What JAXQuickfit Tyres does

JAX Tyres & Auto (legally JAX Quickfit Franchising Systems Pty Limited) operates a national Australian franchise network for the retail sale and fitting of tyres and wheels, complemented by in-store vehicle servicing. Its product catalogue spans more than 20 international tyre brands — from premium (Pirelli, Michelin, Bridgestone, Goodyear, Continental) through mid-tier (Hankook, Dunlop, Falken, BFGoodrich) to budget (Dynamo, Radar, Rovelo, Laufenn, Venom) — and covers specialised use cases including electric vehicles, performance/semi-slick, 4WD/SUV on- and off-road, all-terrain and mud-terrain, light truck and commercial, and trailer/caravan fitments. A complementary wheels range is sold with bundled 4X4 wheel-and-tyre packages. The franchisor itself is asset-light (six employees reported at the corporate entity level, headquartered in Mona Vale, NSW), with revenue economically captured through licensing the brand, systems, and supplier framework to independent franchisees who operate physical stores nationwide.

Name

JAXQuickfit Tyres

Legal name

JAX Quickfit Franchising Systems Pty Limited

Website

https://jaxquickfit.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JAX Tyres & Auto (JAX Quickfit Franchising Systems Pty Limited) operates a national Australian franchise network retailing tyres and wheels from 20-plus brands and providing vehicle servicing — alignment, balancing, brakes, suspension, and logbook servicing — to consumer and small commercial customers nationwide.

Ownership category

akta.pro rank

Product category

Tyre Retail and Vehicle Servicing

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tyre retail services
• Vehicle servicing
• Wheel alignment
• Auto repair shop
• Franchise automotive

Headquarters

HQ city

National network

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre Sales: Retail sale of tyres from multiple brands (Pirelli, Bridgestone, Michelin, Dunlop, Hankook, Falken, Goodyear, Continental, and budget brands). Revenue generated through product sales with promotional offers including cashback, free tyres, and discounts.
2. Vehicle Servicing: Vehicle maintenance and repair services including Peace of Mind service packages, logbook servicing, wheel alignment, wheel balancing, brakes, suspension, and batteries.
3. Wheel Sales: Retail sale of wheels and wheel packages for cars, utes, 4WDs, and trucks.
4. Franchise Fees: Revenue from franchisees joining the JAX network. The company is actively seeking new franchisees for expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JAX Tyres & Auto is an Australian franchise retail network that sells tyres from over 20 international brands, wheels and wheel/tyre packages, and a comprehensive range of in-store vehicle servicing including logbook servicing, wheel alignment and balancing, brakes, suspension, batteries, nitrogen inflation, and roadside assistance. Customers can locate stores, search products by vehicle registration, make/model, or tyre size, and book services online, with payment options including Afterpay, Zip Pay, and Latitude Finance. The business also generates revenue by recruiting and onboarding new franchisees into the JAX network.

Product overview

JAX Tyres & Auto operates as a tyre retail and vehicle servicing franchise network offering a comprehensive product portfolio across multiple categories. The core offering centres on tyres from over 20 international brands (including Pirelli, Bridgestone, Michelin, Goodyear, Dunlop, Hankook, Falken, BFGoodrich, Continental, Michelin, Mickey Thompson, and Laufenn) covering passenger vehicles, 4WD/SUVs, light trucks, commercial vehicles, trailers, and electric vehicles. Complementary wheel products are available with bundling options for 4x4 packages. The servicing division provides vehicle maintenance through Peace of Mind and Logbook service packages, along with wheel alignment, wheel balancing, brakes, suspension (including Tough Dog 4WD suspension), nitrogen tyre inflation, batteries, tyre repair, and roadside assistance. The company offers flexible payment options including Buy Now Pay Later services (Afterpay, Zip Pay) and traditional card payments. Product categories span: tyres by brand, vehicle, and size; wheels; vehicle servicing; and various promotional offers including cashback, free tyre deals, and discount campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• JAX Tyres & Auto: Main trading brand for tyres, wheels, and vehicle servicing services
• JAX Quickfit
• myjax

Products and services

• Tyres Retail range of tyres for cars, 4WDs, SUVs, light trucks, commercial vehicles, and trailers, drawn from over 20 international brands including Pirelli, Bridgestone, Michelin, Goodyear, Dunlop, Hankook, Falken, BFGoodrich, Continental, Mickey Thompson, Laufenn, and others. Sold to individual motorists and small commercial customers via franchise retail stores and online catalogue.
• Wheels Retail sale of wheels and wheel packages for cars, utes, 4WDs, and trucks, browsable by brand, vehicle fitment, or size using the wheel selector tool. Sold to individual motorists at JAX franchise stores and via the online catalogue.
• 4X4 Wheel and Tyre Packages Pre-configured bundles of wheels and tyres for 4WD and ute vehicles, sold at combined pricing through JAX stores and online.
• Peace of Mind Vehicle Service Comprehensive in-store vehicle service package covering safety and maintenance checks with early problem detection; includes six months of JAX Roadside Assistance. Available to vehicle owners at JAX franchise stores.
• Logbook Vehicle Servicing Scheduled vehicle servicing performed to manufacturer specifications with up-to-date logbook records, helping customers maintain new-vehicle warranty compliance. Performed at JAX stores.
• Wheel Alignment Precision wheel alignment service intended to improve tyre performance, handling, and tyre lifespan, performed in JAX stores.
• Wheel Balance Wheel balancing service to ensure even weight distribution, smoother driving, and reduced tyre wear, performed in JAX stores.
• Brake Service Brake inspection, repair, and replacement services delivered in JAX stores to ensure vehicle safety.
• Suspension Service
• Battery Replacement Vehicle battery replacement and related services offered at JAX stores.
• JAX Roadside Assistance Emergency roadside assistance service available to JAX customers for tyre-related and other vehicle emergencies, including six months of cover bundled with the Peace of Mind service package.
• Nitrogen Tyre Inflation Tyre inflation service using nitrogen to provide more stable tyre pressure and reduced internal moisture, delivered in JAX stores.
• Tyre Examination and Repair Inspection and repair services to assess tyre condition and address punctures or damage, performed in JAX stores.
• Tough Dog 4WD Suspension Products Premium 4WD suspension products from Tough Dog, available for purchase and installation at JAX stores as part of a channel/distributor partnership.

Quantifiable outcome

• Peace of Mind service package includes 6 months roadside assistance

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tough DogcoreChannel Partner/ Reseller/ DistributorTough Dog 4WD suspension products are available at JAX stores. JAX acts as a retailer/distributor for Tough Dog suspension products, offering installation services. Products are promoted in-store with 'Ask in-store for details' messaging.
• PirellicoreChannel Partner/ Reseller/ DistributorPirelli is a major tyre brand sold through JAX with promotional campaigns including Double Cashback offers (up to $300 on 17+ inch tyres). Featured as a primary brand on the website homepage.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBridgestone tyres are sold through JAX with promotional offers including Buy 4 get 4th tyre FREE on selected tyres. Featured as a primary brand on the website.
• HankookcoreChannel Partner/ Reseller/ DistributorHankook tyres sold through JAX with promotional offers including 30% off Kinergy tyres. Featured as a primary brand.
• AfterpayminorOthersAfterpay Buy Now Pay Later payment option available for customer purchases. Allows customers to pay in installments.
• Zip PayminorOthersZip Pay payment option available for customer purchases. Allows customers to pay in installments.
• Latitude FinanceminorOthersLatitude Finance provides 12-month interest-free payment options for JAX customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Tire Rack: US online-first tyre and wheel retailer with strong content and logistics capabilities. Comparable to JAX on the multi-brand online tyre model and educational content strategy, though regional and direct-to-consumer shipping focused rather than service-led.

Broad incumbents

• Repco: Major Australian automotive parts, accessories and service retailer with a national store and franchise network. Comparable on the broader automotive parts/service retail landscape, though its core focus is parts rather than tyres.
• Continental (Tyre division): Global tyre manufacturer with significant Australian retail presence via mycar. Comparable as a broader incumbent that combines manufacturing scale with downstream retail/service capture.
• Supercheap Auto: National auto accessories and parts retailer with growing service offerings. Comparable as a broad incumbent in Australian automotive retail, though differentiated by an accessories-led rather than tyre-led mix.

Direct peers

• Beaurepaires: Long-established Australian tyre retail chain offering tyres, wheels and auto services through company-owned and franchised stores. Comparable on multi-brand tyre portfolio, service offering and national footprint.
• Goodyear Auto Service: OEM-backed tyre and auto-service network under the Goodyear brand. Comparable to JAX on the manufacturer-aligned retail/service model, though typically larger individual store sizes.
• Bridgestone Select: Bridgestone's franchise network of tyre and service stores across Australia. Closely comparable franchise structure, manufacturer-backed brand portfolio and service offering to JAX.
• mycar (formerly Kmart Tyre & Auto Service): National tyre and auto-service chain owned by Continental, offering tyres, servicing, repairs and online booking. Direct competitor on store count, service breadth, and omnichannel acquisition model.
• Tyrepower: Australian tyre retailer operating through a franchise model with a multi-brand portfolio. Highly comparable franchise economics, product breadth and customer proposition to JAX.
• Bob Jane T-Marts: Australia's largest independent tyre and wheel retail chain with a national store network and multi-brand portfolio. Directly comparable to JAX on product mix, franchise-style footprint, brand aggregation strategy and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jaxquickfit-tyres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAXQuickfit Tyres