JC HOTELES
JC HOTELES is a privately held Madrid-based hotel group operating four themed budget hotels (JC Rooms) in central Madrid, serving leisure tourists, groups and long-stay guests with rooms priced €47-108 per night, sold direct via its own website and the Mirai booking platform.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What JC HOTELES does
JC HOTELES is a privately held Spanish hotel group that operates a portfolio of four active (and one temporarily closed) themed budget hotels under the 'JC Rooms' sub-brand in central Madrid. The group is structured as two Spanish limited liability companies — HOTELES J.C. MADRID, S.L. and HOTELES NOA 2016, S.L. — sharing a single registered address at Glorieta de Pirámides 6, Madrid, and trading jointly under the unified JC HOTELES brand. Each property is differentiated by a thematic room concept: JC Rooms Chueca (American countries), JC Rooms Santo Domingo (European countries), JC Rooms Santa Ana (Spanish autonomous communities), JC Rooms Madrid Río (iconic Madrid locations), and JC Rooms Jardines (temporarily closed). Rooms are sold across five tiers (Individual, Double Executive, Double Superior with Jacuzzi, Double with Extra Bed, and Double with Extra Beds) at €47-108 per night, accommodating 1-4 guests.
The group's commercial operations are built on a direct-to-consumer model. Bookings are taken through the company's own multilingual website (Spanish, English, German, French, Italian), a central reservations line, and 24-hour reception at each property, with the underlying booking engine, website and channel management provided by the third-party Mirai platform. Mirai also connects inventory to third-party online travel agencies. The free Club JC loyalty program offers a 7% discount on direct bookings, supplemented by promotional rates (Non-Refundable 7% off, Long-Stay 5-12% off for 3+ nights) and an 'Experiencias JC' marketplace selling tickets to museums, theme parks, tours and shows. Ancillary services include airport transfers, partner parking, and a breakfast partnership with Taberna La Española near the Chueca property.
JC HOTELES serves primarily leisure tourists, groups, long-stay visitors, and a secondary business-traveler segment seeking central, well-located Madrid accommodation at budget price points. The corporate organization is lean, with only 14 disclosed employees, and the company owns no proprietary technology beyond its brand identity. Compliance posture includes a GDPR/LOPDGDD-aligned privacy policy (version 1.0, May 2024) and alignment with Spain's Real Decreto 311/2022 national security framework. The company has no institutional investors, parent company, or public listing.
JC HOTELES firmographics
Firmographics- Name
- JC HOTELES
- Legal name
- HOTELES J.C. MADRID, S.L. and HOTELES NOA 2016, S.L.
- Website
- https://jchoteles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JC HOTELES is a privately held Madrid-based hotel group operating four themed budget hotels (JC Rooms) in central Madrid, serving leisure tourists, groups and long-stay guests with rooms priced €47-108 per night, sold direct via its own website and the Mirai booking platform.
- Ownership category
- akta.pro rank
JC HOTELES industry classification
Industry- Product category
- Budget Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
Keywords
Where JC HOTELES is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
JC HOTELES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Bookings: Primary revenue from overnight accommodation across five JC Rooms properties in central Madrid, with rooms priced from €47-108 per night depending on room type and occupancy.
- Additional Services: Revenue from ancillary services including breakfast at partner Taberna La Española, airport transfer services, and experience/ticket sales for attractions in Madrid.
- Club JC Loyalty Program: Free membership program offering 7% discount on bookings, driving direct bookings through the company's own channels rather than third-party platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Habitación Individual - Single occupancy room |
| Unit Pricing | Pay-as-you-go | Habitación Doble Executive - Double room for 2 guests |
| Unit Pricing | Pay-as-you-go | Habitación Doble Superior - Superior double room |
| Unit Pricing | Pay-as-you-go | Doble con Supletoria - Double with extra bed |
| Unit Pricing | Pay-as-you-go | Doble con Supletorias - Double with multiple extra beds |
| Subscription | Annual | Club JC Membership - Loyalty program discount |
| Unit Pricing | Pay-as-you-go | Non-refundable rate - Discounted flexible rate |
| Unit Pricing | Pay-as-you-go | Long Stay Discount - Extended stay rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
JC HOTELES product offering
Product offeringCore offering
JC HOTELES operates five themed urban hotels under the JC Rooms sub-brand in central Madrid, offering overnight accommodation in individually designed rooms inspired by countries and regions (Americas, European countries, Spanish autonomous communities, iconic Madrid locations). The portfolio includes single, double, triple, and quadruple rooms at prices ranging from €47 to €108 per night, complemented by ancillary services such as partner breakfast, airport transfers, attraction tickets, and the Club JC loyalty program offering a 7% direct-booking discount.
Product overview
JC HOTELES operates a portfolio of five JC Rooms branded urban hotels in central Madrid, each with themed room designs: JC Rooms Chueca (American countries theme, near Gran Vía), JC Rooms Santo Domingo (European countries theme, between Callao and Ópera), JC Rooms Santa Ana (Spanish autonomous communities theme, in Barrio de las Letras), JC Rooms Madrid Río (iconic Madrid locations theme, near Matadero), and JC Rooms Jardines (currently closed, near Puerta del Sol). All properties offer themed accommodations ranging from individual to quadruple rooms, with some featuring Jacuzzis and hydromassages. The group also runs Club JC, a free loyalty program providing 7% discounts, and sells promotional packages such as Enjoy Madrid and Long Stay deals. Guests can purchase tickets to local experiences including museums, theme parks, and guided tours. The hotels share common amenities including free Wi-Fi, 24-hour reception, airport transfers, and complimentary breakfast partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- JC Rooms Chueca
Companies that use JC HOTELES
Customer profileSegments4 records
Ideal customer profiles3 records
JC HOTELES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
JC HOTELES partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MiraicoreMIRAI ESPAÑA, S.L. provides the booking engine platform and website maintenance services for JC HOTELES properties. The Mirai reservation system handles online bookings across all JC Rooms properties.
- Taberna La EspañolaminorPartner restaurant located 3 minutes walk from JC Rooms Chueca, providing traditional Spanish breakfast service (desayunos) including jamón serrano y tomate, tortilla española, and traditional tapas. Open daily 8:00-00:00.
- Casino Gran Madrid ColónminorIncluded as complimentary benefit for long-stay guests: invitation to Casino Gran Madrid Colón with free drink, as part of the Larga estancia offer package.
- Parking Scuole San AntónminorPartner parking facility located at C/ Santa Brígida 12, 28004 Madrid, offering discounted rates for JC Rooms Chueca guests. Also partnered parking at Plaza de Santo Domingo for Santo Domingo property.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
JC HOTELES competitors and assessment
Company assessmentDirect peers
- Vincci Hoteles: Spanish urban hotel chain with a strong central Madrid footprint, mixing 4-star boutique-style properties with select lower-tier concepts. Comparable as a Madrid-based, design-conscious urban hotel group targeting leisure and corporate guests.
- Only YOU Hotels: Madrid-based boutique hotel brand with several central properties offering design-led rooms for urban leisure and business travelers. Comparable to JC HOTELES as a Madrid-centric design hotel operator with multiple themed/curated properties.
- Room Mate Hotels: Spanish urban hotel chain founded by Kike Sarasola with multiple central Madrid properties offering design-led rooms at mid-to-upper price points. Directly comparable as a Madrid-focused themed/design urban hotel group with multiple city-center properties.
- Casual Hoteles: Spanish urban hotel chain with multiple properties in central Madrid, focused on themed/curated rooms in the mid-to-budget segment. Highly comparable to JC Rooms' themed-room, central-Madrid, mid-budget positioning.
- Petit Palace Hoteles: Spanish chain operating design-oriented urban hotels in central Madrid and other Spanish cities. Comparable to JC HOTELES as a multi-property urban accommodation brand serving leisure and business travelers in city centers.
- Soho Boutique Hotels: Spanish hotel chain operating urban and themed properties in central Madrid and other Spanish cities. Comparable to JC Rooms as a multi-property Spanish urban hotel group competing in the mid-budget segment.
Broad incumbents
- Hotel Exe (Exe Hotels): Larger Spanish hotel chain with a broad portfolio of urban and resort properties including several in central Madrid. Comparable to JC HOTELES as a multi-property Spanish urban accommodation operator, though typically at a higher service tier and with broader geographic reach.
- B&B Hotels: European budget hotel chain with several properties in Madrid, competing directly for price-sensitive urban travelers. Comparable to JC HOTELES in the budget urban accommodation segment in Madrid, though operating as a large international chain.
- Ibis (Accor): Global budget hotel brand under Accor with multiple central Madrid properties competing for the same price-sensitive urban guests. Comparable to JC HOTELES in the Madrid budget urban segment, but as a global chain with far greater scale and distribution.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
JC HOTELES social profiles
Digital presenceJC HOTELES compliance and trust
Trust signalCompliance3 records
JC HOTELES financial estimates
Financial estimateRevenue estimate
Valuation estimate
JC HOTELES leadership team
Management profileNumber of profiles
JC HOTELES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JC HOTELES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JC HOTELES
What does JC HOTELES do?
JC HOTELES operates five themed urban hotels under the JC Rooms sub-brand in central Madrid, offering overnight accommodation in individually designed rooms inspired by countries and regions (Americas, European countries, Spanish autonomous communities, iconic Madrid locations). The portfolio includes single, double, triple, and quadruple rooms at prices ranging from €47 to €108 per night, complemented by ancillary services such as partner breakfast, airport transfers, attraction tickets, and the Club JC loyalty program offering a 7% direct-booking discount.
Is JC HOTELES a public or private company?
JC HOTELES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JC HOTELES founded?
JC HOTELES was founded in -1. It employs 11 to 50 people.
Where is JC HOTELES based?
JC HOTELES is headquartered in Madrid, Spain, in the Europe region.
How does JC HOTELES make money?
Three revenue lines are on record. Hotel Room Bookings are the primary driver. The others are additional Services and club JC Loyalty Program.
Who are JC HOTELES's main competitors?
Direct peers on record are Vincci Hoteles, Only YOU Hotels, Room Mate Hotels, Casual Hoteles, Petit Palace Hoteles and Soho Boutique Hotels. Broad incumbents are Hotel Exe (Exe Hotels), B&B Hotels and Ibis (Accor). NH Hotel Group is listed as an others.
Does JC HOTELES have an API?
No public API is recorded for JC HOTELES.
What industry is JC HOTELES in?
JC HOTELES's product category is Budget Hotels. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.