JIPESA

What JIPESA does

JIPESA (legal name: Jamones Ibéricos del Valle de los Pedroches, S.A.) is a privately held, family-owned Spanish food producer and gourmet retailer headquartered in Pozoblanco, Córdoba. The company is vertically integrated across the Iberian pork value chain: it breeds and raises its own black-coated Iberian pigs on more than 3,000 hectares of dehesa in the Valle de los Pedroches (Sierra Morena), feeding them on acorns during the montanera season, and produces ASICI-certified cured hams (jamón), shoulders (paleta), loins (lomo), chorizo, salchichón and other embutidos. The dehesa is described as one of the largest and most populated oak and cork oak pastures in the region.

The commercial surface is a direct-to-consumer model. The core channel is a Shopify-powered online store at jipesa.com offering approximately 89 products across nine categories — its own Iberian meats plus curated artisan cheeses (Plazuelo/Plazul), seafood conservas (Herpac, Portomar), patés and mousses (Cazorla Gourmet, Conservas Serrano, Jerecitos), chocolates (La Tahona Gourmet), quince products (La Membrillera) and pickles. A single physical retail store at Calle Villanueva de Córdoba 26, Pozoblanco serves as showroom and click-and-collect point with 24-hour pickup. Pricing is unit-based per product and quality grade, ranging from ~€16 for embutidos to €261+ for whole 100% bellota hams; free peninsula shipping applies above €150. Payment methods include PayPal, Visa, Mastercard, American Express, Klarna, Apple Pay, Google Pay, UnionPay and Maestro. Geographic reach is the Spanish peninsula only, with no disclosed third-party distribution.

The business model is a one-time-transaction DTC retailer with no subscription, licensing, marketplace, or wholesale revenue disclosed. Marketing is light-touch: SEO-optimised product pages, social share buttons (Facebook, Twitter, Pinterest), an email newsletter, and Google Analytics tracking. The company has no disclosed investors, no funding rounds, no M&A activity, and no subsidiary structure. In 2025 it received a promotional grant from Diputación de Córdoba via IPRODECO under the SABOR A CÓRDOBA programme for the project 'Promotion and Innovation Actions in Iberian Products'. Headcount is approximately 12 employees.

Name

JIPESA

Legal name

Jamones Ibéricos del Valle de Los Pedroches, S.A.

Website

https://jipesa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JIPESA is a family-owned Spanish producer and direct-to-consumer gourmet retailer, vertically integrated in Iberian pork from its 3,000+ hectare dehesa in Pozoblanco, Córdoba, selling ASICI-certified hams, embutidos, and curated artisan foods via Shopify and a single physical store across the Spanish peninsula.

Ownership category

akta.pro rank

Product category

Artisanal Iberian Cured Meats

NAICS

All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Iberian pork products
• Cured spanish ham
• Artisanal gourmet food
• Dehesa-raised meats
• Spanish delicatessen

Headquarters

HQ city

Pozoblanco

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct-to-consumer e-commerce sales: JIPESA sells its own produced Iberian products (hams, shoulders, embutidos) and curated third-party gourmet food items (cheeses, conservas, patés, chocolates, membrillo) directly to end consumers through its Shopify-powered online store. Revenue is generated through one-time product transactions, with free shipping for orders above €150.
2. In-store retail sales: JIPESA operates a physical retail store in Pozoblanco, Córdoba, where customers can purchase products directly and collect online orders. Pickup is described as normally ready within 24 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

JIPESA is a vertically integrated family producer that breeds and raises Iberian pigs on its own 3,000+ hectare dehesa in the Valle de los Pedroches (Sierra Morena, Córdoba) and sells ASICI-certified premium Iberian products — jamón, paleta, lomo, chorizo, salchichón — through its Shopify online store and a physical retail shop in Pozoblanco. The store also retails curated third-party artisan gourmet foods (cheeses, conservas, patés, chocolates, membrillo, encurtidos) under brands such as Plazuelo/Plazul, Herpac, Portomar, Cazorla Gourmet, Conservas Serrano, Jerecitos, La Membrillera, La Tahona Gourmet, Agromar and Laurel, with free peninsula shipping on orders over €150.

Product overview

JIPESA (Jamones Ibéricos del Valle de los Pedroches, S.A.) is a family-owned Spanish gourmet food e-commerce company specializing in premium Iberian products and artisan foods. The company operates as an online gourmet store built on Shopify, offering its own branded Iberian products alongside curated selections from third-party artisan producers. The core product portfolio centers on Iberian meats (jamón ibérico, paleta ibérica, lomo ibérico, chorizo, salchichón), complemented by an extensive range of specialty foods including artisan cheeses (from Plazuelo/Plazul brand featuring varieties with truffle, chocolate, bellota, and blue cheeses), seafood conservas (from Herpac and Portomar brands including tuna, sardines, mussels, clams), gourmet patés and spreads (from Cazorla Gourmet, Conservas Serrano, Jerecitos), artisan chocolates (from La Tahona Gourmet), quince products (from La Membrillera), and pickled vegetables. The store features approximately 89 products across 9 main categories, with free shipping on orders over 150 euros. JIPESA controls its own Iberian pig breeding and raising operations in the Sierra Morena region (Valle de los Pedroches) spanning over 3,000 hectares of dehesa, ensuring full traceability from farm to table.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamón de Bellota 100% Ibérico

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Diputación de Córdoba / IPRODECOminorOthers · 1 January 2025JIPESA (Jamones Ibéricos del Valle de los Pedroches, S.A.) received a promotional grant from the Córdoba Provincial Council through IPRODECO under the SABOR A CÓRDOBA (Taste of Córdoba) promotional grants programme for the project 'ACCIONES DE PROMOCIÓN Y DE INNOVACIÓN EN PRODUCTOS IBÉRICOS' (Promotion and Innovation Actions for Iberian Products).

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Joselito: Joselito is a family-owned premium Iberian producer from Salamanca, also vertically integrated with its own pigs and dehesa. Sells high-end jamón ibérico de bellota and embutidos via DTC channels and gourmet retailers globally. Comparable in business model, premium positioning, and direct-to-consumer focus.
• Dehesa de Extremadura: Dehesa de Extremadura is a Spanish producer of premium Iberian products from the Extremadura dehesa ecosystem. They produce jamones, paletas, and embutidos similar to JIPESA's lineup and operate online sales alongside retail distribution. Comparable in category, geography, and product mix.
• Brindisa: Brindisa is a UK-based Spanish food specialist with its own shops, wholesale business (Brindisa Ingredient Supply), and online store. Curates and distributes Spanish gourmet products including Iberian meats, cheeses, and conservas. Comparable in curating and selling Spanish gourmet products across multiple channels.
• La Tienda: La Tienda is a US-based online specialty food retailer focused on Spanish and Iberian gourmet products, offering curated collections of cured meats, cheeses, conservas, and pantry items. Comparable to JIPESA in specialty food e-commerce curation model, though with US distribution focus.
• Cinco Jotas (5J) - Sánchez Romero Carvajal: 5J is the most prestigious Iberian ham producer in Spain, also based in the dehesa ecosystem (Huelva). Like JIPESA, 5J breeds and raises 100% Iberian pigs and produces premium cured hams (jamón, paletas) and embutidos, sold DTC and through gourmet retail. Direct comparable in product category, premium positioning, and ASICI black seal certification.
• Señorío de Montanera: Señorío de Montanera is a Spanish producer of Iberian products from Extremadura, marketing its own brand and branded products for major retailers. Like JIPESA, they manage the full production chain from Iberian pigs in the dehesa to finished cured products. Direct comparable in the Iberian ham production and DTC space.

Broad incumbents

• Campofrío (Sigma Alimentos): Campofrío is one of Spain's largest processed meat producers, offering embutidos, hams, and cooked meats under multiple brands. While not a premium Iberian specialist like JIPESA, it represents the broader incumbent market in which JIPESA competes and operates online retail of cured meats.
• El Corte Inglés - Tienda Gourmet: El Corte Inglés's Tienda Gourmet is a major Spanish gourmet food retailer with online and physical presence, offering a wide assortment of Iberian hams, cheeses, and conservas. While much broader than JIPESA, it competes for the same Spanish gourmet food consumer and serves as a major distribution channel for premium Iberian producers.

Emerging players

• Spain on a Fork / Origen Spain: Origen Spain is a small Spanish gourmet food e-commerce retailer curating regional Spanish products including Iberian meats, cheeses, and conservas. Comparable to JIPESA in business model (specialty food DTC + curated assortment), though with a different geographic and branding focus.
• Don Ibérico: Don Ibérico is a smaller Spanish producer of Iberian cured meats selling directly through online channels. Like JIPESA, it focuses on DTC sales of premium Iberian products with ASICI certification, though at a smaller scale and narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/jipesa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIPESA