Three Rivers Ranch

What Three Rivers Ranch does

Three Rivers Ranch is a fourth-generation family-owned fly fishing lodge and outfitting business headquartered in Warm River, Idaho, in operation since the 1920s and currently owned by Lonnie Allen (since 1987). The company is the first Orvis Endorsed Fly Fishing Lodge in the United States (designated 1974) and has expanded into a multi-location operation with 5 fly shops across Idaho. The core product is an all-inclusive fly fishing experience built around exclusive access to over 2,500 miles of river, including 16 blue ribbon rivers, with the company holding the distinction of being the only outfitter licensed on significant stretches of the South Fork of the Snake River and Henrys Fork.

The business monetizes through several distinct revenue streams: 6-night/5-day all-inclusive lodge packages priced at $7,909-$10,742 per person; 3-night custom packages at $3,742-$4,946 per person; day trips at $850 per person; overnight camping trips at $3,300-$3,800 per person; multi-day steelhead trips at $3,500-$4,200 per person; retail sales through 5 fly shops; equipment rentals; and corporate retreat bookings. Lodging infrastructure includes 7 private cabins plus the Robinson Lodge (4 bedrooms) and the restored Homestead. The operation is seasonal, running May 1 through November 1.

The customer base is built around affluent individual fly fishing enthusiasts, multi-generational family groups (some spanning three generations), and corporate retreat clients. The company reports a 90% repeat guest rate over a two-year window, indicating strong customer loyalty and relationship-driven revenue. Ancillary product lines include the Volans Tequila brand and an educational birding program, extending the company's offering beyond core fly fishing.

Name

Three Rivers Ranch

Legal name

Three Rivers Ranch, Inc.

Website

https://threeriversranch.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Three Rivers Ranch is a fourth-generation family-owned all-inclusive fly fishing lodge and outfitting business in Warm River, Idaho, operating since the 1920s. It serves affluent individual anglers, multi-generational families, and corporate groups across 5 fly shops and exclusive access to 2,500+ miles of river.

Ownership category

akta.pro rank

Product category

Luxury Fly Fishing Lodge & Outdoor Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industries

River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG), National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Fly fishing lodge
• Guided fly fishing
• Fly shop retail
• Outdoor hospitality
• Wilderness recreation

Headquarters

HQ city

Ashton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. All-Inclusive Lodge Packages: Core revenue stream from 6-night/5-day lodging, gourmet meals, and guided fishing packages. Also offers shorter 2-3 night custom packages. Pricing ranges from $3,742 per person (3 nights, double occupancy) to $10,742 per person (single occupancy). Includes round-trip airport transfers, accommodations, meals, cocktails, wine, and guide services.
2. Guided Day Fishing Trips: Full-day guided fishing experiences at $850 per person. Includes shuttle to/from river, lunch, beverages, fly-fishing instruction, and guide. Float or wade fishing options. Additional fees for Mesa Falls Slide ($125/day) and Bitch Creek Slide ($225/day).
3. Overnight Camping Trips: Snake River South Fork overnight glamping experience. $3,800 for party of two, $3,300 single occupancy. Includes 2 days guided fishing, deluxe canvas wall tent, meals, drinks, and transportation. Surcharge of $330/person for lodge guests.
4. Fly Shop Retail: Five fly shops across Idaho selling flies, tackle, gear, and apparel. Shops located in Warm River, Eagle (Boise), Driggs, Ashton, and Island Park. Includes liquor store at Ashton location.
5. Gear Rental: Rental equipment available: Standard fly rod/reel/line for $25/day, high-end demo gear for $30/day, waders and boots for $30/day. Rental fee credited toward purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Three Rivers Ranch is a fourth-generation, family-owned fly fishing lodge in Warm River, Idaho offering all-inclusive luxury lodge packages (6 nights/5 guided fishing days), guided day trips, South Fork Snake River overnight camping trips, and private cabin accommodations. The business also operates five TRR Outfitters retail fly shops across Idaho and owns the Volans ultra-premium tequila brand.

Product overview

Three Rivers Ranch is a 4th-generation family-owned fly fishing destination offering an integrated portfolio of hospitality and outdoor recreation services. The core offering centers on all-inclusive lodge packages (6 nights/5 guided fishing days), guided day trips, and South Fork Snake River overnight camping experiences. The portfolio includes five TRR Outfitters Orvis-endorsed fly shops across Idaho, luxury cabin and lodge accommodations (Robinson Lodge, Homestead), gourmet dining, equipment rentals, and an educational nature program. All offerings are unified under family ownership with Lonnie Allen as operator since 1987, supplemented by the Volans Ultra Premium Tequila brand.

Differentiator

Problem solved

Functional benefit

Brands

• Volans Tequila: Multi-award winning ultra premium sipping tequila brand born in the highlands of Jalisco, Mexico, crafted using traditional methods with Blue Weber Agave aged over three and a half years in American White Oak barrels
• Robinson Lodge
• The Homestead

Products and services

• All-Inclusive Fly Fishing Lodge Vacation Package The flagship 6-night, 5-guided-day all-inclusive lodge package featuring luxury cabin accommodations, gourmet meals, complimentary cocktails and wine, round-trip airport transfers from Idaho Falls or Jackson Hole, and guided fishing on blue-ribbon rivers. Designed for affluent individual anglers and couples.
• Guided Fly Fishing Day Trips

Quantifiable outcome

• 90% return rate over 2 years
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• OrvisflagshipStrategic or Co-development Partner · 1 January 1974Three Rivers Ranch was the first lodge ever endorsed by Orvis in 1974, founding the Orvis Endorsed Lodge program. The lodge meets rigorous Orvis standards and guides receive Orvis certification with mandatory annual training reviews. Orvis markets Three Rivers Ranch through its directory and platforms, providing significant referral traffic and credibility. Under Lonnie's leadership, the ranch won Orvis Lodge of the Year.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Slough Point Fishing Camp: Fly-in fishing lodge in Alaska specializing in trophy trout/char experiences; similar luxury pricing and all-inclusive guiding-driven package model in a destination fly fishing context.
• Madison River Ranch: Orvis-endorsed luxury fly fishing lodge in Cameron, Montana on the Madison River with all-inclusive packages and full-service guiding—closest direct analog to Three Rivers Ranch's eastern Idaho model.
• Lone Mountain Ranch: Orvis-endorsed guest ranch in Big Sky, Montana offering luxury cabin accommodations, gourmet dining, and a robust fly fishing program on blue-ribbon waters; highly comparable package structure and guest profile.
• Goosewing Ranch: Luxury guest ranch near Jackson Hole, Wyoming offering all-inclusive family fishing and ranch experiences; comparable in pricing tier, multi-generational guest appeal, and proximity to premier fly waters.
• Troutfitters: Fly shop and guide service in Big Sky/Yellowstone area offering guided trips on Montana's blue-ribbon rivers; directly overlaps Three Rivers Ranch's regional guide service and retail fly shop verticals.
• Smith Fork Ranch: High-end fly fishing ranch in Crawford, Colorado offering premium all-inclusive lodge packages with gourmet dining on the private Taylor River; directly comparable business model and price point.
• Dreamweaver Lodge: Fly fishing lodge on the Bighorn River in Montana with all-inclusive packages and full guiding; comparable core product (luxury fly fishing lodge) and Rocky Mountain blue-ribbon positioning.

Broad incumbents

• The Broadmoor: Five-star Colorado Springs resort with a nationally recognized fly fishing program on the Broadmoor Fishing Academy; competes for the same HNW fly fishing guest with broader resort amenities.
• Yellowstone National Park Lodges (Xanterra): Largest concessioner operating lodging, dining, and activities inside Yellowstone; competes for the same Southeastern Idaho / Yellowstone fly fishing traveler with a much broader resort portfolio.

Regional players

• Spring Creek Ranch: Luxury resort on a wildlife sanctuary in Jackson Hole, Wyoming offering upscale lodging with guided outdoor experiences; comparable clientele and Jackson Hole-region fly fishing activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3riversranch
• YouTubeyoutube.com/user/ThreeRiversRanch
• Facebookfacebook.com/threeriversranch
• Instagraminstagram.com/trroutfitters
• Pinterestpinterest.com/3riversranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Rivers Ranch