广东广垦绿色农产品有限公司

What 广东广垦绿色农产品有限公司 does

广东广垦绿色农产品有限公司 (Guangdong Guangken Green Agricultural Products Co., Ltd.) is a Chinese private company that operates "佳鲜商城" (Jiaxian Mall), a B2C e-commerce platform selling agricultural and consumer products. Founded in 1997 under the Guangken (广垦) state-owned agricultural reclamation brand system, the company is registered in Guangdong Province and uses Shenzhen-based Alibaba Cloud infrastructure for its online storefront.

The platform's core offering centers on farm-to-table fresh produce — including organic guava, apples, dragon fruit, durian, melons, peaches, and plums — alongside frozen prepared foods, seafood, meat and eggs, beverages, and gift box assortments. Product pricing is unit-based and ranges roughly from ¥29.9 to ¥126, with multiple size/variant options per SKU. Delivery service is restricted to Guangdong Province, and the company holds a food business operations license (JY14401060174550) and ICP license (粤B2-20191005).

The business model is direct-to-consumer e-commerce retail under a proprietary storefront, generating revenue from consumer purchases. The company has approximately 10 employees, no disclosed external investors or funding rounds, no management team listed in source materials, and no disclosed technology stack beyond standard e-commerce infrastructure. Its website footer references copyright "1997-2024," indicating established but relatively low-scale operations. The platform has also extended beyond agricultural goods into broader consumer categories including home goods, personal care, electronics, clothing, sports/outdoor equipment, and mother & baby products, though agricultural products remain the core identity.

Name

广东广垦绿色农产品有限公司

Legal name

广东广垦绿色农产品有限公司

Website

https://jiaxianfarm.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

广东广垦绿色农产品有限公司 operates 佳鲜商城 (Jiaxian Mall), a B2C e-commerce platform selling agricultural products, fresh produce, organic foods, and consumer goods to individual consumers in Guangdong Province under the state-owned Guangken agricultural reclamation brand.

Ownership category

akta.pro rank

Product category

Online Agricultural Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Agricultural products retail
• Fresh produce e-commerce
• Organic food sales
• Farm-to-consumer delivery
• Online grocery platform

Headquarters

HQ city

Shenzhen (inferred from domain registration)

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales of agricultural products through proprietary e-commerce platform 佳鲜商城 (Jiaxian Mall), including fresh produce, organic foods, frozen prepared foods, seafood, meat and eggs, beverages, and daily necessities. Revenue generated from consumer purchases with delivery service primarily within Guangdong Province.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Guangdong Guangken Green Agricultural Products Co., Ltd. operates 佳鲜商城 (Jiaxian Mall), a proprietary B2C e-commerce platform that sells agricultural products including fresh produce, frozen prepared foods, seafood, meat, eggs, beverages, and daily necessities to consumers, with delivery service primarily within Guangdong Province. The platform sources from the state-owned Guangdong Agricultural Reclamation (广垦) brand system, including organic certified products under the 'Mingfu' (名富牌) brand.

Product overview

Guangdong Guangken Green Agricultural Products Co., Ltd. operates 佳鲜商城 (Jiaxian Mall) as its primary e-commerce platform. The platform is a B2C online marketplace that connects agricultural products from state-owned farms (农垦) with end consumers. It offers a wide range of product categories including fresh produce (生鲜蔬果), frozen prepared foods (冷冻熟食), seafood (海鲜水产), vegetables (蔬菜), meat/poultry/eggs (肉禽蛋类), as well as food & beverages, gift items, home goods, personal care, electronics, clothing, sports & outdoor equipment, mother & baby products, and local life services. The platform emphasizes products from the Guangdong Agricultural Reclamation (广垦) brand system, selling branded items such as the Guangken 'Mingfu' (名富牌) organic agricultural products.

Differentiator

Problem solved

Functional benefit

Brands

• 广垦: Agricultural brand under Guangdong Guangken, producing organic and quality agricultural products including '名富牌' (Mingfu brand) organic guava and other farm products.

Products and services

• Jiaxian Mall (佳鲜商城) A self-operated B2C e-commerce platform that sells fresh produce, frozen prepared foods, seafood, vegetables, meat, poultry, eggs, beverages, gift items, and daily necessities to individual consumers, with delivery primarily within Guangdong Province.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pinduoduo / Duo Duo Mai Cai (拼多多 / 多多买菜): Mass-market discount e-commerce platform with an aggressive grocery group-buying arm (Duo Duo Mai Cai) operating across China. Competes on price-sensitive grocery baskets and reaches deep into tier-3/4 cities, representing the principal value-tier threat to Guangken's premium positioning.
• Tmall Supermarket (天猫超市): Alibaba's flagship online grocery channel offering nationwide delivery of packaged and fresh goods. Represents the incumbent digital-shelf competitor; while less differentiated on fresh produce, its brand portfolio and logistics reach make it a structural threat for category share.
• Carrefour China / 家乐福: Legacy hypermarket chain with growing online grocery presence in China, offering fresh produce, seafood, and household goods. Overlaps in product categories and Guangdong presence; competes primarily on price and assortment breadth.
• Hema / Freshippo (盒马): Alibaba's omnichannel grocery banner combining app-based ordering with store fulfillment, offering fresh produce, seafood, and prepared foods. Competes in the same fresh-grocery DTC space but at vastly greater scale, with national footprint and integrated offline stores.
• JD Daojia / 7Fresh (京东到家/七鲜): JD.com's grocery and fresh-produce delivery platform covering hundreds of Chinese cities. Overlaps heavily with Jiaxian Mall's product mix (fresh produce, seafood, daily necessities) and Guangdong delivery footprint, but is part of JD's massive logistics and e-commerce infrastructure.
• Yonghui Superstores (永辉超市): Major Chinese grocery chain with both offline superstores and an online app providing fresh-produce delivery. Comparable product mix (fresh produce, seafood, meat) and active in Guangdong; competes on omnichannel convenience rather than DTC e-commerce exclusivity.
• Sam's Club China (山姆会员店): Walmart's premium membership warehouse club operating in major Chinese cities including Shenzhen/Guangzhou. Competes for the same premium fresh-produce and gift-box consumer, with strong sourcing capabilities and growing e-commerce delivery share.

Direct peers

• Dingdong Maicai (叮咚买菜): Pure-play online fresh grocery platform operating in major Chinese cities with same-day delivery of produce, seafood, and meat. Most directly comparable in terms of product category mix (fresh produce, frozen foods, seafood) and DTC e-commerce model, though it operates at much larger scale and capital intensity.
• Benlai.com (本来生活): Premium online specialty food and fresh produce retailer in China, focused on source-traced and organic products. Comparable in its emphasis on controlled-source agricultural products and gift-box SKUs, and similarly competes for the safety-conscious, willing-to-pay-more Chinese consumer.

Emerging players

• Meicai (美菜): China-based agricultural supply-chain platform originally focused on B2B restaurant sourcing but with growing consumer reach. Comparable in farm-to-end-user positioning and agricultural sourcing infrastructure; useful as a reference for potential B2B pivot of Guangken's supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%B9%BF%E4%B8%9C%E5%B9%BF%E5%9E%A6%E7%BB%BF%E8%89%B2%E5%86%9C%E4%BA%A7%E5%93%81%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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