Jackson Hole Fly Fishing School

What Jackson Hole Fly Fishing School does

Jackson Hole Fly Fishing School (JHFFS), founded in 2013, is a privately held, service-based fly fishing education business headquartered in Jackson, Wyoming. The company operates a Schoolhouse facility on the west bank of the Snake River with 2.5 miles of exclusive private river frontage, offering a portfolio of fly fishing schools and guided experiences ranging from 2-hour introductory sessions to immersive 3-day programs. Its product lineup includes Private and Public Walk Wade Schools, Drift Boat and Group Boat Schools, the 3-Day Trout School, a VIP Exclusive Group Program, a Youth Fly Fishing Seminar, and a Trophy Trout School; ancillary revenue comes from a retail/merchandise shop and gift codes redeemable across the experience catalog.

The business runs on a direct-to-consumer go-to-market model with no third-party resellers, relying on its own website (jhflyfishingschool.com), phone inquiries, and content marketing through blog posts and organic social channels (YouTube, Instagram, Facebook). Pricing is unit-based and varies by experience type, duration, and group size, with private and back-country tiers commanding premiums ($725-$2,640+), group and public tiers at lower price points ($275 per guest), and youth seminars offered free of charge. Customer segments are diversified across tourist visitors, families, fly fishing enthusiasts, corporate/group events, youth, and local community organizations, with strategic partnerships anchoring the model: Orvis provides equipment, instructor certification, and a downtown Jackson storefront touchpoint; Trout Unlimited, Snake River Fund, and IGFA/Andy Mill support conservation and youth programming.

Operationally, JHFFS is a seasonal business running approximately March through early November, employing 6 staff under owner Brian Shott and general manager Skyler Webb alongside approximately 10 named instructors (Austin Gambino, Colin O'Gorman, Jacob Reina, Jack Borbee, Alicia Brisson, Quinn Stevens, Will Hastings, Liam Mercer, John McMillan, Daniel Cain). There is no proprietary technology platform; operations rely on standard e-commerce and booking systems. The company holds TripAdvisor Certificate of Excellence, Best of Jackson Hole recognition, and Orvis Endorsed Fly Fishing School status, and the owner has received consecutive Best Fishing Guide awards (2021 bronze, 2022 silver, 2025 silver) at the local Jackson's Best of JH contest.

Name

Jackson Hole Fly Fishing School

Legal name

Jackson Hole Fly Fishing School

Website

https://jhflyfishingschool.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jackson Hole Fly Fishing School is a privately held, seasonal fly fishing education business founded in 2013 in Jackson, Wyoming, offering guided schools and trips on the Snake River to tourists, families, enthusiasts, corporate groups, and youth through direct-to-consumer bookings.

Ownership category

akta.pro rank

Product category

Fly Fishing Instruction Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

akta.pro secondary industry

Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Fly fishing instruction
• Guided fishing trips
• Outdoor education services
• Angling schools
• Trout fishing lessons

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fly Fishing Schools and Lessons: Core revenue from offering various fly fishing educational experiences including walk-wade schools, drift boat trips, group boat schools, 3-day trout schools, VIP group programs, and youth seminars. Pricing varies by experience type, duration, and group size. Schools range from 2 hours to 3 days.
2. Retail/Pro Shop: Sells fly fishing gear and accessories including JHFFS branded merchandise (hats, t-shirts, hoodies) as add-ons to school bookings and standalone purchases.
3. Gift Codes: Offers gift codes for purchase that can be redeemed for any experience at the school, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jackson Hole Fly Fishing School delivers instructor-led fly fishing education programs on the Snake River and surrounding Jackson Hole waters, including wade schools, drift boat and group boat schools, a multi-day 3-Day Trout School, a VIP exclusive group program, and free youth seminars. All programs include professional guide instruction and equipment (rods, reels, waders, boots) and target beginners through expert anglers. The business also sells branded merchandise and gift codes redeemable for any school experience.

Product overview

Jackson Hole Fly Fishing School operates as a service-based business offering a portfolio of fly fishing educational experiences rather than a unified software product. The core offerings include multiple school types: Private and Public Walk Wade Schools for wading-based instruction; Drift Boat and Group Boat Schools for floating experiences; a comprehensive 3-Day Trout School combining multiple fishing methods; a VIP Exclusive Group Program for large groups with premium amenities; a Youth Fly Fishing Seminar (free); and Trophy Trout School (currently unavailable). Additional offerings include a retail store for gear and accessories, and gift codes. All programs are designed for beginners through experts and utilize the company's Schoolhouse facility on the Snake River.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Walk Wade Fly Fishing School A private group walk and wade fishing experience providing personalized fly fishing instruction from certified instructors in flowing water; guests learn hands-on casting, entomology, and stream tactics. Available in Local ($725 for 1-2 guests) and Back-Country ($880 for 1-2 guests) variants with up to 5+ guests.
• Public Walk Wade Fly Fishing School An affordable shared walk and wade fishing experience at $275 per guest covering entomology, trout diet, fly selection, casting, and on-water technique. Requires a minimum of 5 guests to run, with full refund or option to switch to private school if minimum not met. Meets at the Orvis store in downtown Jackson on Tuesdays.
• Drift Boat Fly Fishing School Private drift boat fly fishing trips offering personalized attention from guides on native trout rivers. Available as Half Day ($725 for 1-2 guests, approximately 5 hours) or Full Day ($880 for 1-2 guests, approximately 8 hours) experiences with snacks, drinks, and lunch included on full-day trips.
• Group Boat Fly Fishing School

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• OrviscoreStrategic or Co-development PartnerOrvis is a major fly fishing equipment brand. JHFFS owner Brian Shott previously worked as Fishing Lead for Orvis. The company operates Orvis-certified instructors and public schools meet at the Orvis store in downtown Jackson. JHFFS also provides Orvis equipment (rods, reels, waders) to students during schools.
• Jackson Hole One Fly TournamentminorOthersAnnual fly fishing tournament in Jackson Hole. Founder John Spencer Morton won Top Wyoming Guide award in 2012 and 2013 at this event. Current owner Brian Shott maintains involvement with the tournament community.
• Trout Unlimited - Jackson Hole ChaptercoreStrategic or Co-development PartnerJHFFS is actively involved with Trout Unlimited through annual fish salvage events and conservation activities. Owner Brian Shott serves as active board member of Jackson Hole Trout Unlimited chapter. Skyler Webb serves on Star Valley Trout Unlimited board.
• St. Jude Children's Research HospitalminorOthersJHFFS supports St. Jude through donated fishing trips as part of community giving back program.
• Snake River FundcoreStrategic or Co-development PartnerJHFFS partners with Snake River Fund for Snake River Days community events and conservation efforts. Includes Flat Creek Cleanup Day activities.
• Jackson Community Entry ServicesminorOthersJHFFS provides Intro to Fly Fishing programs for Jackson Community Entry Services participants as part of community outreach.
• Teton Literacy CenterminorOthersJHFFS provides Intro to Fly Fishing programs for youth at Teton Literacy Center as part of educational community outreach.
• Jackson Hole Middle SchoolminorOthersJHFFS team participates in educational outings with Jackson Hole Middle School students, including fishing trips on the Snake River.
• Wildlife Tourism for TomorrowminorStrategic or Co-development PartnerJHFFS is a proud supporter of Wildlife Tourism for Tomorrow, working to connect the tourism industry with Wyoming wildlife. Supports projects protecting Wyoming's wildlife legacy.
• Andy Mill and IGFAminorStrategic or Co-development PartnerJHFFS partners with Andy Mill (renowned fly fishing personality) and IGFA (International Game Fish Association) to provide youth fly fishing seminars at the schoolhouse.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweetwater Travel: Long-running fly fishing travel company curating guided trips and instructional experiences across the West. Comparable in targeting traveling fly fishing enthusiasts seeking premium, multi-day instructional experiences.
• Yellowstone Fly Fishing: Yellowstone-area guided fly fishing outfitter offering walk/wade and drift boat trips in the Greater Yellowstone ecosystem. Closest geographic comparable to JHFFS, serving overlapping tourist segments in the Rocky Mountain West.
• The Fly Shop: Established California-based fly fishing outfitter offering guided trips and schools on multiple rivers. Direct comparable as a multi-guide fly fishing school and outfitter serving traveling customers seeking premium instruction.
• Frontiers International Travel: Specialty fly fishing travel agency booking guided trips worldwide with instructional components. Comparable in curating multi-day, instructor-led fly fishing experiences for traveling enthusiasts.
• Three Rivers Ranch: Fly fishing lodge and outfitting operation in the Rocky Mountain West offering multi-day instructional programs. Comparable in combining lodging/amenities, guided drift boat, and walk/wade instruction for traveling anglers.
• Henry's Fork Anglers: Idaho fly fishing guide service and lodge operating on Henry's Fork and surrounding waters. Comparable instructional and guided drift boat experience model serving traveling fly fishing customers.
• Trout Hunter Lodge: Montana fly fishing lodge offering guided wade and drift boat trips with structured instructional programs. Comparable multi-day fly fishing school format and premium tourist customer base to JHFFS.
• Madison River Outfitters: Montana outfitter offering guided float and wade trips with educational instruction. Comparable in combining instructional fly fishing schools with drift boat experiences for premium clientele.

Broad incumbents

• Orvis: Major fly fishing equipment retailer and operator of endorsed fly fishing schools including JHFFS. Indirect competitor and channel partner; offers overlapping fly fishing instruction as part of a much broader retail and travel portfolio.

Regional players

• Salmon River Outfitters: Idaho outfitter focused on the Salmon River region. Comparable guided fly fishing trip format but operates in a distinct watershed from Jackson Hole's Snake River system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jhflyfishingschool4134
• Facebookfacebook.com/jhflyfishingschool
• Instagraminstagram.com/jhflyfishingschool
• LinkedInlinkedin.com/company/jackson-hole-fly-fishing-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Hole Fly Fishing School