Jason’s Woods

Haunted Attraction Entertainmentjasonswoods.com

Jason's Woods is a privately held, 38-year-old haunted attraction venue in Lancaster, Pennsylvania, operating five themed attractions including a proprietary 4D motion hayride, serving East Coast families and groups on weekend evenings during the Halloween season via direct-to-consumer ticket sales.

Company typePrivate
Founded1978
HeadquartersLancaster, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Jason’s Woods does

Jason's Woods is a privately held haunted attraction venue operating on a 179 Stehman Road working-farm property in Lancaster, Pennsylvania, founded in 1978 and in operation for 38+ years. The venue offers five core themed attractions — an IMT 4D Immersive Hayride, Zombie Apocalypse, Lost in Jason's Woods, Chamber of Horrors, and Carnival of Fear — plus a Midway entertainment area with live music, food and beverage, merchandise, photo opportunities, and mini-attractions (Escape from OZ, The Black Hole, Psycho Circus 3D).

The signature technology is the proprietary IMT (Integrated Motion Thrill-Ride) platform, which physically moves hayride wagons through five sequential themed areas (Twisted, Tidal Force, Wrecking Machine, Earthquake, Grinder) while integrating motion, vibration, fire, water, impact, and live actor scares. The company also offers wheelchair-accessible versions of three attractions, a differentiated offering in the haunted attraction market.

Revenue is generated through direct-to-consumer ticket sales, with a 3 Show Combo priced at $25, a 5 Show Grand Slam at $40, and VIP upgrades at $15. Group rates start at $20/person for parties of 20+. The business operates seasonally on weekend evenings from September through November, relying on earned media, customer reviews, the Haunt Rater national endorsement (#1 Haunted Trail in America, 2016), and direct website traffic (via Interactive Ticketing) for demand generation. Primary customer segments are individual families and groups from Pennsylvania, Maryland, New Jersey, and Delaware, with destination visitors from Washington D.C. and Northern Virginia.

Jason’s Woods firmographics

Firmographics

Name: Jason’s Woods
Legal name: Jason's Woods
Website: https://jasonswoods.com
Company type: Private
Founded year: 1978
Operating status: Operating
Headcount range: 1–10 employees
Short description: Jason's Woods is a privately held, 38-year-old haunted attraction venue in Lancaster, Pennsylvania, operating five themed attractions including a proprietary 4D motion hayride, serving East Coast families and groups on weekend evenings during the Halloween season via direct-to-consumer ticket sales.
Ownership category
akta.pro rank

Jason’s Woods industry classification

Industry

Product category: Haunted Attraction Entertainment
NAICS: Amusement and Theme Parks (713110)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH)

Keywords

Haunted attraction venue
Immersive hayride experience
Halloween entertainment
Haunted house attractions
Seasonal amusement venue

Where Jason’s Woods is headquartered

Location

Headquarters

HQ city: Lancaster
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Jason’s Woods business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

Ticket Sales - 3 Show Combo: Core attraction bundle including Chamber of Horrors, Horrifying Hayride with IMT, and Zombie Apocalypse. Standard admission $25, VIP upgrade available for $40 total.
Ticket Sales - 5 Show Grand Slam: Premium bundle including all five attractions: Lost in Jason's Woods, Carnival of Fear, plus the three from 3 Show Combo. Standard admission $40, VIP upgrade available for $55 total.
Group Sales: Groups of 20 or more receive $5 off any combo and free VIP upgrade, starting from $20 per person. Drives bulk ticket revenue from organizations, schools, and private events.
Midway Food & Beverage: On-site food and beverage sales including burgers, fries, soft pretzels, funnel cakes and more. Cash-only venue with ATM on site.
Merchandise Sales: Jason's Woods merchandise available for purchase at the Midway shopping area.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	3 Show Combo - Standard Admission
Unit Pricing	Pay-as-you-go	5 Show Grand Slam - Standard Admission
Unit Pricing	Pay-as-you-go	Group Rates (20+)
Unit Pricing	Pay-as-you-go	Wheelchair Accessible Attractions

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Jason’s Woods product offering

Product offering

Core offering

Jason's Woods operates a multi-attraction seasonal haunted entertainment venue on a working farm in Lancaster, Pennsylvania. The core offering is admission-based access to five themed haunted attractions headlined by the IMT 4D immersive hayride, supported by an on-site Midway with food, merchandise, live entertainment, and celebrity meet-and-greets during the fall Halloween season.

Product overview

Jason's Woods is a haunted attraction venue offering five massive themed attractions plus a midway entertainment area. The core portfolio includes the IMT 4D Immersive Hayride (a single attraction with five themed areas: Twisted, Tidal Force, Wrecking Machine, Earthquake, and Grinder), Zombie Apocalypse, Lost in Jason's Woods, Chamber of Horrors, and Carnival of Fear. Additional offerings include the Midway with mini-attractions (Escape from OZ, The Black Hole, Psycho Circus 3D) and live entertainment. Ticket options include a 3 Show Combo ($25), 5 Show Grand Slam ($40), and VIP upgrades ($10 add-on). The venue operates seasonal hours on Fridays, Saturdays, and Sundays from September through November.

Differentiator

Problem solved

Functional benefit

Brands

IMT (Integrated Motion Thrill-Ride): The signature 4D immersive hayride experience featuring integrated motion technology with motion, effects, fire, water, impact, and live scares across five themed areas: Twisted, Tidal Force, Wrecking Machine, Earthquake, and Grinder.

Products and services

IMT 4D Immersive Hayride

Quantifiable outcome

10+ out of 10 Scares Rating from Haunt Rater
+2 more outcomes

Companies that use Jason’s Woods

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Jason’s Woods technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Jason’s Woods partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Rogues Hollow ProductionscoreOthersWebsite design and artwork partner responsible for jasonswoods.com website and visual branding. Visible credit on website footer.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Jason’s Woods competitors and assessment

Company assessment

Broad incumbents

Halloween Horror Nights (Universal): Large-scale, multi-attraction seasonal Halloween event operated as part of a major theme park portfolio. Overlaps in scare-based themed attractions and seasonal ticketing but operates at materially greater scale and capital intensity than Jason's Woods.
Howl-O-Scream (Busch Gardens / SeaWorld): Seasonal Halloween scare event run by major regional theme park operators. Comparable themed Halloween programming but as part of a year-round amusement park rather than a standalone destination.
Hersheypark Dark Nights: Pennsylvania-based theme park's seasonal Halloween event with multiple haunted mazes and scare zones. Closest broad incumbent geographically, directly competing for the same PA Halloween entertainment spend.

Direct peers

Kersey Valley Spookywoods: High-volume haunted attraction in North Carolina featuring hayrides, haunted trails, and multiple themed attractions. Comparable multi-attraction seasonal Halloween model with national reputation.
The Haunted Hotel: San Diego-based multi-haunt venue combining themed haunted houses, mazes, and scare experiences. Comparable multi-attraction, ticket-bundle Halloween model in a destination format.
Terror Behind the Walls at Eastern State Penitentiary: Philadelphia-based, multi-attraction haunted experience in a historic site. Comparable East Coast seasonal Halloween operation with bundle ticketing and strong regional brand recognition.
Netherworld Haunted House: Top-ranked haunted attraction in Atlanta, GA known for elaborate sets, animatronics, and immersive theming. Comparable as a top-tier regional Halloween destination with multi-attraction bundle model.
Field of Screams: Long-running haunted attraction complex in Lancaster County, PA with multiple haunts and hayrides. Directly comparable in geography, attraction count, and seasonal Halloween model to Jason's Woods.

Others

Haunt World / Haunt Rater: Industry trade publication and rating platform that ranked Jason's Woods' Lost in Jason's Woods as #1 Haunted Trail in America. Serves as the ecosystem-level media and review channel that drives consumer awareness for attractions like Jason's Woods.

Regional players

Scare Kingdom Scream Park: UK-based multi-attraction Halloween destination with award-winning haunted houses and immersive experiences. Comparable model and seasonal ticket-bundle approach but serves UK rather than US East Coast market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Jason’s Woods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Jason’s Woods leadership team

Management profile

Number of profiles

Jason’s Woods funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Jason’s Woods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason’s Woods

What does Jason’s Woods do?

Is Jason’s Woods a public or private company?

Jason’s Woods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Jason’s Woods founded?

Jason’s Woods was founded in 1978. It employs 1 to 10 people.

Where is Jason’s Woods based?

Jason’s Woods is headquartered in Lancaster, United States, in the North America region.

How does Jason’s Woods make money?

Five revenue lines are on record. Ticket Sales - 3 Show Combo is the primary driver. The others are ticket Sales - 5 Show Grand Slam, group Sales, midway Food & Beverage and merchandise Sales.

Who are Jason’s Woods's main competitors?

Broad incumbents on record are Halloween Horror Nights (Universal), Howl-O-Scream (Busch Gardens / SeaWorld) and Hersheypark Dark Nights. Direct peers are Kersey Valley Spookywoods, The Haunted Hotel, Terror Behind the Walls at Eastern State Penitentiary, Netherworld Haunted House and Field of Screams. Haunt World / Haunt Rater is listed as an others. Scare Kingdom Scream Park is listed as a regional player.

Does Jason’s Woods have an API?

No public API is recorded for Jason’s Woods.

What industry is Jason’s Woods in?

Jason’s Woods's product category is Haunted Attraction Entertainment. Its primary akta.pro industry code is THAJAEAH, Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences). Its NAICS code is 713110 and its SIC code is 7900.