Green Eletron
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Green Eletron does
Green Eletron (legal name: GESTORA PARA RESÍDUOS DE EQUIPAMENTOS ELETROELETRÔNICOS NACIONAL – GREEN ELETRON) is a nonprofit civil association founded in 2016 by ABINEE (Associação Brasileira da Indústria Elétrica e Eletrônica) and headquartered on Avenida Paulista in São Paulo. It operates Brazil's largest collective reverse logistics system for end-of-life electronics and portable batteries, functioning as a Producer Responsibility Organization (PRO) under Lei 12.305/10 (Política Nacional de Resíduos Sólidos) and CONAMA Resolution 401/08. Manufacturers, importers, distributors and traders join as members and fund the system through membership fees, which collectively finance collection, transportation and environmentally appropriate treatment of electronic waste on members' behalf.
Green Eletron firmographics
Firmographics- Name
- Green Eletron
- Legal name
- GESTORA PARA RESÍDUOS DE EQUIPAMENTOS ELETROELETRÔNICOS NACIONAL – GREEN ELETRON
- Website
- https://greeneletron.org.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Green Eletron industry classification
Industry- Product category
- Electronic Waste Reverse Logistics Management
- NAICS
- Waste Collection (5621), Waste Collection (56211), Local Messengers and Local Delivery (4922)
- SIC
- Refuse Systems (4953), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN)
- akta.pro secondary industries
- E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB), Electronics & High-Value Goods Returns (Consumer Tech) (TLAAALAD), Hazardous/Restricted Goods Returns (Batteries, Chemicals, DG) (TLAAALAO)
Keywords
Where Green Eletron is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Green Eletron business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Membership fees from associated companies: Green Eletron is a nonprofit entity that operates a collective reverse logistics system funded by membership fees from manufacturers, importers, distributors, and traders of electronic equipment and batteries. The organization manages collection, transportation, and proper disposal of electronic waste on behalf of its members, who are legally obligated under Brazil's National Solid Waste Policy (PNRS).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Green Eletron product offering
Product offeringCore offering
Green Eletron operates Brazil's largest collective reverse logistics system for electronics and batteries, offering manufacturers, importers, distributors and traders a shared, PNRS-compliant infrastructure for the collection, transportation, sorting and environmentally appropriate recycling of electronics and portable batteries. The service is delivered through 11,000+ Voluntary Delivery Points (PEVs) hosted at partner retailers, a home pickup service, and education programs funded by membership fees paid by member companies.
Product overview
Green Eletron operates as a collective reverse logistics management entity (associação civil de fins não econômicos) founded in 2016 by ABINEE, managing two main programs: Descarte Green for electronics and Green Recicla Pilha for batteries. The organization provides a network of over 11,000 voluntary collection points (PEVs) across Brazilian municipalities, supplemented by home collection services through GM&C Log partnership. Green Eletron connects consumers with recyclers through its system of approved operators, ensuring traceability and environmentally appropriate disposal of electronic waste and batteries in compliance with Brazil's National Solid Waste Policy (Lei 12.305/10).
Differentiator
Problem solved
Functional benefit
Brands
- Descarte Green: Program for reverse logistics of electronics
- Green Recicla Pilha
Products and services
- Descarte Green National reverse logistics program for consumer electronics disposal, providing voluntary collection points (PEVs) where individuals can drop off obsolete or broken electronics including notebooks, tablets, cell phones, printers, cameras, cables, and chargers for environmentally appropriate recycling. Offered as part of the collective scheme paid for by manufacturer/importer members.
- Green Recicla Pilha Reverse logistics program for batteries and portable batteries (including alkaline, zinc-manganese, rechargeable, and lithium NCM-classified batteries), operated in compliance with CONAMA Resolution 401/08 for members that import or manufacture batteries.
- Coleta em Casa (Home Collection) Home pickup service (Descarte Consciente) operated with logistics partner GM&C Log that allows consumers to schedule collection of small, medium, and large electronic items from their residence for proper reverse-logistics disposal.
- Ponto de Entrega Voluntária (PEV) Voluntary collection points installed at retail partner locations throughout Brazil, available in five different collector types (P, M, G, GG sizes) designed to ensure proper separation and collection of electronics and batteries. Network reached 11,000+ PEVs across 1,300+ Brazilian cities.
- Localizador de Pontos de Coleta Interactive map tool on the Green Eletron website that lets consumers locate the nearest voluntary collection points (PEVs) for electronics and batteries by address and category search.
Quantifiable outcome
- Recovered 13,273 tons of products through reverse logistics partnerships
- +1 more outcomes
Companies that use Green Eletron
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Green Eletron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Eletron partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- GM&C LogcoreGM&C Log provides the collection logistics infrastructure for Green Eletron's 'Coleta Em Casa – Descarte Consciente' home collection service, enabling consumers to schedule pickup of electronic waste from their homes.
- Casas BahiacoreCasas Bahia serves as a key retail partner providing Voluntary Delivery Points (PEVs) for electronic waste collection at their stores across Brazil, supporting reverse logistics operations using return trips from stores and distribution centers.
- CarrefourcoreMajor retail partner providing collection points for electronic waste disposal at store locations throughout Brazil.
- ExtraminorRetail partner providing collection points for electronic waste disposal.
- GPA (Grupo Pão de Açúcar)minorRetail partner providing collection points for electronic waste disposal.
- SinctronicscoreApproved recycler partner responsible for processing and recycling electronic waste collected through Green Eletron's reverse logistics system.
- AssaiminorRetail partner providing collection points for electronic waste disposal.
- MakrominorRetail partner providing collection points for electronic waste disposal.
- KalungaminorRetail partner providing collection points for electronic waste disposal.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Green Eletron competitors and assessment
Company assessmentOthers
- Sinctronics: Sinctronics is a Brazilian electronic-waste recycler that operates as Green Eletron's approved downstream processing partner. As a recycler rather than a compliance scheme, it is an adjacent value-chain participant comparable only in the e-waste handling space.
Regional players
- WEEE Ireland: WEEE Ireland operates the approved compliance scheme for household WEEE, batteries, and lighting in Ireland. As a producer-funded collective, it parallels Green Eletron's role of aggregating member compliance and coordinating collection logistics.
- El-Kretsen: El-Kretsen is Sweden's producer-responsibility organization for electronics, batteries, and lighting. It mirrors Green Eletron's nonprofit, member-funded collective model under Sweden's environmental code, making it a direct functional analog in a different geography.
- Stiftung EAR: Stiftung EAR is Germany's foundation responsible for registering WEEE and battery compliance schemes. While regulator-adjacent rather than an operator, it shapes a comparable EPR compliance architecture to that which governs Green Eletron in Brazil.
- ecosystem: ecosystem (formerly Eco-systèmes) is France's accredited producer-responsibility organization for household WEEE, batteries, and lamps. Its collective compliance, member-fee funding, and consumer collection infrastructure are directly analogous to Green Eletron's model.
- Wecycle: Wecycle operates the Netherlands' collective e-waste and small-appliance reverse-logistics system, founded by producers and importers under EU WEEE Directive. It is highly comparable to Green Eletron as a producer-responsibility organization managing collection, processing, and recycling on behalf of member companies.
- take-e-way: take-e-way is a German WEEE and battery compliance scheme provider for producers and importers. It mirrors Green Eletron's role of intermediating between obligated manufacturers and downstream recyclers under EPR law.
- Recupel: Recupel manages Belgium's WEEE and battery collection under the regional EPR regulations. It is comparable to Green Eletron as a collective compliance scheme financed by eco-contributions from manufacturers and importers.
Direct peers
- Reciclus: Reciclus is a Brazilian not-for-profit collective system focused on lamp reverse logistics with broader electronics coverage. It shares Green Eletron's nonprofit structure, member-funded model, and PNRS compliance mandate.
- Abree: Abree is a Brazilian collective reverse-logistics entity for lamps and electronics. Operating under the same PNRS framework as Green Eletron, it is a direct domestic peer competing for the same manufacturer members and EPR obligations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Eletron social profiles
Digital presenceGreen Eletron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Eletron leadership team
Management profileNumber of profiles
Profiles1 record
Green Eletron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Eletron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Eletron
What does Green Eletron do?
Green Eletron operates Brazil's largest collective reverse logistics system for electronics and batteries, offering manufacturers, importers, distributors and traders a shared, PNRS-compliant infrastructure for the collection, transportation, sorting and environmentally appropriate recycling of electronics and portable batteries. The service is delivered through 11,000+ Voluntary Delivery Points (PEVs) hosted at partner retailers, a home pickup service, and education programs funded by membership fees paid by member companies.
Is Green Eletron a public or private company?
Green Eletron is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Green Eletron founded?
Green Eletron was founded in 2016. It employs 1 to 10 people.
Where is Green Eletron based?
Green Eletron is headquartered in São Paulo, Brazil, in the Latin America region.
How does Green Eletron make money?
One revenue line is on record: membership fees from associated companies.
Who are Green Eletron's main competitors?
Sinctronics is listed as an others. Regional players are WEEE Ireland, El-Kretsen, Stiftung EAR, ecosystem, Wecycle, take-e-way and Recupel. Direct peers are Reciclus and Abree.
Does Green Eletron have an API?
No public API is recorded for Green Eletron.
What industry is Green Eletron in?
Green Eletron's product category is Electronic Waste Reverse Logistics Management. Its primary akta.pro industry code is TLAAALAN, Recycling, E-Waste & End-of-Life Takeback Programs, with a secondary code of BPALAIAB, E-waste Collection, Aggregation & Reverse Logistics. Its NAICS code is 5621 and its SIC code is 4953.