Joe's Bagel and Grill

Name

Joe's Bagel and Grill

Legal name

Joe's Bagel and Grill

Website

https://joesbagelandgrill.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Bagel restaurant chain
• Casual dining
• Breakfast and lunch
• Catering services
• Restaurant franchise

Headquarters

HQ city

Manasquan

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from in-store dining and takeout at 11+ restaurant locations across New Jersey, offering hand rolled and boiled bagels, breakfast sandwiches, omelets, lunch items, and coffee.
2. Catering Services: Catering revenue from corporate meetings, social events, and private functions for breakfast, lunch, or dinner. Requires 2 days advance notice with $100 minimum order.
3. Online Ordering: Online ordering through their website allowing customers to place orders for pickup at various locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Joe's Bagel & Grill is a multi-unit restaurant chain that sells hand-rolled and boiled bagels, breakfast sandwiches, omelets, a diverse lunch menu, and coffee across 11+ New Jersey locations. The business also offers full-service catering for corporate meetings and social events, online pickup ordering through a third-party platform, and is expanding via a low-cost franchise program.

Product overview

Joe's Bagel & Grill is a restaurant chain offering a single unified product: casual dining focused on hand-rolled and boiled bagels, breakfast items (sandwiches, omelets), lunch fare, coffee, and catering services. The company operates multiple New Jersey locations and is expanding through franchising. The core offering consists of in-store dining and online ordering, supplemented by catering services for corporate and social events.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Rolled and Boiled Bagels Fresh, traditional hand-rolled and boiled bagels prepared in-house and served as the foundation of the restaurant's menu across all New Jersey locations, targeted at individual consumers seeking quality breakfast and lunch items.
• Breakfast Sandwiches Breakfast sandwiches made with bagels and various breakfast ingredients, available all day across Joe's Bagel & Grill locations in New Jersey.
• Omelets Egg omelets prepared to order as part of the breakfast menu offerings served across all New Jersey locations.
• Lunch Items Wide variety of lunch menu items including sandwiches, wraps, and other midday fare served across all New Jersey locations.
• Coffee and Beverages Coffee and other beverages served at all Joe's Bagel & Grill locations.
• Catering Services Full-service catering for corporate meetings, social events, and gatherings, available for breakfast, lunch, or dinner with a $100 minimum order and 2-day advance notice required; available at all Joe's Bagel & Grill locations.
• Joe's Bagel & Grill Franchise Franchise opportunity offering ownership of a community-driven bagel franchise with an all-day menu, low start-up costs, build-out costs, and royalty rates, plus hands-on support across site selection, build-out, training, and marketing for multi-unit operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Einstein Bros Bagels: National bagel-focused restaurant chain serving hand-crafted bagels, breakfast sandwiches, and coffee with strong catering operations. Directly competitive with Joe's on core product, menu format, and customer use case.
• Bruegger's Bagels: Bagel-focused chain offering hand-rolled bagels, breakfast sandwiches, and catering; same core product mix and service format as Joe's Bagel and Grill.
• Noah's NY Bagels: West-Coast bagel chain serving kettle-boiled bagels, breakfast sandwiches, and coffee with an all-day cafe menu. Closely mirrors Joe's hand-rolled, boiled bagel production and breakfast/lunch cafe format.

Broad incumbents

• Wawa: Mid-Atlantic convenience/grocery chain with hot breakfast sandwiches, coffee, and bagels, serving many of the same NJ drive-thru and grab-and-go occasions as Joe's physical locations.
• Panera Bread: National bakery-cafe chain serving soups, sandwiches, and bagel-adjacent breakfast items in a cafe format with dine-in, takeout, and catering. Most comparable scaled incumbent to Joe's hand-rolled bagel and breakfast sandwich model.
• Dunkin': National coffee-and-breakfast chain with bagel sandwich offerings, strong NJ presence, and an established catering program. Competes for the same morning bagel/coffee customer with much greater scale.

Regional players

• Bagel Express: Long-standing New York/NJ area bagel shop chain focused on hand-rolled bagels and breakfast sandwiches. Direct geographic competitor for Joe's in the NJ breakfast daypart.
• Prospect Eats: NYC/NJ area bagel and bakery cafe offering hand-rolled bagels and breakfast sandwiches with cafe seating. Direct comparable on product craft and breakfast/lunch use case in the broader Tri-State market.
• Espresso's Cafe: Long-running NJ Shore-area bagel and breakfast cafe competing with Joe's on the local morning daypart and tourist traffic in coastal towns like Sea Girt and Belmar.

Emerging players

• Broad Street Dough Co. Emerging NJ-based bagel and dough concept with a similar hand-rolled-boiled bagel proposition. Comparable emerging player challenging Joe's within the same regional footprint.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joe's-bagel-and-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe's Bagel and Grill