JHL Group

What JHL Group does

JHL Group is an Indonesian private holding company headquartered in Tangerang, Banten, operating a diversified portfolio across 12+ business verticals through 27+ wholly-owned subsidiaries. Verticals span hospitality, automotive distribution, agribusiness, sustainable energy, wellness, F&B, lifestyle, sports/media, mining, and CSR, with the MYJHL loyalty platform acting as the connective layer integrating 30+ merchants across the group.

The group's go-to-market is multi-pronged: consumer revenue is generated through hotel and resort operations (including the Noema Resort Pererenan in Bali), branded F&B (Roemah Koffie), aesthetic wellness (Kiarra), automotive retail via the exclusive BAIC distribution partnership targeting 22 dealers and 1,000 NEV units by 2026, and lifestyle/sports properties (Dewa United). B2B and industrial revenue comes primarily from the Karimun 40 MW renewable energy plant serving the Karimun Free Trade Zone, with vertical-level consolidation under Muara Energi (est. 2022).

The founder, Jerry Hermawan Lo, leads the group and has been publicly recognized by KONI (the Indonesian National Sports Committee). Strategic emphasis in 2025–2026 is on localizing the BAIC NEV strategy via CKD assembly with a 60% local-content target by 2027, scaling hospitality and F&B footprints, and deepening the MYJHL ecosystem. Revenue is not publicly disclosed; the operating model is transaction-based across many consumer touchpoints with no identifiable single anchor customer, yielding a structurally diversified but lower-visibility revenue base.

Name

JHL Group

Legal name

JHL Group

Website

https://jhlgroup.co.id

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

JHL Group is an Indonesian private holding company operating across hospitality, automotive distribution, agribusiness, sustainable energy, wellness, F&B, and sports through 27+ wholly-owned subsidiaries, connected by the MYJHL loyalty platform serving diversified Indonesian consumers.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate

NAICS

Management of Companies and Enterprises (551), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

akta.pro secondary industries

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ), Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)

Keywords

• Diversified holding company
• Hospitality management services
• Automotive dealer network
• Agribusiness plantation products
• Renewable energy generation

Headquarters

HQ city

Tangerang, Banten

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hospitality & Property Management: Revenue from hotel operations (JHL Solitaire, Episode hotels, Noema Resort), residence management (Herloom, Carstensz), and resort services (JSI Resort). Includes room revenue, F&B, events, and hospitality management fees.
2. Automotive Sales & Distribution: Revenue from BAIC vehicle sales through JHL Auto dealer network and JIO manufacturing/assembly operations. Includes new vehicle sales, aftersales service, and spare parts distribution.
3. Food & Beverage Operations: Revenue from Roemah Koffie coffee outlets, The Cobbs Bistro, and other F&B brands. Includes dine-in, takeaway, and food delivery services.
4. Wellness & Beauty Services: Revenue from Amerta Jiwa Indonesia wellness centers, Le Mére Salon, Cannelle Salon, Boemi Botanicals skincare, and Sandjong Wellness services.
5. Sustainable Energy Generation: Revenue from Karimun Power Plant (up to 40 MW renewable energy) and Muara Energi Mutakhir alternative energy operations. Supplies green electricity to industries in Karimun Free Trade Zone.
6. Agribusiness & Plantation Products: Revenue from Dewacoco coconut processing, Vanilium vanilla products, Roemah Koffie coffee, and Rumah Walet Indonesia swiftlet nest products with annual supply of approximately 500 tons raw materials.
7. Lifestyle & Retail: Revenue from Loista furniture/interior, Lissey Laundry services, Chia & Ca Florist, and lifestyle retail operations including DewaCoco Store.
8. Digital Platform & Loyalty: MYJHL loyalty program drives customer engagement across all business units, with tier-based benefits (Platinum, general) encouraging cross-purchasing within the ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

JHL Group is a national holding company operating 12+ wholly-owned business units across hospitality (hotels, resorts, residences), automotive (BAIC vehicle distribution and CKD assembly), agribusiness (coconut, coffee, vanilla, swiftlet nests), renewable energy (solar/biomass/battery power), wellness and beauty services, lifestyle retail, and the MYJHL digital loyalty platform connecting 30+ merchants. The group owns and operates flagship hotels (JHL Solitaire, Episode, JSI Resort, Herloom, Noema), 30+ integrated consumer brands, manufacturing facilities in Halmahera and Karimun, and a dealer network for BAIC vehicles across Indonesia.

Product overview

JHL Group is a diversified national holding company with a portfolio spanning multiple industries including hospitality, automotive, agribusiness, sustainable energy, wellness & beauty, lifestyle, digital, media, and CSR. The company operates through distinct brand verticals: JHL Collection (hospitality properties including JHL Solitaire, Episode hotels, JSI Resort, Herloom, Carstensz, Noema, BAIC Tower), Automotive (BAIC/JIO manufacturing and JHL Auto dealership), Agribusiness (Roemah Koffie, Vanilium, Dewacoco, Rumah Walet), Sustainable Energy (Karimun Power Plant, Muara Energi Mutakhir), Wellness & Beauty (Amerta Jiwa, Le Mére, Cannelle, Boemi Botanicals), Lifestyle (Loista, Lissey, The Cobbs, Chia & Ca), Digital (MYJHL loyalty platform), Media (PT Merah Putih Media), and CSR (JHL Foundation). The portfolio includes 30+ integrated merchant brands connected through the MYJHL digital loyalty ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• JHL Collection: A bespoke Hotel Group and distinctive Hospitality Management brand.
• JHL Solitaire Gading Serpong
• Episode Gading Serpong
• Episode Kuta Bali
• JSI Resort Megamendung
• Herloom Hotel & Residence
• Carstensz Residence & Mall
• Noema Resort Pererenan
• BAIC Tower
• BAIC
• JHL Auto
• Roemah Koffie Indonesia
• Vanilium
• Dewacoco
• Rumah Walet Indonesia
• Karimun Power Plant
• Muara Energi Mutakhir
• Amerta Jiwa Indonesia
• Le Mére Glam et Beauté Lounge
• Cannelle Salon & Nails
• Boemi Botanicals
• Loista
• Lissey Laundry
• The Cobbs Bistro
• Chia & Ca Florist & Decoration
• MYJHL
• PT Merah Putih Media
• Yayasan Merah Putih Kasih JHL Foundation
• Dewa United Sport

Products and services

• JHL Solitaire Gading Serpong Premium boutique hotel in Gading Serpong featuring luxury accommodations, multiple dining venues (Mangan All Day Dining, Empress China Bar), ballroom and event spaces, and sky garden; targets affluent travelers and event planners.
• Episode Gading Serpong Cultural heritage-themed hotel blending modern design with Indonesian traditions, featuring artisan gallery, swimming pool, gym, and Garuda Ballroom for events; recognized as Indonesia Leading Wedding Venue 2025.
• Episode Kuta Bali Beachfront hotel in Kuta combining Balinese tradition with modern amenities, elegant accommodations, pools, and dining with access to Bali's beaches and cultural attractions.
• JSI Resort Megamendung Adventure resort in Puncak, Bogor offering off-road activities, team building, archery, spa treatments, and nature experiences including tea plantations and wildlife encounters.
• Herloom Hotel & Residence Pet-friendly premium living space in BSD City combining residential comfort with hotel services, designed to foster a sense of belonging near BSD Central Business District.
• Carstensz Residence & Mall Premium mixed-use development in BSD City inspired by Carstensz Pyramid, featuring pet-friendly residential units above a curated lifestyle retail destination.
• Noema Resort Pererenan Design-led resort on Bali's Pererenan coastline targeting artists, surfers, and nomads, featuring dramatic sunsets, pristine beaches, and proximity to restaurants and boutiques.
• BAIC vehicles (including BAIC T1 BEV) Premium automotive vehicles under the BAIC brand distributed by JHL Auto in Indonesia, including the BAIC T1 BEV; managed by JIO (JHL Internasional Otomotif) for manufacturing and CKD assembly with a 60% local content target by 2027.
• JHL Auto dealer network Authorized dealer network for BAIC vehicles in Indonesia providing retail and aftersales services from product discovery through aftersales support; targeting 22 dealer outlets by end of 2026.
• Roemah Koffie Indonesia Coffee sanctuary cultivating Indonesian coffee culture with outlets across Jakarta, serving as a global ambassador for authentic Indonesian coffee through retail, roastery, and academy operations including the Roemah Koffie Academy launched in 2025.
• Massimo Freddo cold brew coffee Cold brew coffee collaboration product by Roemah Koffie in three flavors (Aren, Orange, Coconut) priced at IDR 59,000 per glass; bundled with an exclusive scarf at IDR 219,000; supports Sumatra coffee farmer disaster relief.
• Anak Daro coffee Single-origin Indonesian coffee product under Roemah Koffie from Kerinci, Jambi with Minangkabau cultural branding; tasting notes of mango, strawberry, and dark chocolate.
• Roemah Koffie Academy Coffee education and training facility under the Roemah Koffie brand, focused on preserving Indonesian coffee heritage and developing barista and roasting talent.
• Vanilium vanilla products Integrated vanilla agriculture producer in Indonesia, optimizing the supply chain from cultivation through processing to marketing of authentic Indonesian vanilla flavors.
• Dewacoco coconut products Integrated coconut processing plant in Halmahera Island, North Maluku, producing coconut products while generating biomass electricity from waste husk by-products.
• Rumah Walet Indonesia swiftlet nest products Swiftlet nest producer implementing natural cleaning methods without chemicals, adhering to HACCP food safety standards with annual supply of approximately 500 tons from farmers across Indonesia.
• Karimun Power Plant renewable energy New and renewable energy power plant with up to 40 MW capacity utilizing Solar, Biomass, and Battery sources, producing 100% emission-free energy for industries in the Karimun Free Trade Zone, supporting Indonesia's Net Zero Emission target by 2060.
• Muara Energi Mutakhir alternative energy Alternative energy company established in 2022 focused on generating renewable energy to preserve Indonesia's environment and land.
• Amerta Jiwa Indonesia (Sandjong Wellness, GRID Fitness Hub) Wellness company creating spaces connecting healthy living with cultural heritage, home to Sandjong Wellness and GRID Fitness Hub brands offering spa and fitness services.
• Le Mére Glam et Beauté Lounge Upscale beauty salon offering personalized luxurious experiences with private VIP suites and services ranging from hair repair to bridal glam.
• Cannelle Salon & Nails Modern beauty salon with welcoming atmosphere and skilled stylists offering latest trends in hair and nail services.
• Boemi Botanicals natural skincare Natural skincare brand from Bali offering earth-derived skin food products based on ancestral recipes with all-women workforce empowering community.
• Lissey Laundry (PT Jaya Higienis Laundry) Laundry and dry cleaning service under PT Jaya Higienis Laundry, serving B2B and B2C customers with linen, uniform, and garment care including Brackish Water Reverse Osmosis system for water conservation.
• Loista furniture and interior Furniture and interior design company established in 2011 helping customers realize dream concepts through quality products and personalized design services.
• The Cobbs Bistro Australian-influenced bistro in Alam Sutera, South Tangerang serving international cuisines with fresh, healthy, sustainable ingredients in a togetherness-focused atmosphere.
• Chia & Ca Florist & Decoration Floral atelier specializing in event styling and fresh or artificial arrangements for everyday items, holidays, and special occasions.
• MYJHL loyalty platform Cardless mobile-based loyalty program enabling customers to earn points across 30+ JHL Group merchants, redeem rewards, book dining and services, and access tier-based lifestyle offers including MYJHL Platinum perks.
• BAIC Tower commercial space Premium automotive hub and lifestyle destination tower in Gading Serpong, serving as BAIC brand headquarters and commercial space; also functions as the JHL Group headquarters.

Quantifiable outcome

• 91% wholesale sales growth in Semester I 2026 for BAIC Indonesia
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BAIC (Beijing Automotive Industry Holding Co.)coreStrategic or Co-development Partner · 28 July 2026BAIC International partnership for automotive manufacturing and distribution in Indonesia. JHL Group through JIO (JHL Internasional Otomotif) spearheads CKD operations and strategic partnerships with local assemblers for BAIC's local production roadmap. BAIC T1 BEV launch marks beginning of New Energy Vehicle strategy in Indonesia.
• Local Assemblers (Indonesia)coreStrategic or Co-development PartnerJIO leading CKD (Completely Knocked Down) operations with partnerships with leading local assemblers driving innovation, investment, and industrial growth in Indonesia's automotive sector.
• Institut Pertanian Bogor (IPB)minorStrategic or Co-development PartnerAgricultural scholarship partnership for 1000 Beasiswa Kelapa program targeting Bogor region students in agriculture and livestock disciplines.
• Universitas DiponegorominorStrategic or Co-development PartnerAcademic partnership for Seribu Sarjana Pertanian initiative launched at Jakarta Coffee Week 2025, providing scholarships for agricultural students.
• Unika SoegijapranataminorStrategic or Co-development PartnerAcademic partnership for agricultural scholarship program, part of Seribu Sarjana Pertanian initiative.
• Universitas HasanuddinminorStrategic or Co-development PartnerScholarship partnership for agricultural education in Makassar region as part of 1000 Beasiswa Kelapa program.
• Lovepink Indonesia FoundationminorStrategic or Co-development PartnerCSR partnership through Radiance of Hope initiative raising IDR 20 million for breast cancer awareness and support programs.
• Ghea Resort by Amanda JannaminorGTM or Marketing PartnerCross-industry collaboration for Massimo Freddo CSR campaign - exclusive scarf collaboration featuring Indonesian heritage motifs (Ulos) combined with Sumatra nature elements. Customers receive exclusive scarf with beverage bundle purchase.
• Boemi BotanicalsminorGTM or Marketing PartnerWellness collaboration during Massimo Freddo launch - spray scent workshop inspired by coffee and nature creating multisensory customer experience.
• Ministry of Tourism and Creative Economy (Indonesia)minorStrategic or Co-development PartnerGovernment partnership supporting Seribu Sarjana Pertanian initiative at Jakarta Coffee Week 2025 for agricultural education development.
• Swiftlet Farmers (Indonesia)coreChannel Partner/ Reseller/ DistributorRumah Walet Indonesia collaborates with swiftlet farmers across Indonesia from Sabang to Merauke, sourcing approximately 500 tons annually of raw materials with natural cleaning methods adhering to HACCP standards.
• Local Farmers and SMEs (Karimun)coreChannel Partner/ Reseller/ DistributorKarimun Power Plant sustainability model sourcing biomass from local farmers and SMEs, creating new income streams and 200+ supported jobs in the Karimun region.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Peers

• Blue Bird Group:

Direct peers

• Astra International: Indonesia's largest diversified conglomerate with automotive (Toyota Astra Motor), financial services, heavy equipment, agribusiness, and infrastructure. Compares directly to JHL's diversified structure with leading automotive distribution operations and multi-vertical Indonesian footprint.
• Sinar Mas Group: Indonesian conglomerate spanning agribusiness (Golden Agri-Resources/palm oil), pulp & paper (APP), financial services (BCA, Sinarmas Multifinance), real estate (BSD City — same geography as JHL's hospitality), and digital (Bukalapak). Directly comparable as multi-vertical Indonesian holding company.
• Ciputra Group: Indonesian conglomerate focused on property development (Ciputra Group), hospitality (Ciputra Hotels), and real estate across major Indonesian cities. Comparable as property + hospitality Indonesian group with premium urban development focus similar to JHL's Carstensz and BSD-area holdings.
• Lippo Group: Indonesian diversified conglomerate spanning property (Lippo Karawaci, Siloam Hospitals), hospitality, retail (Matahari), and digital services. Most directly comparable as a diversified Indonesian holding company with cross-vertical ecosystem integration strategy similar to JHL.
• Bakrie Group: Indonesian diversified conglomerate with operations in energy (Bumi Resources), telecom (AXIS), property (Bakrie Land), media (TV One), and pipeline infrastructure. Comparable as another family-controlled Indonesian conglomerate with diverse vertical mix.

Broad incumbents

• Indofood Sukses Makmur: Indonesia's largest integrated F&B conglomerate spanning noodles (Indomie), flour milling, agriculture, and distribution. Comparable to JHL's Roemah Koffie, Dewacoco, and Vanilium as a vertically integrated Indonesian food/agribusiness platform with national scale.
• Toyota Astra Motor: Indonesia's dominant automotive distributor and manufacturer, partnered with Toyota globally. Directly comparable to JHL Auto's automotive distribution model as the established incumbent that BAIC must compete against for Indonesian market share.

Regional players

• Adaro Energy: Major Indonesian integrated energy group spanning coal mining, power generation, and renewables. Comparable to JHL's Karimun Power Plant and Muara Energi Mutakhir as an Indonesian energy player, though Adaro is coal-heavy versus JHL's renewable focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jhlgroup.official
• LinkedInlinkedin.com/company/jhlgroup
• Instagraminstagram.com/jhlgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JHL Group