JNX Sports

What JNX Sports does

JNX Sports is a privately held, Houston, Texas-based sports nutrition brand operating a direct-to-consumer e-commerce business with an 8-person team. The company formulates and markets a focused portfolio of workout supplements — pre-workouts (The Curse! at 155mg caffeine and The Shadow! at 350mg caffeine), thermogenic fat burners (The Ripper! powder and The Omen! capsules), and creatine/amino acid support products (Creatine Chews, micronized creatine, glutamine, beta-alanine) — all manufactured in GMP-compliant, third-party-tested US facilities and sold primarily through jnxsports.com, with secondary distribution via Amazon, iHerb, and an international distributor network spanning 60+ countries.

The company's product architecture centers on a tiered caffeine spectrum (regular, high-stim, stim-free) enabling dose-flexibility across user preferences, and SKU breadth across formats including full-size tubs, single-serve sample sticks, variety packs, and stacking bundles. Brand identity is anchored on a "Medicine for Mayhem" positioning with a skull-themed aesthetic, supported by Judge.me verified reviews exceeding 20,000 5-star ratings and an average 4.70/5 score across products.

Revenue mechanics span three streams: (1) D2C one-time and Subscribe & Save recurring purchases at up to 20% subscription discount with 4/6/8-week delivery cadences, (2) wholesale and bulk orders through a dedicated portal (orders.jnxsports.com) targeting mid-market retailers, and (3) affiliate-driven acquisition via commission partnerships with fitness content creators across YouTube, Instagram, TikTok, and fitness blogs. Customer segments span fitness enthusiasts, weight-loss seekers, bodybuilders/strength athletes, and stimulant-sensitive users, with primary D2C shipping to the US, Canada, Mexico, and UK and broader international reach via approved distributors.

Name

JNX Sports

Legal name

JNX Sports

Website

https://jnxsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JNX Sports is a privately held Houston-based sports supplement brand selling pre-workouts, fat burners, creatine, and amino acid products direct-to-consumer via its Shopify site, Amazon, and iHerb, with international distributors serving 60+ countries. The 8-person company targets fitness enthusiasts, bodybuilders, and weight-loss seekers with a value-tier pricing model and recurring subscription offering.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Fat burner supplements
• Creatine monohydrate
• Fitness supplements

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: JNX Sports generates primary revenue through direct-to-consumer sales via their website jnxsports.com, selling pre-workout, fat burner, creatine, and accessory products at various price points ($1.99 samples to $57+ bundles).
2. Subscribe & Save Subscription: Recurring subscription model offering up to 20% discount on all individual tub products with free shipping. Customers can modify frequency, skip orders, or cancel anytime. Covers The Curse!, The Shadow!, The Ripper!, The Omen!, and other core products.
3. Wholesale/Distribution: Revenue from international distributors and retail partners including iHerb and Amazon marketplace. The company maintains approved distributor networks in multiple countries worldwide.
4. Affiliate Program: Commission-based revenue sharing with content creators, influencers, and affiliates in the fitness and wellness space who promote JNX Sports products through blogs, YouTube, Instagram, and TikTok.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

JNX Sports formulates, manufactures, and sells sports nutrition supplements including pre-workout formulas, fat burners, creatine, and amino acid products under branded lines such as The Curse!, The Shadow!, The Ripper!, and The Omen!. Products are manufactured in GMP-compliant, third-party tested facilities in the USA and sold direct-to-consumer via jnxsports.com, Amazon, and international distributor networks.

Product overview

JNX Sports is a sports supplement company offering a portfolio of pre-workout, fat burner, and performance support products under branded names like The Curse!, The Shadow!, The Ripper!, and The Omen!. The core pre-workout lineup includes The Curse! (155mg caffeine, 50 servings) as the flagship product and The Shadow! (350mg caffeine, 30 servings) for high-stim users. Stimulant-free alternatives include The Curse! Stim-Free Pump for pump support without caffeine. Fat burners include The Ripper! (powder form, 200mg caffeine) and The Omen! (capsule form, 300mg caffeine) plus their respective stim-free variants. Support supplements include creatine monohydrate (powder and chew forms), glutamine, and beta-alanine. Products are available in various formats including full-size tubs, single-serve sticks, variety packs, and bundles. The company sells direct-to-consumer via jnxsports.com and through Amazon and iHerb marketplaces, with products manufactured in GMP-compliant, third-party tested facilities in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• The Curse!: Original pre-workout supplement with 155mg caffeine - the company's flagship product and #1 best seller
• The Shadow!
• The Ripper!
• The Omen!
• The Jinx!
• Cursed Rewards

Products and services

• The Curse! Pre-Workout Original pre-workout supplement with 155mg caffeine per serving, combining an Energizing Muscle Fuel Blend (beta-alanine, creatine monohydrate), Amplifier Blend (L-Citrulline, L-Arginine AKG), and Mind Control Matrix (caffeine anhydrous, olive leaf extract) for energy, focus, strength, and muscle pumps. Available in 30 and 50 serving sizes with up to 18 flavors.
• The Shadow! Pre-Workout High-stimulant pre-workout containing 350mg caffeine and 2000mg Beta-Alanine per serving, designed for experienced lifters seeking extreme energy and endurance. Available in 30-serving tubs with 7 flavors.
• The Curse! Stim-Free Pump Caffeine-free pump supplement with 9000mg L-Citrulline, 5000mg Betaine Anhydrous, and 3200mg Beta-Alanine for muscle pumps, endurance, and training without stimulants. Available in 40-serving tubs with 3 flavors.
• The Ripper! Fat Burner Thermogenic fat burner pre-workout with 200mg caffeine, featuring a Muscle & Focus Matrix (beta-alanine, guarana, raspberry ketones), Shred & Mood Enhancer Matrix (taurine, acetyl L-carnitine, green coffee bean, green tea extracts), and metabolic support vitamins. Available in 30-serving tubs with 11 flavors.
• The Omen! Fat Burner Capsule-based thermogenic fat burner with 300mg caffeine (280mg caffeine anhydrous per 2 capsules), featuring Acetyl L-Carnitine HCL, Cocoa Bean Extract, Green Coffee Bean Extract, and Green Tea Leaf Extract for metabolism boost, appetite control, and mental focus. Available in 60 and 100 capsule sizes.
• The Omen! Stim-Free Fat Burner Caffeine-free capsule thermogenic fat burner with Cocoa Bean Extract, Acetyl L-Carnitine, Green Coffee Bean Extract, and Green Tea Leaf Extract. Designed for evening use, caffeine-sensitive users, or stimulant cycling.
• The Curse! Creatine Monohydrate 100% pure micronized creatine monohydrate powder available in unflavored, Blue Raspberry, and Peach Mango flavors in 300g, 350g, and 500g sizes for muscle strength and performance support.
• The Curse! Creatine Chews Convenient chew-format creatine monohydrate delivering 5g per serving (4 chews per serving) with skull-debossed design. Zero sugar, vegan, available in Fruit Punch and Lemon flavors; no powder or shaker required.
• The Curse! Micronized Glutamine L-Glutamine amino acid supplement to support muscle repair, reduce post-exercise soreness, and aid recovery.
• The Curse! Beta Alanine
• The Jinx! Hydra BCAA+ BCAA+ amino acid hydration supplement under the Jinx! sub-brand for intra-workout hydration, recovery, and muscle support.
• The Curse! Max Pump Stack Bundle combining The Curse! Pre-Workout (with caffeine) and The Curse! Stim-Free Pump (without caffeine) for stacked energy, strength, and muscle pumps.
• The Ultimate Shred! Day & Night Fat Burner Bundle Bundle combining The Omen! Fat Burner (stimulant) with The Omen! Stim-Free Fat Burner for alternating day and night thermogenic support.
• The Curse! Stim-Free Pump + FREE Lifting Straps Bundle combining The Curse! Stim-Free Pump with complimentary lifting straps for pump-focused training sessions.
• The Curse! Skull Shaker Branded drink shaker bottle with skull design available in Black, Red, Blue, and Grape color options.
• Subscribe & Save Program Subscription program offering up to 20% off individual tub products with free shipping. Customers can modify frequency (every 4, 6, or 8 weeks), skip orders, or cancel anytime. Covers The Curse!, The Shadow!, The Ripper!, The Omen!, and other core products.

Quantifiable outcome

• Over 20,000 5-star reviews across products
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• iHerbcoreChannel Partner/ Reseller/ DistributoriHerb is an authorized international distributor of JNX Sports products, enabling global reach beyond the company's direct e-commerce operations in the US, Canada, Mexico, and UK markets.
• International Distributors & RetailerscoreChannel Partner/ Reseller/ DistributorJNX Sports maintains a network of approved international distributors and retail partners worldwide. The company actively recruits new distributors through their wholesale/distributor inquiry form on the website.
• NaskorSportsminorGTM or Marketing PartnerJNX Sports exhibited at the NaskorSports VTS 2025 trade event, representing their presence in the European fitness supplement distribution market.
• Arnold Sports FestivalminorGTM or Marketing PartnerJNX Sports participated in Arnold Expo 2025, one of the largest fitness expos in the world, for brand exposure and community engagement.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a major marketplace channel for JNX Sports, with products available on Amazon.com and Amazon.ca. Products include The Curse! Pre-Workout, The Shadow!, The Ripper!, The Omen!, and Stim-Free Pump.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Transparent Labs: Transparent Labs is a premium, clinically-dosed DTC supplement brand offering BULK pre-workout and a comparable stimulant-free pump product (Pump). Targets the same informed, label-reading fitness consumer as JNX and competes on ingredient transparency and dosing.
• Legion Athletics: Legion Athletics is a DTC sports supplement brand focused on clinically-dosed, naturally-sweetened formulations including Pulse pre-workout. Direct competitor to JNX in the DTC pre-workout and fat-burner space with a similar clinically-dosed positioning.
• GHOST Lifestyle: GHOST is a lifestyle-tinged sports nutrition brand with Ghost Legend pre-workout and Ghost Burn fat burner. Competes directly with JNX in pre-workout and fat-burner SKUs and similarly emphasizes flavor variety, brand identity, and influencer-driven marketing.
• Pre JYM: Pre JYM is a pre-workout brand built around a fully disclosed active-ingredient stack (creatine, beta-alanine, citrulline malate, betaine, caffeine). Overlaps heavily with The Curse! formulation philosophy and competes for the same label-savvy gym-goer.
• Bucked Up: Bucked Up is a DTC sports supplement brand best known for its Woke AF pre-workout and Damn Pre-workout lines, with a similar high-stimulant positioning and flavor-driven brand identity to JNX Sports. Operates as a direct competitor in the same pre-workout and fat-burner sub-categories.

Broad incumbents

• Cellucor (C4): Cellucor is one of the largest pre-workout brands globally, anchored by C4 Original and C4 Ultimate. Competes head-on with JNX in the pre-workout category and brings substantially larger marketing budgets, broader retail distribution, and an athlete sponsorship footprint.
• Optimum Nutrition (ON): Optimum Nutrition is a Glanbia-owned incumbent offering Gold Standard Pre-Workout alongside its dominant whey protein line. Overlaps with JNX on pre-workout and creatine categories and dwarfs JNX in retail distribution and international reach.
• MusclePharm: MusclePharm offers a wide sports nutrition portfolio including Combat pre-workout and assorted fat burners. Overlaps with JNX in core categories and has broader mass-market and athletic-sponsor distribution, though brand momentum has waned relative to DTC-native peers.

Emerging players

• Klean Athlete: Klean Athlete is a sports supplement brand offering NSF-certified pre-workout, creatine, and BCAAs. Competes with JNX in performance and muscle-building categories, with a differentiated clean/certified positioning versus JNX's high-stim identity.
• Inspired Nutraceuticals (DVSN): Inspired Nutraceuticals is a smaller DTC brand offering DVSN pre-workout and fat-burner SKUs with a clinical/lifestyle aesthetic. Operates in adjacent positioning with overlap to The Curse! and The Ripper! consumer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jnxsports
• Facebookfacebook.com/JNXSPORTS
• YouTubeyoutube.com/jnxsports
• LinkedInlinkedin.com/company/jnx-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JNX Sports