Jersey Aquatic Center

What Jersey Aquatic Center does

Jersey Aquatic Center (JAC) is a privately-held aquatic facility and swim club operating from a single location at 629 Central Ave in New Providence, New Jersey. Founded over 20 years ago by owners Rob King and Mike Pearson, who were inspired by Jim Wood's swimming philosophy, JAC operates a four-pool facility comprising an Olympic-sized 50-meter competition pool (configurable as 10-lane Long Course or 21-lane Short Course), a smaller training pool, a teaching pool for the swim school, and an aquatherapy pool, plus a weight room, yoga studio, and bleacher seating for 250 athletes and 300 spectators. The facility is equipped with an Omega Timing System for sanctioned competitions and underwater filming capabilities for video-based stroke analysis.

JAC's product portfolio spans competitive youth swimming (JAC Swim Team for grades 2-12, Stingrays Training Team as a pre-competitive pipeline), learn-to-swim instruction (JAC Swim School covering all four competitive strokes), advanced add-on services (Swim Tutor private coaching, Underwater Filming, Power Clinics, Summer Clinics, High School Drop-In), and recreational programs (Adult Lap Swim, Water Aerobics, Water Polo Wednesdays, Kids and Adult Triathlon Clinics, American Red Cross Lifeguard Certification, and birthday parties). The center is a registered USA Swimming club affiliated with New Jersey Swimming, and its coaching staff includes several credentialed elite coaches with national and international experience.

Revenue is generated through a mix of recurring annual swim team tuition ($3,500-$4,500 per athlete with deposit-plus-installment payment plans), recurring monthly adult lap swim memberships ($75/month standard, $65/month senior), per-session fees for lessons and clinics (e.g., $105 per Swim Tutor session, $350-$400 per summer clinic week), subscription-based swim school registration, facility rental for events, American Red Cross lifeguard certification courses ($395 first-time, $275 recertification), and team apparel/equipment sales through SquadLocker. Customer acquisition is community-led, relying on the website, social media (Facebook, Instagram), iClass Pro registration portal, USA Swimming affiliation, and community events. The company operates with approximately 12 employees and has no disclosed funding, parent company, or institutional investors.

Name

Jersey Aquatic Center

Legal name

Jersey Aquatic Center

Website

https://jerseyaquaticcenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jersey Aquatic Center is a privately-held, single-location aquatic facility in New Providence, NJ operating four pools including an Olympic-sized 50-meter competition pool, serving youth competitive swimmers, swim school families, adult fitness swimmers, and recreational program participants through USA Swimming-affiliated programs.

Ownership category

akta.pro rank

Product category

Aquatics & Swimming Instruction Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Competitive swim training
• Swimming lessons
• Aquatics facility
• Lifeguard certification
• Youth swim programs

Headquarters

HQ city

New Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swim Team Registration and Tuition: Year-round competitive swim team program with tiered tuition by grade level. Athletes must register with USA Swimming. Tuition can be paid in full or via deposit plus 10 monthly installments. Discounts available for early registration and siblings.
2. Swim Lessons and Classes: JAC Swim School offering group and private swimming instruction for all ages and skill levels. Registration through iClass Pro portal.
3. Adult Lap Swim Membership: Monthly membership programs for adult lap swimmers. Daily drop-in options also available at $15 per visit, with senior discounts.
4. Triathlon Clinics: Kids Triathlon Clinic (ages 7-12) and Adult Triathlon Camp programs offered in seasonal sessions with per-week and all-weeks pricing.
5. Competitive Programs: Additional programs including Swim Tutor private coaching, Power Clinics, Summer Clinics, Stingrays Training Team, and High School Drop-In practices.
6. Equipment and Apparel Sales: JAC Equipment List and Team Apparel Store through SquadLocker for team merchandise and required equipment.
7. Birthday Parties and Events: Facility rentals for birthday parties and special events.
8. Lifeguard Certification Courses: American Red Cross Lifeguarding certification and recertification courses with blended online/in-person format.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jersey Aquatic Center operates a community-based aquatic facility in New Providence, NJ featuring an Olympic-sized 50-meter competition pool with Omega Timing System, a training pool, a teaching pool, and an aquatherapy pool. It sells year-round USA Swimming-registered competitive swim team memberships, group and private swim lessons, pre-competitive training (Stingrays), private coaching (Swim Tutor), triathlon camps for youth and adults, adult lap swim memberships, water aerobics, water polo, American Red Cross lifeguard certification, and birthday party facility rentals. Customers register in person at the facility or online via the iClass Pro portal and team registration system.

Product overview

Jersey Aquatic Center (JAC) offers a comprehensive suite of aquatic programs centered around a competitive swim team structure. The core offering includes the JAC Swim Team for competitive athletes (grades 2-12) and the Stingrays Training Team as a stepping stone from lessons to competition. The JAC Swim School provides foundational instruction across all four competitive strokes. Advanced programs include Swim Tutor private coaching, Underwater Filming with video analysis, and specialized clinics (Summer Clinics, Power Clinics, High School Drop In). Recreational offerings include Kids Triathlon Clinic, Adult Triathlon Camp, Adult Lap Swim, Water Aerobics, Water Polo, and Lifeguarding certification courses. The center also provides team apparel through its equipment store and hosts birthday parties. All competitive programs are USA Swimming registered.

Differentiator

Problem solved

Functional benefit

Brands

• Stingrays Training Team: A pre-competitive training team program for swimmers ages 7-18 that provides experienced coaching, a defined curriculum, and a vibrant team environment with both water and dryland activities.
• STAC (Streamline Aquatics Club)
• Swim Tutor
• JAC Swim School

Products and services

• JAC Swim Team Year-round USA Swimming-registered competitive swim team program running September through late July/early August, serving swimmers from 2nd grade through 12th grade with tiered practice schedules by age group (Grades 2-3, 6-7, 8-9, 10-12) and full participation in USA Swimming sanctioned meets.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USA SwimmingcoreStrategic or Co-development PartnerOfficial USA Swimming registered club, allowing athletes to compete in USA Swimming sanctioned events. Athletes must register with USA Swimming to attend practices and meets.
• New Jersey SwimmingcoreStrategic or Co-development PartnerRegional USA Swimming local swimming committee (LSC) providing access to regional competitions and swim meet organization in New Jersey.
• GoMotioncoreTechnology or IntegrationWebsite platform partner powering the Jersey Aquatic Center's official website, providing an intuitive digital platform for program information and member services.
• SportsEnginecoreTechnology or IntegrationTechnology platform powering the website and member management system, owned by SportsEngine LLC.
• iClass ProcoreTechnology or IntegrationRegistration management platform used for swim lesson registration, class scheduling, and appointment booking for programs like Swim Tutor private coaching.
• SquadLockerminorChannel Partner/ Reseller/ DistributorTeam apparel and equipment store platform (TeamLocker) providing JAC branded merchandise and required swimming equipment for team members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• USA Swimming (national governing body): National governing body of which JAC is a registered club; sets Safe Sport, athlete registration, and competition standards that shape how JAC operates its competitive programs.
• iClass Pro: Registration, billing, and class-management SaaS used by JAC for swim lessons, Swim Tutor, and program bookings; relevant as an enabling technology peer for swim-club and lesson-based operators.

Direct peers

• Greater Monmouth Swim Club: Another New Jersey USA Swimming club offering year-round competitive training, swim school, and clinics in a similar community-based facility model to JAC.
• North Baltimore Aquatic Club: Elite USA Swimming club in Maryland where Dan Dougher previously coached; comparable in elite age-group programming, professional coaching infrastructure, and USA Swimming meet hosting model.
• Berkeley Aquatic Club: A New Jersey-based USA Swimming competitive club and learn-to-swim operator; multiple current and former JAC coaches (Sam Petersen, Laura Riddell) trained or coached there, making it the most directly comparable regional competitor in programming and customer base.
• Somerset Hills YMCA Swim Team: YMCA-affiliated competitive swim and lessons program in northern NJ where JAC Head Coach Peter Barry previously served as Director of Competitive Aquatics; competes for the same youth and family swimmers with typically lower-priced membership-based pricing.
• Princeton Tigers Aquatics Club: USA Swimming club in Princeton, NJ founded and grown by Coach Carolina Dougher, who now coaches at JAC; competes for the same competitive youth swim market within driving distance of New Providence.
• Eagle Swim Club / Cougar Aquatic Team (regional NJ clubs): Smaller regional USA Swimming clubs in NJ with comparable youth competitive, lessons, and lap swim programming; Coach Steve Husch and other JAC coaches historically came through similar local programs.

Broad incumbents

• Life Time Swim (Metro Princeton / NJ locations): National premium health-club operator that runs youth competitive swim teams and adult lap swim at multiple NJ locations; broader fitness offering but overlapping swim-team and lap-swim customer base with JAC.
• New Jersey YMCA State Swim Committee / Local YMCAs (Wayne, Summit, etc.): YMCA-affiliated swim teams and lessons across NJ (including Wayne YMCA, where Vlad Popel previously coached) that compete with JAC for the same family and youth-athlete demographic at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JerseyAquaticCenter
• Instagraminstagram.com/JerseyAquaticClub
• LinkedInlinkedin.com/company/jersey-aquatic-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Aquatic Center