JSIF Japan Sustainable Investment Forum

What JSIF Japan Sustainable Investment Forum does

JSIF (Japan Sustainable Investment Forum / 日本サステナブル投資フォーラム) is a Tokyo-based non-profit organization founded in 2003 that serves as the central coordinating body for sustainable investment in Japan. It has approximately 5 employees and operates as a membership-based association with corporate members and premium corporate members (法人会員, 法人プレミアム会員). The organization tracks the Japanese sustainable investment market, engages in policy advocacy, delivers ESG education, and convenes stakeholders across institutional investors, financial professionals, and corporations.

Its core offerings are research and convening products rather than technology products. The flagship asset is the annual Sustainable Investment Survey, now in its eleventh edition, which tracked 671.7 trillion yen (63.4% of total AUM) in Japanese sustainable investment in 2025, growing 7.4% year-over-year. JSIF also publishes the Japan Sustainable Investment White Paper (since 2007), runs quarterly tracking of individual investment product balances, runs the Japanese-language PRI Academy course (launched May 2022 with Ministry of Environment support), co-delivers a graduate course at Waseda University (since 2017), and operates three member working groups via Microsoft Teams. The organization is the Japanese affiliate of PRI and a member of GSIA and AIGCC.

JSIF's revenue model is undisclosed but built on membership dues and premium sponsorship; specific pricing is not public. Its go-to-market is direct-to-member distribution through its website, member portal, direct email, and in-person events. JSIF does not develop proprietary technology products; its distribution moat comes from its regulatory seats (FSA Sustainable Finance Expert Council, MOE Green Finance Study Group, METI GX Working Group, Impact Consortium chairmanship) and its positioning as the data authority and convening forum for Japanese sustainable finance.

Name

JSIF Japan Sustainable Investment Forum

Legal name

日本サステナブル投資フォーラム (Japan Sustainable Investment Forum)

Website

https://japansif.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JSIF is a Tokyo-based non-profit founded in 2003 that serves as Japan's central coordinating body for sustainable investment, serving institutional investors, financial professionals, and corporations through annual surveys, white papers, ESG education, and policy advocacy, with approximately 5 employees and 671.7 trillion yen in tracked sustainable investment assets.

Ownership category

akta.pro rank

Product category

Sustainable Investment Research and Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Investment Advice (6282)

akta.pro primary industry

ESG/Sustainable Investment Advisory (FSAEAAAJ)

akta.pro secondary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Sustainable investment research
• ESG investment advocacy
• Responsible investment education
• Impact investing survey
• Green finance policy

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels8 records

Core offering

JSIF is a non-profit industry forum that promotes sustainable and responsible investment in Japan. It produces the annual Japan Sustainable Investment Survey and accompanying White Paper, runs member-only working groups on ESG topics, delivers educational programs (including a Waseda University cooperative course and the Japanese version of the PRI Academy), and acts as Japan's domestic affiliate for the PRI and a member of the Global Sustainable Investment Alliance (GSIA). Its principal outputs are market data, policy advocacy, and capacity-building content for institutional investors and financial professionals.

Product overview

JSIF (Japan Sustainable Investment Forum) operates as an industry association rather than a product company. Its offerings center on research, education, and networking services: the core annual Sustainable Investment Survey tracking 671.7 trillion yen in assets, the Japan Sustainable Investment White Paper published since 2007, the PRI Academy Japanese version (launched 2022) for ESG education, a cooperative course with Waseda University on responsible investment, and member working groups on public stewardship, financial education, and survey implementation. JSIF also provides quarterly market data on individual investment products and publishes reports on global sustainable investment trends through GSIA membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Japan Sustainable Investment Survey (annual) An annual AUM-based survey of Japanese signatory institutions measuring the size and composition of ESG/sustainable assets in Japan, published by JSIF for institutional investors, regulators and the media.
• Japan Sustainable Investment White Paper Companion white paper to the annual survey, providing detailed analysis, methodology and commentary on Japan's sustainable-investment market for institutional investors and policymakers.
• Quarterly Individual Sustainable Investment Data Quarterly data publication covering sustainable-investment products offered to individual investors in Japan, targeted at retail-facing product providers and individual-investor audiences.
• JSIF Working Groups (member-only) Member-only thematic working groups on sustainable-investment topics, convened via collaboration platforms for JSIF corporate and individual members.
• PRI Academy Japanese Version Japanese-language version of the PRI's responsible-investment training program, delivered by JSIF in cooperation with PRI for Japanese financial professionals.
• Waseda University Cooperative Course in Sustainable Finance Cooperative academic course on sustainable finance delivered with Waseda University, providing JSIF practitioners' perspective to Japanese graduate students.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and strategic.

• PRI (Principles for Responsible Investment)coreStrategic or Co-development Partner · 1 January 2018JSIF is the Japanese affiliate member of PRI, participating in the global network of investors committed to incorporating ESG factors into investment decisions. JSIF coordinates with PRI on policy advocacy, education programs, and the PRI Academy Japanese translation initiative launched in 2022.
• GSIA (Global Sustainable Investment Alliance)coreStrategic or Co-development PartnerJSIF is a member of GSIA, the global alliance of sustainable investment forums from various countries. Through this membership, JSIF contributes to and benefits from the Global Sustainable Investment Review published biennially, tracking worldwide sustainable investment trends.
• 環境省 (Ministry of Environment, Japan)coreStrategic or Co-development PartnerJSIF collaborates with the Ministry of Environment on ESG finance literacy initiatives, Green Finance guidelines review, and Nature Positive economic research. JSIF representative Mizoguchi serves as chair of the Green Finance Study Group.
• 金融庁 (Financial Services Agency)coreStrategic or Co-development PartnerJSIF participates in the FSA's Sustainable Finance Expert Council, with multiple JSIF representatives serving as members. The organization provides expertise on sustainable investment policy development.
• インパクト・コンソーシアム (Impact Consortium)strategicStrategic or Co-development PartnerJSIF participates in the Impact Consortium organized by the Financial Services Agency. JSIF's Mizoguchi serves as chairman and board member, contributing to collective impact initiatives for system change.
• 早稲田大学 (Waseda University)strategicStrategic or Co-development PartnerJSIF cooperates with Waseda University Graduate School of Business Management to deliver courses on Corporate Social Responsibility and Responsible Investment since 2017, featuring guest lectures from industry experts.
• AIGCC (Asia Investor Group on Climate Change)strategicStrategic or Co-development PartnerJSIF collaborates with AIGCC, the Asian regional investor group on climate change. JSIF participates in AIGCC's annual climate change survey and coordinates on regional investor engagement initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDP (Carbon Disclosure Project): Global environmental disclosure system widely used by Japanese corporates and investors. Operates in the same ESG data/policy space as JSIF but focused on corporate disclosure rather than investment-side advocacy.
• Principles for Responsible Investment (PRI): Global UN-backed investor signatory network that JSIF is the Japanese affiliate of. Operates the upstream international framework; JSIF acts as the local country node.

Emerging players

• Asia Investor Group on Climate Change (AIGCC): Asian investor coalition on climate change that JSIF collaborates with. Adjacent climate-focused body with overlapping membership among Japanese institutional investors.
• Climate Bonds Initiative: International body working on green and sustainability-linked bond standards. JSIF's Mizoguchi co-chairs Japan's Green Finance Study Group which feeds into frameworks like Climate Bonds'; partial functional overlap in green bond market development.

Direct peers

• Eurosif: European umbrella sustainable investment forum coordinating multiple national SIFs. Fellow GSIA member performing the same member research, policy advocacy, and education role as JSIF but at pan-European level.
• US SIF (US Sustainable Investment Forum): US-based non-profit industry forum for sustainable investing. Most direct global counterpart to JSIF; conducts analogous annual trends reports, member working groups, and policy advocacy, making it the prototypical country-level SIF.
• UKSIF: UK sustainable investment forum. Conducts biennial sustainable investment reports and policy advocacy for the UK market, structurally identical to JSIF's mandate in Japan.
• Responsible Investment Association Australasia (RIAA): Australian/NZ sustainable investment industry association. Provides certification, research, and policy advocacy in the same national-foremodel as JSIF.
• RIA Canada (Responsible Investment Association): Canadian responsible investment association. Fellow GSIA member running national trends reports, RI certification, and policy engagement as JSIF does in Japan.

Others

• Global Sustainable Investment Alliance (GSIA): Umbrella alliance of the world's major SIFs (including JSIF) that publishes the biennial Global Sustainable Investment Review. Parent coordinating body rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jsif

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about JSIF Japan Sustainable Investment Forum