Jasmine Day Spa

What Jasmine Day Spa does

Jasmine Healing Arts, operating under the historical name Jasmine Day Spa, is a privately held, independent wellness and spa business based in Brattleboro, Vermont. Founded over 30 years ago by owner Erin Engelhard, the company transitioned from a traditional day spa model to a private practice in 2018, repositioning itself around a holistic, natural-ingredients philosophy. As of 2025, the business operates two physical locations in Brattleboro: the original boutique at 29 High Street and a newly opened Healing Arts Center at 8 University Way (April 2025).

The company's core offering is a diversified portfolio of personal-care services delivered by approximately eight practitioners. Service categories include massage therapy (relaxation, deep tissue, hot stone, Thai herbal, sound healing, maternity, couples), skincare and facials (anchored on Dr. Hauschka and Shankara product lines), Ayurvedic bodywork, energy work (Reiki, chakra therapy), and seasonal body treatments. Prices range from $40 for a 30-minute mini treatment to $325 for a 90-minute couples Cocoa Butter Rose Hot Stone Massage, with most services priced between $75 and $170. A retail boutique at the original location sells Dr. Hauschka, Shankara, and Twin Falls Botanicals skincare, supported by gift certificate sales and seasonal in-store events (e.g., the Spring Skin Care Event on April 3, 2025). All services are scheduled by appointment via the FullSlate online platform, phone (802-257-0333), or email.

Revenue is generated through four primary streams: (1) fee-for-service spa appointments, (2) retail product sales with seasonal 20–30% promotional discounts, (3) gift certificates sold online and in-person, and (4) group bookings for spa parties and All Day Restorative Retreats ($126 including lunch). The business is entirely direct-to-consumer, with no enterprise or B2B clients, and its customer base is concentrated in the Brattleboro/New England region. The company has no proprietary technology platform, no app, no AI tooling, and no external investment or parent company ownership. Marketing is primarily local and organic — a website, Constant Contact email newsletter, Facebook page, and community-voted brand recognition ("Best Massage in Brattleboro").

Name

Jasmine Day Spa

Legal name

Jasmine Healing Arts

Website

https://jasminevt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jasmine Healing Arts is a privately owned Brattleboro, Vermont spa operating two locations that deliver massage, facial, Ayurvedic, and energy-work services plus a natural-ingredients retail boutique, serving individual wellness consumers, couples, and small group bookings throughout the New England region.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Couples Spa Treatment Services (HSALAFAK), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Spa services
• Massage therapy
• Facial treatments
• Ayurvedic bodywork
• Wellness center

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Spa Services: Massage therapies, facials, Ayurvedic bodywork, energy work, body/seasonal treatments. Offered at various durations (30-120 minutes) with corresponding price points ranging from $40 to $205.
2. Product Sales: Sale of Dr. Hauschka, Shankara, and Twin Falls Botanicals skincare products, body care, cosmetics, and gift sets. Products sold in boutique and online with seasonal promotions (20-30% off sales).
3. Gift Certificates: Gift certificates available for purchase online, over phone, via email, or in-person. Can be emailed, mailed, or picked up.
4. Spa Parties: Group bookings for birthdays, engagements, graduations and special occasions. Special arrangements for finger foods, flowers and other extras.
5. Wellness Events/Retreats: All Day Restorative Retreat events offering guided meditations, functional breathing, restorative yoga and mindfulness practices. Priced at $126 including lunch.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jasmine Healing Arts (formerly Jasmine Day Spa) is a Brattleboro, Vermont-based spa and wellness practice offering therapeutic massage, holistic facials, Ayurvedic bodywork, energy work, and seasonal body treatments by appointment. The business complements its services with a retail boutique selling Dr. Hauschka, Shankara, and Twin Falls Botanicals natural skincare products, plus gift certificates and group spa party bookings.

Product overview

Jasmine Healing Arts (Jasmine Day Spa) is a service-based wellness business offering a unified portfolio of spa and healing services. The core offerings include Massage Therapy (Swedish, deep tissue, hot stone, Thai herbal, sound healing, maternity, couples), Skin Care/Facials (Dr. Hauschka holistic treatments and proprietary Signature Facials), Ayurvedic Bodywork, Energy Work (Reiki, Chakra Therapy), and seasonal Body Treatments. A retail boutique complements services with Dr. Hauschka, Shankara, and Twin Falls Botanicals skincare products. Short treatments (30-minute 'Short and Sweet' services) and Spa Parties provide entry-level and group options. Gift certificates enable gifting across the full service range.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Families FirstminorStrategic or Co-development PartnerNon-profit organization that owns the campus where Jasmine Healing Arts' second location operates at 8 University Way. Families First purchased the former Famolare Farm property in 2022. The Grand Opening celebration raffle proceeds benefit Families First programming for youth and adults with disabilities.
• Twin Falls BotanicalsminorOthersLauren Bernozzi's herbal self-care product line including body butters, lip balms, and facial care formulas she has been perfecting for 20 years. Products sold exclusively at Jasmine Healing Arts boutique and on Lauren's Etsy shop.
• Jaime Olander (Dr. Hauschka Master Esthetician)minorOthersDr. Hauschka Master Esthetician who appears at Jasmine's seasonal skin care events to perform mini skin treatments and makeup consultations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Twin Farms Spa: Luxury Vermont retreat with a holistic spa menu. Comparable modalities (massage, bodywork, energy work) and high-touch, holistic approach; competes for wellness-tourism spend in Vermont.
• Burke Mountain Hotel & Conference Center Spa: Northeast Kingdom Vermont resort with associated spa services. Similar Vermont tourism geography and holistic-wellness positioning for the New England visitor segment.
• Woodstock Inn & Resort Spa: Vermont destination resort offering massage, facials, and body treatments. Comparable service categories and rural-Vermont wellness customer; different distribution via lodging-based guests.
• The Spa at Topnotch: Destination spa at Topnotch Resort in Stowe, VT. Comparable New England wellness/holistic positioning and rural-Vermont customer base; differs by being resort-anchored versus Jasmine's standalone retail storefronts.
• Stowe Mountain Lodge Spa: Full-service spa at Stowe Mountain Lodge offering massage, facials, and body treatments in Vermont. Overlaps in service mix and New England wellness-tourism customer; differs in resort-hotel delivery model.

Direct peers

• Elements Massage: National therapeutic-focused massage franchise with a customizable, per-session model. Comparable to Jasmine's pay-as-you-go massage pricing structure and target customer (wellness-focused individual).
• Soothing Touch Massage & Wellness: Independently owned Vermont massage and wellness practice with a similar modality-rich menu and direct-to-consumer booking model serving the regional wellness market.
• Massage Envy: Largest U.S. massage and skin-care chain with a membership model. Overlaps on core massage and facial services but competes from a volume/discount positioning versus Jasmine's premium holistic offering.
• Hand & Stone Massage and Facial Spa: National franchise offering massage and facial services in a membership-based day-spa model. Directly comparable service mix (massage, facials) and D2C booking approach, though Jasmine differentiates through Ayurvedic/holistic modalities and a boutique retail assortment.

Others

• Dr. Hauschka Skin Care: German biodynamic skincare brand whose retail line Jasmine carries. Compares as an upstream brand/supplier enabling Jasmine's natural/organic product positioning rather than a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Jasmine-Day-Spa-115809421840406
• LinkedInlinkedin.com/company/jasmine-day-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasmine Day Spa