Lidl North Macedonia DOOEL Skopje

What Lidl North Macedonia DOOEL Skopje does

Lidl North Macedonia DOOEL Skopje (legal name: Lidl Severna Makedonija DOOEL Skopje / Лидл Северна Македонија ДООЕЛ Скопје) is a private limited liability company and wholly-owned subsidiary of Schwarz Group (SCHWARZ Beteiligungs GmbH & Co. KG), the German family-owned retail conglomerate that also operates the Kaufland chain. The entity was established in September 2021 as Lidl expanded into the North Macedonian discount grocery market, and operates from its head office on Blvd. Kiro Gligorov no. 2 in Skopje (Gazi Baba municipality). The company has 225 employees and serves as the local operating company for Lidl's retail business in North Macedonia, a market of approximately 2 million consumers.

Name

Lidl North Macedonia DOOEL Skopje

Legal name

Lidl Severna Makedonija DOOEL Skopje

Website

https://jobs.lidl.mk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Lidl North Macedonia DOOEL Skopje is a wholly-owned subsidiary of Germany's Schwarz Group, operating the Lidl discount grocery retail business in North Macedonia since September 2021. The entity serves North Macedonian consumers through local retail operations and runs a dedicated career portal for recruiting local staff across retail, logistics, and head office functions.

Ownership category

akta.pro rank

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Lidl North Macedonia DOOEL Skopje (legal name: Lidl Severna Makedonija DOOEL Skopje) is a North Macedonian subsidiary of the German Schwarz Group operating discount supermarket retail in the country. The entity entered the market in September 2021 and operates from its head office on Blvd. Kiro Gligorov in Skopje (Gazi Baba municipality), with the analyzed digital touchpoint being its public recruitment portal at jobs.lidl.mk used to attract candidates for retail, logistics, and head office roles.

Product overview

Lidl North Macedonia DOOEL Skopje operates a career website (jobs.lidl.mk) serving as the primary recruitment platform for the company. The core product is the career website itself, which includes a recruiting portal with candidate profile creation and application management capabilities. Supporting modules include the EasyApply fast application feature, a talent pool/database for future job opportunities, an employee referral program (Employees Recommend Employees), and integration with the external job board vrabotuvanje.com for job posting distribution. The platform supports both Macedonian and English languages and is designed to facilitate the entire candidate journey from job discovery through application submission.

Differentiator

Problem solved

Functional benefit

Products and services

• Lidl North Macedonia Career Website (jobs.lidl.mk) Public career portal for Lidl North Macedonia that provides company information, open job positions, corporate culture content, employee testimonials, and the application process. Available in Macedonian and English and serves as the main external recruitment touchpoint.
• Recruiting Portal / Candidate Profile System Online portal enabling candidates to create profiles, submit applications, save positions, track application status, and manage their job search activities with the Lidl Group in North Macedonia.
• Employees Recommend Employees Referral Program Employee referral program that rewards existing Lidl North Macedonia employees for recommending candidates, with referrer and candidate data processed to manage referral bonuses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• vrabotuvanje.comcoreChannel Partner/ Reseller/ DistributorLidl North Macedonia has a partnership with vrabotuvanje.com job board for publishing job advertisements and receiving applications. The partnership includes a joint cooperation agreement, with Lidl performing regular content checks on the external company's pages. Lidl explicitly states that the linked website is under the sole responsibility of vrabotuvanje.com except for the content of job ads posted by Lidl.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lidl Croatia: Direct peer discount-grocery subsidiary in an adjacent CEE market. More mature than Lidl NM, providing a forward-looking view of how the North Macedonian entity may scale, densify, and transition into more sophisticated private-label and fresh categories.
• Lidl Serbia: Direct Schwarz Group discount-grocery subsidiary operating in a neighboring Western Balkans market. Comparable store-level retail model, private-label assortment, and parent-provided back office; key external benchmark for Lidl NM's rollout cadence and unit economics.

Emerging players

• EuroSpin: European hard-discount grocery chain expanding selectively into Southeast Europe. Comparable hard-discount business model and aggressive price positioning; increasing competitive overlap in the region.

Broad incumbents

• Aldi Süd: Global German discount-grocery chain with presence across CEE and the Balkans. Most direct international competitor to Lidl on price, private-label depth, and hard-discount operating model.
• Kaufland: Sister company of Lidl under the Schwarz Group, operating hypermarkets across Southeastern Europe including North Macedonia. Hypermarket format competes with Lidl on fresh and grocery; highly comparable on parent backing, supply chain, and regional footprint.

Regional players

• Stokomak: Established North Macedonian grocery chain competing principally in superette and neighborhood-store formats. Comparable in target customer and price band, with a different footprint mix than Lidl's larger-box discount model.
• Mercator Group: Slovenia-headquartered regional grocery retailer with selective presence in neighboring Western Balkans markets. Relevant peer for benchmarking cross-border supply chain, private-label scale, and regional assortment strategy.
• KAM (North Macedonia): One of the largest local grocery retail chains in North Macedonia. Competes directly with Lidl NM in price-sensitive mass grocery and superettes, providing the most relevant local-market incumbent benchmark.
• Vero (North Macedonia): Local supermarket chain in North Macedonia. Comparable in assortment and middle-market grocery positioning, with overlap on private-label and fresh categories.

Others

• dm drogerie (North Macedonia): German drugstore chain with a North Macedonian presence; sibling to Lidl as part of the broader German retail diaspora in the country. Useful adjacent comparable for retail-real-estate footprint, supplier relationships, and employer branding in the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lidl-north-macedonia-dooel-skopje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lidl North Macedonia DOOEL Skopje