Jardin des douars

What Jardin des douars does

Le Jardin des Douars de Mogador SA operates a 31-key luxury boutique hotel branded as Jardin des Douars, located in a sheltered valley approximately ten minutes from Essaouira airport on Morocco's Atlantic coast. The property is built in ksar (fortified village) style using traditional Moroccan materials — zelliges, tadelakt, and berbere textiles — and is positioned as an authentic, nature-immersed retreat with 320+ days of annual sunshine. Inventory spans 19 rooms, 6 suites, and 6 private villas (200–500 m²) with private heated pools, supported by an on-site restaurant serving Mediterranean, Moroccan, and French cuisine, a bar, and a hammam spa offering argan-oil-based treatments led by named practitioners.

The company's revenue model is transaction-based across four streams: accommodation, food and beverage, spa and wellness services, and activities (padel, yoga, Pilates, meditation via the integrated Club des Douars facility, and the Chill Pass day-access product). Distribution combines a direct booking channel through secure-hotel-booking.com with best-rate guarantees and free breakfast incentives, third-party OTA listings, and vertical booking platforms — Pure Informatique for spa and Playtomic for padel. Marketing relies on the hotel's own website storytelling, Google AdWords remarketing, Facebook Custom Audience Pixel targeting, opt-in email newsletters, and dedicated PR representation in London (English) and Paris (French) to drive European leisure demand from France, the UK, Belgium, and Spain. Customer concentration is intentionally low: revenue comes from individual travelers across couples, families, large groups, and wellness segments, with no disclosed enterprise or B2B contracts. The company is privately held under Moroccan law, with Grégoire Aubron as director of publication and legal representative, and operates with a roughly 30-person team.

Name

Jardin des douars

Legal name

Le Jardin des Douars de Mogador SA

Website

https://jardindesdouars.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jardin des Douars is a private Moroccan boutique hotel in Essaouira operating 19 rooms, 6 suites, and 6 private villas with an on-site hammam spa, restaurant, and integrated padel/wellness facility, serving European leisure travelers across couples, families, and wellness segments.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Luxury Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Lodging Booking & Accommodation Management (HSACAKAC)

Keywords

• Boutique hotel services
• Moroccan hospitality
• Spa and wellness
• Luxury accommodations
• Authentic experiences

Headquarters

HQ city

Essaouira

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from 19 rooms, 6 suites, and 6 private villas. Rooms accommodate 2-6 persons. Villas range from 200-500 m² with private heated pools.
2. Spa and Wellness Services: Hammam treatments, massages, and body care using argan oil and traditional Moroccan techniques. Open to hotel guests and external day visitors.
3. Food and Beverage: Restaurant serving Mediterranean, Moroccan, and French cuisine. Bar service, pool bars, and weekly Sunday barbecue. Breakfast, lunch, and dinner service available.
4. Activities and Experiences: Padel courts, wellness classes (yoga, Pilates, meditation), and Club des Douars facilities. Chill Pass experience offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Le Jardin des Douars operates a ksar-style boutique hotel in Essaouira, Morocco, offering 19 rooms, 6 suites, and 6 private villas with heated pools, alongside a traditional Moroccan hammam spa, Mediterranean/Moroccan/French restaurant and bar, and the Club des Douars padel and wellness facility. The property serves international leisure travelers seeking authentic, nature-immersed Moroccan hospitality experiences.

Product overview

Jardin des Douars is a boutique Moroccan hotel in Essaouira offering a comprehensive hospitality experience. The property features 19 rooms, 6 suites, and 6 private villas (200-500 m²) with heated private pools, all decorated in traditional Moroccan style. The core offerings include restaurant and bar services serving Mediterranean/Moroccan/French cuisine, a full-service spa with traditional hammam treatments, and the Club des Douars featuring padel facilities and wellness classes. The hotel positions itself as a ksar-style retreat combining nature, authenticity, and Moroccan art de vivre.

Differentiator

Problem solved

Functional benefit

Brands

• Club des Douars: A sports and wellness club adjacent to the hotel featuring padel courts and fitness classes including yoga, Pilates, and breathwork sessions

Products and services

• Rooms & Suites 19 rooms and 6 suites accommodating 2-6 persons, decorated with traditional Moroccan craftsmanship (zelliges, tadelakt, natural materials), offered for individual leisure travelers, couples, families, and small groups seeking an authentic boutique stay in Essaouira.
• Exclusive Villas Six private villas of 200-500 m² located at the entrance of the property, each with a heated private pool and garden, designed for families, large groups, celebrations, and guests seeking exclusive-use luxury accommodation.
• Restaurant & Bar Restaurant offering Mediterranean, Moroccan, and French cuisine for breakfast, lunch, and dinner, including a Sunday barbecue and a full bar service (10:30-midnight). Open to hotel guests and external visitors by reservation.
• Spa & Wellness Traditional Moroccan hammam spa offering massages and luxurious body treatments using argan oil-based products, staffed by expert practitioners including Ibtissam and her team. Open to hotel guests and external day visitors.
• Club des Douars Adjacent sports and wellness facility offering padel courts (bookable via Playtomic), coached padel sessions, and wellness classes (Yoga, Pilates, Body Training, Breathwork & Meditation), available to both hotel guests and external day visitors.
• Chill Pass Wellness pass product offering day access to spa treatments, wellness classes, and relaxation experiences at the hotel, available to non-residents seeking a wellness-focused visit without overnight accommodation.

Quantifiable outcome

• 320+ days of sunshine annually

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Club des DouarscoreOthersIntegrated sports and wellness facility located adjacent to Jardin des Douars. Offers padel courts, yoga, Pilates, Body Training, and Breathwork & Meditation sessions. Seamlessly extends the hotel guest experience. Accessible to both hotel guests and external visitors through Playtomic booking.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mandarin Oriental Marrakech: Luxury Moroccan resort with private villa inventory (heated plunge pools), a renowned spa, and multiple dining venues — directly overlapping Jardin des Douars's villa/spa/lifestyle proposition.
• Oberoi Marrakech: Luxury Moroccan resort with private villa pool accommodations, expansive spa, and multi-cuisine dining — addressing the same luxury villa-and-wellness traveler segment with comparable pricing architecture.
• La Mamounia: Iconic luxury palace hotel in Marrakech with comparable Moroccan luxury positioning, full-service spa, multiple restaurants, and a similar premium-targeting traveler base drawn to heritage Moroccan hospitality.
• Royal Mansour Marrakech: Ultra-luxury Moroccan hotel competing for the same affluent European and international guest looking for authentic Moroccan craftsmanship, private riad/villa-style accommodations, and high-end spa experiences.
• Amanjena Resort Marrakech: Resort-style luxury Moroccan retreat emphasizing tranquility, palm-garden aesthetics, and dedicated spa/wellness facilities — comparable villa-led stay format and affluent wellness-leaning traveler.
• Domaine de la Douarenne / Dar Ahlam (Morocco boutique retreats): Small Moroccan luxury retreats offering private-pool villas, curated dining, and spa/wellness programming in remote/natural settings — directly overlapping property size, vibe, and traveler persona.

Broad incumbents

• Six Senses Resorts: Global operator of luxury wellness-led resorts; benchmarks the small-scale, experience-rich, wellness-centric boutique concept Jardin des Douars aspires to and competes against internationally.
• Four Seasons Hotel Casablanca: Global luxury flagship operating in Morocco, competing for the same high-end inbound traveler with broader service breadth, scale, and loyalty-program distribution advantages.

Regional players

• Le Beldi Country Club: Boutique luxury Moroccan estate hotel near Marrakech combining gardens, spa, and culinary experiences — directly comparable as a small-scale, design-driven Moroccan retreat appealing to couples and families seeking authenticity.
• Sofitel Essaouira Mogador Golf & Spa: The principal upscale hotel competitor located within the same Essaouira market, targeting many of the same European leisure travelers but operating at a larger, more conventional resort scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jardin-des-douars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardin des douars