Jinja Bar & Bistro
Jinja Bar & Bistro is a privately held Asian fusion restaurant group operating three full-service locations in Santa Fe and Albuquerque, New Mexico, serving scratch-made Pacific Rim cuisine, craft cocktails, catering, and private events to regional consumers.
- Company typePrivate
- Founded2002
- HeadquartersSanta Fe, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jinja Bar & Bistro does
Jinja Bar & Bistro is a privately held Asian fusion restaurant group founded in 2002 in Santa Fe, New Mexico, by two founders who sought to bring Pacific Islands and East Asian flavors to the regional market. The company operates three full-service locations across New Mexico: the original Santa Fe flagship at 510 N. Guadalupe, an Albuquerque Westside restaurant at 5400 Sevilla Ave NW, and an Albuquerque NE Heights (Paseo) location at 8900 Holly Ave NE that includes a dedicated banquet room for private events. Its core offering is made-from-scratch Asian fusion cuisine with house-made signature sauces (Sweet Thai Chili, Tangy Shanghai, Tamarind Lime Chili, Spicy Kung Pao, Sriracha Aioli, Mint Cilantro), paired with a craft cocktail program that includes tropical pours, Mai Tais, sake, and local drafts.
The business operates a direct-to-consumer restaurant model with four revenue streams: dine-in service at the three physical locations, online ordering through the Aloha platform for pickup, gift card sales via CardFoundry, and off-premise catering for corporate events and private parties. Pricing is unit-based per menu item with prices not publicly disclosed; the menu spans appetizers, fish and seafood, signature meat dishes, soups, salads, noodles, and a kids menu, with gluten-free and vegetarian options available. Distribution is regional and limited to New Mexico, with customer acquisition driven by walk-ins, phone reservations, the company website, Instagram (@jinjagetaway), and earned media from local food publications including Gil's Thrilling Blog, nmgastronome, and the Santa Fe Reporter.
The company is founder-owned and operates with approximately 31 employees across its three locations. There is no disclosed institutional investment, no parent company, no franchise operations, and no disclosed financial metrics. Technology infrastructure is limited to commodity restaurant SaaS (Aloha for online ordering, CardFoundry for gift cards), and the company has not signaled any geographic expansion beyond New Mexico or significant operational pivots.
Jinja Bar & Bistro firmographics
Firmographics- Name
- Jinja Bar & Bistro
- Legal name
- Jinja Bar & Bistro
- Website
- https://jinjabistro.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jinja Bar & Bistro is a privately held Asian fusion restaurant group operating three full-service locations in Santa Fe and Albuquerque, New Mexico, serving scratch-made Pacific Rim cuisine, craft cocktails, catering, and private events to regional consumers.
- Ownership category
- akta.pro rank
Jinja Bar & Bistro industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Lounge Bars & Hotel Bars (THAFAEAI)
- akta.pro secondary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Jinja Bar & Bistro is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Jinja Bar & Bistro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining at any of the three locations. The restaurant serves lunch and dinner daily with full food and beverage menus including craft cocktails, wine, beer, and specialty drinks.
- Online Ordering: Customers can order online through their Aloha Online Ordering platform for pickup or delivery. Revenue from food and beverage orders placed through the digital channel.
- Gift Cards: Gift cards sold through CardFoundry platform. Customers can purchase gift cards as gifts for friends and family.
- Catering Services: Catering services for corporate events, private parties, and drop-off catering. The team brings bold Asian fusion flavors to events, all made from scratch just like in the restaurant. Management team responds within 1-5 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in menu with individual item pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Jinja Bar & Bistro product offering
Product offeringCore offering
Jinja Bar & Bistro is an Asian fusion restaurant group founded in 2002 that serves Pan-Asian cuisine, sushi, and craft cocktails across three New Mexico locations. The company operates dine-in restaurants, offers takeout via online ordering, and provides catering services for events. Its core products are food and beverage offerings sold to restaurant guests and event clients.
Product overview
Jinja Bar & Bistro is an Asian Fusion restaurant founded in Santa Fe in 2002, operating three locations in New Mexico (Santa Fe, ABQ Westside, and ABQ NE Heights). The company offers a unified dining experience combining made-from-scratch Asian fusion cuisine with a full craft cocktail bar. Core offerings include restaurant dining services, the Jinja Libations cocktail program, catering services for events, online ordering, and gift cards. The restaurant features signature dishes like Imperial Lettuce Wraps, Pot Stickers, Hoisin Glazed Barbecue Ribs, Pad Thai, Kung Pao dishes, and various wok-seared and grilled options. The establishment also provides event space for private dining and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in restaurant service Full-service dine-in Asian fusion restaurant serving Pan-Asian cuisine, sushi, and craft cocktails to individual restaurant guests at three New Mexico locations.
- Albuquerque Westside location Second restaurant location operating under the Jinja Bar & Bistro brand, offering the same Asian fusion menu and craft cocktail program to Albuquerque Westside customers.
- Albuquerque NE Heights location Third restaurant location operating under the Jinja Bar & Bistro brand, offering Asian fusion cuisine, sushi, and craft cocktails to Albuquerque NE Heights customers.
- Catering services Catering service providing Asian fusion food and beverage offerings for private events, corporate functions, and gatherings for individual consumers and organizations.
- Online takeout ordering Online ordering service allowing customers to place takeout orders from the Jinja Bar & Bistro menu for pickup.
Companies that use Jinja Bar & Bistro
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Jinja Bar & Bistro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jinja Bar & Bistro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aloha Online OrderingcoreOnline ordering platform provider for customer food and beverage orders. Customers use this platform for ordering online at https://jinjabistro.namer.alohaonlineordering.com/
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Jinja Bar & Bistro competitors and assessment
Company assessmentBroad incumbents
- Pei Wei Asian Diner: Asian fast-casual chain serving pan-Asian bowls, noodles, and stir-fry — adjacent to Jinja's cuisine category but operating at lower price points and faster service format.
- Yard House: Upscale casual bar and grill chain with large craft beer and cocktail program; a broader incumbent in the bar-centric casual dining space where Jinja also competes.
- Benihana: National Japanese dining chain with theatrical hibachi and full bar; comparable broad incumbent in Asian-themed full-service dining, though differentiated by teppanyaki format.
- TGI Fridays: Legacy bar-and-grill chain combining full-service dining with a strong bar/cocktail program; relevant broad incumbent comparable to Jinja's bar & bistro positioning, though at much larger scale.
- P.F. Chang's: National Asian bistro chain offering wok cuisine, sushi, and a full bar; a larger incumbent in the same Asian casual dining + bar space as Jinja, but operating at significantly greater scale and price point variance.
Direct peers
- Blue Sushi Sake Grill: Asian fusion restaurant group combining sushi and creative cocktails with a bar-centric dining experience; closely mirrors Jinja's craft cocktail + Asian fusion model in multi-unit casual dining format.
- Kona Grill: Upscale casual American-Asian bistro chain known for sushi, bold flavors, and a full bar — comparable to Jinja's scratch Asian fusion menu and craft cocktail program.
- Sticky Rice: Pan-Asian fusion restaurant chain with a focus on sushi, small plates, and cocktails — comparable to Jinja in cuisine style and bar-driven casual dining experience.
- RA Sushi: Multi-unit Asian fusion and sushi chain with full bar program and craft cocktails — directly comparable to Jinja's combination of Pacific Rim cuisine and bar-forward positioning, though at larger national scale.
Others
- The Melting Pot: Fondue-focused full-service chain with significant private event and banquet business — comparable in event/catering capability rather than cuisine, illustrating the private-event revenue model that Jinja's Paseo banquet room pursues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Jinja Bar & Bistro social profiles
Digital presenceJinja Bar & Bistro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jinja Bar & Bistro leadership team
Management profileNumber of profiles
Jinja Bar & Bistro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jinja Bar & Bistro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jinja Bar & Bistro
What does Jinja Bar & Bistro do?
Jinja Bar & Bistro is an Asian fusion restaurant group founded in 2002 that serves Pan-Asian cuisine, sushi, and craft cocktails across three New Mexico locations. The company operates dine-in restaurants, offers takeout via online ordering, and provides catering services for events. Its core products are food and beverage offerings sold to restaurant guests and event clients.
Is Jinja Bar & Bistro a public or private company?
Jinja Bar & Bistro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jinja Bar & Bistro founded?
Jinja Bar & Bistro was founded in 2002. It employs 11 to 50 people.
Where is Jinja Bar & Bistro based?
Jinja Bar & Bistro is headquartered in Santa Fe, United States, in the North America region.
How does Jinja Bar & Bistro make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering, gift Cards and catering Services.
Who are Jinja Bar & Bistro's main competitors?
Broad incumbents on record are Pei Wei Asian Diner, Yard House, Benihana, TGI Fridays and P.F. Chang's. Direct peers are Blue Sushi Sake Grill, Kona Grill, Sticky Rice and RA Sushi. The Melting Pot is listed as an others.
Does Jinja Bar & Bistro have an API?
No public API is recorded for Jinja Bar & Bistro.
What industry is Jinja Bar & Bistro in?
Jinja Bar & Bistro's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAI, Lounge Bars & Hotel Bars, with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722511 and its SIC code is 5810.