Instituto Jogue Limpo
Instituto Jogue Limpo is a Brazilian non-profit association of lubricant oil manufacturers and importers that manages the national reverse logistics system for used plastic lubricant packaging and OLUC, serving retail generators, municipal governments, and 60+ member companies across 23 states.
- Company typePrivate
- Founded2014
- HeadquartersRio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Instituto Jogue Limpo does
Instituto Jogue Limpo is a Brazilian non-profit association (associação) of lubricant oil manufacturers and importers that manages the national reverse logistics system for used plastic lubricant packaging and Used or Contaminated Lubricant Oil (OLUC). Operating under a Sectoral Agreement signed with Brazil's Ministry of the Environment (MMA) in December 2012, the organization is the officially recognized reverse logistics entity for the lubricant sector, backed by 13 commitment terms with state environmental agencies (SEMAs). It reaches retail generators (service stations, dealerships, oil change shops, workshops) through a national network comprising 20 collection centers (Centrais de Recebimento), 428+ voluntary drop-off points (PEVs), GPS-tracked itinerant collection trucks, and 75+ annual municipal collection campaigns, covering 4,510+ municipalities across 23 states and the Federal District.
The technology backbone is a reverse logistics management platform that combines GPS-tracked fleet operations, smartphone-based barcode scanning, and real-time weight data transmission from generator sites to a central web system, with portals for operational access, generator services, and self-declaration receipts. Supporting products include the PEV finder, performance reports by state and year, and accredited recycler directories. The organization is funded entirely through association fees from approximately 60 member companies, including Shell, Castrol, Moove, Vibra, Petronas, TotalEnergies, Fuchs, Motul, and Idemitsu; collection services are free of charge for retail generators and municipal governments, while non-retail industrial generators may be charged for collection. Since 2005, the system has destines nearly 75,000 tonnes of plastic lubricant packaging (approximately 1.5 billion 1-liter bottles), with a 97% recycling rate in 2024. Educational programs (Agenda Ambiental EAD, Família Lubis comics, Oluquinho animated series, national essay competition) reach students and the general public to drive voluntary drop-off.
In scale terms, the organization operates with only 11 employees and outsources logistics to state-level operators and partners with ANP-authorized OLUC collectors and accredited plastic recyclers. Its regulatory recognition, sectoral membership base, and physical infrastructure form a significant barrier to entry, and the company is a signatory of the UN Global Compact since 2016 and holds consecutive Selo Verde certification from Instituto Chico Mendes.
Instituto Jogue Limpo firmographics
Firmographics- Name
- Instituto Jogue Limpo
- Legal name
- Instituto Jogue Limpo
- Website
- https://joguelimpo.org.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instituto Jogue Limpo is a Brazilian non-profit association of lubricant oil manufacturers and importers that manages the national reverse logistics system for used plastic lubricant packaging and OLUC, serving retail generators, municipal governments, and 60+ member companies across 23 states.
- Ownership category
- akta.pro rank
Instituto Jogue Limpo industry classification
Industry- Product category
- Environmental Services / Reverse Logistics
- akta.pro primary industry
- Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK)
Keywords
Where Instituto Jogue Limpo is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices19 records
Markets served
Instituto Jogue Limpo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Association Fees from Member Companies: Instituto Jogue Limpo is an association of lubricant oil manufacturers and importers. It operates as a non-profit entity managing reverse logistics obligations under Brazil's National Solid Waste Policy. The organization's operations are funded through contributions from its associated companies, which include major lubricant brands such as Shell, Castrol, Moove, Vibra, Petronas, Total, and approximately 60 other companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free collection for retail lubricant generators |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Instituto Jogue Limpo product offering
Product offeringCore offering
Instituto Jogue Limpo is a non-profit association of lubricant oil manufacturers and importers that operates the official national reverse logistics system for used plastic lubricant packaging and Used or Contaminated Lubricant Oil (OLUC) in Brazil. The organization runs an itinerant collection fleet with GPS/GPRS tracking, 20 collection centers, 428+ voluntary drop-off points (PEVs), and municipal collection campaigns, providing free-of-collection services to retail generators and aggregating the material for accredited plastic recyclers.
Product overview
Instituto Jogue Limpo operates a comprehensive reverse logistics ecosystem for plastic lubricant packaging and used/contaminated lubricant oil (OLUC) across Brazil. The core system comprises the Sistema Jogue Limpo platform with modules for operational management (Acesso Operacional), generator services (Acesso para Geradores, Recibo Autodeclaratório), and reporting (Relatórios de Desempenho). Physical collection infrastructure includes Sistema de Recebimento Itinerante (mobile trucks with GPS/GPRS tracking), Centrais de Recebimento in 10 states, and over 428 PEVs nationwide, plus Coleta por Campanha for small municipalities. Environmental education is delivered through Agenda Ambiental (interactive EAD), Família Lubis (comics), As Aventuras do Oluquinho (animated series), and an annual Concurso Nacional de Redação. The system is free for retail generators and funded by associated manufacturers and importers of lubricants.
Differentiator
Problem solved
Functional benefit
Products and services
- Sistema Jogue Limpo de Logística Reversa de Embalagens Plásticas End-to-end reverse logistics system for used plastic lubricant packaging and OLUC in Brazil, connecting generators, collection centers, and accredited recyclers to ensure environmentally appropriate disposal. Operates under Brazil's National Solid Waste Policy (PNRS) and a sectoral agreement with the Ministry of the Environment. Free for retail generators, available to non-retail generators for a fee.
- Sistema de Recebimento Itinerante (Itinerant Collection System) Mobile collection service using trucks equipped with GPS/GPRS tracking and barcode scanning to collect used plastic lubricant packaging from registered retail generators on scheduled routes. Captures real-time weight data at pickup and transmits directly to the Jogue Limpo web platform. Free for retail generators.
- PEVs - Pontos de Entrega Voluntária (Voluntary Drop-off Points) Network of voluntary drop-off locations across Brazil where consumers, retail, and small generators can deliver used plastic lubricant packaging for environmentally appropriate disposal. Available in all operating states.
- Coleta por Campanha (Campaign-based Collection) Periodic collection campaigns conducted in partnership with municipal governments, targeting small municipalities with fewer than 20,000 inhabitants. Trucks are stationed in town squares or high-traffic areas for public drop-off.
- Centrais de Recebimento (Collection Centers) Centralized receiving facilities where collected packaging is drained, sorted by color, baled or shredded, and forwarded to accredited plastic recyclers. Operated in 20 locations across operating states. Non-retail generators can deliver directly with prior registration.
- OLUC Reverse Logistics Management Reverse logistics management service for Used or Contaminated Lubricant Oil (OLUC), referring generators to ANP-authorized collectors and recyclers. Initiated in Espírito Santo in 2018 and now covers all regions of Brazil.
Quantifiable outcome
- Since 2005, nearly 75,000 tonnes of used plastic lubricant packaging correctly destined, equivalent to approximately 1.5 billion 1-liter bottles removed from the environment
- +4 more outcomes
Companies that use Instituto Jogue Limpo
Customer profileNamed customers37 records
Segments5 records
Ideal customer profiles4 records
Instituto Jogue Limpo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Instituto Jogue Limpo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ABEMA – Associação Brasileira de Entidades Estaduais de Meio AmbientecoreABEMA is a national association of state environmental bodies. The partnership supports Jogue Limpo's regulatory engagement with state environmental agencies (SEMAs) and strengthens the institute's position within Brazil's environmental governance framework.
- CNI – Confederación Nacional da IndústriacoreCNI is Brazil's main industrial confederation. The partnership supports Jogue Limpo's alignment with national industrial policy and strengthens the institute's advocacy for sustainable manufacturing practices within Brazil's industrial sector.
- ANAMMA – Associação Nacional de Meio Ambiente MunicipalminorANAMMA is the national association of municipal environmental agencies. The partnership facilitates Jogue Limpo's engagement with municipal governments for collection campaigns and PEV installations.
- CNC – Federação do Comércio de Bens, Serviços e TurismominorCNC represents Brazil's commerce sector. The partnership supports engagement with retail establishments that are key generators of used lubricant packaging in the Jogue Limpo reverse logistics system.
- FECOMBUSTÍVEIS – Federação Nacional do Comércio de Combustíveis e LubrificantescoreFECOMBUSTÍVEIS is the national federation of fuel and lubricant commerce. As a core sector partner, it facilitates Jogue Limpo's connection with fuel retailers and lubricant distributors that are essential nodes in the reverse logistics chain.
- SIMEPETRO – Associação dos Produtores e Importadores de LubrificantescoreSIMEPETRO is the association of lubricant producers and importers. As a founding-sector partner, it represents the manufacturers and importers that are both the creators and primary members of Instituto Jogue Limpo.
- State-Level Petroleum Unions (Sindicombustíveis/Sindipostos)coreJogue Limpo partners with state-level petroleum unions across its operating states, including Sindicompetentes-AL, Sindipostos-CE, Sindicompetentes-DF, Sindipostos-ES, MINASPETRO-MG, Sindipostos-PB, Sindicompetentes-PE, Sindicompetentes-PR, SINDCOMB-RJ, Sindipostos-RN, SINDIPETRO Serra Gaúcha, SULPETRO-RS, SINCOMBUSTÍVEIS-SC, Sindpese-SE, FIESP-SP, RECAP-SP, REGRAN-SP, RESAN-SP, SINCOPETRO-SP, SindTrr-SP, and Sindilub-SP. These unions facilitate retail generator enrollment and promote the reverse logistics system at the state level.
- State Environmental Agencies (SEMAs/IEMA)coreJogue Limpo has signed 13 commitment terms with state environmental agencies (SEMAs), including São Paulo (CETESB), Rio de Janeiro, Minas Gerais, Espírito Santo, Bahia, Alagoas, Pernambuco, Paraíba, Ceará, Rio Grande do Norte, Paraná, Distrito Federal, and Mato Grosso do Sul. These agreements formalize the institute's role as the sector's reverse logistics manager and provide regulatory recognition.
- UN Global CompactcoreSince 2016, Instituto Jogue Limpo has been a signatory of the UN Global Compact, committing to ten universal principles in Human Rights, Labor, Environment, and Anti-Corruption. The institute displays the UN Global Compact poster at its headquarters and all 20 collection centers.
- ANP – Agência Nacional do Petróleo, Gás Natural e BiocombustíveiscoreANP is Brazil's national petroleum regulator. Jogue Limpo works with ANP-authorized OLUC collectors and recyclers, and references ANP guidelines for proper management of Used Contaminated Lubricant Oil.
- MMA – Ministério do Meio AmbientecoreBrazil's Ministry of the Environment is the counterparty to the Sectoral Agreement (Acordo Setorial) signed by Jogue Limpo, which formalizes the institute's role in managing reverse logistics of plastic lubricant packaging nationwide.
- RR EmpreendimentosminorRR Empreendimentos was contracted in 2024 as the new logistics operator for Pará state, responsible for implementing collection of used plastic lubricant packaging in Pará and expanding operations in Tocantins.
- Plastic Recyclers (Recicladoras Credenciadas)coreJogue Limpo works with accredited plastic recyclers throughout Brazil who receive, process, and recycle the collected packaging. These recyclers transform the collected plastic into raw material for new packaging and plastic products, closing the circular economy loop.
Scale indicators8 records
Recent moves16 records
Expansion highlights5 records
Instituto Jogue Limpo competitors and assessment
Company assessmentDirect peers
- Green Eletron: Brazilian electronics reverse logistics manager, founded by manufacturers and importers. Operates a comparable sectoral agreement model for e-waste, with similar member-funded structure and regulatory recognition by environmental authorities.
- Reciclanip: Brazilian tire reverse logistics entity operating under a similar sectoral agreement model with the Ministry of Environment. Directly comparable as a Brazilian producer responsibility organization (PRO) managing post-consumer waste streams for a specific industry sector.
- ABREE: Brazilian Association for Recycling of Electro and Electronic Waste. Comparable as a sectoral PRO managing reverse logistics for an industry segment with similar regulatory framework and member-funded operating model.
Broad incumbents
- Valpak: UK compliance scheme for packaging recycling. Comparable as an established European PRO operating under producer responsibility regulations with member-funded collection infrastructure, though in a different regulatory jurisdiction.
- TerraCycle: Global leader in hard-to-recycle waste management operating producer-funded recycling programs across multiple categories. Comparable as a broader reverse logistics incumbent addressing packaging waste streams through corporate partnerships.
- CITEO: French PRO managing household packaging and paper recycling. Comparable as a leading European PRO with similar member-funded structure, regulatory recognition, and reverse logistics operations for packaging waste streams.
Emerging players
- eCycle: Brazilian e-waste and reverse logistics information platform and operator. Comparable as an emerging player in Brazil's reverse logistics ecosystem with partial overlap in environmental compliance services and circular economy focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Instituto Jogue Limpo social profiles
Digital presenceInstituto Jogue Limpo compliance and trust
Trust signalCompliance2 records
Instituto Jogue Limpo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instituto Jogue Limpo leadership team
Management profileNumber of profiles
Instituto Jogue Limpo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instituto Jogue Limpo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instituto Jogue Limpo
What does Instituto Jogue Limpo do?
Instituto Jogue Limpo is a non-profit association of lubricant oil manufacturers and importers that operates the official national reverse logistics system for used plastic lubricant packaging and Used or Contaminated Lubricant Oil (OLUC) in Brazil. The organization runs an itinerant collection fleet with GPS/GPRS tracking, 20 collection centers, 428+ voluntary drop-off points (PEVs), and municipal collection campaigns, providing free-of-collection services to retail generators and aggregating the material for accredited plastic recyclers.
Is Instituto Jogue Limpo a public or private company?
Instituto Jogue Limpo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Instituto Jogue Limpo founded?
Instituto Jogue Limpo was founded in 2014. It employs 11 to 50 people.
Where is Instituto Jogue Limpo based?
Instituto Jogue Limpo is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Instituto Jogue Limpo make money?
One revenue line is on record: association Fees from Member Companies.
Who are Instituto Jogue Limpo's main competitors?
Direct peers on record are Green Eletron, Reciclanip and ABREE. Broad incumbents are Valpak, TerraCycle and CITEO. eCycle is listed as an emerging player.
Does Instituto Jogue Limpo have an API?
No public API is recorded for Instituto Jogue Limpo.
What industry is Instituto Jogue Limpo in?
Instituto Jogue Limpo's product category is Environmental Services / Reverse Logistics. Its primary akta.pro industry code is EUALAJAK, Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils).