Jeff Haas Mazda

What Jeff Haas Mazda does

Jeff Haas Mazda is a privately held, family-owned franchised automotive dealership headquartered at 16711 Katy Freeway in Houston, Texas, founded in 1991 and operating under the Haas family's 50+ year Houston automotive retailing tradition. The company's core business is the retail sale of new Mazda vehicles across the OEM's full passenger-car and SUV lineup — including the Mazda3, CX-30, CX-5, CX-50 (and CX-50 Hybrid), CX-70 (and CX-70 PHEV), CX-90 (and CX-90 PHEV), and MX-5 Miata — supplemented by pre-owned and Mazda Certified Pre-Owned vehicles, with the self-described largest CPO Mazda selection in Texas. Supporting revenue streams include flexible leasing, finance and insurance products sourced through multiple third-party lenders, and a service and parts operation staffed by factory-trained Mazda technicians using genuine OEM parts.

The business operates on a direct-to-consumer, single-rooftop model that combines a physical showroom and service facility with a digital retail layer spanning online inventory browsing, online financing pre-approval, an automated trade-in valuation tool, online test-drive scheduling, and 24/7 online service booking. Its customer base is geographically concentrated in the Houston metropolitan area — explicitly covering Katy, Sugar Land, Cypress, Missouri City, Fulshear, Jersey Village, Richmond, Rosenberg, Fresno, West University Place, Aldine, and Alief — and consists of individual retail buyers (commuters, families, lifestyle buyers) and existing Mazda owners returning for service. The company completed construction in 2024 of what it describes as the largest and most modern Mazda dealership facility in the United States, and operates an exclusive Jeff Haas Mazda Advantage Program that bundles a Lifetime Engine Guarantee, Lifetime Free Local Towing, and Lifetime Car Washes to lock post-sale service revenue.

Name

Jeff Haas Mazda

Legal name

Jeff Haas Mazda

Website

https://jeffhaasmazda.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Jeff Haas Mazda is a family-owned Mazda franchised dealership in Houston, TX, founded in 1991, that retails new, pre-owned, and certified pre-owned Mazda vehicles plus financing, leasing, factory-trained service, and OEM parts to individual consumers across the Houston metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Sales of new, pre-owned, and certified pre-owned Mazda vehicles. Primary revenue stream for the dealership.
2. Vehicle Leasing: Flexible leasing programs for new Mazda vehicles with various term options.
3. Finance and Insurance: Financing services through multiple lenders, trade-in valuation, and pre-approval processes.
4. Service and Parts: Maintenance and repair services using factory-trained technicians and genuine OEM Mazda parts. Parts department for replacements and upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jeff Haas Mazda is a family-owned Mazda franchise dealership in Houston, Texas that sells new Mazda vehicles, pre-owned vehicles, and Mazda Certified Pre-Owned vehicles. The dealership operates a finance department working with multiple lenders to provide loans and leases, and a service and parts center staffed with factory-trained Mazda technicians using genuine OEM Mazda parts. Online tools support inventory browsing, trade-in valuations, financing pre-approval, test-drive scheduling, and service appointments.

Product overview

Jeff Haas Mazda is a family-owned automotive dealership in Houston, TX, operating since 1991. The company offers a comprehensive portfolio of new Mazda vehicles across multiple model lines (Mazda3, CX-30, CX-5, CX-50, CX-70, CX-90, MX-5 Miata), along with pre-owned and certified pre-owned vehicles. The dealership's product ecosystem includes vehicle sales, financing services, a state-of-the-art service center, parts department, and digital shopping tools. The portfolio spans economy sedans (Mazda3) and hatchbacks, compact crossovers (CX-30, CX-50), mid-size SUVs (CX-5, CX-70), three-row family SUVs (CX-90), hybrid and plug-in hybrid variants, and performance sports cars (MX-5 Miata). Supporting services include personalized financing, factory-trained maintenance, genuine OEM parts, online scheduling, trade-in valuation tools, and the exclusive Jeff Haas Mazda Advantage program with lifetime guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mazda CX-30 A sleek and nimble compact crossover offering standard all-wheel drive, upscale cabin appointments, and exceptionally agile city handling, with i-Activsense driver assistance and MAZDA CONNECT infotainment. Targeted at urban Houston buyers seeking an agile crossover.
• New Mazda CX-5 A versatile compact crossover SUV delivering a quiet, refined ride with robust standard safety features and Kodo design; described as the most popular model for Houston commuters.
• New Mazda CX-50 A ruggedly styled compact SUV engineered for active lifestyles with enhanced towing capability and off-road driving modes, featuring the standard i-Activsense safety suite.
• New Mazda CX-50 Hybrid A fuel-efficient outdoor-ready crossover combining robust trail capability with an advanced hybrid powertrain for reduced emissions and extended range.
• New Mazda CX-70 A modern and spacious two-row mid-size SUV featuring a generous cargo area, sporty driving dynamics, and intuitive MAZDA CONNECT technology with standard i-Activsense safety.
• New Mazda CX-70 Plug-In Hybrid An electrified two-row SUV balancing spirited performance with substantial zero-emission electric range for short commutes, featuring plug-in hybrid technology.
• New Mazda CX-90 An expansive three-row SUV offering flexible passenger configurations, robust inline-six power, and premium safety tech for active families, with available i-ACTIV AWD.
• New Mazda CX-90 Plug-In Hybrid A powerful three-row SUV pairing generous family accommodation with the efficiency of an advanced plug-in hybrid system for reduced fuel consumption.
• New Mazda MX-5 Miata An iconic lightweight sports roadster providing pure open-air driving excitement with rear-wheel-drive handling, SKYACTIV-G engine, and razor-sharp steering dynamics.
• New Mazda MX-5 Miata RF A retractable fastback edition of the MX-5 Miata combining coupe-like styling with open-top freedom via a power-retractable hardtop.
• New Mazda3 Hatchback A sporty and highly functional compact hatchback with a sophisticated interior, bold Kodo design, engaging road manners, and up to 20.1 cubic feet of cargo space.
• New Mazda3 Sedan A compact sedan offering superb fuel economy (up to 37 MPG highway), a refined quiet cabin, standard i-Activsense driver-assist suites, and premium interior materials.
• Pre-Owned Vehicles Carefully selected pre-owned vehicles including Mazda models and other trusted brands, each undergoing comprehensive inspection for quality, condition, and long-term dependability. Targeted at Houston-area car buyers seeking alternatives to new vehicles.
• Mazda Certified Pre-Owned (CPO) Program Rigorous certification program featuring a 160-point inspection, 12-month/12,000-mile CPO Limited Warranty, 7-year/100,000-mile Powertrain Warranty, 24-hour Emergency Roadside Assistance, zero deductible on covered repairs, AutoCheck vehicle history report with three-year Buyback Protection, and a complimentary 3-month SiriusXM All Access trial.
• Mazda Financing Services Personalized auto financing solutions working with multiple lenders to provide competitive rates, flexible loan and lease options, and online pre-approval applications tailored to individual financial situations. Includes trade-in valuation applied toward the next purchase.
• Mazda Service Center State-of-the-art service facility staffed with factory-trained Mazda technicians using genuine OEM parts. Services include routine maintenance, repairs, and online scheduling for all Mazda models, located in the Houston metro area.
• Mazda Parts Department Genuine OEM Mazda parts and accessories designed for specific Mazda models to preserve reliability, performance, and factory standards. Parts available for purchase online or in person.
• Online Vehicle Shopping and Buy Online Digital showroom experience enabling customers to browse inventory, get trade-in valuations, apply for financing, schedule test drives, and complete purchase paperwork online with pre-populated forms after creating an account.
• Trade-In Valuation Tool Automated online tool that performs instant vehicle valuation to help customers determine their current vehicle's worth for use as down payment or trade-in toward a new purchase.
• Jeff Haas Mazda Advantage Program Exclusive customer benefit program including Lifetime Engine Guarantee, Lifetime Free Local Towing to the dealership, and Lifetime Car Washes with service visits. Bundled with vehicle purchases to differentiate the post-purchase ownership experience.

Quantifiable outcome

• Lifetime Engine Guarantee included with vehicle purchase
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: One of the largest U.S. franchised dealer groups by revenue, operating multiple brands across Sun Belt geographies including Texas. Comparable retail auto franchise model at far greater scale.
• Group 1 Automotive: Public, multi-brand franchised dealer group with significant Texas/Houston-area rooftop density. Overlaps on F&I, used vehicle, and service operations at much larger scale.
• Sonic Automotive: Public multi-brand franchised dealer group with EchoPark used-vehicle operations alongside new-vehicle stores. Comparable business model across new units, F&I, and service.
• Penske Automotive Group: Diversified public dealer group with premium-brand franchises and commercial truck operations. Comparable franchised retail store business model and F&I/service economics.
• Berkshire Hathaway Automotive: Multi-brand franchised dealer group (formerly Van Tuyl) with Texas footprint. Same core business of new-car franchised retail, F&I, service, and parts.
• AutoNation: Largest U.S. automotive retailer operating ~300 rooftops across multiple brands; competes for the same Houston new/used vehicle buyers and service customers but at vastly greater scale.

Direct peers

• Classic Mazda: Mazda-exclusive dealership group operating in other U.S. metros. Closely comparable single-brand franchise model, OEM-aligned marketing, and CPO/service operations.
• Greenway Mazda: Houston Mazda franchised dealer on the north/east side of the metro. Comparable Mazda-only franchise retail model targeting Houston buyers and service-lane traffic.
• Tom Peacock Mazda: Houston-area Mazda franchise with overlapping customer base in the same Katy / Energy Corridor corridor. Directly competes for the same Mazda buyers and service customers in the same geography.
• Sterling McCall Mazda: Another Houston-metro Mazda franchise dealer operating with similar new and pre-owned Mazda inventory, F&I, and service operations. Closely comparable on brand, geography, customer profile, and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jeff-haas-mazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeff Haas Mazda