What JARDIN BIO does

Jardin BiO étic is a French organic food brand founded in 1995 by Charles Kloboukoff as Le jardin biologique — the first organic infusion and plant range in France — and later rebranded to its current name. It operates as the food pillar within the Léa Nature group, a privately-held French multi-brand organic products conglomerate spanning beauty, food, home, and wellness categories. The brand offers 567 SKUs across savory groceries (culinary aids, condiments, pasta, rice, canned vegetables, sauces, soups, oils), sweet groceries (breakfast cereals, jams, flours, spreads, crispbreads, compotes, biscuits, honey, chocolate), teas and infusions, juices and beverages, dried fruits and superfoods, and fresh deli items (pizzas, savory tarts, salads). A sub-brand called Bio Malin provides pre-cooked legumes in tetra brik packaging targeting price-sensitive consumers.

The brand's core technology is its Champ à l'Assiette (Field to Plate) traceability system, which provides transparency from agricultural origin through to finished product. It holds a dense portfolio of certifications including AB (Agriculture Biologique, covering 562 products), Ecocert, Fair For Life, Max Havelaar, Origine France Garantie (70 products), Vegan, Agri Ethique FR, and Compostables. The brand employs 15 people according to firmographic data (likely the brand-specific team within the larger Léa Nature group structure).

Jardin BiO étic generates revenue through direct-to-consumer e-commerce sales via the Léa Nature platform (leanature.com, with free delivery above €49 and point-relais pickup at €3.90) and through third-party retail distribution across French supermarkets and specialty organic stores. Pricing follows a unit-pricing model with pay-as-you-go billing, supplemented by promotional campaigns (Green Days events with category-tiered discounts of 15–30%), multi-buy offers (2nd identical product at -60%), and a loyalty program awarding 1 point per euro spent. The brand serves three primary consumer segments: health-conscious organic buyers, value-conscious organic shoppers, and ethically-motivated consumers prioritizing fair trade and sustainability. Geographic operations are limited to France.

Name

JARDIN BIO

Legal name

Léa Nature Services

Website

https://jardinbio.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Jardin BiO étic is a French organic food brand founded in 1995, operating within the Léa Nature group. It sells 567 certified-organic SKUs — groceries, teas, beverages, and fresh deli — to French health-conscious, value-conscious, and ethically-motivated consumers via e-commerce and retail.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic food products
• Certified organic groceries
• Fair trade beverages
• Herbal teas infusions
• Organic snacks

Headquarters

HQ city

Périgny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Organic Food Product Sales: Direct sales of organic food products through owned e-commerce platform and retail distribution channels. Products include epicerie salée, epicerie sucrée, beverages, teas/infusions, fresh deli items, and snacks.
2. Retail Distribution: Sales through third-party retail channels including supermarkets, organic stores, and health food retailers across France.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

JARDIN BIO (Jardin BiO étic) is a French organic food brand under the Léa Nature group, offering 567 certified organic food products across savory groceries, sweet groceries, teas and infusions, juices and beverages, fresh deli items, and dried fruits/superfoods. The brand was founded in 1995 by Charles Kloboukoff as Le jardin biologique and emphasizes fair trade, traceability from field to plate (Champ à l'Assiette), and environmental sustainability through multiple certifications (AB, Ecocert, Fair For Life, Max Havelaar, Origine France Garantie).

Product overview

Jardin BiO étic is an organic food brand by Léa Nature featuring 567 products across multiple categories including epicerie salee (savory groceries with aides culinaires, aperitifs, pattes, rice, legumes, soups), epicerie sucree (sweet groceries with cereals, confitures, biscuits, miels, chocolate), thes et infusions, jus et boissons (fruit juices and nectars), dried fruits and superfoods, and traiteur frais (fresh pizzas, savory tarts, salads). Key sub-brands include Bio Malin (pre-cooked legumes) and various product lines organized by dietary preferences (Express, Exotisme, Equitable, Origine France Garantie, Vegetarian, Vegan, Gluten-free).

Differentiator

Problem solved

Functional benefit

Brands

• Bio Malin: A value-oriented product line offering affordable organic products, including pre-cooked legumes in tetra brik packaging.

Quantifiable outcome

• 567 organic food products available
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 1% for the PlanetcoreOthersJardin BiO étic is a member of the 1% for the Planet collective, committing 1% of brand revenue to environmental causes and sustainability initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lima: Belgian-origin organic food brand with broad European organic and health food presence across grains, pasta, oils and plant-based categories. Comparable product mix and certification profile; primary market is Benelux/Europe rather than France, making it a regional rather than direct French competitor.

Direct peers

• Priméal: French organic food brand spanning grains, legumes, seeds, oils and plant-based products sold through organic and mainstream retail. Comparable on organic certification stack, broad pantry assortment and French specialty/organic retail go-to-market.
• Markal: French organic grains, pulses, rice, seeds and specialty pantry brand with long heritage in organic retail. Comparable on organic certification, pantry product overlap and French organic-specialty distribution channels.
• Ethiquable: French cooperative organic and fair-trade food brand with strong fair-trade certification (Fair For Life/Max Havelaar equivalents) and pantry assortment. Directly comparable to Jardin BiO étic on combined organic + fair-trade positioning and French retail presence.
• Bjorg: French organic food brand under Nutrition & Santé offering broad-line organic pantry, beverage and breakfast products across grocery retail. Highly comparable to Jardin BiO étic on customer base (health-conscious French consumers), product categories (cereals, biscuits, drinks) and retail-led distribution model.
• Céréal Bio: Organic cereal and breakfast brand long established in French mass retail. Directly comparable on certified organic positioning, French grocery distribution and breakfast/cereal category overlap with Jardin BiO étic's sweet grocery line.

Broad incumbents

• Biocoop: France's largest organic retail cooperative, both a key distribution channel for organic brands and a private-label competitor. Compares as a broader incumbent shaping French organic shelf dynamics that directly affect Jardin BiO étic's category economics.
• Ma Ruche Bio: Léa Nature sister brand specializing in organic honey and sweet pantry products. Comparable on parent-group distribution, organic certification and French retail merchandising, but narrower product scope than Jardin BiO étic.
• Karéléa: Sister brand within the Léa Nature portfolio focused on slimming/wellness nutrition products. Comparable because it shares the same parent platform, distribution and organic credentials, but addresses a more specialized dietary occasion rather than broad pantry.

Emerging players

• Clipper Teas: UK organic and fair-trade tea and hot beverage brand with strong fair-trade positioning. Comparable on organic/fair-trade certification stack and tea/infusion category overlap with Jardin BiO étic's tea range, though operating primarily in UK/Europe rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JardinBiO.officiel
• Instagraminstagram.com/jardinbio_etic
• LinkedInlinkedin.com/company/jardin-bio

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JARDIN BIO