Johanneshaus Öschelbronn

What Johanneshaus Öschelbronn does

Johanneshaus Öschelbronn, operating under the legal entity Johanneshaus Wohnen und Pflege gGmbH, is a charitable (gGmbH) senior living and care center located in Niefern-Öschelbronn, Baden-Württemberg, Germany. Founded in 1974 as a private initiative rooted in Rudolf Steiner's anthroposophical philosophy, the facility serves approximately 250 senior residents with a staff of roughly 200 across care, nursing, administration, kitchen, housekeeping, and building management. Its core services include Betreutes Wohnen (assisted living apartments), Stationäre Pflege (residential nursing care), the dedicated Ernst-Zimmer-Haus dementia unit (51 beds across three areas), Ambulanter Dienst (outpatient/home care, including a Straubenhardt branch), and Kurzzeitpflege (short-term/respite care), supplemented by Gästezimmer guest rooms, a cafeteria, and meal subscriptions.

The offering is differentiated by a non-technological, philosophy-driven model that integrates anthroposophical care with cultural programs (eurythmy, painting, speech formation, singing, a quarterly house newspaper), religious life (Christian Community, Protestant, and Catholic services), and a 30,000 m² therapeutic park with 500 plant species, 358 trees, water features, and an animal enclosure used for garden therapy. Revenue derives from recurring monthly fees across the residential and outpatient streams, supplemented by per-meal and cafeteria transaction revenue; pricing is not publicly disclosed but the facility participates in Germany's Pflegeversicherung long-term care insurance system. A Sozialfonds social fund (max €350/month per qualifying resident) is administered by an affiliated charitable trust to subsidize residents unable to afford full costs.

Customer acquisition is community-led, relying on word-of-mouth, on-site tours, regional reputation built over 50 years, organic social channels (Instagram, Facebook), Google Reviews, and a Brevo-powered newsletter. Go-to-market is purely direct through the single Niefern-Öschelbronn facility, with no reseller or multi-site distribution network. The organization holds no patents, runs no proprietary software or AI products, and operates as a non-corporate, non-PE-backed entity governed by a Treuhandrat (supervisory board) chaired by Hans-Udo Zöller, with Michael Blank serving as Geschäftsführer. Strategic relationships include partnerships with multiple nursing schools (Stuttgart/Fellbach Camphill, Johanna-Wittum-Schule Pforzheim, Siloah Pforzheim, Ev. Berufsfachschule Leonberg) feeding 10-15 trainees annually, and a wholly-owned subsidiary structure including the Straubenhardt ambulatory service and the Stiftung Öschelbronn foundation.

Name

Johanneshaus Öschelbronn

Legal name

Johanneshaus Wohnen und Pflege gGmbH

Website

https://johanneshaus-oeschelbronn.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Johanneshaus Öschelbronn is a charitable (gGmbH) anthroposophical senior living and care center in Baden-Württemberg, Germany, serving approximately 250 elderly residents with assisted living, residential nursing, 51-bed dementia care, outpatient services, and short-term/respite care.

Ownership category

akta.pro rank

Product category

Senior Living and Nursing Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAIAD

Chronic Care & Complex Care Management

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Senior living services
• Nursing care facility
• Dementia care unit
• Assisted living apartments
• Outpatient home care

Headquarters

HQ city

Niefern-Öschelbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Betreutes Wohnen (Assisted Living): Monthly rental and service fees for independent living apartments with access to care services, meals, and community activities. Residents pay for their apartment plus additional services as needed.
2. Stationäre Pflege (Stationary Care): Full-time residential care services for residents requiring ongoing nursing and medical support, including dementia care (Ernst-Zimmer-Haus). Fees are based on care level requirements.
3. Ambulanter Dienst (Ambulatory Services): Home care services provided to residents in their apartments and to external clients in the surrounding community. Revenue from care visits and services.
4. Cafeteria and Dining Services: Meal services including full or partial meal subscriptions for residents, guests, and external visitors. Daily food service with approximately 30 breakfasts, 100 lunches, and 35 dinners served.
5. Kurzzeitpflege (Short-term Care): Temporary residential care services for seniors needing temporary accommodation and care, such as after hospital stays or during caregiver breaks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Johanneshaus Öschelbronn operates a comprehensive senior living and care center offering assisted living apartments, residential nursing care, specialized dementia care in the Ernst-Zimmer-Haus, outpatient home care, short-term care, and cultural/therapeutic lifestyle services — all integrated under an anthroposophical (Rudolf Steiner) care philosophy. The facility serves approximately 250 senior residents with around 200 staff and includes a 30,000 m² therapeutic park, organic meal services, and embedded cultural, artistic, and religious programming.

Product overview

Johanneshaus Öschelbronn operates as a comprehensive center for senior living and care, offering a portfolio of interconnected services built around an anthroposophical approach to aging. The core offerings include Betreutes Wohnen (Assisted Living) with apartments and meal subscriptions, Stationäre Pflege (Residential Care), and the specialized Ernst-Zimmer-Haus dementia facility with 51 beds. Supporting services include Ambulanter Dienst (Outpatient Care), Kurzzeitpflege (Short-term Care), and Gästezimmer (Guest Rooms). The facility also provides extensive lifestyle services including Speiseplanung & Küche (meal planning/kitchen), Kultur & Kurse (cultural programs), Gartentherapie (garden therapy), Religiöses Leben (religious life), and Park & Natur (nature experiences). A Sozialfonds (Social Fund) provides financial support for residents in need. The services are unified by an anthroposophical philosophy emphasizing culture, nature, and spiritual development.

Differentiator

Problem solved

Functional benefit

Brands

• Ernst-Zimmer-Haus: A specialized dementia care facility within the Johanneshaus with 51 care places divided into three areas.
• Betreutes Wohnen

Products and services

• Betreutes Wohnen (Assisted Living) Assisted living apartments for seniors with varying levels of support, including full or partial meal subscription options, designed for independent living with access to care services as needed.
• Stationäre Pflege (Residential Care) Stationary/residential care providing 24/7 nursing care and support for elderly residents who require ongoing medical and personal assistance.
• Ernst-Zimmer-Haus (Dementia House) A dedicated dementia care facility with 51 nursing places divided into three areas, providing specialized care and support for people with dementia, with IQD quality certification.
• Ambulanter Dienst (Outpatient Care) Outpatient care services providing medical and personal assistance to individuals in their own homes, complementing the residential care facilities and extended through Ambulanter Dienst Straubenhardt for the surrounding community.
• Kurzzeitpflege (Short-term Care) Short-term residential care for temporary stays, providing recovery care or respite for caregivers.
• Gästezimmer (Guest Rooms) Temporary accommodation for guests visiting the facility, allowing visitors to experience the services and environment.
• Speiseplanung & Küche (Meal Planning & Kitchen) Daily meal preparation with balanced variety adjusted to individual needs and diets, served in the dining hall or apartments, with weekly rotating menu themes and subscription options using seasonal and regional ingredients.
• Cafeteria Cafeteria service offering food and beverages to residents, visitors, and staff.
• Kultur & Kurse (Culture & Courses) Cultural programs including concerts, theater, eurythmy performances, lectures, artistic courses (painting, sculpturing, speech formation), singing, and a quarterly house newspaper 'Rundschau'.
• Gartentherapie (Garden Therapy) Garden therapy program offering both active (gardening activities) and passive (nature observation) therapeutic interventions for dementia patients, aimed at stimulating senses and improving mental state.
• Religiöses Leben (Religious Life) Religious services and spiritual care including Christian Community, Protestant, and Catholic church services held in the chapel, as well as spiritual lectures and working groups.
• Park & Natur (Park & Nature) 30,000 m² park landscape with 500 plant species and 358 trees, including nature walks, water features, and animal enclosures with sheep, providing therapeutic nature experiences for residents.
• Sozialfonds (Social Fund) A trust-based social fund providing financial assistance to residents who cannot afford assisted living, with a monthly funding cap of 350 euros.

Quantifiable outcome

• 100% satisfaction on resident/relative surveys regarding respect for wishes and needs
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Institut für Qualitätskennzeichnung von sozialen Dienstleistungen (IQD)minorOthers · 1 January 2023Quality certification institute that conducted audits, resident/relative surveys, and employee surveys to award quality seals for care home operations and dementia care.
• Land Baden-Württemberg (State of Baden-Württemberg)minorOthers · 1 January 2022State government body that funded and supported the KLIMAfit climate protection program in which Johanneshaus participated successfully.
• Gemeinnützige Treuhandstelle e.V. (Charitable Trust)coreStrategic or Co-development Partner · 1 January 2006The charitable trust organization administers the Sozialfonds (social fund) for assisted living, collecting designated donations to support residents who cannot afford full costs. The fund has a maximum monthly support of 350 EUR and operates transparently with criteria-based allocation decisions made jointly with the facility.
• Stiftung Öschelbronn Forschen · Heilen · Leben (Foundation for Research, Healing, Living)coreStrategic or Co-development PartnerFoundation dedicated to research, healing, and living - aligned with the anthroposophical mission of the Johanneshaus. Supports the development and advancement of the living and care concepts.
• Ambulanter Dienst StraubenhardtcoreChannel Partner/ Reseller/ DistributorHome care service operation in Straubenhardt, providing ambulatory care services to the local community. Part of the broader Johanneshaus service network for home-based care.
• Treuhandstelle BW (Trust Organization Baden-Württemberg)minorOthersExternal trust organization managing various organizational matters for the facility and related organizations in the Johanneshaus network.
• Berufsfachschule für Altenpflege Stuttgart/Fellbach (Camphill)coreStrategic or Co-development PartnerPartner nursing school providing theoretical education for nursing students who complete practical training at Johanneshaus. Training aligned with anthroposophical human image focusing on understanding elderly individuals through their personal biographies.
• Johanna-Wittum-Schule PforzheimminorStrategic or Co-development PartnerNursing school partner for practical training of nursing students in the Pforzheim region.
• Fachschule für Altenpflege und Altenpflegehilfe Pforzheim (Siloah)minorStrategic or Co-development PartnerNursing school partner for practical training of nursing students.
• Ev. Berufsfachschule LeonbergminorStrategic or Co-development PartnerNursing school partner for practical training of nursing students in the Leonberg region.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AGAPLESION gAG: Large German non-profit healthcare and elder care operator with hospitals, nursing homes, and assisted living facilities nationwide. Comparable in mission orientation (non-profit/charitable) and broad service mix, though operates at significantly greater scale.
• Diakonie Deutschland (Elder Care Division): Large German non-profit umbrella organization running thousands of elder care, ambulatory, and housing services through regional member organizations. Comparable in non-profit orientation, values-driven care model, and broad elderly services portfolio.
• Korian Deutschland GmbH: One of Germany's largest private operators of nursing homes, assisted living, and outpatient care services. Comparable in offering a full continuum (assisted living, stationary care, dementia care, ambulatory services), but as a for-profit chain serving a much broader market.
• Caritas Pflege & Gesundheit (Deutscher Caritasverband): German Catholic non-profit organization providing residential elder care, ambulatory services, and care coordination nationwide. Comparable in charitable/non-profit structure, integrated elder services, and German market focus.
• Alloheim Senior-Residenzen Holding SE: Major German private senior living and care provider operating more than 200 facilities. Directly comparable service portfolio (assisted living, stationary nursing care, dementia care, short-term care), but standardized mainstream positioning versus Johanneshaus's anthroposophical niche.

Direct peers

• Haus Edelberg Senioren-Zentren: German family-run operator of assisted living and care facilities with strong regional presence. Comparable in size class, mix of assisted living and stationary nursing care, and emphasis on quality certification.
• Domicil Seniorenresidenzen GmbH: German operator focused on assisted living and stationary care with a strong emphasis on quality of life and culture-oriented programming. Comparable in lifestyle-led positioning and core service mix, though for-profit and geographically broader.
• Evangelische Heimstiftung GmbH: Non-profit German provider of senior living, assisted living, and care facilities across Baden-Württemberg and beyond. Closely comparable in non-profit orientation, regional German footprint, and integrated stationary/outpatient/dementia care offering.
• Kursana GmbH: German operator of assisted living and stationary care facilities. Comparable core service offering and German market focus, though for-profit and operating at larger national scale.

Regional players

• Michael Bethke Senioren- und Pflegeeinrichtungen: Regional German operator of senior care facilities primarily in North Rhine-Westphalia. Comparable in single-region focus and integrated assisted living / stationary nursing care portfolio, though with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JohanneshausOeschelbronn
• Instagraminstagram.com/johanneshausoeschelbronn
• LinkedInlinkedin.com/company/johanneshaus-oeschelbronn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johanneshaus Öschelbronn