Ja zu Nah

What Ja zu Nah does

Ja zu Nah GmbH is an Austrian private limited company founded in 2022 and headquartered in St. Pölten, Niederösterreich. The company operates a B2B digital marketplace (shop.jazunah.at) connecting more than 50 Austrian farmers and producers with institutional kitchens (Großküchen) — including company cafeterias, hospitals, schools, and other catering operations. The platform aggregates regional product supply across categories including vegetables, fruit, eggs, dry goods, meat, fish, and dairy (249+ products), handles bundled ordering, consolidated transportation, and invoicing on behalf of kitchen operators, and emphasizes 100% Austrian regional sourcing.

The company's core technology is a blockchain-based digital transparency tool (Transparenztool) launched in late 2025/early 2026, which records each step of the food supply chain — from agricultural operation through processing and logistics to the kitchen — as tamper-proof, permanently stored structured data entries. Kitchen guests and staff can scan QR codes on buffets, menus, or dining areas to retrieve the specific farm, field, or stable of origin for each ingredient. The tool is offered via pay-per-use, licensing, and white-label deployment models. In October 2025, Ja zu Nah entered a three-party strategic alliance with BVN (Bäuerliches Versorgungsnetzwerk Steiermark) and Biogenossenschaft Burgenland eGen to launch the Regional-Korb, a cross-category bundled procurement product, and to jointly advocate for measurable regional quotas in Austrian communal catering.

Ja zu Nah earns revenue primarily through marketplace commissions on transactions facilitated between producers and institutional kitchens, with pricing visible only to registered and logged-in customers. The company is privately held, founder- and management-controlled (Geschäftsführer Waldemar Pöchhacker), with seven employees and no disclosed institutional funding rounds. Operations span Niederösterreich, Burgenland, Steiermark, and Oberösterreich, supported by industry alliances, content marketing, social media presence, and direct field sales via personal presentations to kitchen facilities.

Name

Ja zu Nah

Legal name

ja zu nah GmbH

Website

https://jazunah.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ja zu Nah is an Austrian B2B digital marketplace connecting 50+ regional farmers with institutional kitchens (company cafeterias, hospitals, schools), handling bundled ordering, logistics, and invoicing. The platform is complemented by a blockchain-based transparency tool for verifiable farm-to-plate traceability.

Ownership category

akta.pro rank

Product category

B2B Food Procurement Marketplace

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYAFAIAMAD

Wholesale-to-Business Online Ordering (B2B Food E-Commerce)

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

Keywords

• B2B food marketplace
• Regional food sourcing
• Farm-to-institutional catering
• Blockchain food traceability
• Agricultural procurement platform

Headquarters

HQ city

St. Pölten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketplace Transaction Fees: Ja zu Nah facilitates transactions between farmers and large kitchens, earning fees on completed orders. The platform handles bundled ordering, food transportation to large kitchens, and billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ja zu Nah operates a B2B digital marketplace (shop.jazunah.at) that connects 50+ Austrian farmers directly with large-scale institutional kitchens (Großküchen) such as company cafeterias, hospitals, and schools. The platform aggregates 249+ regional products across categories including vegetables, fruit, eggs, dry goods, meat, fish, and dairy, handling bundled ordering, transport logistics to the kitchen, and invoicing on behalf of both producers and buyers.

Product overview

Ja zu Nah operates a B2B digital marketplace and blockchain-based transparency platform connecting Austrian farmers directly with commercial kitchens. The core offering consists of the Ja zu Nah digital marketplace (shop.jazunah.at) for ordering regional and seasonal products across categories including vegetables, fruit, eggs, dry goods, meat, fish, and dairy, complemented by the Digitales Transparenzsystem — a blockchain-based traceability tool that makes the origin of every ingredient verifiable via QR code. A third pillar is the Regional-Korb, a cross-category bundled procurement offering developed through a three-party strategic alliance. The company handles bundled ordering, logistics, and invoicing, while also providing labeling and communication tools for kitchen operators to demonstrate regional sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ja zu Nah Digital Marketplace A B2B digital marketplace (shop.jazunah.at) connecting Austrian farmers directly with commercial kitchens (Großküchen). Kitchen managers can order regional and seasonal products across categories including vegetables, fruit, eggs, dry goods, meat, fish, and dairy, while Ja zu Nah handles bundled ordering, transport logistics to the kitchen, and invoicing.
• Digitales Transparenzsystem (Blockchain-based Transparency Tool) A blockchain-based supply-chain traceability tool that documents each step of the food supply chain from farm through processing and logistics to the kitchen in a tamper-proof, consumer-accessible format. Kitchen guests, staff, patients, and consumers can scan a QR code at buffets, menus, or dining areas to view the precise origin of each ingredient, including the specific farm and field. Available via pay-per-use for individual locations, license models for permanent deployment, and white-label solutions.
• Regional-Korb A cross-category bundled product offering for large-scale kitchens, trade, and gastronomy, developed through the alliance of ja zu nah, BVN (Steiermark), and Biogenossenschaft Burgenland eGen to simplify the procurement of regional food products under a unified program.

Quantifiable outcome

• Food costs represent only 0.6% of primary costs in Austrian hospitals (per Social Ministry data, September 2024)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• BVN (Bäuerliches Versorgungsnetzwerk Steiermark)coreStrategic or Co-development PartnerBVN is a farming supply network in Styria that has entered into a joint logistics, product, and strategic partnership with Ja zu Nah and Bioland Burgenland. The alliance aims to increase the share of domestic/Austrian food in communal catering and public procurement.
• Biogenossenschaft Burgenland eGencoreStrategic or Co-development PartnerA Burgenland-based agricultural cooperative that has partnered with Ja zu Nah and BVN to form a strategic alliance for promoting regional food in Austrian communal catering, advocating for measurable regional quotas, and strengthening domestic value creation.
• Landwirtschaftskammer Niederösterreich (LK NÖ)minorStrategic or Co-development PartnerThe Lower Austria Chamber of Agriculture supports Ja zu Nah's transparency initiative. LK NÖ President Johannes Schmuckenschlager endorsed the blockchain transparency tool as an important milestone for verifiable regional sourcing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hoflieferant.de: German online marketplace for regional and farm-direct food products serving B2B and B2C customers. Comparable regional-producer marketplace model, but primarily Germany-focused.

Direct peers

• Gustini: European B2B online marketplace for specialty and regional foods serving gastronomy and trade customers. Directly comparable B2B food marketplace with similar producer-network and kitchen/horeca customer focus.
• Farmy.ch: Swiss farm-to-table online marketplace connecting farmers directly with consumers and businesses. Comparable as a regional food e-commerce platform serving institutional buyers with direct-from-producer sourcing.

Broad incumbents

• Transgourmet: European foodservice distributor (owned by Coop Group) supplying fresh, frozen, and dry goods to communal catering and gastronomy. Comparable in serving Großküchen but operates as a broad-line incumbent rather than regional marketplace.
• METRO AG: One of Europe's largest foodservice wholesalers serving hotels, restaurants, and caterers. Overlaps in serving institutional kitchens but operates at massive scale with a much broader (non-regional) assortment.
• Chefs Culinar: German/Austrian foodservice distributor specializing in fresh and convenience products for communal catering. Comparable target customer base (institutional kitchens, hospitals, schools) but incumbents with full assortment.
• Markant Handels- und Service GmbH: European retail and foodservice procurement services company operating across multiple categories. Comparable in B2B food procurement infrastructure but operates as a broad procurement services incumbent rather than regional marketplace.

Emerging players

• Crowdfarming: European platform enabling direct adoption/sponsorship of farmers and purchase of their produce. Emerging player with overlapping farm-to-buyer model but more focused on consumer subscriptions than institutional kitchens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jazunah
• Facebookfacebook.com/100093037316720
• LinkedInlinkedin.com/company/jazunah
• Instagraminstagram.com/jazunah.at

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ja zu Nah