Joey's Franchise Group

What Joey's Franchise Group does

Joey's Franchise Group is a privately held, Calgary-headquartered multi-brand restaurant franchisor founded in 1985 by Joe Klassen. The company licenses and supports four operating concepts across Canada: Joey's Fish Shack (a traditional seafood chain and self-described Canada's largest seafood chain with $1.2B+ lifetime gross sales and 20M+ guests served), Streats Kitchens (a fast-casual global street food brand with 23+ locations launched in 2017), a Dual Concept that combines Fish Shack and Streats in a single 2,000 sq ft footprint, and a C-Store Integration format that places Joey's brands inside convenience stores and gas stations. The platform also includes three ghost-kitchen virtual brands (Dumpling Factory, Tender Lovin Chicken, and Add More Fries) built on shelf-stable, zero-waste ingredients.

The company's underlying technology is an enterprise-level POS system that consolidates orders from multiple delivery platforms into a single screen and surfaces real-time analytics on sales trends and customer preferences. Innovation has centered on operational formats—dual-brand locations that reduce staffing to 8-12 employees, smaller-footprint sites to manage rent, and zero-waste ghost kitchens—rather than deep technology differentiation. The company is PIPEDA-compliant and operates as a family-controlled private firm with no disclosed institutional or PE ownership.

Revenue is generated through three primary streams: one-time initial franchise fees ($35K for Streats, $45K for Joey's Fish Shack), ongoing monthly royalties at 5% of sales, and a 3% advertising fee, supplemented by construction management and restaurant acquisition services. The go-to-market is sales-led, with detailed investor guides, a qualification gate of $150K liquid capital and $400K net worth, and direct phone/website conversion. End-consumer segments split between families (JFS) and Gen Z/Millennial singles and couples (Streats and ghost kitchens), while the franchisee base targets entrepreneurs seeking a proven, lower-fee Canadian QSR concept.

Name

Joey's Franchise Group

Legal name

Joey's Franchising Ltd.

Website

https://joeysfranchisegroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Joey's Franchise Group is a Calgary-based, family-owned multi-brand Canadian restaurant franchisor operating Joey's Fish Shack, Streats Kitchens, Dual Concept, C-Store, and ghost kitchen concepts across 100+ locations, serving franchisees and Canadian consumers of seafood and global street food.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Franchise Royalties: Ongoing monthly royalties charged as a percentage of franchisee sales. Standard rates include 5% monthly royalty fee and 3% advertising fee based on sales.
2. Initial Franchise Fees: One-time franchise fees for new locations. Joey's Fish Shack franchise fee: $45,000. Streats franchise fee: $35,000. Additional opening fees include signage, permits, lease deposits, and training costs.
3. Construction and Development Services: Construction management fees and development costs included in leasehold improvements and fixtures, with a $20/sq ft improvement allowance factored in.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Joey's Franchise Group is a Canadian restaurant franchisor that licenses multiple restaurant concepts including Joey's Fish Shack (traditional seafood), Streats Kitchens (fast-casual global street food), Dual Concept (combined brands), and C-Store Integration formats to independent franchisees. The company also develops ghost kitchen virtual brands and offers restaurant acquisition services, providing franchisees with centralized purchasing, 4-week training, marketing support, and operational systems across 100+ locations.

Product overview

Joey's Franchise Group operates a multi-brand restaurant franchise platform with four distinct concepts: Joey's Fish Shack (traditional seafood chain, Canada's largest with $1.2B+ gross sales), Streats Kitchens (fast-casual global street food with 23+ stores), Joey's Seafood Restaurants (original 1985 flagship), and a Dual Concept option combining Fish Shack and Streats. Additional formats include C-Store integration and Ghost Kitchen virtual brands (Dumpling Factory, Tender Lovin Chicken, Add More Fries). The company also offers restaurant acquisition services through 'We Buy Restaurants' and produces the Restaurant Rundown podcast. All brands share centralized purchasing, distribution, training, marketing, and operational support systems across 100+ franchise locations.

Differentiator

Problem solved

Functional benefit

Brands

• Dumpling Factory: Ghost kitchen brand offering diverse range of dumpling creations, zero-waste concept with shelf-stable ingredients
• Tender Lovin Chicken
• Add More Fries

Products and services

• Joey's Fish Shack Franchise Traditional seafood restaurant franchise specializing in hand-cut, in-house battered fish and chips, shrimp tacos, and seafood platters. Operates as Canada's largest seafood chain with $1.2B+ lifetime gross sales, $45,000 franchise fee, 5% royalty, 3% advertising fee, and total investment range of $363,550-$591,900.
• Streats Kitchens Franchise Fast-casual global street food franchise featuring globally-inspired tacos, burritos, bowls, burgers, specialty fries, and fusion dishes. Currently operates 23+ stores across Canada with $35,000 franchise fee, 5% royalty, 3% advertising fee, and total investment of $364,300-$583,500.
• Dual Concept Franchise

Quantifiable outcome

• Average sales of $1.25M per year at dual concept locations
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Taylor's ConveniencecoreStrategic or Co-development Partner · 1 January 2025Strategic co-branding partnership where Joey's Fish Shack operates inside Taylor's Convenience store in Wallaceburg, Ontario. The location welcomed over 700 guests in its first week, significantly outpacing industry averages for new quick-service restaurants in similar communities. The partnership generates increased foot traffic for both businesses while providing customers with accessible fresh seafood options.
• Heritage ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partner responsible for building out new Joey's Fish Shack locations. Heritage Construction was credited for their expertise, efficiency, and dedication in constructing the Albert Park, Regina location, ensuring swift and effective project completion.
• Food Distributors (Convenience Store Supply Chain)coreOthersReputable distributor partnerships ensure consistent and reliable supply of high-quality ingredients for JOFL brands and ghost kitchens within convenience stores. These trusted partnerships optimize inventory management, keeping proprietary items well-stocked and minimizing supply chain disruptions. Partners have proven track records in servicing convenience stores.

Scale indicators15 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• MTY Food Group: Canadian multi-concept restaurant franchisor (owns Taco Bell Canada, Thai Express, Manchu Wok, etc.). Directly comparable as a multi-brand Canadian franchise platform with similar revenue model and franchisee economics.
• A&W Canada: Major Canadian QSR franchise chain with 1,000+ locations. Both operate restaurant franchise systems in Canada with comparable unit economics, franchise fee structures, and growth strategies targeting families.
• Pizza Pizza: Canadian pizza QSR franchise with 700+ locations. Comparable as a Canadian QSR franchise platform with similar royalty/ad-fee revenue model and multi-unit franchisee structure.
• Earls Kitchen + Bar: Canadian full-service restaurant chain with multiple locations across Western Canada. Comparable as a Western Canada casual dining operator with similar target demographics and brand-building maturity.
• Recipe Unlimited (Recipe Brands): Canadian full-service restaurant franchisor owning Swiss Chalet, Harvey's, Kelsey's, Milestones, etc. Comparable as a multi-brand Canadian restaurant franchise operator with comparable scale and franchisor economics.
• Original Joe's: Canadian casual dining franchise chain with locations across Western Canada. Both target similar family/young-professional demographics in Canadian markets with franchise-driven multi-unit expansion.
• Boston Pizza: Canada's largest casual dining franchisor with 350+ locations. Both companies operate multi-brand Canadian franchise restaurant systems with similar family/young-professional targets and unit-economics focus.

Broad incumbents

• Tim Hortons: Canada's largest QSR chain (4,000+ locations) owned by RBI. Comparable as a Canadian QSR franchise system with similar franchisee economics, though operating at significantly larger scale and broader category footprint.

Regional players

• White Spot: BC-based casual dining restaurant chain with multi-generational heritage. Comparable as a Western Canadian restaurant brand with similar family target market, though primarily corporate-operated rather than franchise-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@joeysfranchisegroup
• Facebookfacebook.com/joeyscanada
• Instagraminstagram.com/joeyscanada
• TikToktiktok.com/@joeyscanada
• LinkedInlinkedin.com/company/joey's-franchise-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joey's Franchise Group