized business financing and KINTO One all-inclusive renting promotions.

Quantifiable outcome

• Toyota Relax warranty extends coverage up to 15 years or 250,000 km with annual renewal
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Spanish Government - Programa Auto+coreOthers · 1 January 2026Programa Auto+ is the Spanish government's electric vehicle subsidy program replacing the Plan Moves III. With a budget of 400 million euros for 2026, it offers subsidies up to €5,000 for individuals and €7,500 for SMEs for qualifying electric and plug-in hybrid vehicles. The program uses EEE criteria (Electric, Economic, European) for subsidy modulation and is managed centrally by the Government for streamlined processing.
• KINTO One (Kinto España S.L.U.)coreChannel Partner/ Reseller/ DistributorKINTO One is the renting brand of Toyota Financial Services in Spain, offering vehicle renting services. Japan Car S.A. serves as a distribution channel for KINTO One renting products, providing all-inclusive vehicle rentals with fixed monthly payments covering maintenance, insurance, roadside assistance, and road tax.
• Toyota España S.L.U.coreChannel Partner/ Reseller/ DistributorToyota España S.L.U. is the official Toyota distributor in Spain, operating the toyota.es website and managing the dealer network including Japan Car S.A. as an authorized concessionaire. The company provides vehicles, marketing support, brand guidelines, and access to Toyota Financial Services products for the dealer network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Quadis: Quadis is one of Spain's largest multi-brand automotive dealer groups (Ford, Hyundai, BMW, MINI and others), operating dozens of sales and service points nationally. Comparable to Japan Car in dealership economics, aftersales mechanics, and exposure to retail consumers and fleets, but across multiple brands rather than a single OEM franchise.
• Astara (formerly Bergé Auto): Astara is a Spanish-headquartered multi-brand automotive distribution and retail group with operations across Iberia, handling brands such as Volkswagen, Škoda, CUPRA, Isuzu and others. Comparable as a broad auto retail and fleet player with similar aftersales and B2B exposure, though with a different OEM portfolio than Toyota.
• Concesur: Concesur is a Spanish multi-brand dealer group (Hyundai, KIA, Mitsubishi and others) with retail and aftersales operations across Spain. Comparable to Japan Car as a regional multi-site retailer and service provider with similar consumer/SME customer mix, but competing in the broader authorized-dealer market rather than the Toyota franchise.

Others

• Europcar Mobility Group Spain: Europcar is a major short-term rental and mobility provider in Spain, with both consumer and corporate fleet offerings. Adjacent peer to the KINTO One renting stream — same mobility-as-a-service theme — but competes from a multi-brand short-rental position rather than as a Toyota authorized dealer.
• ALD Automotive (Ayvens): ALD Automotive / Ayvens is one of Europe's largest full-service vehicle leasing and fleet management companies, with significant Spanish operations. Comparable to Japan Car's fleet and KINTO One side of the business (long-term vehicle subscription, fleet management for corporates), but operates an independent multi-brand fleet model rather than an OEM franchise.
• Northgate España (Wheels/Europcar group): Northgate is a major Spanish flexible vehicle rental and leasing company focused on SMEs and self-employed professionals — the same customer segment Japan Car targets through Toyota Professional, KINTO One and Toyota Leasing. Adjacent competitor on the B2B subscription/rental side of the dealership's business, though from a pure-play rental origin rather than OEM franchise.

Direct peers

• Caetano Auto (Salvador Caetano Group): Caetano Auto is Toyota's largest authorized dealer group across Iberia (Portugal + Spain), selling new vehicles, certified used, aftersales, fleet solutions and Toyota Financial Services products. It is directly comparable to Japan Car because it operates the same Toyota concessionaire franchise model, distributing the same Toyota electrified lineup, with overlapping product, customer base, and revenue streams (sales, service, financing, fleet).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-japan-car

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Japan Car S.A.