JHR Wise

What JHR Wise does

JHR Wise operates a cloud-based SaaS platform that automates territorial tax compliance for Colombian enterprises operating across multiple municipalities. The platform's core function is to consolidate municipal tax information, due dates, normative updates, and ICA (Industry and Commerce Tax) liquidation workflows into a single subscription product, addressing the complexity of managing tax obligations across jurisdictions with frequently changing local regulation. The company's covered scope extends to 800+ normative references across Colombian municipalities and departments, with customers served across enterprise footprints ranging from 4 to 50 municipalities. The product is delivered in three annual subscription tiers — Lite (foundational tax information and notifications), Essential (adds consolidated tax calendar), and WISE (adds automated ICA liquidation, applicable normativity guidance, and consolidated ICA reports) — with a 3-user minimum per plan and quote-based enterprise pricing.

The platform is built as a strategic partnership between Jiménez Higuita Rodríguez & Asociado, a Colombian tax and legal advisory firm supplying domain expertise, and Numera, a technology company supplying the cloud infrastructure, automation, and AI-powered text retrieval features. AI capabilities include knowledge retrieval over the regulatory corpus and process automation for ICA calculation and normative-update ingestion. The company supplements its SaaS with adjacent advisory services, including Outsourcing Tributario, Asesoría Legal y Tributaria, customized ICA templates, suggested ICA declarations, withholding certificates, and consolidated tax calendars.

JHR Wise goes to market through a sales-led, enterprise-focused motion in Colombia, with customers acquiring the platform through website contact forms, WhatsApp Business, and direct email outreach. The customer base is concentrated among large Colombian enterprises and multinational subsidiaries operating locally, including Ecopetrol, ISA, Cemex, Coca-Cola Femsa, Banco Agrario, Baker Hughes, G4S, ZTE, WOM, Grupo Argos, Conconcreto, Cruz Verde, Coomeva, Alkosto, Applus, Colsanitas, and Falabella, spanning energy, oil & gas, banking, telecom, retail, pharmacy, healthcare, construction, beverages, and security services. The company is privately held with no disclosed funding rounds, ARR, or revenue figures.

Name

JHR Wise

Legal name

JHR Wise

Website

https://jhrwise.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JHR Wise is a Colombian SaaS platform that automates territorial and ICA tax compliance for enterprises operating across multiple municipalities, offered via tiered subscriptions (Lite, Essential, WISE) and backed by tax-advisory and technology partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Tiered subscription plans (Lite, Essential, WISE) providing access to a cloud-based territorial tax management platform. Each plan includes access to tax information, forms, compliance deadlines, and technical support. The WISE plan includes advanced features such as automatic ICA calculation and consolidated reports. Minimum of 3 users per plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

JHR Wise sells a cloud-based SaaS platform that helps Colombian enterprises manage territorial tax obligations (ICA - Industry and Commerce Tax) across multiple municipalities. The offering is structured as tiered annual subscriptions (Lite, Essential, WISE) covering 4 to 50 municipalities, with progressively richer features including consolidated tax calendars, automatic ICA liquidation, and consolidated reports. Supplementary fee-based services include tax outsourcing, legal and tax advisory, custom ICA templates, suggested ICA declarations, and withholding certificates.

Product overview

JHR Wise is a unified tax technology platform for Colombia that transforms territorial tax management through cloud-based subscription plans (Lite, Essential, WISE) and supplementary advisory services. The platform is backed by the partnership between Jiménez Higuita Rodríguez & Asociado (tax expertise) and Numera (technology), offering a cloud-available solution with 24/7 access, automatic normative updates, and AI-powered reading and learning capabilities. The subscription tiers progressively unlock features: Lite provides foundational tax information access and notifications; Essential adds consolidated tax calendar templates; and the premium WISE plan delivers automated ICA liquidation, applicable normativity guidance, and consolidated ICA reports. Additional services include tax outsourcing, legal and tax advisory, customized ICA templates, suggested ICA declarations, and withholding certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• JHR Wise Platform (Territorial Tax Management SaaS) Cloud-based SaaS platform that helps Colombian enterprises manage territorial tax obligations (ICA - Industry and Commerce Tax) across multiple municipalities. Available in tiered annual subscriptions covering 4 to 50 municipalities with features including tax information access, regulatory updates, due date tracking, presentation and payment forms, consolidated tax calendars (Essential and WISE), automatic ICA liquidation (WISE), applicable normativity guidance (WISE), and consolidated ICA reports (WISE). Minimum 3 users per plan.
• Outsourcing Tributario Tax outsourcing service that provides specialized advisory through an interdisciplinary team to resolve business-specific territorial tax needs beyond what the SaaS platform covers.
• Asesoría Legal y Tributaria Legal and tax advisory service offered as part of the JHR Wise service portfolio to complement the platform capabilities, addressing specialized Colombian territorial tax and legal questions.
• Plantillas Personalizadas de ICA Custom ICA (Industry and Commerce Tax) template service that delivers tailored templates for municipal tax management to enterprises with non-standard or complex tax situations.
• Declaración Sugerida ICA Suggested ICA declaration service that guides enterprises through the ICA filing process in each municipality, complementing the platform's automated liquidation with hands-on support.
• Certificados de Retenciones Withholding certificates service that supports Colombian enterprises with tax documentation and compliance related to withholding tax certificates across municipalities.

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Jiménez Higuita Rodríguez & AsociadocoreStrategic or Co-development PartnerJiménez Higuita Rodríguez & Asociado provides the tax law and territorial taxation expertise that backs JHR Wise. This law firm partnership supplies the domain knowledge in Colombian municipal and territorial taxes essential to the platform's functionality and accuracy.
• NumeracoreStrategic or Co-development PartnerNumera provides the technological foundation and innovation capabilities for the JHR Wise platform. The technology company enables the cloud-based platform, automated calculations, AI features, and 24/7 availability that differentiate the service.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vertex Inc. Enterprise tax technology company providing indirect tax determination, compliance, and reporting solutions. Comparable as a SaaS/technology vendor automating complex, jurisdiction-specific tax calculations for large customers — though Vertex's footprint is broader and US/EU-centric.
• Sovos: Global tax compliance software provider serving enterprises with VAT, sales tax, and regulatory reporting automation. Closely comparable business model — recurring SaaS for jurisdiction-specific tax compliance — but Sovos targets larger multinational footprints rather than Colombian municipal taxes specifically.
• Avalara: Global cloud-based tax compliance automation platform covering sales tax, VAT, and related obligations for enterprises. Comparable as a tax-tech SaaS addressing fragmented, jurisdiction-specific compliance — though Avalara operates at broader global scale and not specifically on Colombian municipal ICA.
• Wolters Kluwer CCH Tagetik: Enterprise performance management and tax provisioning platform from Wolters Kluwer, including corporate tax compliance modules for multinationals. Comparable as enterprise tax technology with strong domain content and recurring SaaS economics; broader and larger-scale than JHR Wise's municipal-ICA focus.
• Thomson Reuters ONESOURCE: Enterprise tax and accounting platform from Thomson Reuters covering corporate tax, indirect tax, and transfer pricing for large multinationals. Comparable as integrated compliance technology for enterprise tax teams; broader portfolio but overlapping workflow of automated calculation, regulatory updates, and consolidated reporting.

Regional players

• Contpaqi: Mexican tax, accounting, and payroll software suite widely used by LatAm SMEs and accounting firms. Comparable as a regional vertical compliance SaaS with tiered offerings and localized tax content; differs in primary market (Mexico) but illustrates the same vertical-SaaS-for-LatAm-tax playbook JHR Wise pursues in Colombia.
• Siigo: Leading cloud accounting and tax compliance SaaS for SMEs in Colombia and other LatAm markets. Closest comparable in terms of geography and target customer — both serve Colombian businesses with recurring SaaS for accounting/tax workflows — though Siigo is broader in scope (accounting-led) rather than focused specifically on municipal ICA.
• Alegra: Cloud accounting, invoicing, and tax SaaS serving SMEs across Latin America (Colombia, Mexico, etc.). Comparable as a regional vertical SaaS for compliance workflows — competing for similar Colombian SME customers though with an accounting-first rather than territorial-tax-first product focus.
• DATEV: German tax and accounting software cooperative providing standardized compliance tools to tax advisors and SMEs. Comparable as a vertical compliance platform built around curated local regulatory content with tiered access — though DATEV operates in Germany via a cooperative structure rather than Colombian municipal taxes.

Emerging players

• Happi (formerly Tributi): Colombian tax and accounting automation platform for individuals and SMEs, using AI-driven workflows for tax filing. Comparable as a Colombian tax-tech SaaS leveraging AI to simplify compliance, but with an SME/individual focus that complements rather than directly competes with JHR Wise's enterprise tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jhrwise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JHR Wise