Junior League of Richmond

What Junior League of Richmond does

The Junior League of Richmond (JLR) is a 501(c)(3) tax-exempt nonprofit charitable organization (EIN 54-0519575) founded in 1926 and headquartered at 5000 Bakers Mill Lane, Suite 165, Richmond, Virginia. Its mission is to advance women's leadership through volunteer action, collaboration, and training. The organization operates a membership model with multiple onboarding tracks — new members, Fast Track (age 45+), transfers, reinstatements, and Sustainers — supported by an elected Board of Directors led by President Dagny Barone for the 2026-2027 term. JLR runs a portfolio of community-facing programs including signature fundraising events (21st Annual Touch-A-Truck, Birdies for Charity presented by TowneBank, Book & Author, Junior Book & Author, Giving Day, Find The Good Day), an annual community grant program (including a $10,000 award to Girls on the Run Greater Richmond in July 2026), and a member-developed Community Advisory Board.

The organization's product surface is built on a modest technology stack: a WordPress-based public website, a transitioning/new Membership Portal integrated with the Association of Junior Leagues International's Volunteer Management System (vms.ajli.org), OneCause for peer-to-peer fundraising, MailChimp for email marketing, Zazzle for print-on-demand merchandise, Inksoft for event merchandise pre-orders, Adobe Sign for online sponsorship/donation forms, and Google Analytics with IP anonymization for traffic analysis. There is no proprietary AI, software product, or platform technology — JLR is fundamentally a volunteer-driven community service organization. A 100-year archive of League activity, named internal awards (Barbara Ransome Andrews, Pinkie W. Smith, Community Volunteerism, New Member, President's Award), and published Annual & Financial Reports anchor its institutional credibility heading into the centennial year of 2026.

JLR's revenue mechanics blend recurring annual fund donations (processed via p2p.onecause.com), annual membership dues, ticket and merchandise sales from fundraising events (Touch-A-Truck generates $75,000+ annually), corporate sponsorship tiers ranging from a $500 Friend up to $15,000+ Presenting, and a physical consignment store (The Clothes Rack at 2618 W. Cary Street) plus online merchandise sales. Distribution is regional to the Richmond metropolitan area, served through public events at venues like Richmond Raceway, the Cary Street storefront, owned social channels (Facebook @JLRichmondVA, Instagram @jlrichmondva), email newsletters, press releases handled in-house by the VP of Marketing and Communications, and community partnerships across government, banking, and nonprofit sectors. With 11 paid employees and a volunteer-led operating model, the organization executes a community-led, event-driven go-to-market motion targeted at women interested in leadership development and Greater Richmond families.

Name

Junior League of Richmond

Legal name

Junior League of Richmond

Website

https://jlrichmond.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

The Junior League of Richmond is a 501(c)(3) nonprofit women's volunteer organization, founded in 1926 and headquartered in Richmond, Virginia, that advances women's leadership through training, signature fundraising events (including the annual Touch-A-Truck), community grants, and a member-supported consignment store serving the Greater Richmond area.

Ownership category

akta.pro rank

Product category

Community Service & Nonprofit Leadership

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Women volunteer leadership
• Community fundraising events
• Nonprofit consignment store
• Community grants program
• Charitable membership organization

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Fund Donations: Annual Fund donations support community programs and leadership development opportunities for members. Donations are collected through their p2p.onecause.com platform.
2. Membership Dues: Annual membership fees for members and sustainers to join the organization and participate in training and volunteer programs.
3. Event Fundraising: Revenue from flagship events including Touch-A-Truck (ticket sales, sponsorship, merchandise) and other annual events. Touch-A-Truck alone raises over $75,000 annually.
4. The Clothes Rack Consignment Store: Physical and online consignment store selling clothing and accessories at 2618 W. Cary Street, Richmond, VA 23220 and through Zazzle store.
5. Touch-A-Truck Sponsorships: Corporate sponsorships at various levels ($500 Friend to $15,000+ Presenting) for the annual Touch-A-Truck event.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Junior League of Richmond is a women's volunteer nonprofit organization that advances women's leadership for meaningful community impact through volunteer action, collaboration, and training. Its offerings include annual fundraising events (Touch-A-Truck, Birdies for Charity, Book & Author, Junior Book & Author), membership programs, community grants to local nonprofits, The Clothes Rack consignment retail store, and youth and family community programs serving the Greater Richmond area.

Product overview

The Junior League of Richmond operates a nonprofit organization with a portfolio of signature fundraising events, community programs, and retail operations. Core offerings include the annual Touch-A-Truck event and Birdies for Charity as primary fundraisers, supported by The Clothes Rack thrift store and Book & Author events. Community impact is delivered through grant programs supporting organizations like Girls on the Run, and membership provides women's leadership development through volunteer action and training. The organization maintains a WordPress-based digital presence with member portal and e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Clothes Rack: A thrift store operated by the Junior League of Richmond as a fundraising mechanism for community programs. Located at 2618 W. Cary Street, Richmond, VA 23220.

Products and services

• 21st Annual Touch-A-Truck Annual family-friendly fundraising event where children explore public service, emergency, utility, construction, and transportation vehicles at Richmond Raceway; includes VIP hour and general admission sessions with entertainment and activities.
• Birdies for Charity presented by TowneBank Annual fundraising initiative that increases donor impact by 10% without donating more, supporting the League's community programs through a peer-to-peer donation platform on OneCause.
• The Clothes Rack Consignment Store Thrift/consignment store located at 2618 W. Cary Street, Richmond, VA 23220, operated by the Junior League of Richmond to support community programming through clothing and accessories sales.
• Book & Author Event Annual literary event featuring author presentations and book sales to support community programming.
• Junior Book & Author Event Youth-focused literary event companion to the Book & Author program, targeting younger readers and families.
• Find The Good Day Community engagement initiative focused on finding and celebrating good deeds in the Richmond community.
• Community Grants Program Annual grant program awarding funds to local Richmond-area nonprofit organizations (e.g., a $10,000 grant to Girls on the Run Greater Richmond in July 2026 serving 100 girls in Richmond, Chesterfield, and Henrico).
• Membership Program Women's leadership development program with multiple enrollment tracks: standard new members, Fast Track (age 45+), transfers, reinstatements, and sustainers. Includes volunteer training and leadership development opportunities.
• Touch-A-Truck Merchandise Pre-Order Pre-order merchandise including kids and adult t-shirts ($14.95) and sweatshirts ($29.95) for the Touch-A-Truck event, fulfilled via Inksoft.
• Membership Portal (New) Digital member portal operated through the Association of Junior Leagues International Volunteer Management System (VMS); replaced the legacy Member Portal in June 2026 to support member and sustainer self-service, event registration, and membership management.
• Junior League RVA Zazzle Online Store Third-party print-on-demand ecommerce storefront operated through Zazzle, selling branded merchandise to support the organization.
• Touch-A-Truck Event Sponsorship Program Sponsorship packages for the annual Touch-A-Truck event, with tiered levels ranging from $500 Friend to $15,000+ Presenting sponsor, plus $125 Activity Vendor and $15 per 6-ft table for activity vendors with electrical hook-ups available.

Quantifiable outcome

• Touch-A-Truck raises over $75,000 annually for community programming

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• TowneBankflagshipGTM or Marketing PartnerPresenting sponsor for Birdies for Charity presented by TowneBank. TowneBank is a regional bank supporting JLR's annual Birdies for Charity fundraising event.
• Henrico County Public LibrarycoreStrategic or Co-development PartnerGovernment agency sponsor for Touch-A-Truck 21st Annual. Provides support for the event as part of community engagement initiatives.
• Virginia Department of AviationminorStrategic or Co-development PartnerGovernment agency sponsor for Touch-A-Truck event.
• Virginia Marine PoliceminorStrategic or Co-development PartnerGovernment agency sponsor for Touch-A-Truck event.
• Art for the JourneycoreStrategic or Co-development PartnerNonprofit sponsor for Touch-A-Truck, focused on providing art experiences for youth in the community.
• Art on WheelscoreStrategic or Co-development PartnerNonprofit sponsor for Touch-A-Truck, providing mobile art education.
• Lit Limo (RVA Schools)coreStrategic or Co-development PartnerSchool partner for Touch-A-Truck event, part of Richmond Public Schools initiative.
• The Design ShopcoreGTM or Marketing PartnerPartner for Touch-A-Truck merchandise, providing limited edition T-shirt designs. T-shirt Truck parked at event for day-of sales and preorder pickup.
• James River PrintingminorGTM or Marketing PartnerPrint sponsor providing updated Touch-A-Truck logos annually.
• Family 2 Family ConnectioncoreStrategic or Co-development PartnerLicensor of Touch-A-Truck brand. JLR uses Touch-A-Truck trademark under license from this Nevada nonprofit corporation.
• Association of Junior Leagues International (AJLI)coreStrategic or Co-development PartnerInternational association that JLR is part of, providing support, resources, and connection to other Junior Leagues worldwide. JLR links to AJLI for membership management through vms.ajli.org.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• League of Women Voters of Virginia: Membership-based nonprofit advancing civic engagement and leadership, with chapter structure and event-driven fundraising comparable to JLR's community model.
• Junior League of Kansas City: Direct AJLI peer with comparable mid-size city footprint, membership-based leadership development, and community grant-making programs.
• Junior League of Dallas: Direct AJLI peer chapter delivering signature fundraising events, a resale shop, women's leadership training, and community grant programs in a large metro.
• National Council of Jewish Women, Richmond Section: National women's volunteer and advocacy organization with local chapters running membership tracks, fundraising events, and community programs analogous to JLR.
• Junior League of Austin: Direct AJLI peer chapter running comparable membership tracks, community grants, and signature fundraising events, with similar scale in a different mid-size metro.
• Junior League of Atlanta: Another AJLI member chapter with a similar women's volunteer leadership model, signature fundraising events, and a consignment/shop arm. Closest structural analog to JLR at a different scale and market.
• YWCA Richmond: Women's leadership and community impact nonprofit serving the same Richmond geography, with overlapping audiences and community grant activity.

Others

• Family 2 Family Connection: Nevada-based nonprofit that licenses the Touch-A-Truck trademark to JLR; comparable as a peer nonprofit, though its relationship to JLR is primarily licensor rather than direct service competitor.

Broad incumbents

• United Way of Greater Richmond & Petersburg: Regional nonprofit operating community grant programs, corporate workplace fundraising (Birdies for Charity-style campaigns), and volunteer engagement in the same Richmond geography as JLR.
• Association of Junior Leagues International (AJLI): The umbrella organization to which JLR belongs; provides training, standards, and the VMS member portal JLR uses. Comparable as the parent federation but at a national scale rather than a single chapter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JLRichmondVA
• Instagraminstagram.com/jlrichmondva
• LinkedInlinkedin.com/company/jlrichmondva

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior League of Richmond