JIJ in de Bouw & Infra

What JIJ in de Bouw & Infra does

Stichting JIJ in de Bouw & Infra is a Dutch non-profit foundation established in January 2025 to coordinate workforce inflow and retention for the Netherlands' construction and infrastructure sector. It was founded jointly by the six principal social partners of the sector — Bouwend Nederland, Aannemersfederatie Nederland, WoningBouwersNL, Vereniging van Waterbouwers, FNV Bouwen en Wonen, and CNV Vakmensen — as the institutional successor to the stimulation program "Bouw & Infra, instroom en behoud vakkrachten." The foundation operates from headquarters at Ceintuurbaan 2, Harderwijk, on the grounds of SOMA College, with a small core team of seven people led by Director Wiep van der Pal.

The foundation's operating model centers on a network of regional personal advisors who match job seekers — including career switchers, status holders, benefits recipients, and youth — with construction and infrastructure employers. It offers a portfolio of national recruitment campaigns (notably "Jij gaat het maken" across YouTube, TikTok, Snapchat, radio, and TV), the annual experiential family event JIJ Bouwt de Toekomst at Bouw & Infra Park Harderwijk, structured training programs (Basis Bouwkunde, Flex MBO, Leerloopbaanpaden covering 18 pathways at NLQF levels 2–4), digital tools (Digitaal Skills Paspoort and Ontwikkelpaden), and subsidized training vouchers of up to €5,000 per candidate for in-demand occupations. Free interactive teaching kits are distributed to secondary schools, and the foundation participates in educational fairs (reaching approximately 18,000 students per event) and WorldSkills The Finals (46,000 visitors in 2025).

As a Stichting, JIJ in de Bouw & Infra does not sell products or services commercially; its services are free to job seekers and companies, with operational funding flowing from CBA parties through the sector's collective labor agreement framework. The foundation's measurable outcomes to date include near-10,000 visitors to JIJ Bouwt de Toekomst 2025 (with three of four weeks sold out), a 100% placement rate for the first Basis Bouwkunde cohort (3/3 employed in construction), and 35,000+ Spotify streams for the Familie Bouwer musical it co-produced with Van Hoorne Entertainment.

Name

JIJ in de Bouw & Infra

Legal name

Stichting JIJ in de Bouw & Infra

Website

https://jijbouweninfra.nl

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

JIJ in de Bouw & Infra is a Dutch non-profit foundation coordinating workforce inflow and retention for the construction and infrastructure sector, connecting career switchers, youth, and status holders with employers through regional advisors, training programs, and digital tools.

Ownership category

akta.pro rank

Product category

Construction Workforce Development

NAICS

Other Technical and Trade Schools (611519)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Development, Employment Readiness & Job Placement (BPADAKAE)

akta.pro secondary industries

Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA), Workforce, Employability & Youth Skills Partnerships (EDADALAI)

Keywords

• Construction workforce development
• Sector career guidance
• Skills passport platform
• Vocational training programs
• Infrastructure recruitment

Headquarters

HQ city

Harderwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Non-commercial foundation (Stichting): JIJ in de Bouw & Infra is a non-profit foundation established by collective bargaining agreement parties in the Dutch construction and infrastructure sector (Bouwend Nederland, Aannemersfederatie Nederland, WoningBouwersNL, Vereniging van Waterbouwers, FNV Bouwen en Wonen, CNV Vakmensen). Revenue is not generated from product/service sales but from sector-coordinated funding aimed at increasing workforce inflow and retention in the sector. The foundation facilitates training vouchers (up to €5,000) for career switchers and coordinates financial support programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

JIJ in de Bouw & Infra is a Dutch sector foundation that develops and coordinates workforce development programs for the construction and infrastructure industry. It provides career guidance, vocational training coordination, recruitment support, and the Digital Skills Passport (Digitaal Skills Paspoort) and Ontwikkelpaden tools to help workers build careers and employers address labor and skills shortages.

Product overview

JIJ in de Bouw & Infra operates as a workforce development foundation offering a platform of interconnected services to attract, train, and retain workers in the Dutch construction and infrastructure sector. The core offering consists of national recruitment campaigns (Jij gaat het maken), public-facing events (JIJ Bouwt de Toekomst), digital tools (Digitaal Skills Paspoort, Ontwikkelpaden), and a network of training programs (Basis Bouwkunde, Flex MBO, Leerloopbaanpaden). Financial support mechanisms including opleidingsvouchers (up to €5,000) facilitate career transitions, while personal advisors across Dutch regions provide individualized guidance. The organization functions as an ecosystem connecting job seekers, employers, educational institutions, and government agencies rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Skills Passport (Digitaal Skills Paspoort) A sector-wide, portable digital credential record that allows construction and infrastructure workers to document and carry their skills, qualifications, and experience across employers within the Dutch sector. It is used by individual workers and recognized by employers participating in the CBA parties.
• Ontwikkelpaden (Career Pathways Tool) A career-pathway tool that maps structured development routes for workers in the construction and infrastructure sector, helping individuals plan their training, skills acquisition, and career progression. It is intended for use by sector workers and supported by employers and training providers.
• Sector Career Guidance Career advisory services tailored to the Dutch construction and infrastructure sector, supporting job seekers and current workers in making informed career decisions, identifying suitable roles, and connecting with training and employment opportunities within the industry.
• Recruitment & Workforce Support for Employers Services supporting construction and infrastructure employers in attracting, validating, and retaining workers, leveraging the foundation's sector-wide tools and CBA-party partnerships to address labor shortages and skills gaps.
• Vocational Training Coordination Coordination of vocational training programs aligned with sector needs in construction and infrastructure, linking employers, training providers, and workers through foundation-managed programs.

Quantifiable outcome

• 100% employment rate for first cohort (3/3) of Basis Bouwkunde graduates within the construction sector
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Bouwend NederlandcoreStrategic or Co-development PartnerMajor employers' organization in the Dutch construction sector. One of the six founding CBA parties of Stichting JIJ in de Bouw & Infra. Involved in sector-wide campaigns and the JIJ Bouwt de Toekomst event organization.
• Aannemersfederatie NederlandcoreStrategic or Co-development PartnerNational federation of construction contractors. One of the six founding CBA parties of Stichting JIJ in de Bouw & Infra. Contributes to sector workforce initiatives and events.
• WoningBouwersNLcoreStrategic or Co-development PartnerAssociation of housing developers in the Netherlands. One of the six founding CBA parties of Stichting JIJ in de Bouw & Infra. Represents employers in the residential construction segment.
• Vereniging van WaterbouwerscoreStrategic or Co-development PartnerDutch Association of Dredging and Marine Contractors. One of the six founding CBA parties of Stichting JIJ in de Bouw & Infra. Represents employers in the waterway and marine infrastructure segment.
• FNV Bouwen en WonencoreStrategic or Co-development PartnerDutch trade union for construction and housing workers. One of the six founding CBA parties of Stichting JIJ in de Bouw & Infra. Represents employees and contributes to training and retention programs.
• CNV VakmensencoreStrategic or Co-development PartnerDutch Christian trade union for professionals. One of the six founding CBA parties of Stichting JIJ in de Bouw & Infra. Represents employees in the construction and infrastructure sector.
• TBI Holdings BVminorStrategic or Co-development PartnerHead sponsor of JIJ Bouwt de Toekomst 2026 event, contributing to the youth-facing construction and infrastructure awareness event.
• Van Gelder Groep BVminorStrategic or Co-development PartnerHead sponsor of JIJ Bouwt de Toekomst 2026 event, supporting the youth attraction initiative for the construction sector.
• BAM (BAM Group)minorStrategic or Co-development PartnerRoyal BAM Group — one of the main sponsors of JIJ Bouwt de Toekomst 2026, supporting the sector's youth outreach event.
• BoskalisminorStrategic or Co-development PartnerMain sponsor of JIJ Bouwt de Toekomst 2026, supporting the construction and infrastructure sector's youth inspiration initiative.
• Van Hoorne EntertainmentminorImplementation/ SI/ Consulting PartnerEntertainment company (known for Woezel & Pip, children's theater) producing the Familie Bouwer interactive theater show for JIJ Bouwt de Toekomst events.
• Kibeco (Kibeco Events)minorImplementation/ SI/ Consulting PartnerEvent company (known for Dinopark) developing and managing JIJ Bouwt de Toekomst event program. Event manager Tim Lammers leads day-to-day event production.
• SOMA CollegeminorImplementation/ SI/ Consulting PartnerVocational training center for infrastructure. Partner for JIJ Bouwt de Toekomst event and provider of daily training for future construction and infrastructure professionals.
• Bouwmensen AmsterdamminorStrategic or Co-development PartnerRepresents the sector at WorldSkills The Finals in RAI Amsterdam, showcasing construction and infrastructure careers to students and visitors.
• ROC Midden-NederlandminorImplementation/ SI/ Consulting PartnerVocational college that delivers the Basis Bouwkunde maatwerkopleiding for career switchers in collaboration with JIJ in de Bouw & Infra.
• SVGO-Gaan in de BouwminorImplementation/ SI/ Consulting PartnerExamining body responsible for examining and certifying participants in Leerloopbaanpaden (career pathway programs) for construction and infrastructure.
• Concreet OnderwijsproductenminorImplementation/ SI/ Consulting PartnerDevelops educational materials and content for Leerloopbaanpaden and modular training programs in the construction and infrastructure sector.
• KOB.nl (Kaderopleiden)minorChannel Partner/ Reseller/ DistributorProvider of mid-level management training (kaderopleiding) for construction and infrastructure professionals. Listed as a resource for educational information on the JIJ website.
• BOB.nl (Kaderopleiden)minorChannel Partner/ Reseller/ DistributorProvider of mid-level management training (kaderopleiding) for construction and infrastructure professionals. Listed as a resource for educational information on the JIJ website.
• Bloemendal BouwminorStrategic or Co-development PartnerConstruction company that hired Arnold Berkhout (former graphic designer, now BIM modelleur) and Jeroen Lauffer (former chef-kok, now werkvoorbereider) through the JIJ program. Actively engaged in the Basis Bouwkunde pilot program.
• Mad ScienceminorStrategic or Co-development PartnerScience education company contributing to JIJ Bouwt de Toekomst event, providing engaging educational activities for children.
• Traffic Service NederlandminorStrategic or Co-development PartnerContributing partner to JIJ Bouwt de Toekomst event, providing traffic-related activities and infrastructure education for children.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Young Capital / Young Professional programs: Young Capital and similar staffing brands that target young job seekers operate adjacent youth-recruitment and skills-matching services. They are not sector-specialized and compete indirectly for the same youth attention and entry-level talent pool, often collaborating rather than competing with sector foundations like JIJ.
• WorldSkills Netherlands: WorldSkills Netherlands runs the annual 'Skills The Finals' competition (RAI Amsterdam, 46,000 visitors in 2025) where JIJ operates a sector stand. It is a thematic ecosystem partner rather than a direct competitor, sharing the mission of promoting vocational trades and inspiring youth into technical careers.

Direct peers

• Bouwmensen: Bouwmensen is a Dutch network of regional training centers (funded under CAO Bouw & Infra) that delivers vocational training and BBL learning pathways for construction professions. It is the most direct operational peer to JIJ, sharing the same sector mandate, CBA-funded structure, and focus on training inflow of new construction workers.
• Techniek Nederland: Techniek Nederland is the Dutch employers' association and sector workforce development body for the installation and technical services sector. It runs analogous 'Techniek Talent' campaigns, training programs, and youth-oriented events to attract and retain workers — a sector-sibling peer that mirrors JIJ's paritary sector-foundation model in an adjacent vertical.
• SOMA College: SOMA College is a Harderwijk-based vocational institution specializing in infrastructure training (ground, road, and water construction). It is co-located with JIJ at Bouw & Infra Park and serves as both a delivery partner for JIJ programs (e.g., Basis Bouwkunde) and as a comparable sector-training provider with overlapping candidate pools.

Emerging players

• House of Skills: House of Skills is a Dutch initiative (Amsterdam/Utrecht) that maps skills to jobs via digital tools and is closely aligned to the Digitaal Skills Paspoort concept. It is an emerging cross-sector player developing evidence-based skills-matching tooling conceptually similar to JIJ's Skills Passport and Ontwikkelpaden tool, with overlap in target candidates and employers.
• Building Skills (NL) / Bouw Talent Op Maat: Building Skills and similar private/public construction training outfits deliver modular, maatwerk vocational courses targeting career switchers into construction — directly overlapping with JIJ's Basis Bouwkunde and Leerloopbaanpaden offerings, typically at smaller scale and as commercial training providers rather than sector foundations.

Broad incumbents

• Randstad (workforce solutions): Randstad is the largest Dutch commercial staffing and workforce solutions provider across many sectors including construction. It is a broad incumbent with comparable candidate-to-employer matching and training capabilities but operates commercially across all verticals rather than as a sector paritary foundation.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): UWV is the Dutch national employee insurance agency and government employment service that works with JIJ on candidate referrals, language assessment, and benefit transitions. It is a larger, established incumbent operating across all sectors; JIJ essentially serves as the sector-specialist funnel feeding into UWV's broader reintegration infrastructure.
• WerkPro (Gemeente Werkbedrijven): WerkPro and similar municipal work-placement organizations perform comparable candidate-matching and reintegration functions but are funded and operated at the municipal level rather than as sector foundations. They overlap with JIJ on serving status holders and benefit recipients, though without sector specialization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bouw-infra-instroom-en-behoud-vakkrachten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIJ in de Bouw & Infra