JOGS International Exhibits, LLC

What JOGS International Exhibits, LLC does

JOGS International Exhibits, LLC is a privately-held trade show organizer founded in 2000 that operates B2B and B2C exhibitions for the gem, jewelry, mineral, and fossil industries across the United States. The company produces two flagship event series: the Tucson Gem and Jewelry Show, held in Fall and Winter editions at Tucson Expo Center, and the Las Vegas Gem, Mineral and Jewelry Show, held annually at The Expo @ World Market Center during Las Vegas Jewelry Week. JOGS functions as a curated marketplace connecting global suppliers of gemstones, fine jewelry, minerals, crystals, fossils, beads, and lapidary products with a buyer base that includes wholesale buyers, retail store owners, jewelry designers, manufacturers, and collectors. The business has operated for 24+ years and serves audiences of 40,000+ at the Tucson show and 25,000+ at the Las Vegas show, supported by a marketing database of 180,000+ email subscribers.

The company's revenue model centers on exhibitor booth rentals, with booth sizes ranging from 10ft x 8ft to 74ft x 22ft at industry-standard pricing disclosed via downloadable application PDFs. Secondary revenue comes from guest ticket sales via Eventbrite, while trade buyer registration is free for qualified businesses with valid Tax IDs and proof of wholesale activity. Supporting service offerings include advertising and sponsorship packages, an Exhibitor Marketing Toolkit with digital promotional assets, a credentialed Buyer Registration Platform with online badge printing, Hotel and Travel Services with negotiated rates at Las Vegas properties, and a Delta Airlines meeting discount program. Educational programming through industry panels and hands-on silversmithing workshops adds a content-driven layer to the trade show business.

JOGS operates with a lean team of 1-10 employees based in Valley Village, California, and runs the business with no disclosed institutional investors, parent company, or publicly available financial statements. Go-to-market relies on a multi-channel approach spanning social media (TikTok, Instagram, YouTube, Facebook, LinkedIn), email marketing, TV sponsorships, mobile billboards, Google search campaigns, and partnerships with industry trade publications including Interweave, Rock and Gem Magazine, Southern Jewelry News, XPO Press, and Lapidary Journal. The company's competitive positioning during Las Vegas Jewelry Week benefits from co-location with AGTA GemFair, JCK Las Vegas, COUTURE, and the International Watch and Jewelry Guild Show, generating synergistic cross-attendance among the industry's major trade events.

Name

JOGS International Exhibits, LLC

Legal name

JOGS International Exhibits, LLC

Website

https://jogsshow.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

JOGS International Exhibits, LLC is a private trade show organizer founded in 2000 that operates the Tucson Gem and Jewelry Show (Fall and Winter) and the Las Vegas Gem, Mineral and Jewelry Show, connecting global gem, jewelry, and mineral suppliers with wholesale buyers, retail store owners, and industry professionals.

Ownership category

akta.pro rank

Product category

Trade Show Organization Services

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Wholesale gem shows
• Jewelry trade shows
• Mineral exhibitions
• Gemstone trade events
• Trade show organization

Headquarters

HQ city

Valley Village, CA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Fees: JOGS generates primary revenue from exhibitor booth rentals at its Tucson and Las Vegas trade shows. Exhibitors pay for booth space in various sizes ranging from 10ft x 8ft to 74ft x 22ft. Additional revenue comes from advertising packages, sponsorship opportunities, and exhibitor services such as badge registration and equipment rental.
2. Buyer Registration Fees: Trade buyer registration is free for qualified businesses in the gem, jewelry, mineral, fossil, lapidary, and related industries. Guest registration (for collectors, students, educators, museum professionals, hobbyists, and enthusiasts) requires ticket purchase. Badges are printed online and presented at show site.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

JOGS International Exhibits, LLC organizes and operates international wholesale gem, jewelry, and mineral trade shows, primarily the Tucson Gem & Jewelry Show (Winter and Fall editions) and the Las Vegas Gem, Mineral and Jewelry Show. The company curates exhibitor booths, manages buyer registration and credential verification, and provides exhibitor services such as booth equipment, advertising, shipping coordination, and marketing toolkits. Revenue is generated primarily through exhibitor booth rentals and guest ticket sales.

Product overview

JOGS International Exhibits, LLC operates a portfolio of international trade shows for the gem, jewelry, and mineral industry. The core offerings are the Tucson Gem & Jewelry Show (with distinct Winter and Fall editions) and the Las Vegas Gem, Mineral and Jewelry Show, held at major exhibition venues and spanning multiple days. These trade shows serve as marketplaces connecting global suppliers with B2B wholesalers and B2C retail buyers. The product portfolio also includes educational programming through the Panel & Workshop Series featuring industry panels and hands-on silversmithing workshops, the Buyer Registration Platform for credentialed admission, Exhibitor Services (booth sales, advertising, shipping), Exhibitor Marketing Toolkit for promotional assets, and Hotel & Travel Services with negotiated rates. The shows feature curated exhibitors offering fine jewelry, gemstones, minerals, crystals, fossils, beads, and jewelry tools across diverse product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Tucson Fall Gem & Jewelry Show Annual international gem and jewelry trade show held in September at Tucson Expo Center, connecting global suppliers with wholesale and retail buyers.
• Tucson Winter Gem and Jewelry Show Annual international gem and jewelry trade show held in January-February at Tucson Expo Center, featuring gemstones, jewelry, minerals, and related products.
• Las Vegas Gem, Mineral and Jewelry Show Premier trade show held during Las Vegas Jewelry Week at The Expo @ World Market Center, attracting 25,000+ industry professionals for gems, jewelry, and minerals sourcing.
• Panel & Workshop Series Educational programming featuring industry panels and hands-on silversmithing workshops led by professional jewelers, designers, and content creators during Las Vegas Jewelry Week.
• Exhibitor Marketing Toolkit Digital promotional assets including downloadable logos, social media graphics, web banners, caption templates, and e-invitation sharing tools for exhibitors to market their booth presence.
• Hotel & Travel Services Curated hotel partnerships and airline travel discount programs, including Delta Airlines meeting discounts and negotiated rates at Las Vegas properties.

Quantifiable outcome

• 40,000+ buyers at Tucson Show
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• InterweaveminorGTM or Marketing PartnerIndustry partner providing media coverage and content marketing support for JOGS events. Interweave publishes trade magazines relevant to the jewelry and lapidary industry.
• Rock & Gem MagazineminorGTM or Marketing PartnerIndustry media partner covering gem and jewelry news. Provides promotional support and editorial coverage for JOGS trade shows.
• Southern Jewelry NewsminorGTM or Marketing PartnerTrade publication partner providing industry news coverage and promotional support for JOGS events targeting jewelry trade professionals.
• XPO PressminorGTM or Marketing PartnerIndustry press partner providing news coverage and promotional services for JOGS gem and jewelry trade shows.
• Lapidary JournalminorGTM or Marketing PartnerIndustry publication partner covering jewelry and lapidary arts, providing editorial and promotional support for JOGS events.
• JBT (Jewelers Board Trade)coreGTM or Marketing PartnerJewelers Board Trade membership organization with buyer qualification requirements for JOGS shows. JBT members receive priority or special access to JOGS events.
• Delta AirlinesminorOthersOfficial airline partner providing travel discounts for JOGS event attendees using meeting event code NM2LT. Discounts available through Delta website or meeting network phone line.
• AGTA GemFair Las VegascoreStrategic or Co-development PartnerCo-located event during Las Vegas Jewelry Week, creating synergistic buyer traffic. AGTA GemFair is a major colored gemstone trade show.
• JCK Las VegascoreStrategic or Co-development PartnerCo-located jewelry industry event during Las Vegas Jewelry Week. Creates comprehensive jewelry week attracting buyers from multiple shows.
• COUTUREcoreStrategic or Co-development PartnerLuxury jewelry event co-located during Las Vegas Jewelry Week, cross-attendee benefits with JOGS Las Vegas show.
• International Watch & Jewelry Guild ShowminorStrategic or Co-development PartnerWatch and jewelry trade show co-located during Las Vegas Jewelry Week, attracting buyers across multiple jewelry market segments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JCK Las Vegas: Run by RX Global (Reed Exhibitions), JCK is the largest US jewelry trade show and the anchor of Las Vegas Jewelry Week alongside which JOGS co-locates. Overlapping exhibitor base and buyer audience make it a broad incumbent peer.
• Watches and Wonders (Fondation Haute Horlogerie / Richemont): Major luxury watch and jewelry event in Geneva with select US extensions. Comparable as a high-end curated jewelry/luxury trade show with similar exhibitor and buyer ecosystem.
• Emerald X (formerly Emerald Expositions) – JA New York: Emerald X operates multiple jewelry trade shows including JA New York and COUTURE. Comparable as a multi-show jewelry trade event organizer with overlapping exhibitor and buyer segments.
• Inhorgenta Munich: Europe's leading trade show for jewelry, watches, and gemstones, run by GHM. Comparable to JOGS as a recurring international B2B jewelry trade event with global exhibitor attendance.
• Informa Markets – Hong Kong Jewellery & Gem Show: Operated by Informa Markets, the Hong Kong Jewellery & Gem Show is the world's largest gem and jewelry trade event. Compares to JOGS as a wholesale gem/jewelry marketplace serving international suppliers and buyers.
• Italian Exhibition Group – Vicenzaoro: IEG's Vicenzaoro is a leading European jewelry trade show. Comparable to JOGS as a recurring international gem and jewelry trade show attracting global exhibitors and buyers.

Direct peers

• International Gem & Jewelry Show: A long-running US consumer-and-trade gem and jewelry show series with similar booth-rental business model and overlapping buyer profile (collectors, retailers, enthusiasts).
• COUTURE: Luxury jewelry trade show held during Las Vegas Jewelry Week, co-locating with JOGS and targeting high-end designer and brand exhibitors in an overlapping buyer pool.
• Tucson Gem and Mineral Society Shows: Operates multiple long-running gem, mineral, and fossil shows in Tucson during the same January-February window as JOGS' Tucson Winter Show, directly competing for exhibitors and visitors in the same Tucson Expo Center ecosystem.
• AGTA GemFair: Operated by the American Gem Trade Association, AGTA GemFair is a leading US wholesale colored gemstone and jewelry trade show that co-locates with JOGS during Las Vegas Jewelry Week, making it the most direct competitor for gem and jewelry exhibitor share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JOGSshow
• LinkedInlinkedin.com/company/jogsshow
• Instagraminstagram.com/jogsshow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOGS International Exhibits, LLC