Jet-Go Consulting Group 戰國策傳播集團

What Jet-Go Consulting Group 戰國策傳播集團 does

Jet-Go Consulting Group (戰國策傳播集團) is a Taiwan-founded strategic communication consultancy established in 1994 by Max Wu, headquartered in Taipei with a mainland China presence via its partnership with BlueFocus. The firm operates a platform-plus-modules structure comprising five wholly-owned subsidiaries: Jet-Go Consulting (media relations and brand management), Soundline Consulting (public policy and issues management), Pulse Research (policy communication for public sector clients), Popcorn Digital (digital marketing, influencer, and content production), and Great Society Survey Center (polling and research). Together these subsidiaries deliver integrated public affairs, brand PR, crisis communication, digital marketing, and research services across verticals including healthcare, food and cosmetics, financial services, energy, retail, technology, transportation, and public interest.

The business is built on long-term retainer relationships, with the company stating that 60%+ of accounts are retainer-based and that it serves eight of the world's top 10 brands as long-term clients; named customers include LG Electronics, McDonald's Taiwan, IKEA Taiwan, PChome, and Taiwanese government agencies such as CDC Taiwan (疾管署), NHIA (健保署), TFDA (食藥署), and the Central Epidemic Command Center. The group has been an eight-time PR Agency of the Year Gold Award winner at the Agency & Advertiser of the Year Awards between 2014 and 2022 and has accumulated 100+ industry accolades. Technology and delivery extend into AI-assisted services including GEO (Generative Engine Optimization), predictive public-opinion analytics, generative AI for content, and reputation anomaly detection, alongside podcast, video, and short-form social production. International reach is provided through partnerships with FGS Global, the Interel Global Partnership, and Newgate, while China access is delivered via the BlueFocus alliance.

The revenue model is enterprise consulting, with services sold through direct business inquiry and structured as multi-year, custom-quoted retainer engagements; pricing is not publicly disclosed. Go-to-market is enterprise field sales targeting multinational corporates, government agencies, and non-profits, with no disclosed external investors, no PE/VC backing, and founder-controlled ownership. The group employs 51–100 people and celebrated its 30th anniversary in 2023 with a corporate identity upgrade (CI 2.0) and operationalization of the Jet-Go+ Resource Platform.

Name

Jet-Go Consulting Group 戰國策傳播集團

Legal name

Jet-Go Consulting Group

Website

https://jetgo.com.tw

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Jet-Go Consulting Group is a Taiwan-founded strategic communication consultancy (est. 1994) operating through five subsidiaries to deliver public affairs, brand PR, crisis communication, digital marketing, and research services to multinational enterprises, government agencies, and non-profits on long-term retainer engagements.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Strategic communication consulting
• Public affairs services
• Brand public relations
• Crisis communication management
• Digital marketing consulting

Headquarters

HQ city

台北市, 台灣

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication Consulting Services: Long-term retainer agreements constitute the majority of revenue, reflecting both client trust and sustained value delivery. Services include public affairs, brand management, crisis communication, and digital marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jet-Go Consulting Group is a Taiwan-based strategic communication consulting firm offering integrated services across three core domains: public policy and affairs consulting, brand public relations, and digital/social media marketing. The group operates through five specialized subsidiaries (Jet-Go Consulting, Soundline Consulting, Pulse Research, Popcorn Digital, and Great Society Survey Center) to deliver retainer-based, multi-year engagements covering issues management, crisis communication, media relations, legislative monitoring, polling, influencer marketing, and event management for enterprise, government, and non-profit clients.

Product overview

Jet-Go Consulting Group is a strategic communication consulting group with five integrated subsidiaries operating as a unified platform-plus-modules architecture. The core holding company coordinates four specialized subsidiaries: Jet-Go Consulting provides public relations and brand management; Soundline Consulting specializes in public affairs and issues management; Pulse Research offers policy communication for government clients; Popcorn Digital delivers digital marketing and social media services; and Great Society Survey Center provides polling and research. The group leverages this integrated structure to offer comprehensive services spanning public affairs, brand PR, crisis communication, digital marketing, and research across healthcare, finance, energy, retail, technology, transportation, and public interest sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 60%+ of accounts are retainer-based and long-term, demonstrating high client satisfaction and recurring revenue stability
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BlueFocus (藍色光標)coreStrategic or Co-development Partner · 1 January 2010BlueFocus was established in July 1996 in Beijing with the philosophy of Professionalism and Outstanding Execution. From IT sector to telecommunications, automotive, finance, healthcare, FMCG, government, and NGO organizations, BlueFocus has extended its reach from Beijing, Shanghai, Guangzhou, and beyond. The alliance with BlueFocus enables Jet-Go Consulting Group to rapidly enter the Mainland Chinese market while offering alternative perspectives on communication.
• FGS GlobalcoreStrategic or Co-development PartnerFGS Global is a leading strategic communication and public affairs firm with a global network of 1,200 professionals in major financial, government, business, and cultural centers worldwide. FGS helps boards of directors, top management, and senior leaders of publicly traded and private companies, leading institutions, and non-profit organizations harness the power of communication to secure strategic opportunities and overcome critical business and reputation challenges.
• Interel Global PartnershipcoreStrategic or Co-development PartnerJet-Go Consulting Group became a member of the Interel Global Partnership, expanding global network capabilities.
• NewgateminorStrategic or Co-development PartnerJet-Go Consulting Group became a strategic partner of Newgate, enhancing international communication capabilities.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Burson Cohn & Wolfe (BCW): Global communications agency with strong healthcare and public affairs capabilities. Comparable in serving large multinational enterprises with integrated public relations and digital communications services.
• Edelman: World's largest independent PR firm with deep APAC presence. Comparable in serving global brand clients across public affairs, brand marketing, and digital communications with similar retainer-based enterprise model.
• FGS Global: Global strategic communications and public affairs firm with 1,200+ professionals worldwide and formal Jet-Go partner. Comparable in offering public affairs, crisis, and board-level strategic communications services to multinational clients.
• Hill+Knowlton Strategies: Global public affairs and communications consultancy with deep policy communications heritage. Comparable in public affairs, crisis management, and policy stakeholder engagement services for multinational and government clients.
• Ogilvy Public Relations: Global integrated communications agency within WPP network. Comparable in brand PR, digital marketing, influencer engagement, and integrated campaign execution for multinational brand clients across APAC.
• FleishmanHillard: Global public relations and communications agency with strong Asia-Pacific operations. Comparable in integrated public affairs, brand communications, and healthcare sector expertise serving multinational enterprise clients.
• Ketchum: Global communications consultancy with significant APAC presence. Comparable in brand storytelling, public affairs, and digital communications with multi-year retainer engagement model.

Direct peers

• BlueFocus Communication Group: China's largest independent marketing and communications group, and Jet-Go's formal mainland China strategic partner. Directly comparable as a Chinese-speaking strategic communications group with similar multi-disciplinary agency structure and Fortune-500 client base.

Regional players

• Isobar Taiwan: Taiwan/APAC digital-first marketing and communications agency. Comparable as a Taiwan-based integrated marketing services competitor with overlapping digital, social, and influencer marketing capabilities through Popcorn Digital's positioning.
• Dentsu Public Relations (Taiwan/APAC): Asia-Pacific regional PR network with Taiwan presence. Comparable as a Taiwan/APAC strategic communications competitor serving brand and corporate clients across similar verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooklihi2.com/3UNzH
• Instagramlihi2.com/TDByz
• LinkedInlinkedin.com/company/jetgo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet-Go Consulting Group 戰國策傳播集團