What James Madison High School does

James Madison High School (JMHS) is a private, accredited online high school that delivers self-paced secondary education to traditional students, adult learners, athletes, homeschoolers, and credit-recovery students across the United States. The school offers three diploma tracks—General Diploma, College Prep Diploma, and Career Pathways—with the Career Pathways track integrating vocational training in healthcare (sterile processing, pharmacy assisting, medical billing/coding, medical office assisting), trades (electrical, carpentry), and business (event planning, child care). Individual courses, credit-recovery programs, summer school, and dual-enrollment eCore College Courses round out the product portfolio.

The core technology is an online learning management system accessible via learn.jmhs.com, where students access courses, complete assignments, take exams, and track progress. JMHS holds dual national accreditation from the Distance Education Accrediting Commission (DEAC) and Cognia (parent of SACS CASI, NCA CASI, NWAC), and has been ranked the No. 1 Online High School by Best College Reviews for 2018-2019. The school operates with 101–250 employees and graduates an average of ~2,500 students per year.

JMHS operates as a division of Ashworth College within the Penn Foster Group portfolio; its legal entity is PF Carrus Careers, LLC, headquartered at 5051 Peachtree Corners Circle, Suite 200, Norcross, Georgia. The go-to-market is direct-to-consumer with year-round enrollment, self-service online sign-up (jmhs.com), phone sales (1-800-349-6861), and content/email marketing. Revenue is generated primarily through subscription/recurring tuition via monthly pay-as-you-go plans and full-pay options, with a featured offer of $20 to start and savings up to $550; tuition is reduced for each transferred credit. Distribution is fully online with no physical classrooms.

Name

James Madison High School

Legal name

PF Carrus Careers, LLC

Website

https://jmhs.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

James Madison High School is an accredited, self-paced online high school serving traditional students, adult learners, athletes, homeschoolers, and credit-recovery students with General, College Prep, and Career Pathways diploma tracks delivered via an online LMS.

Ownership category

akta.pro rank

Product category

Online Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)

akta.pro secondary industries

Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Adult High School Diploma Completion Programs (EDAAABAB)

Keywords

• Online high school
• High school diploma
• Distance learning
• Credit recovery
• Career pathways

Headquarters

HQ city

Brooklyn, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tuition and Course Fees: Revenue generated from monthly pay-as-you-go plans and full pay options for high school diploma programs and individual courses. Students pay tuition for enrollment in General Diploma, College Prep Diploma, or Career Pathways programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

James Madison High School is an accredited online high school delivering self-paced diploma programs (General Diploma, College Prep Diploma, and Career Pathways) along with individual courses, credit recovery, summer school, and dual-enrollment eCore College Courses. It operates entirely online, allowing students to enroll year-round, start immediately, and study at their own pace toward an accredited U.S. high school diploma.

Product overview

James Madison High School is an online high school offering a comprehensive portfolio of educational products and services. The core offerings include General Diploma and College Prep Diploma programs for students seeking to earn accredited high school diplomas. The school provides standalone Individual Courses for credit recovery, summer school, or homeschool supplementation, with students able to purchase up to five courses. Career Pathways programs combine standard curriculum with vocational training in healthcare, trades, and business fields. The institution also offers eCore College Courses for dual enrollment and maintains a Student Portal learning management system for course delivery and student progress tracking.

Differentiator

Problem solved

Functional benefit

Brands

• eCore College Courses: Dual enrollment program allowing students to earn high school and college credits simultaneously
• Career Pathways

Quantifiable outcome

• Average of 2,500 graduates per year
• +1 more outcomes

Named customers14 records

Segments8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• eCore College CoursescoreStrategic or Co-development PartnerJMHS offers eCore College Courses allowing students to earn high school credits while taking online college courses. This partnership enables dual enrollment opportunities for students to get a head start on college education.
• Ashworth CollegeflagshipOthersJames Madison High School is a division of Ashworth College, which is part of the Penn Foster Group family of schools. Ashworth College offers career training and degree programs, and JMHS operates as its high school division.
• Penn Foster GroupflagshipOthersParent company overseeing James Madison High School, Penn Foster High School, Penn Foster Career School, Penn Foster College, and other educational institutions including ICS Canada, New York Institute of Art and Design, New York Institute of Photography, PCDI Canada, CareerStep, EHR Go, ACLS Certification Institute, and Sokanu.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Excel High School: Regionally focused accredited online high school serving similar adult-learner, homeschool, and credit-recovery segments via a self-paced subscription model. Closest direct for-profit competitor in pricing structure and accreditation positioning.
• National High School: Accredited online high school offering self-paced diploma programs, individual courses, and credit recovery. Closely comparable adult-learner focus, accreditation posture, and monthly subscription pricing model.
• Forest Trail Academy: Accredited online K–12 school offering self-paced diploma programs and individual courses. Comparable product mix (diploma tracks plus individual course sales) and similar adult-learner and homeschool target market.
• Stanford Online High School: University-affiliated accredited online high school targeting college-bound students with rigorous coursework. Comparable delivery model but positioned at the premium end of the online K–12 market JMHS also serves.
• Laurel Springs School: Private accredited online K–12 school with college prep, homeschool, and individual course offerings. Comparable accreditation stack, self-paced delivery, and emphasis on college-bound and homeschool families.
• The American School: Long-established accredited correspondence and online high school serving traditional students, homeschoolers, and adult learners nationwide. Similar diploma and individual-course model with comparable self-paced delivery.
• Penn Foster High School: Penn Foster Group's sibling online high school offering accredited diploma programs. Most direct comparable — same parent, similar self-paced online model, same DEAC/Cognia accreditation framework, and overlapping adult-learner and credit-recovery segments.

Broad incumbents

• Ashworth College: Direct parent division within Penn Foster Group offering career diplomas, degrees, and continuing education. Comparable self-paced online model and adult-learner GTM, with cross-sell opportunities into and out of JMHS.
• Stride (K12 Inc.): Largest publicly disclosed operator of online K–12 programs in the US, serving full-time and supplemental learners. Comparable technology stack and target segments (credit recovery, homeschool, at-risk students) but at vastly greater scale and with public-school district contracts.
• Connections Academy: Operator of tuition-free online public schools in partnership with school districts, plus private-pay options. Directly competes for the same online K–12 learner pool, including full-time and credit-recovery students, with a public-school funding advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/james-madison-high-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Madison High School