JODO GYAN EDUCATIONAL SERVICS

What JODO GYAN EDUCATIONAL SERVICS does

Jodo Gyan Educational Services is a New Delhi-based, privately-held educational services company founded in 2000 by Usha Menon, specializing in hands-on Teaching-Learning Materials (TLMs) for mathematics and science education from pre-primary through middle school. Its core offering comprises 93+ physical manipulatives and kits — including Jodo Blocks, Ganitmala bead strings, Rangometry, Fraction Kit, Dienes Blocks, and a science optics range (Telescope, Solar Filter, Periscope, Prism) — designed around a constructivist pedagogy that moves learners from concrete experiences to abstract mathematical thinking. The products are curriculum-aligned, with detailed activity guides and a growing body of open activity resources on its website.

The business operates on a mixed revenue model combining direct e-commerce sales of individual TLMs and grade-specific kits (priced ₹16 to ₹1,050 per item) with professional services revenue from teacher workshops and large-scale curriculum implementation programs. It serves four primary customer segments: private school networks (Heritage, Shiv Nadar, Gurukul) with decade-long implementations, state government education departments (SCERT Sikkim, K-DISC Keralam), central government schools (Kendriya Vidyalaya Sanghathan), and a network of 70+ NGOs. Distribution is entirely direct — through its own e-commerce storefront and field-based institutional sales — with no third-party reseller network.

Strategic emphasis has shifted toward state-level intervention programs, including the Manchadi programme reaching 400 schools across 4 districts in Keralam (2025-26) and the all-Sikkim Special Numeracy Programme, alongside a national KVS teacher-training footprint exceeding 1,000 educators. With a lean team of 16 employees, the company leverages NGO and government partnerships to extend reach without proportional headcount growth, positioning itself as a specialist curriculum-implementation partner rather than a mass-market EdTech platform.

Name

JODO GYAN EDUCATIONAL SERVICS

Legal name

Jodo Gyan Educational Services

Website

https://jodogyan.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Jodo Gyan Educational Services, founded in 2000 in New Delhi, designs and sells hands-on Teaching-Learning Materials for mathematics and science across pre-primary to middle school. It serves private schools, state and central government education departments, and over 70 NGOs across India.

Ownership category

akta.pro rank

Product category

Educational Teaching-Learning Materials

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM)

Keywords

• Teaching learning materials
• Mathematics manipulatives
• Educational kits
• Activity based learning
• Constructivist pedagogy

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TLM Product Sales: Direct sales of teaching-learning materials including manipulatives, kits, games, and educational tools for mathematics and science education. Products range from ₹16 to ₹1,050 per item. Grade-specific kits are available with customized pricing.
2. Educational Services and Workshops: Conducting workshops for teachers, educators, and school leaders on innovative teaching practices in mathematics education
3. Curriculum Implementation Programs: State-level and school-based intervention programs working with governments and educational institutions to implement Jodogyan Mathematics curriculum

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jodo Gyan designs, develops, and sells physical teaching-learning materials (TLMs) and manipulatives for mathematics and science education from pre-primary through middle school. The company also conducts teacher workshops and implements curriculum programs in partnership with private schools, NGOs, and state government education departments.

Product overview

Jodo Gyan is an educational materials company specializing in hands-on Teaching-Learning Materials (TLMs) for mathematics and science education. The portfolio is organized by educational stage: Pre-primary TLMs (ages 3-5) include manipulatives like Jodo Blocks, Mathmat, Stringing Beads, and Aakar Parivar for early counting and fine motor skills. Primary TLMs (Grades 1-5) encompass core products like Ganitmala (bead strings in 100, 200, 1000 bead variants), Rangometry, Fraction Kit, Decimal Kit, Dienes Blocks, Number Catchers, Ganit Rack, Tangram, and Tessellation Kit for developing number sense, geometry, and measurement concepts. Middle School TLMs extend these with advanced versions of products like Ganitmala 1000 and Number Catchers. Science TLMs include Telescope, Prism, Solar Filter (BARC approved), Kaleidoscope, Periscope, and Bug Box for optical science education. Grade-specific bundled kits (Pre Nursery, Nursery, Kindergarten, Grade I-V, Middle Mathlab) combine appropriate TLMs for classroom groups. The company operates an e-commerce platform for direct sales of individual products and kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-primary TLMs Teaching-learning materials designed for children aged 3-5 years, including manipulatives for early counting, pattern-making, and fine motor skill development.
• Primary TLMs Teaching-learning materials for primary school mathematics covering number sense, place value, fractions, decimals, geometry, and measurement activities for Grades 1-5.
• Middle School TLMs Advanced mathematical manipulatives for middle school students covering topics like multiplication patterns, factors, multiples, and extended decimal understanding.
• Science TLMs Science teaching-learning materials including optical instruments like telescopes, prisms, kaleidoscopes, periscopes, and observation tools for science education.
• Grade Specific Kits Pre-designed kits bundled for specific grade levels including Pre Nursery Kit, Nursery Kit, Kindergarten Kit, Grade I-V Kits, and Middle Mathlab Kit, each containing age-appropriate TLMs for groups of up to 35 children.
• Jodo Blocks 6-way interlocking blocks for building, exploring, and counting activities. Available in 50-piece and 100-piece sets for pre-primary through middle school use.
• Ganitmala (Bead String) Color-coded bead strings for developing number sense and place value understanding. Available in 100, 200, and 1000 bead versions with number cards.
• Rangometry Colorful geometric shapes for exploring creativity, counting, and geometry activities including tessellation and pattern-making.
• Fraction Kit Materials for developing fractional number sense through activities and games, including fraction dice and representation tools.
• Dienes Blocks Manipulatives for understanding place value, multiplication and algebra. Available in rubber and plastic materials.
• Telescope Hand-held foldable plastic telescope for seeing objects at a range of 100-200 meters clearly, for science observation activities.
• Educational Services and Workshops Workshops for teachers, educators, and school leaders on innovative teaching practices in mathematics education, including Intensive Residential Workshops.
• Curriculum Implementation Programs State-level and school-based intervention programs working with governments and educational institutions to implement Jodogyan Mathematics curriculum and numeracy programs.

Quantifiable outcome

• More than a decade of curriculum implementation in network schools
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• K-DISC (Kerala State Development Corporation)coreStrategic or Co-development Partner · 1 January 2018Manchadi programme initiated by K-DISC (Government of Keralam) focusing on development of conceptual understanding in primary mathematics. In 2025-26, implemented in 400 schools across 4 districts in collaboration with DIETs.
• SCERT SikkimcoreStrategic or Co-development PartnerCollaboration with SCERT Sikkim to implement the Special Numeracy Programme in Classes 1, 2 and 3 across all schools in Sikkim. Focus on development of State Resource Group and Teacher-development model grounded in classroom practice.
• Kendriya Vidyalaya Sanghathan (KVS)coreStrategic or Co-development PartnerSupporting KVS teachers to introduce new pedagogical practices in Classes 1, 2 and 3 through Intensive Residential Workshops conducted across the country with more than 1000 teachers participating.
• DIETs (District Institute of Education and Training)coreStrategic or Co-development PartnerCollaboration with DIETs in Keralam for implementing Manchadi programme across 400 schools in 4 districts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pratham Education Foundation: Pratham is one of India's largest NGOs focused on foundational literacy and numeracy, working extensively with state governments on FLN programs. Comparable to Jodo Gyan in the FLN/mission space and government partnership model, but operates at much greater scale and primarily in literacy rather than math manipulatives.
• Bodhi Tree Education: Bodhi Tree Education operates K-12 schools and learning programs in India with a focus on activity-based, experiential learning. Shares Jodo Gyan's pedagogical philosophy of constructivist, hands-on learning and is a potential curriculum/implementation partner or competitor in private schools.
• Crejo.Fun: Crejo.Fun offers live online extracurricular and enrichment programs for K-12 students including math and STEM. An emerging player in the supplementary K-12 learning space that competes for parent wallet share against activity-based math programs like Jodo Gyan's.

Broad incumbents

• LEAD School: LEAD School is an integrated K-12 ed-tech solution provider for affordable private schools in India, offering curriculum, teacher training, and digital tools. Comparable to Jodo Gyan as a school-channel curriculum and teacher enablement provider, but at significantly larger scale and via a tech-led delivery model.
• Khan Academy (India operations): Khan Academy offers free, high-quality K-12 math and science video content globally, including India-specific translations. Represents a free digital substitute that competes for school and parent mindshare against paid physical math resources like Jodo Gyan's TLMs.
• BYJU'S: BYJU'S is India's largest K-12 ed-tech company offering math, science, and other learning content via digital apps. Indirectly competes with Jodo Gyan for school and parent math-education budgets, particularly for older grades where digital adoption is highest.

Direct peers

• Cuemath: Cuemath is a math-focused K-12 learning platform in India offering math workbooks, activity-based learning, and online tutoring. Directly comparable to Jodo Gyan in its K-12 math pedagogical mission, though Cuemath operates a tech-enabled franchise/tutoring model versus Jodo Gyan's school-based curriculum implementation.
• Educational Initiatives (Ei): Educational Initiatives provides K-12 math and science learning assessments, curriculum, and teacher training in India. Comparable to Jodo Gyan in serving schools with math/science instructional solutions and teacher professional development, with a stronger assessment technology overlay.
• Next Education: Next Education provides K-12 curriculum, digital content, and learning solutions for schools in India, including math and science resources. Comparable to Jodo Gyan in delivering integrated curriculum and instructional materials to schools, though at a much larger scale and with a heavier digital product mix.
• Eupheus Learning: Eupheus Learning curates and distributes K-12 supplemental learning resources, including activity-based math kits, workbooks, and STEM products, to schools across India. Closely matches Jodo Gyan's school-channel go-to-market for math manipulatives and supplementary materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jodo-gyan-educational-servics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JODO GYAN EDUCATIONAL SERVICS