JDFS Alberts

What JDFS Alberts does

JDFS Alberts (legal name: Jura Docenko futbola skola Alberts) is a Latvian non-profit football academy and sports club founded in 2008 in memory of legendary coach Juris Docenko (1928-2008). The association operates as a public benefit organization (SLO) under Latvian Ministry of Finance decision No. 192 dated August 21, 2008, training more than 700 children and youth athletes across 3 branch locations in Riga through a roster of 20+ UEFA- and LFF-licensed coaches. Its senior master team competes in the LVBET Liga (Latvia's top-tier second division) with promotion aspirations toward the Virslīga, while youth squads participate in the Nākotnes Liga, where JDFS finished 2nd (silver) in the 2025 season.

The academy's core offering is licensed professional sports education (program codes 20V81301 and 30V81301, accredited through October 12, 2028), delivered through structured training curricula and competitive match play. There is no proprietary technology platform; operations run on standard tools, including a Shopify-based e-commerce storefront (jdfs.lv) for branded merchandise such as sweatshirts, hoodies, T-shirts, caps, scarves, water bottles, mugs, iPhone cases, and customizable game jerseys (€7-€44 price range). Distribution extends through office pickup at the Riga headquarters (Kr. Valdemāra iela 157-208) and the Teamsports.lv equipment channel with Omniva parcel-locker fulfillment.

Revenue is generated through three streams: recurring academy tuition from enrolled families, one-time merchandise sales via the online storefront, and sponsorship/partnership revenue anchored by Balcia Insurance (health coverage, signed March 2026) and the international alliance with TMT FC in Gambia (signed July 2, 2025). Marketing is community-led and event-driven, leveraging sports days (JDFS Sporta Diena), trial sessions, and organic social channels (Facebook, Instagram, TikTok, YouTube). Home matches are played at Hanzas vidusskola stadium under a venue partnership, with ticketing via lolo.id at a €3 entrance fee.

Name

JDFS Alberts

Legal name

Jura Docenko futbola skola Alberts

Website

https://jdfs.lv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

JDFS Alberts is a Latvian non-profit football academy training 700+ youth athletes across 3 Riga branches, with 20+ UEFA-licensed coaches, competing in the LVBET Liga and Nākotnes Liga while monetizing through tuition, branded merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Youth Football Academy & Sports Education

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• Youth football academy
• Football training programs
• Sports merchandise retail
• Youth sports education
• Competitive football leagues

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. E-commerce Merchandise Sales: Sale of branded merchandise including apparel (sweatshirts, hoodies, T-shirts), accessories (caps, scarves, bags), equipment (water bottles, mugs), and official game shirts through the jdfs.lv online store.
2. Football Academy Tuition: Professional-oriented sports education programs licensed by Latvian authorities (codes 20V81301, 30V81301). Revenue from training fees for youth football development programs.
3. Sponsorship and Partnership Revenue: Partnerships with Balcia Insurance and other sponsors providing insurance coverage and financial support for the master team and academy players.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

JDFS Alberts is a licensed professional football academy in Riga offering youth football training and development programs for children and adolescents, delivered by 20+ UEFA-licensed coaches across 3 branches. The organization supplements tuition revenue by operating an e-commerce store selling branded merchandise (apparel, accessories, drinkware) and supporting a competitive master team in the LVBET Liga and youth teams in the Nākotnes Liga.

Product overview

JDFS Alberts is a football academy and sports organization in Latvia operating an e-commerce store (e-veikals) selling branded merchandise. The product portfolio includes sports apparel (sweatshirts, hoodies, T-shirts, caps, beanies, scarves, training caps, summer caps, winter hats, game jerseys) and accessories (water bottles, mugs, iPhone cases, bags, umbrellas). Office-exclusive items (bags, scarves, umbrellas, caps) must be picked up at the JDFS Alberts office, while apparel and some accessories are available for online purchase. The academy also provides equipment ordering through TeamSports.lv for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Football Training Programs (Profesionālās ievirzes izglītības programmas) Licensed professional-oriented football education programs (codes 20V81301, 30V81301) accredited by Latvian authorities until 2028. Delivered by 20+ UEFA and LFF licensed coaches across 3 branch locations in Riga to 700+ youth athletes (ages 5-18). Prospective members undergo 3 free trial sessions before enrollment.
• Competitive Football Match Program (LVBET Liga Master Team) Senior competitive football team participating in the LVBET Liga (top-tier second division of Latvian football) and promotion pathway to Virslīga. Home matches played at Hanzas vidusskola stadium in Riga. Match tickets sold via lolo.id platform at €3 entrance (free for seniors, disabled, children under 7, and JDFS branded apparel wearers).
• JDFS Alberts Branded Apparel (Children's & Adult Sweatshirts, Hoodies, T-shirts, Caps, Beanies, Scarves, Game Jerseys) Branded club apparel line including children's sweatshirts (€30), children's hoodies (€35), children's T-shirts (€23), adult sweatshirts (€36), adult hoodies (€42), adult T-shirts (€23+), beanies, caps (€27), training caps (€13.50), summer caps, winter hats, scarves (€15), and official game jerseys (€44 with customizable player name and number). Available online and via office pickup at Riga headquarters.
• JDFS Alberts Branded Accessories (Water Bottles, Mugs, iPhone Cases, Bags, Umbrellas) Branded club accessories including stainless steel water bottles (€25 for 500ml; 950ml vacuum-insulated), ceramic mugs with logo (€13.50+ in 325ml/445ml/595ml sizes), MagSafe-compatible iPhone cases (€29.99), branded bags (€7, office pickup only), and branded umbrellas (office pickup only).
• Equipment Ordering Service via Teamsports.lv Custom football equipment ordering service for academy members through Teamsports.lv platform, with printing/branding customization. Delivery options include Omniva parcel terminals or NIKE office pickup in Mārupe, Latvia, within 10 days.

Quantifiable outcome

• 700+ youth athletes trained in the academy
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and core.

• Balcia InsurancesupportingOthers · 30 March 2026Insurance partnership providing health coverage for JDFS Alberts master team and academy players. Balcia Insurance handles player health and recovery process, offering protection for athletes across both competitive and youth programs.
• TMT FC (Gambia)coreStrategic or Co-development Partner · 2 July 2025International partnership for youth development, talent exchange, and international experience building. JDFS Alberts Vice President Jānis Pakalns visited Gambia to establish the partnership with TMT FC, described as one of the leading football academies in West Africa. This is the first such collaboration between a Latvian football club and a Gambian organization, representing expansion beyond European borders.
• Hanzas vidusskola (Hanza Secondary School)supportingOthersStadium partnership for home games. JDFS Alberts now plays LVBET Liga home matches at Hanzas vidusskola stadium - their new home venue in the city center, staying in the same district.
• Teamsports.lvsupportingChannel Partner/ Reseller/ DistributorEquipment ordering partner. Players and members can order customized equipment with branding through Teamsports.lv platform, with delivery options to Omniva parcel lockers or NIKE office in Mārupe. Delivery within 10 days.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FC Barcelona (La Masia): World-renowned football academy with structured curriculum, licensed coaching staff, and brand-driven merchandising — directly relevant as the broad incumbent benchmark for how academy programs can compound into global brand value.
• AFC Ajax (Ajax Academy / De Toekomst): Global benchmark for a football club's youth academy, operating licensed player-development programs at massive scale — comparable to JDFS Alberts on the academy-as-core-business model, with a vastly larger scope serving as the aspirational peer.

Direct peers

• Valmiera FC: Top-flight Latvian club running an academy program that funnels players into Virslīga competition — directly comparable as a licensed youth-development academy feeding a senior team in the same national pyramid.
• FK Liepāja: Latvian Virslīga club with an integrated youth academy system — comparable to JDFS Alberts on licensed youth football education, multi-branch training, and senior-team development pathways, though based outside Riga.
• Riga FC: Latvian Virslīga club operating a youth academy and competing for top-flight promotion — directly comparable on licensed football education, league participation, and Riga-centered operations, with a higher-tier competitive profile.
• FK Metta / FS Metta: Latvian football club historically focused on youth development and Nākotnes/LVBET pyramid participation — comparable as a sister youth-development academy operating in the same Latvian competitive structure.
• RFS (Rīgas Futbola Skola): Riga-based Latvian club with a formal youth academy that competes in the same national pyramid (including Virslīga and youth leagues) and trains 200+ youth players — the closest direct comparison to JDFS Alberts as a Riga-rooted football academy with a pro team and licensed programs.
• SK Super Nova: Latvian second-tier football club with a youth development program — directly comparable to JDFS Alberts on pyramid position (LVBET/Nākotnes Liga), training model, and academy-to-senior pathway design.
• FK Tukums 2000: Directly named match opponent (FK Tukums 2000-2/TSS) in JDFS Alberts' LVBET Liga fixture list — a Latvian second-tier club with affiliated youth teams, comparable on competitive level, academy structure, and geographic scope within Latvia.

Others

• Fanatics: Dominant global platform for licensed sports merchandise and apparel e-commerce — relevant adjacent peer to JDFS Alberts' Shopify-based merchandise storefront for benchmarking channel scale, fulfillment, and licensing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jdfsalberts6291
• Facebookfacebook.com/JDFSALBERTS
• Instagraminstagram.com/jdfs_alberts
• TikToktiktok.com/@jdfs_alberts
• LinkedInlinkedin.com/company/jdfs-alberts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JDFS Alberts