The Jennifer Jones Team, EXP Realty Brokerage

What The Jennifer Jones Team, EXP Realty Brokerage does

The Jennifer Jones Team is a real estate brokerage team operating under EXP Realty Brokerage, headquartered at 350 Harry Walker Pkwy N, Unit 19, Newmarket, Ontario. The firm serves residential buyers and sellers, luxury property clients, and commercial real estate customers across Southern Ontario, with active listings and operations spanning Georgina, Newmarket, Aurora, Barrie, and Muskoka. The team comprises 31+ members, including approximately 24 sales agents and a seven-person management layer covering operations, ISA management, education, deal administration, photography, and marketing. The team reports $1.3B+ in lifetime sales volume, 2,000+ clients served, and 250+ transactions completed annually under Jennifer Jones, with a consistent top-10 ranking on the Toronto Regional Real Estate Board (TRREB) and a #1 ranking in its local market.

The core offering comprises residential, commercial, and luxury property listings with full-service buyer and seller representation. Supporting digital tools include an IDX Broker-powered advanced property search, mortgage calculator, home valuation tool, and market reports. The team's operational differentiator is an AI-powered lead management system built around smart dialers that automate and accelerate buyer lead follow-up on new listings. Value-added services bundled within the standard commission include repairs, painting, staging, professional photography, drone imagery, luxury brochures, and print and social media advertising.

The business operates on a traditional real estate commission model, earning transaction-based revenue on completed buy- and sell-side deals. Distribution is direct via the in-house agent network, supported by a multi-channel marketing presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, the jj.team website, IDX Broker listings, open houses, and community event sponsorships. The firm is privately held, with no external private equity or venture capital investment indicated, and operates as a franchise team within the EXP Realty brokerage platform.

Name

The Jennifer Jones Team, EXP Realty Brokerage

Legal name

The Jennifer Jones Team

Website

https://jj.team

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jennifer Jones Team is a Southern Ontario real estate brokerage operating under EXP Realty, serving residential, luxury, and commercial buyers and sellers with 31+ agents across Newmarket, Georgina, Aurora, Barrie, and Muskoka.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Home selling services
• Luxury property sales

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where agents earn commissions on completed property transactions. The team handles both buy-side and sell-side transactions across residential, commercial, and luxury segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

The Jennifer Jones Team, EXP Realty Brokerage is a real estate sales team operating under EXP Realty Brokerage, providing buy-side and sell-side representation for residential, commercial, and luxury property transactions across Southern Ontario. The full-service offering includes professional photography, drone imagery, staging, repairs, painting, luxury brochures, and print and social media advertising, supported by AI-powered smart dialers for buyer lead follow-up.

Product overview

The Jennifer Jones Team, EXP Realty Brokerage operates as a real estate brokerage offering a comprehensive suite of property transaction services. The core offering consists of residential, commercial, and luxury property listing services for both buyers and sellers. Supporting the transaction services are several digital tools including a mortgage calculator, home valuation tool, market reports, and an IDX-powered advanced property search platform. The team provides full-service representation including professional photography, virtual tours, drone imagery, luxury brochures, advertising in print and social media, staging assistance, and AI-powered smart dialer technology for lead follow-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings

Quantifiable outcome

• $1.3B+ in past sales volume
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• EXP RealtycoreChannel Partner/ Reseller/ DistributorEXP Realty is the brokerage under which The Jennifer Jones Team operates. As a real estate team within the EXP franchise, they leverage the brokerage's platform, technology, and brand while maintaining independent team operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Harvey Kalles Real Estate: Independent Toronto brokerage known for luxury and central-Toronto residential. Comparable as a top-producing GTA boutique brand competing for the same high-end sellers and buyers.
• Chestnut Park Real Estate: Ontario-based luxury and recreational property brokerage serving Toronto, Muskoka, and surrounding regions. Comparable as a competing luxury and cottage-country brand with overlapping geographic focus on Aurora, Barrie, and Muskoka.
• Bosley Real Estate: Toronto-focused independent brokerage with strong residential and luxury presence in the GTA. Comparable as a high-producing Toronto-based brand serving the same buyer pool as The Jennifer Jones Team in southern Ontario.

Others

• eXp Realty: Parent franchise platform under which The Jennifer Jones Team operates. Comparable as the broader cloud-based brokerage model providing the team's brand, technology, and commission structure.

Broad incumbents

• RE/MAX Canada: Major Canadian real estate franchise with strong Ontario presence and top-tier TRREB-producing teams. Comparable as a competing brand and franchise model serving the same residential and luxury segments as The Jennifer Jones Team.
• Century 21 Canada: Long-standing Canadian real estate franchise competing in the same residential segments and GTA geography. Comparable as another franchise platform with overlapping service offerings and target customers.
• Coldwell Banker Canada: Established Canadian brokerage franchise with broad residential and luxury offerings. Comparable as a competing franchise serving similar buyer/seller segments across southern Ontario.
• Royal LePage: Canada's largest and oldest real estate brokerage brand with national reach across residential, luxury, and commercial. Highly comparable as a competing franchise platform offering similar brokerage, referral, and agent support services to the same GTA buyer/seller pool.

Direct peers

• Engel & Völkers: Global luxury real estate brand with Canadian operations in Toronto, Muskoka, and other premium markets. Directly comparable for the team's high-end and waterfront segments, with similar client profile and full-service luxury marketing.
• Sotheby's International Realty Canada: Luxury-focused real estate brand operating across major Canadian markets including the GTA and Muskoka. Directly comparable for the team's luxury segment, with similar high-end clientele, premium marketing materials, and concierge-style service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thejenniferjonesrealestateteam
• Facebookfacebook.com/thejenniferjonesteam
• LinkedInlinkedin.com/company/the-jennifer-jones-team-exp-realty-brokerage
• Instagraminstagram.com/jenniferjonesrealestateteam
• TikToktiktok.com/thejenniferjonesteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jennifer Jones Team, EXP Realty Brokerage