Casual Hoteles

What Casual Hoteles does

Casual Hoteles is a Valencia-headquartered themed hotel chain founded in 2015 that operates 33 properties across 14 destinations in Spain, Portugal, Italy, and Greece, serving leisure and business travelers seeking differentiated, design-led stays in southern European urban and resort locations. Each property carries a unique thematic concept (for example, Bahía Ibiza, Inca Porto, Pop Art, Soho), and the company supports a 'Próximas aperturas' pipeline indicating continued geographic rollout. The chain runs a 101–250 employee organization with no disclosed external funding, positioning itself as a privately held, organically expanding operator.

The core product is room nights sold across the 33-hotel portfolio, with nightly rates disclosed in a €45–97 band depending on property, season, and length of stay. Distribution is built around a direct booking channel offering a 5% discount plus a best-price guarantee, complemented by the Be Casual loyalty program (tiered membership with up to 10% additional discount and combined savings up to 30%) and standard OTA presence. The 2025 commercial buildout extends the per-stay offering with Flight+Hotel packages, SIXT car rental, Welcome Pickups airport transfers, and an in-house experiences marketplace, converting previously OTA-owned ancillaries into in-house revenue streams.

Revenue mechanics are anchored in room revenue plus the expanding ancillary layer, with Bosque Casual (a reforestation-linked sustainability program) used as a CSR and brand differentiator recognized by industry bodies including a HOSBEC 2023 award. Customer segments are diversified across leisure couples, families, pet owners, business travelers, and groups across four countries, with no disclosed enterprise anchor accounts, implying a B2C distributed-demand model.

Name

Casual Hoteles

Legal name

Casual Hoteles

Website

https://casualhoteles.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Casual Hoteles is a Valencia-based themed hotel chain operating 33 uniquely designed properties across 14 destinations in Spain, Portugal, Italy, and Greece, serving leisure and business travelers via direct booking, a tiered loyalty program, and an expanding ancillary offering.

Ownership category

akta.pro rank

Product category

Themed Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Lifestyle & Social Hotels (THAGADAB)

akta.pro secondary industries

Design-Led Boutique Hotels (THAGADAA), Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

Keywords

• Themed hotel accommodations
• Boutique hospitality services
• Hotel booking platform
• City center hotels
• Travel accommodation services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Rentals: Core revenue from themed hotel accommodations across 33 properties. Variable pricing by hotel (€45-97/night range), city, season, and room type. Includes standard rooms, themed rooms, suites with various amenities.
2. Additional Services and Experiences: Revenue from ancillary services including airport transfers (via Welcome Pickups), car rental (SIXT partnership), experiences and tours bookings, pet packages, baby packs, romantic packages, and parking.
3. Be Casual Loyalty Program: Membership-driven revenue through accumulated points system where members earn €1 for every €10 spent on reservations, redeemable for future stays and exclusive benefits.
4. Flight + Hotel Packages: Bundled travel packages combining flights and hotel accommodation with flexible payment structure (deposit at booking, remainder at check-in), generating revenue through package margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Casual Hoteles operates a chain of 33 themed hotels across Spain, Portugal, Italy, and Greece, with each property individually designed around local culture, history, or artistic movements (cinema, vintage, civilizations, cubism, Basque culture, etc.). The company sells themed hotel accommodations via its direct website (casualhoteles.com) and ancillary services such as airport transfers (Welcome Pickups), car rentals (SIXT), experience bookings, flight+hotel packages, gift vouchers, and a points-based loyalty program (Be Casual). It also operates a reforestation-based sustainability program (Bosque Casual) connecting guest opt-outs from daily cleaning to tree planting in Spain and Portugal.

Product overview

Casual Hoteles is a themed hotel chain operating 26+ properties across Spain, Portugal, Italy, and Greece. The portfolio includes themed hotels in major destinations: Valencia (5 hotels including Adults-Only Casual Socarrat, Vintage, Cinema, Civilizations, Natura), Madrid (1 - Teatro), Barcelona (1 - Colours), Benidorm (1 - Pop Art), Bilbao (6 hotels - Gurea, Serantes, Arriaga, Mardones, Blue, Fuentes), Cádiz (1 - con Duende), Granada (1 - Ilbira), Ibiza (1 - Bahía), Málaga (1 - del Mar), San Sebastián (1 - de las Olas), Sevilla (1 - de las Letras), Lisbon (1 - Belle Époque), Porto (2 - Inca, Raíces), Florence (1 - Rinascimento), Milan (1 - Eclettico), and Athens (1 - Kubic). Each hotel features unique room theming inspired by local culture, history, or artistic movements. The group also offers ancillary services including a loyalty program (Be Casual), flight + hotel packages, transfer services, experience bookings, pet programs, gift vouchers, and sustainability initiatives through the Bosque Casual reforestation program.

Differentiator

Problem solved

Functional benefit

Products and services

• Casual Hoteles Themed Hotel Portfolio Themed hotel chain offering 33 individually designed properties across Spain, Portugal, Italy, and Greece, with each property featuring unique room theming inspired by local culture, history, or artistic movements, and central locations in 14 European destinations.
• Casual Socarrat Valencia Adults-only themed hotel in Valencia inspired by Fallas festival, local gastronomy, and Valencian characters, offering 35 mural-decorated rooms in the city center from €89/night.
• Casual Vintage Valencia Vintage-themed hotel at Plaza del Ayuntamiento in Valencia with 70s, 80s, and 90s décor, offering triple and quadruple family rooms with breakfast buffet included.
• Casual del Cine Valencia Cinema-themed hotel in Valencia 50m from Plaza del Ayuntamiento with movie-inspired décor and Smart TVs in each themed room.
• Casual de las Civilizaciones Valencia Civilizations-themed hotel in Valencia's Els Orriols with rooms inspired by ancient Egypt, classical Greece, and imperial China, featuring King Size beds, jacuzzis, and free WiFi from €55/night.
• Casual Natura Valencia Nature-themed hotel in Valencia's Extramurs district near Ángel Guimerá metro station, with rooms themed around four natural elements and amenities including Smart TV, minibar, and free WiFi.
• Casual del Teatro Madrid Theatre-themed hotel in Madrid located 300m from Puerta del Sol in a 1925 building with original frescoes, featuring 40 themed rooms, pillow menu, and parquet floors from €77/night.
• Casual Colours Barcelona Color-themed hotel near Avinguda Diagonal and Zona Ferial in Barcelona, featuring a Chill Out zone, a coworking space, and pet-friendly rooms from €71/night.
• Casual Pop Art Benidorm Pop Art-themed hotel facing Playa de Poniente in Benidorm, the first artistic hotel in Benidorm, with Mediterranean-pop art décor, buffet breakfast, lobby bar, and beach equipment rental.
• Casual Gurea Bilbao Basque culture-themed hotel at Bidebarrieta street in Bilbao's Casco Viejo, 2 minutes from Cathedral, with 26 rooms, complimentary pet packs, baby packs, and romantic packages.
• Casual Serantes Bilbao Nature-themed 7-room hotel in Bilbao's Casco Viejo with Basque nature motifs, communal lounge, fridge and microwave, air conditioning, and free WiFi.
• Casual Arriaga Bilbao Musical-themed hotel in Bilbao's Casco Viejo named after Basque composers, with 9 rooms named after local musicians, rain-effect showers, and 32-inch TVs.
• Casual Mardones Bilbao Industrial Bilbao-themed hotel at Jardines Kalea near the Ría, with 21 rooms inspired by the industrial era, 28cm mattresses, and free WiFi.
• Casual Blue Bilbao Modern hotel in Bilbao's Casco Viejo with 9 rooms featuring 28cm mattresses, 32-inch TVs, safes, coffee/tea facilities, and select balcony rooms.
• Casual Fuentes Bilbao City fountains-themed hotel at Sombrerería 2 in Bilbao's Casco Viejo, with 12 rooms featuring Rituals amenities, 28cm mattresses, 43-inch LED TVs, and select balcony rooms.
• Casual con Duende Cádiz Flamenco-themed hotel in a palace-style building in Cádiz's Casco Histórico near the Cathedral, with themed rooms, 28cm mattresses, and pet-friendly access.
• Casual Ilbira Granada Granada history-themed hotel 8 minutes walk from the Cathedral, with rooms featuring urban art, free WiFi, and a pet-friendly environment.
• Casual Bahía Ibiza Ibiza cove-themed hotel in Sant Josep de Sa Talaia, 300m from Port des Torrent beach, featuring 42 rooms, swimming pool, restaurant, Welcome Pack with cocktails, and accessibility features.
• Casual del Mar Málaga Mediterranean and Picasso-themed hotel in Málaga at Avenida de la Aurora, 700m from Calle Larios, with pet-friendly rooms, baby packs, breakfast service, and parking.
• Casual de las Olas San Sebastián Basque surfing and rowing-themed hotel in San Sebastián's Amara neighborhood, 7 minutes from the train station and 18 minutes from La Concha beach.
• Casual de las Letras Sevilla Literature-themed hotel in a 1909 Aníbal González building at Plaza de la Alfalfa in Sevilla, with book-themed rooms, children's areas, and reading zones.
• Casual Belle Époque Lisboa Belle Époque-themed hotel in Lisbon's Santa Maria Maior historic center near Baixa Pombalina, Alfama, and Castillo de San Jorge, with bohemian café-inspired rooms.
• Casual Inca Porto Inca civilization-themed hotel in Porto 5 minutes from the historic center, with 62 Inca-inspired rooms, the Cuzco Bar, breakfast buffet, and pet-friendly access from €50/night.
• Casual Raíces Porto Authentic Porto culture-themed hotel at Rua Santa Catarina with 41 individually designed rooms, some overlooking a garden, with free WiFi and breakfast buffet from €71/night.
• Casual Rinascimento Firenze Renaissance-themed hotel in Florence at Via dell'Anguillara near Piazza San Firenze and Santa Croce, with rooms from 22-95m², an underground spa with pool and sauna, and breakfast buffet from €89/night.
• Casual Eclettico Milano Eclectic Art Nouveau and 80s-styled hotel in Milan at Via Plinio 2 with 43 rooms, 24/7 reception, bar, and airport transfer service from €90/night.
• Casual Kubic Athens Cubist-designed smart hotel in Athens near Monastiraki, Plaka, and Acropolis, featuring a 24-hour gym, meeting rooms, rooftop terrace, eco-friendly design, and wheelchair accessibility.
• Be Casual Loyalty Program Free-to-join loyalty program that gives members 10% additional discount on stays, a €5 welcome voucher for the next booking, and €1 in points earned for every €10 spent on reservations.
• Vuelo + Hotel (Flight + Hotel Package) Bundled travel package combining flights and accommodation at Casual Bahía Ibiza into a single booking with ATOL protection and flexible deposit payment (pay deposit now, remainder at check-in).
• Servicio de Transfer (Airport Transfer Service) Airport/hotel transfer service in partnership with Welcome Pickups, providing guests with pre-bookable chauffeur transportation between airports and Casual Hoteles properties.
• Alquiler de Coche (Car Rental) Car rental booking service integrated via SIXT partnership, allowing guests to reserve rental vehicles directly through the Casual Hoteles website for independent destination exploration.
• Experiencias Platform Online experience booking platform at experiencias.casualhoteles.com offering musicals, museum visits, guided tours, and gastronomic tastings in Casual Hoteles destinations.
• Bosque Casual Sustainability Program Sustainability initiative that lets guests opt out of daily room cleaning in exchange for tree planting contributions, funding reforestation in Teruel, Spain (67,501-tree capacity) and Alentejo, Portugal (100,000-tree capacity).
• Mascotas VIP Pet Program Pet-friendly service available at participating hotels, providing a complimentary Pet Pack (bed, feeder, and welcome snack) for dogs under 7kg at no extra charge.
• Cheque Regalo (Gift Vouchers) Gift voucher service enabling customers to purchase prepaid stays redeemable across the Casual Hoteles portfolio for gifting or personal future use.

Quantifiable outcome

• Up to 30% savings for direct website bookers through combined discount structure
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Welcome PickupsminorGTM or Marketing PartnerTransfer service partnership providing airport/hotel shuttle services. Casual Hoteles offers transfer booking through Welcome Pickups as part of guest services, allowing guests to arrange transportation from airports to hotels in advance. The service features punctual drivers and streamlined booking process.
• SIXTminorGTM or Marketing PartnerCar rental partnership allowing guests to book vehicle rentals directly through Casual Hoteles website. Enables guests to arrange transportation for exploring destinations independently, integrated into the booking ecosystem.
• Retreetheplanet.comminorStrategic or Co-development PartnerEnvironmental platform partnership supporting the Bosque Casual reforestation initiative. Guests can plant trees in the company's forests through this platform, contributing to ecological restoration projects in Spain (Teruel) and Portugal (Alentejo). Each tree costs €X and contributes to carbon sequestration goals.
• HOSBECminorOthersIndustry association representing tourism and hospitality businesses in the Valencian Community of Spain. Casual Hoteles is a member and was recognized with the 2023 First Prize for Best CSR Strategy in Hotels. HOSBEC promotes sustainable tourism development in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barceló Hotels & Resorts: Spanish hospitality group with a wide urban and resort portfolio including upscale and lifestyle brands. Competes in overlapping Spanish city destinations and in the leisure-tourist segment Casual targets.
• Meliá Hotels International: Largest Spanish hotel operator with a broad portfolio spanning luxury (Gran Meliá), upscale (Meliá), and lifestyle (ME by Meliá, Innside) brands. Overlaps with Casual's urban Spanish cities and lifestyle traveler segment.
• NH Hotel Group (Minor Hotels): Major European hotel group with strong Iberian presence and a portfolio spanning select-service to upscale. Competes with Casual for urban Spanish and Italian city-center leisure and business travelers.
• Moxy Hotels (Marriott): Marriott's lifestyle, design-forward, select-service brand targeting younger travelers in urban European locations. A scaled, well-funded competitor to Casual's themed urban concept.

Direct peers

• Petit Palace Hotels: Spanish boutique hotel chain operating city-center properties across Spain, Italy, and Portugal with tech-forward and design-led rooms. Similar urban, mid-upscale positioning and Iberian geographic footprint as Casual Hoteles.
• Senator Hotels & Resorts: Spanish hotel chain operating themed and family-friendly urban and resort hotels across Spain, including Andalusia. Overlaps with Casual Hoteles' urban leisure traveler segment and Spanish-market focus.
• Only YOU Hotels: Lifestyle boutique hotel brand with properties in Madrid, Barcelona, Valencia, Málaga, and Lisbon. Competes in the same design-led, city-center, Iberian lifestyle segment as Casual Hoteles.
• Room Mate Hotels: Spanish design-led boutique hotel group founded by Kike Sarasola, operating city-center properties with a strong lifestyle and design identity across Europe and Latin America. Closest direct comparable to Casual Hoteles in concept, geography, and price point.

Emerging players

• 25hours Hotels: European lifestyle hotel brand (Accor-affiliated) with individually designed properties in major European cities. Compares to Casual Hoteles on the design-led, experience-driven, city-center boutique model.

Others

• Hotel & Lodge (Petit Palace Group / Independent): Spanish eco- and design-led independent hotel portfolio positioning around sustainability and unique character. Comparable to Casual Hoteles via the urban Spanish boutique, sustainability-led positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/casualhoteles
• Facebookfacebook.com/Casualhoteles
• LinkedInlinkedin.com/company/casual-hoteles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casual Hoteles