What Grupo Japauto does

Grupo Japauto (legal name Japauto Comércio de Motocicletas Ltda) is the largest Honda motorcycle dealership group in the State of São Paulo, Brazil. Founded in 1983 and headquartered in Alphaville, Barueri, the company operates 33 strategically located dealerships across metropolitan São Paulo, the Greater São Paulo region, the ABCDM industrial corridor, and interior cities including Campinas, Sorocaba, Itu, Valinhos, and Paulínia. Japauto is a multi-channel retailer of Honda motorcycles spanning all major categories — street, scooter, naked, trail, crossover, big trail, off-road, sport, and touring — supplemented by certified pre-owned motorcycles (seminovas), genuine Honda parts (Hop and Hamp brands), accessories (including GIVI), workshop services, Honda insurance, and the Honda Consórcio interest-free consignment financing program. The company employs 85 staff and operates a Sorocaba Campolim "Dream" premium store as well as an Alphaville pilot site for Honda's new global dealership concept.

The business operates exclusively as a Honda authorized dealer under a franchise relationship with Moto Honda da Amazônia, with no disclosed third-party brands or independent distribution. Japauto reaches customers through its 33 physical showrooms, an integrated website (japauto.com.br) featuring an online showroom and consórcio simulator, dedicated WhatsApp Business lines for sales and service, social media (Facebook, Instagram, YouTube), the Honda Digital Scheduling platform for service appointments, and in-person participation in Honda Racing events and the Honda RedRider community program. Revenue is generated across five streams: new motorcycle retail (hardware sales), Honda Consórcio facilitation (transaction fees), certified used motorcycle sales (hardware sales), parts and accessories (hardware sales), and workshop services (professional services). Pricing is publicly available for consórcio plans (R$197.73/month entry-level to R$1,182.81/month for premium models) and used motorcycles (R$17,590–R$78,490), while new motorcycle pricing is set through dealer consultation.

Strategically, the company has prioritized geographic density, brand alignment with Honda, and digital channel expansion over the past several years. Key recent moves include the 2023 launch of the exclusive Dream premium store at Sorocaba Campolim, the Alphaville pilot of Honda's new dealership concept (inspected by Honda's South America President in April 2023), deployment of Honda's 2024 line-up refresh across the network, and operationalization of WhatsApp and digital sales channels. The dealership's competitive position rests on its distribution density across São Paulo state, its 40-year Honda franchise standing, and integrated after-sales capabilities — including the only authorized express service bays, genuine parts access, and consórcio financing within its territory.

Name

Grupo Japauto

Legal name

Japauto Comércio de Motocicletas Ltda

Website

https://japauto.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Japauto is the largest Honda motorcycle dealership group in São Paulo State, Brazil, operating 33 locations that sell new and certified used Honda motorcycles, parts, accessories, and consórcio financing plans, while serving retail consumers and providing authorized workshop services.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Honda motorcycle dealership
• Motorcycle retail network
• Motorcycle parts and accessories
• Authorized motorcycle service
• Consortium financing plans

Headquarters

HQ city

Barueri, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales (OKM): Sale of brand new Honda motorcycles across all categories — street, scooter, naked, trail, crossover, big trail, off-road, sport, and touring. Revenue from full retail transactions, with financing and consórcio options facilitated.
2. Honda Consórcio (Consignment Plans): Honda National Consórcio plans allowing customers to save toward motorcycle acquisition without interest or bureaucracy. Plans range from 12 to 80 monthly installments, with monthly credit allocations. A core revenue and customer acquisition stream for the group.
3. Certified Used Motorcycles (Seminovas): Sale of pre-owned Honda motorcycles with guaranteed engine and transmission, provenance, and competitive pricing. Includes certified used units with formal warranty.
4. Parts and Accessories: Sale of genuine Honda parts (original Hop and Hamp brands) including tires, suspension components, brake systems, electrical parts, filters, spark plugs, wheels, mirrors, handlebars, fuel tanks, and oil. Also sells accessories including helmets, apparel, bags (GIVI), gloves, and rain gear.
5. Workshop and Maintenance Services: Express service completing inspections and repairs in under 1 hour, periodic maintenance reviews, and general workshop services. First two services are free for new Honda buyers under factory warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Grupo Japauto operates a network of 33 authorized Honda motorcycle dealerships across São Paulo State, headquartered in Barueri. The group retails new Honda motorcycles across urban, adventure, sport, and off-road categories, sells certified used motorcycles, supplies genuine Honda parts and accessories, and operates factory-trained workshop services including express maintenance. It also brokers Honda consórcio (consortium) financing plans for vehicle acquisition.

Product overview

Grupo Japauto is the largest Honda motorcycle dealership group in São Paulo State, Brazil, operating 33 locations. The company offers a comprehensive portfolio of Honda motorcycles across multiple categories: Street (CG series, POP, BIZ), Scooter (PCX, ELITE, ADV, X-ADV), Naked (Hornet, CB series), Trail (XR, XRE, Sahara, NXR Bros), Crossover (NX, NC), Big Trail (XL Transalp, Africa Twin), Off-Road (CRF, TRX), Sport, and Touring (Gold Wing). Beyond vehicle sales, Japauto provides integrated services including Honda Consortium (interest-free financing), parts and accessories sales, workshop services with express maintenance options, and certified pre-owned motorcycle sales. The business operates as a multi-location dealership network rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40 years of continuous operation as Honda's largest São Paulo dealership group
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Honda (Moto Honda da Amazônia)coreChannel Partner/ Reseller/ DistributorJapauto operates as an authorized Honda motorcycle dealership with exclusive rights to sell Honda motorcycles, Honda consórcio, Honda insurance, and genuine Honda parts (Hop and Hamp brands) across its 33+ locations in São Paulo state. The company is trained and certified by Honda with factory-trained staff and state-of-the-art equipment. Honda's President for South America, Atsushi Fujimoto, visited the group's Alphaville headquarters in April 2023 to inspect the new-concept store pilot.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• Honda Motores do Brasil (Moto Honda da Amazônia): The OEM that supplies Japauto with all vehicles, parts, and consórcio products. Not a competitor but a critical ecosystem participant whose distribution strategy, product roadmap, and dealer economics directly determine Japauto's commercial outcomes.

Broad incumbents

• Mônaco Motors: Large multi-location Yamaha motorcycle dealership group in Brazil. Broad incumbent peer to Japauto in the motorcycle retail industry with comparable scale, store-network economics, parts/service operations, and consórcio-style customer financing — but aligned with Yamaha rather than Honda.
• Calmon Motors: Large multi-store Yamaha motorcycle dealership group in Brazil operating across multiple states. Broad incumbent peer to Japauto in the same motorcycle retail industry with similar multi-location dealership model, parts/service operations, and OEM-aligned customer finance offerings — but for the Yamaha brand.

Direct peers

• Marca Moto: Authorized Honda motorcycle dealer group in Brazil with multi-store operations. Comparable to Japauto as a Honda-aligned multi-location dealer offering the same OEM product range, parts/service capabilities, and consórcio customer finance offering.
• Grupo Pilar: Large authorized Honda motorcycle dealership group in Brazil operating multiple stores across Paraná and São Paulo. Direct peer to Japauto as a multi-location Honda dealer group with comparable OEM franchise model, parts/service operations, and consórcio financing offerings.
• Fiotto Honda: Authorized Honda motorcycle dealer group in Brazil with multi-store operations. Direct peer to Japauto with analogous Honda franchise structure, full product range across motorcycle categories, parts and service operations, and consórcio customer finance offerings.
• Motopoint: Brazilian authorized Honda motorcycle dealer group with multiple locations. Direct peer to Japauto with the same Honda franchise model, multi-category product range, parts/service capability, and consórcio financing offerings targeting retail consumers.
• Tribus Honda: Multi-store authorized Honda motorcycle dealer group in southern Brazil (Santa Catarina region). Comparable to Japauto as a regional Honda dealer group with new vehicle sales, consórcio facilitation, and certified service operations under the same OEM franchise structure.
• Multipeças Honda: Authorized Honda motorcycle dealer group operating multiple stores in Brazil. Comparable to Japauto as a multi-location Honda dealer providing the same OEM-aligned sales, parts, service, and consórcio value proposition to retail customers.
• Damásio Motos: Authorized Honda motorcycle dealership group operating across multiple Brazilian states. Comparable to Japauto as a multi-location Honda dealer network with new/used sales, genuine parts, workshop services, and consórcio financing under the same OEM partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/JapautoHonda
• Facebookfacebook.com/japautohonda
• Instagraminstagram.com/japautohonda
• LinkedInlinkedin.com/company/japauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Japauto