jardiner

Jardiner is a São Paulo-based landscaping services firm founded in 2014 by landscape architect Paschoal Bordignon, providing garden installation, recurring maintenance, and landscape architecture to residential, commercial, corporate, and condominium clients with a small in-house team.

Company typePrivate
Founded2014
HeadquartersSão Paulo, Brazil
Headcount1–10
GTM typeB2C
OfferingServices

What jardiner does

Jardiner is a São Paulo-based landscaping services company founded in 2014 by landscape architect Paschoal Bordignon. The company provides garden execution (installation) and recurring maintenance services to residential, commercial, corporate, and closed condominium clients, with a full-service portfolio spanning landscape architecture design, garden installation, ongoing maintenance (pruning, pest control, fertilization, watering guidance), and a trained professional gardener workforce. The company operates with approximately 5 employees and positions itself as architect-led, with a registered and uniformed team that undergoes frequent training. Its value proposition rests on professional design oversight, quality execution, and exclusive supplier access for plants and inputs.

The business model is direct-to-consumer service delivery in a single metro market (São Paulo). Customers reach the company through its website, phone, or email to request quotes; pricing is bespoke and not publicly disclosed. Revenue is generated from two streams: one-time execution projects (ranging from small residential balconies to large-scale condominium and real estate developments) and recurring maintenance contracts. The company claims a horizontal segmentation approach across four customer segments (residential, commercial, corporate, closed condominiums), with no disclosed named enterprise clients.

The technology footprint is minimal: a WordPress-based website (copyright dated 2017) serves as the main digital presence, supplemented by a newsletter for customer engagement tips. There is no proprietary technology platform, no integrations, no API, no AI capabilities, no app, and no disclosed funding. The headquarters is located at Rua Rui Pinto 207, Vila Sônia, São Paulo. The company is privately held, founder-owned, with no institutional investors or parent entity.

jardiner firmographics

Firmographics

Name: jardiner
Legal name: Jardiner
Website: https://jardiner.com.br
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: Jardiner is a São Paulo-based landscaping services firm founded in 2014 by landscape architect Paschoal Bordignon, providing garden installation, recurring maintenance, and landscape architecture to residential, commercial, corporate, and condominium clients with a small in-house team.
Ownership category
akta.pro rank

jardiner industry classification

Industry

Product category: Landscaping Services
NAICS: Landscaping Services (561730)
SIC: Agricultural Services (700)
akta.pro primary industry: Container Gardening Design, Planting & Maintenance (HSAIAFAN)
akta.pro secondary industries: Garden Bed Weed Control & Hand Weeding (HSAIAFAH), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

Garden maintenance services
Landscape architecture
Garden installation
Professional gardening
Residential landscaping

Where jardiner is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

jardiner business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

Garden Execution Services: One-time services for garden installation and implementation projects ranging from small residential gardens to large-scale developments including vertical gardens, balconies, and corporate landscapes
Garden Maintenance Services: Recurring maintenance services including pruning, cleaning, pest control, weeding, fertilization, and watering guidance, typically provided with ongoing professional oversight

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

jardiner product offering

Product offering

Core offering

Jardiner is a São Paulo-based landscaping company that delivers garden execution (installation) and ongoing maintenance services for residential, commercial, corporate, and condominium clients. Services are performed by a team of trained, registered gardeners under the oversight of founder and landscape architect Paschoal Bordignon, covering everything from small balcony gardens to large real estate developments and vertical gardens.

Product overview

Jardiner is a landscape architecture and gardening services company operating since 2014, offering a unified portfolio of garden-related services. The core offerings include: Execução de Jardins (Garden Execution) for implementing gardens from small residential spaces to large developments; Manutenção de Jardins (Garden Maintenance) for ongoing care including pruning, pest control, and fertilization; Jardineiros Profissionais (Professional Gardeners) providing trained and specialized workforce; and Arquitetura Paisagista (Landscape Architecture) led by founder Paschoal Bordignon. These services are delivered through a team of registered, uniformed professionals with EPI equipment to residential, commercial, corporate clients, and closed condominiums.

Differentiator

Problem solved

Functional benefit

Products and services

Garden Execution (Execução de Jardins) One-time garden installation and implementation services covering projects from small residential balconies and pots to large-scale real estate developments, vertical gardens, and corporate landscapes. Delivered by a team of trained gardeners and overseen by a landscape architect for residential, commercial, corporate, and condominium clients.
Garden Maintenance (Manutenção de Jardins) Recurring garden care service covering pruning, cleaning, pest and weed control, fertilization, watering guidance, and general garden improvements. Conducted by trained gardeners and/or landscape architects for residential, commercial, corporate, and condominium customers in São Paulo.
Landscape Architecture (Arquitetura Paisagista) Landscape architecture design and oversight led by founder Paschoal Bordignon, covering attention to detail and tailored solutions for residential gardens, commercial properties, corporate environments, and closed condominium projects.

Companies that use jardiner

Customer profile

Segments4 records

Ideal customer profiles3 records

jardiner technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

jardiner partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

jardiner competitors and assessment

Company assessment

Direct peers

Ruppert Landscape: Mid-sized U.S. commercial landscape management and installation company. Directly comparable in the combination of landscape architecture/design and recurring grounds maintenance for commercial properties.
U.S. Lawns: Commercial-landscape-franchise network focused on recurring maintenance contracts. Comparable to Jardiner's recurring maintenance business, especially for commercial and condominium-type clients.
Weed Man: Franchise-based lawn care provider specializing in fertilization, weed control, and pest management. Overlaps with Jardiner's maintenance services (fertilization, pest control, weeding) for residential customers.
The Grounds Guys (Neighborly): Franchise brand offering residential and commercial landscape maintenance and installation. Closely comparable to Jardiner's mix of recurring maintenance and one-time project work for residential and commercial clients.

Broad incumbents

Davey Tree Expert Company: Established tree- and landscape-services firm with residential, commercial, and utility clientele. Comparable to Jardiner in their combined landscape maintenance and tree/shrub care offering.
TruGreen: Major U.S. residential lawn care and landscape maintenance franchise network. Overlap with Jardiner in recurring residential maintenance, fertilization, and pest-control services, though at a national scale.
BrightView Holdings: Largest commercial landscape services provider in the U.S., offering design, installation, and maintenance. Comparable to Jardiner in service scope (landscape design + maintenance execution), though vastly larger and commercially focused.

Emerging players

Yard Mastery: Smaller-scale lawn-care service provider with a direct-to-consumer model. Comparable to Jardiner's D2C go-to-market for residential garden maintenance services, though geographically separate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

jardiner financial estimates

Financial estimate

Revenue estimate

Valuation estimate

jardiner leadership team

Management profile

Number of profiles

Profiles1 record

jardiner funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

jardiner M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jardiner

What does jardiner do?

Is jardiner a public or private company?

jardiner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was jardiner founded?

jardiner was founded in 2014. It employs 1 to 10 people.

Where is jardiner based?

jardiner is headquartered in São Paulo, Brazil, in the Latin America region.

How does jardiner make money?

Two revenue lines are on record. Garden Execution Services are the primary driver. The others are garden Maintenance Services.

Who are jardiner's main competitors?

Direct peers on record are Ruppert Landscape, U.S. Lawns, Weed Man and The Grounds Guys (Neighborly). Broad incumbents are Davey Tree Expert Company, TruGreen and BrightView Holdings. Yard Mastery is listed as an emerging player.

Does jardiner have an API?

No public API is recorded for jardiner.

What industry is jardiner in?

jardiner's product category is Landscaping Services. Its primary akta.pro industry code is HSAIAFAN, Container Gardening Design, Planting & Maintenance, with a secondary code of HSAIAFAH, Garden Bed Weed Control & Hand Weeding. Its NAICS code is 561730 and its SIC code is 700.