SK SUPER NOVA

What SK SUPER NOVA does

SK Super Nova (legal name Sporta klubs Super Nova, registration Nr. 40008053379) is a private Latvian football association founded in 2000 and headquartered in Riga. The club operates an integrated football academy and senior competitive program that runs from early-age enrollment (age 4) through every youth age band (U7–U19), a development/reserve side in the Altero Liiga second tier, and a senior first team competing in the Tonybet Virslīga — Latvia's top-flight league, where the club finished 8th in 2025 after earning promotion via the 2024 Optibet Nākotnes līga title. The academy is anchored by a registered professional orientation sports school (Sporta skola Supernova, registration Nr. 3371803155) offering accredited football education programmes (codes 20V 813 00 and 30V 813 00), complemented by an on-site residential sports dormitory (Sporta internāts) for full-time academy students. Training is delivered across ten locations throughout Riga districts with a coaching staff of approximately twenty named individuals covering U13 through senior team, plus age-group youth squads.

The business model blends four revenue streams: (1) Riga municipal co-financing for the sports school's professional orientation programmes (€25,000 in April 2025 and €27,000 in February 2026 documented); (2) commercial sponsorships from Joma (equipment), Passportix (ticketing partner), Tonybet and Altero (league title sponsors), plus minor sponsors Laundromat, Mada, Goexanimo and Evelatus; (3) match-day revenue via season subscriptions and tickets sold exclusively through the Passportix.eu platform at the Jāņa Skredeļa stadions home ground and LNK Sporta parks alternate venue; and (4) merchandise sales through the Komanda.lv online storefront. Customer segments span youth players (ages 4–19), their families, senior professional players, and the broader Latvian football federation ecosystem. There is no proprietary technology platform; the core offering is human-delivered coaching, league participation, and accredited education pathways. Notable 2025 outcomes include three academy graduates debuting in Virslīga, two players signed by an Italian academy, six players attracting interest from European top academies, and U-17 qualification for the UEFA Youth League 2026/2027.

Name

SK SUPER NOVA

Legal name

Sporta klubs Super Nova

Website

https://supernova.lv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SK Super Nova is a Riga-based Latvian football association founded in 2000 that operates an integrated academy (ages 4–19), a registered professional sports school, and senior teams in the Tonybet Virslīga and Altero Liiga, serving youth players, families, and Latvian football federation competitions.

Ownership category

akta.pro rank

Product category

Football Club and Youth Sports Academy

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Youth football academy
• Professional sports school
• Football club
• Player development
• Football training

Headquarters

HQ city

Rīga

HQ country

Latvia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: The club receives co-financing from Riga City Municipality's Education, Culture and Sports Department for implementing professional orientation sports education programs. Funding covers sports base rent, transportation services for student transportation, and sports equipment acquisition.
2. Municipal Co-financing: Additional 27,000 EUR co-financing received from Riga municipality for sports school operations including sports base maintenance and student transportation.
3. Sponsorships: Club receives support from sponsors including Passportix, Joma (equipment supplier), Laundromat, Mada, Goexanimo, and Evelatus. Tonybet Virslīga and Altero Liiga are league sponsors.
4. Match Revenue: Revenue generated from ticket sales for home matches at Jāņa Skredeļa stadium and LNK Sporta parks. Season subscriptions (abonementi) are sold through Passportix.eu platform.
5. Merchandise Sales: Club merchandise and equipment sold through Komanda.lv online platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SK Super Nova operates a football club built around one of Latvia's largest football academies, offering structured training from age 4 through to senior professional football. The club runs an accredited professional orientation sports school (Sporta skola) delivering football education programs (codes 20V 813 00 and 30V 813 00), fields competitive senior and youth teams in Tonybet Virslīga (top tier) and Altero LIIGA (second tier), and provides residential accommodation and club merchandise as supporting services.

Product overview

SK Super Nova operates as a football club built around one of Latvia's largest football academies, offering a unified sports-education programme. The core offering is the Futbola Akadēmija, which provides structured training from age 4 through to the senior Meistarkomanda, supported by the accredited Profesionālās ievirzes Sporta skola with official education programmes (codes 20V 813 00 and 30V 813 00). The academy fields teams across all age groups from U7 through U19, feeding into competitive senior teams competing in Tonybet Virslīga (top tier) and Altero LIIGA/2. līga (second tier). Supplementary services include a sports dormitory (Sporta internāts) for residential students and official club merchandise (Ekipējums) sold through Komanda.lv. The club was founded in 2000 and is headquartered in Riga, Latvia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Three academy graduates (2007-2009 birth years) debuted in Virslīga in 2025
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PassportixcoreGTM or Marketing Partner · 20 November 2025Official ticketing and event partner. Provides the Passportix.eu platform for ticket sales, season subscriptions, and event management for SK Super Nova home matches and club events.
• JomacoreGTM or Marketing Partner · 20 November 2025Equipment and apparel sponsor providing sportswear and equipment for the club's teams and staff.
• LaundromatminorGTM or Marketing Partner · 20 November 2025Club supporter and sponsor providing laundry services and support for equipment maintenance.
• MadaminorGTM or Marketing Partner · 20 November 2025Club supporter and sponsor.
• GoexanimominorGTM or Marketing Partner · 20 November 2025Club supporter and sponsor.
• EvelatusminorGTM or Marketing Partner · 20 November 2025Club supporter and sponsor.
• Tonybet VirslīgacoreGTM or Marketing Partner · 1 January 2024Premier football league competition. Tonybet is the title sponsor of Latvia's top football division where SK Super Nova competes.
• Altero LiigacoreGTM or Marketing Partner · 1 January 2024Second-tier football league where SK Super Nova's development team competes. Altero is the title sponsor.
• Latvian Football Federation (LFF)coreStrategic or Co-development Partner · 1 January 2024Governing body of football in Latvia. Affiliated member for all league competitions, youth championships, and referee services.
• LNK Sporta parksminorOthers · 1 January 2024Sports venue partner for home matches, particularly used during early season on artificial turf surfaces.
• Academ FCcoreStrategic or Co-development Partner · 28 November 2023Successful cooperation and merger with Academ FC. Joint youth player development program. The partnership has produced positive results with notable player progress and achievements.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FK Auda: Newer Latvian top-flight club investing in youth development and operating in the same Riga region. Competes directly with SuperNova for academy talent and Virslīga points.
• FK Liepāja: Latvian top-flight club with youth academy programs and a similar pyramid structure to SuperNova. Direct competitor in the Virslīga and for player development resources.
• FK Valmiera: Latvian top-flight football club with an established youth academy and previous European competition experience. Sports a comparable youth-to-senior development model and competes in the same Virslīga as SuperNova.
• FS Metta/LU: Riga-based football club affiliated with the Latvian University with strong youth academy tradition. Closely comparable youth-development-first operating model within the Latvian system.

Broad incumbents

• Skonto FC: Historically dominant Latvian football club with extensive academy legacy and brand recognition. A historical benchmark for SuperNova's youth academy ambitions and an indirect competitor for top talent.
• FK RFS: Latvia's most successful modern football club and back-to-back Virslīga champions, based in Riga. Competes directly with SuperNova in the top tier and dominates the local talent and sponsorship market.

Regional players

• FC Flora Tallinn: Estonia's most successful football club with established academy and UEFA competition history. Strong regional comparable for Baltic football club structure, academy pipeline, and European ambition.
• FK Kauno Žalgiris: Top Lithuanian football club with strong youth academy and recent European competition participation. Comparable role in its national football pyramid as SuperNova plays in Latvia's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Super_Nova_sk
• YouTubeyoutube.com/@SK_SuperNova
• Facebookfacebook.com/sksupernova2000
• Instagraminstagram.com/sksupernova_official
• TikToktiktok.com/@sksupernova
• LinkedInlinkedin.com/company/sk-super-nova

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SK SUPER NOVA