Jibi Handel GmbH & Co. (Bünting Unternehmensgruppe)

What Jibi Handel GmbH & Co. (Bünting Unternehmensgruppe) does

Jibi Handel GmbH & Co. is a German limited partnership (GmbH & Co.) and a subsidiary of Bünting Unternehmensgruppe, a family-owned diversified retail and food-service conglomerate headquartered in northern Germany. The legal entity operates the consumer-facing combi.de brand, an online grocery and household-goods platform that combines a nationwide home-delivery service with an in-store pickup option at physical Combi supermarkets across the country. The business serves general German consumers (B2C), with secondary emphasis on shoppers seeking regional products via the 'Gutes aus der Region' initiative and organic/specialty-diet items under the 'Natürlich Bio' range, backed by DE-ÖKO-003 certification.

The combi.de platform is built on standard e-commerce architecture: a 24/7 web shop, dedicated iOS and Android applications, market-selection and order-tracking workflows, and the in-store Scan&GO feature for app-based mobile checkout. The product catalog spans fresh produce, dairy, meat, fish, deli, frozen foods, beverages, pantry staples, drogerie (drugstore/personal care, baby, pet supplies), and seasonal categories such as Grillen. Distribution is omnichannel and domestic-only, combining own-storefront e-commerce home delivery, in-store pickup (Abholservice), physical Combi supermarkets, and Scan&GO in-store shopping.

Revenue is generated primarily through transactional product sales at supermarket-comparable VAT-inclusive prices, supplemented by per-order delivery and freshness-guarantee fees and a free email newsletter. Customer acquisition is driven by a referral program ('Freunde werben Freunde') with a €10 premium per conversion, digital weekly flyers, and employer branding through a dedicated careers portal. The MOIN CARD regional loyalty program provides member discounts during online checkout (Vorteilskauf). No external funding, M&A, or leadership changes are disclosed in the available source material, consistent with its status as a wholly-owned subsidiary of a long-established family-owned group (founded 1963).

Name

Jibi Handel GmbH & Co. (Bünting Unternehmensgruppe)

Legal name

Jibi Handel GmbH & Co.

Website

https://jibi.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jibi Handel GmbH & Co. operates the combi.de online grocery and household-goods platform on behalf of Bünting Unternehmensgruppe, serving German consumers with nationwide home delivery, in-store pickup at Combi supermarkets, and mobile apps including Scan&GO checkout.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

General Online Grocery (Full-Basket) (CRAHAIAA)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• Online grocery retail
• Supermarket delivery service
• Food e-commerce
• Household essentials
• Regional grocery chain

Headquarters

HQ city

Not specified

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Grocery Retail): Revenue generated from selling grocery products including fresh produce, dairy, meat, frozen foods, beverages, household items, and drogerie products through the online shop. Prices are set including VAT with additional delivery and service fees.
2. Delivery Service: Delivery fees charged for home delivery service, with separate charges for shipping and freshness guarantee.
3. Newsletter Subscription: Email newsletter with exclusive benefits for subscribers, potentially driving repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jibi Handel GmbH & Co. operates the Combi.de online supermarket, selling groceries, fresh produce, dairy, meat, frozen foods, beverages, household items, and drugstore products directly to German consumers. The platform offers nationwide home delivery, in-store pickup at Combi supermarkets, and Scan&GO mobile in-store shopping as integrated shopping channels, supported by the MOIN CARD loyalty program.

Product overview

Combi.de operates as an online supermarket platform offering a unified shopping experience for groceries and household goods. The core offering consists of the Combi.de Online Supermarket with integrated delivery and pick-up services (Lieferservice and Abholservice), Scan&GO mobile checkout, and a 24-hour online drugstore. The product portfolio spans fresh produce, refrigerated items, frozen foods, pantry staples, beverages, personal care, baby products, pet supplies, and tobacco. The MOIN CARD loyalty program provides member discounts. Regional and organic product ranges are offered alongside specialty sections like Grillen and the Strandbude beach food service. A mobile app for iPhone and Android extends the shopping experience to mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Combi.de Online Supermarket 24/7 nationwide online grocery shopping service selling food, beverages, frozen goods, household items, and drugstore products to German consumers at supermarket-equivalent prices, with integrated delivery and pickup options.
• Combi.de Lieferservice (Home Delivery Service) Delivery service enabling customers to order groceries online around the clock and receive them at a chosen time slot directly at their doorstep, with nationwide next-day or scheduled delivery across Germany.
• Combi.de Abholservice (In-Store Pickup Service) Online ordering with collection of packed and ready groceries at a nearby Combi supermarket of the customer's choice.

Quantifiable outcome

• Nationwide delivery coverage throughout Germany
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bünting UnternehmensgruppecoreOthersCombi.de is an integral part of Bünting Unternehmensgruppe, a family-owned retail and food service group based in northern Germany. The group operates multiple retail formats including Combi supermarkets, Jibi stores, and other food retail concepts. Combi.de benefits from the group's infrastructure, supply chain, and brand equity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Picnic: Dutch app-based online grocery delivery service now operating in Germany with a low-cost, route-optimized model. Emerging digital-native competitor in the same delivery category.
• Flaschenpost: German beverage delivery service operating in multiple German cities with 30-minute delivery promise. Adjacent delivery model sharing logistics and customer overlap with combi.de beverage category.

Direct peers

• Edeka: Germany's largest supermarket cooperative with nationwide footprint and online grocery capability (via Bringmeister). Direct competitor in German grocery retail and delivery.
• REWE Group: One of Germany's largest supermarket chains with nationwide online grocery delivery (Rewe Online/Lieferando partnership). Closely comparable omnichannel grocery model with both physical stores and home delivery.
• Amazon Fresh Germany: Amazon's online grocery delivery service operating in major German cities. Direct competitor in online grocery with broad assortment and Prime membership integration.
• Bringmeister: Pure-play online grocery delivery service owned by Edeka, operating in Berlin and select German cities. Directly competes in online grocery delivery with similar fresh and household assortment.
• AllyouneedFresh: Online grocery delivery service owned by dm-drogerie, offering fresh produce, organic, and drugstore products across Germany. Highly comparable model combining grocery with drogerie assortment.
• Lidl: Major German discount grocer with expanding online grocery and delivery offering via Lidl Plus and Lieferando partnerships. Competitor in value-priced online grocery.
• Kaufland: German hypermarket chain (Schwarz Group) with growing online grocery delivery service. Comparable large-format grocery retailer expanding into e-commerce delivery.

Broad incumbents

• Otto Market: Major German e-commerce platform (Otto Group) with grocery and household assortment. Broader e-commerce incumbent that overlaps with combi.de's drogerie and household categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jibi-handel-gmbh-&-co--b%C3%BCnting-unternehmensgruppe-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jibi Handel GmbH & Co. (Bünting Unternehmensgruppe)