Name

JB asesores

Legal name

JB Asesores

Website

https://jbasesores.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Tax Preparation Services

NAICS

Tax Preparation Services (541213), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

akta.pro primary industry

Tax Advisory & Compliance (BPAHABAB)

Keywords

• Tax declaration services
• Income tax filing
• Personal tax returns
• Tax advisory
• Colombian tax compliance

Headquarters

HQ city

Facatativá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tax Preparation Services: Professional tax return preparation services for natural persons in Colombia. Revenue is generated through service fees for preparing income tax declarations (declaración de renta) for individuals meeting DIAN thresholds.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

JB Asesores prepares and files income tax declarations (declaración de renta) for natural persons (individuals) in Colombia before the DIAN tax authority. The service delivers completed filings within 48 hours and advises clients so they pay the minimum amount legally required, supported by both in-person service at the Facatativá office and remote channels.

Product overview

JB Asesores offers a single service focused on income tax declaration preparation for natural persons (individuals). The core product prepares and files personal income tax returns with the Colombian tax authority (DIAN) within a 48-hour turnaround time, with the goal of optimizing tax obligations to pay the minimum legally permissible amount. The company provides guidance on tax filing thresholds based on income, purchases, and assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Declaración de Renta para Persona Natural Preparation and filing of personal income tax declarations (declaración de renta) for natural persons (individuals) in Colombia with the DIAN tax authority. The service includes advisory aimed at minimizing the tax legally owed and delivers completed filings within 48 hours, available through the Facatativá office and remote channels (phone, email, WhatsApp).

Quantifiable outcome

• Tax return completion in 48 hours

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Emerging players

• SIIGO: SIIGO is a Colombian cloud accounting and tax software platform used by many small businesses and accountants in Colombia. It is an emerging player that touches the same DIAN compliance workflow as JB Asesores and could shift more of the natural-person tax workflow into self-service software over time.

Broad incumbents

• Andersen Tax & Legal Colombia: Andersen operates a full-service tax and legal practice in Colombia serving individuals and corporates. It is a broad incumbent that offers personal income tax advisory as part of a wider portfolio, competing for the same Colombian natural-person taxpayer wallet as JB Asesores but at a very different price point and scale.
• H&R Block: H&R Block is a global incumbent in personal tax preparation. While it does not operate as a DIAN-specific filing service in Colombia, it is the archetypal retail tax-prep brand and frames the competitive reference point for any consumer-facing tax-preparation business, including Colombian micro-firms.
• Crowe Colombia: Crowe has a Colombian member firm offering audit, tax, and advisory services, including personal tax compliance for individuals. It is a broad incumbent competing for Colombian tax-advisory mandates that overlap with JB Asesores' individual tax-preparation niche at the higher end of the market.
• PwC Colombia Tax & Legal Services: PwC Colombia offers tax compliance and advisory services including personal income tax support for executives and individuals with complex situations. It is a broad incumbent serving the same end-customer (Colombian natural-person taxpayers) as JB Asesores, but typically for higher-complexity cases.
• KPMG Colombia Tax Practice: KPMG's Colombian practice includes a tax services line that serves both corporate clients and high-net-worth individuals on personal tax compliance. It is a broad incumbent that overlaps with JB Asesores only at the top end of the individual segment but defines the upper competitive ceiling.
• Deloitte Colombia Tax & Legal: Deloitte's Colombian tax practice handles personal income tax compliance for senior executives and individuals with cross-border or complex situations. It does not directly mass-market to retail filers like JB Asesores, but it competes for the same pool of Colombian natural-person taxpayers at the premium end.

Direct peers

• Tributi: Tributi is a Colombian digital tax-preparation platform that helps natural persons file income tax returns with DIAN, often automatically or with light human assistance. It is the closest direct substitute to JB Asesores' core offering in Colombia, competing for the same retail taxpayer segment with a software-led model instead of a human-preparer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jb-asesores-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JB asesores